Mass Communication Commons^™

Super Bowl Ads And The Donald Trump Culture War, Jessica Barron

USF Tampa Graduate Theses and Dissertations

There have been studies that have looked at how television commercials represent or portray minorities such as gender or race. Very few have tried to look at how commercials compare to the culture, specifically in regards to a presidential term and the culture they promote. This present study examines Super Bowl commercials during the culture war led by the Donald Trump administration and looks to discover if these advertisements are becoming more diverse in comparison to the previous presidency. Using content analysis, the researcher analyzed and compared 50 commercials from three different time periods 2009-2010, 2013-2014, and 2017-2018. The categories …

Encounter And Counter: Critical Media Literacy In Teacher Education, Rick Marlatt

Journal of Media Literacy Education

This practitioner article describes the recent implementation of critical media literacy (CML) activities in secondary teacher education at a large university in the Southwestern United States. Preservice teachers in a content area literacy course analyzed a variety of media coverage of events that occurred near their university. Using an analytical framework for approaching texts, images, and messages, preservice teachers practiced critical exploration of media sources and motivations while articulating hidden figures of power and authority behind the dissemination of content for public consumption. Highlighting the pursuit of independent media and the cultivation of intellectual self-defense, this “Voices from the Field” …

Interest-Driven Sociopolitical Youth Engagement: Art And Gun Violence Prevention, Janíce Tisha Samuels

Journal of Media Literacy Education

This exploratory case study examines the National Youth Art Movement Against Gun Violence intervention launched in Chicago in 2017 that used public art and new media creation to engage youth in activism for gun violence prevention. Five African American and Latino youth artists participated in the program; the study focuses on three of the participants’ experiences. The researcher’s goal was to determine whether the unique mix of media and education practices used to develop and deliver the intervention curriculum impacted participants’ art practice, understanding of gun violence, and/or self-concept. A theoretical thematic approach to coding was applied to the audio, …

Bridging The Gap? The Impact Of A Media Literacy Educational Intervention On News Media Literacy, Political Knowledge, Political Efficacy Among Lower-Educated Youth, Sabine Geers, Mark Boukes, Judith Moeller

Journal of Media Literacy Education

Scholars generally agree that there is a gap between lower- and higher-educated citizens on civic competence, which solidifies during adolescence. This two-wave panel study examines how an educational intervention focused on media literacy influences civic competence among lower-educated youth (age 16 to 26). Additionally, the level of civic involvement among participants is tested on three measures of civic competence: news media literacy, political efficacy and political knowledge. The findings suggest that the educational program has influenced the level of political efficacy and news media literacy. Furthermore, participants with the most active involvement in the program, i.e. co-created the educational video …

Intergenerational Food-Focused Media Literacy In Jamaica, Michelle R. Nelson, Rachel Powell, Cagla Giray, Gail M. Ferguson

Journal of Media Literacy Education

Media use has been linked to unhealthy eating, but there is evidence that parent discussion about media and media literacy can inoculate against negative media effects. Therefore, we examined the relationships between mothers’ food-focused media literacy and their discussions about media and their adolescents’ food-focused media literacy in a survey of 82 mother-adolescent dyads in Jamaica, a middle-income country where obesity is rising. As expected, mothers’ food-focused media literacy was both greater than and positively related to their adolescents’ food-focused media literacy. The nature of the discussion (i.e., emotional intensity) about the time adolescents spent using media (TV, computer/electronics) positively …

Within, Without, And Amidst: A Review Of Literacy Educators’ Perceptions Of Participatory Media Technologies, William T. Wright

Journal of Media Literacy Education

With strict no-cell phone policies in classrooms becoming commonplace, national and international electioneering campaigns eroding trust in social media platforms, and content posted years prior affecting students’ acceptance into the colleges of their choice, it is little wonder that educators often think twice about bringing participatory technologies into their instruction. This literature review seeks to address how literacy educators reckon with the risks and potentials of these participatory technologies in the midst of our current sociopolitical climate, through an examination of an array of factors and influences that shape and give rise to educators’ understandings of participatory technologies’ place in …

The Guardian, Week Of July 13, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of July 13, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Communicating Uncertainty During Public Health Emergency Events: A Systematic Review, Pradeep Sopory, Ashleigh M. Day, Julie M. Novak, Stine Eckert, Lillian Wilkins, Donyale R. Padgett, Jane P. Noyes, Fatima A. Barakji, Juan Liu, Beth N. Fowler, Javier B. Guzman-Barcenas, Anna Nagayko, Jacob J. Nickell, Damecia Donahue, Kimberly Daniels, Tomas Allen, Nyka Alexander, Marsha L. Vanderford, Gaya M. Gamhewage

Honors Scholarly Publications

To answer the question, What are the best ways to communicate uncertainties to public audiences, at-risk communities, and stakeholders during public health emergency events? we conducted a systematic review of published studies, grey literature, and media reports in English and other United Nations (UN) languages: Arabic, Chinese, French, Russian, and Spanish. Almost 11,500 titles and abstracts were scanned of which 46 data-based primary studies were selected, which were classified into four methodological streams: Quantitative-comparison groups; Quantitative-descriptive survey; Qualitative; and Mixed-method and case-study. Study characteristics (study method, country, emergency type, emergency phase, at-risk population) and study findings (in narrative form) were …

Self-Centeredness As A Response To Narratives With Few Self-Transcendent Elicitors, Sophie Janicke-Bowles

Communication Faculty Articles and Research

Recently scholars argued to broaden the concept of eudaimonic entertainment experiences and introduced two conceptualizations: 1. self-focused experiences, including mixed affect, contemplation and need satisfaction, and 2. other-focused experiences, including self-transcendent emotions and prosociality. The goal of the study was to investigate how the two dimensions of meaningful media experiences (self-focused vs. other-focused) are elicited from inspiring films that contain self-transcendent elicitors and explore the connection and differentiation between the two. Results of a Qualtrics experiment (N = 328) revealed that films with a large amount of transcendent portrayals lead to greater experiences of mixed affect and less self-centeredness than …

The Guardian, Week Of July 6, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of July 6, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

How To Protect Media From Soft Censorship In Montenegro, Ana Nenezić

International Programs

Free and independent media are the basis of every democratic society. In order for media to fulfil their watchdog role, they need to be politically and economically independent in their work, operate under clearly prescribed legal standards and be free from inadequate external political influence. In this way the competition would define the market, and not the political influence. Freedom of expression and media freedoms are under constant political pressure in Montenegro resulting in deep polarization of media environment. The non-transparent and non-competitive state distribution of public funds disrupts the media market in Montenegro, and additionally weakens the economic independence …

Gun Violence And Advocacy Communication, Minhee Choi

Theses and Dissertations

Gun violence has been a major threat to the United States in recent decades. Through the concept of media advocacy from health communication and mass communication literature, this dissertation used an experiment with 331 respondents to test the strategic value of public health framing and certain types of mobilizing information on social media as part of the media advocacy process, including how those elements may lead to attitudinal and behavioral responses related to gun-related policies. Political orientation and gun ownership were examined as potential moderating factors that affect individuals’ perceptions of public health framing. Finding provide public health framing is …

The Role Of Third-Person Perceptions In Predicting The Public’S Support For Electronic Cigarette Advertising Regulations, Joon Kyoung Kim

Theses and Dissertations

Electronic cigarette (e-cigarette) use has become the most widely used nicotine porduct among adolescents and young adults in the United States. Although some research has shown that e-cigarettes are relatively less harmful than combustible tobacco cigarettes, the long-term health effects of e-cigarettes remain unclear. Some evidence suggests that exposure to e-cigarette marketing leads young people to try e-cigarettes. Given the increased popularity of e-cigarette use, the U.S Food and Drug Administration has implemented regulations on e-cigarette marketing since 2016. To understand the public’s support for media censorship, media scholars have examined gaps in individuals’ perceptions of media effects on themselves …

The Guardian, Week Of June 29, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of June 29, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Eppm And Its Effectiveness In Advertisements Of Colorectal Cancer Screening Among Young Adults, Anh T. Nguyen

USF Tampa Graduate Theses and Dissertations

Colorectal cancer is one of the deadliest types of cancer around the world and in the United States, yet it could be highly preventable by following the recommended guidelines of getting screened by the age of 50 and above. The focus of this study was on the Extended Parallel Process Model and sought to understand the efficacy and threat components in the fear appeal messages in the context of colorectal cancer screenings. Specifically, the study examined how young adults react when being exposed to those messages and whether they intended to discuss with their parents about it. The study also …

A Case Study On Black Twitter’S Reactions To The Framing Of Blacks In Dove’S 2017 Facebook Advertisement, Shereena Farrington

USF Tampa Graduate Theses and Dissertations

Insensitivity to racial issues has long been one of the main causes of controversy in the marketing field. Among many brands to have caused outrage across social media, is the notable brand, Dove. The criticism that the veteran brand received has shown that even experienced marketers can still find themselves being accused of insensitivity or even racism (Ma, 2018). The gaffe of an advertisement released by Dove in 2017, serves as the impetus for the need for diversity in brands. Given today’s complex society, the purpose of this study is to identify themes that emerged in Black Twitter’s responses to …

The Guardian, Week Of June 22, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of June 22, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Developing Design Elements For A Parkinson’S Disease Informative Website: A Social Marketing Approach, Emilie R. Madsen

USF Tampa Graduate Theses and Dissertations

Parkinson’s disease is a neurodegenerative disease with no known cause or cure. No two cases are identical, meaning that every individual will present different symptoms and will have a different progression of the disease. Me Over PD is an initiative created to aid newly diagnosed PD patients and care partners in navigating the complexities surrounding the disease and live a more informed life with PD. Considering Me Over PD, the present research works to understand the experiences of PD patients and care partners upon diagnosis and after, and gauge what elements and information would be most beneficial to these individuals …

Ua3/10 Big Red Restart, Wku President's Office - Caboni

WKU Administration Documents

Report regarding reopening procedures for WKU after COVID-19 shutdown.

Workshop #4: Public Messaging: Risk Communication For Disaster Preparedness, Evacuation, And Sheltering: After-Action Report (Aar), Converge Covid-19 Working Group, Joshua G. Behr, Wie Yusuf, Jennifer Marshall, Elizabeth Dunn

Presentations, Lectures, Posters, Reports

Participants in the breakout sessions for the CONVERGE COVID-19 Working Group’s Workshop 4 (Public Messaging) identified key issues that included the need to provide timely and effective communication to the public, increasing awareness around using shelters as a refuge of last resort, addressing the risks associated with COVID-19 exposure at shelters, and using various inclusive forms of public messaging to reach a wide audience.

Workshop participants emphasized the importance of timely and effective communications to support informed decision making. There is ongoing concern over balancing the need to communicate the risks of COVID-19 exposure as it relates to evacuation shelters …