Jrsm 7412: Social Media Analytics (Syllabus),
2023
The University of Memphis
Jrsm 7412: Social Media Analytics (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Research for strategic communicators, including focus groups and surveys. Basic qualitative and quantitative research skills will be discussed, including how to conduct and analyze focus groups, write survey questions, and perform basic statistical analyses. Gathering, understanding, and utilizing social media analytics for a variety of platforms will also become Hootsuite-certified.
Jrsm 7990: Media Portfolio (Syllabus),
2023
The University of Memphis
Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)
Pbrl 6301: Event Planning For Pr (Syllabus),
2023
The University of Memphis
Pbrl 6301: Event Planning For Pr (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, execution and evaluation of events that support strategic communication practices; special attention will be given to the needs of the public relations industry as well as advertising and public relations tactics for non-profit, for profit, and community-based initiatives and organizations. Hands-on experience will be integrated into the curriculum.
Pbrl 6432: Nonprofit Public Relations (Syllabus),
2023
The University of Memphis
Pbrl 6432: Nonprofit Public Relations (Syllabus), Sheri D. Neely
Journalism and Strategic Media Syllabi Archive
Course Description: Examines the concepts, methods, and writing tactics that help nonprofit professionals strategically communicate and promote their organization’s mission and goals. Explores various techniques and channels to communicate for nonprofits, and develop an academic, creative and strategic understanding of nonprofits.
Pbrl 6431: Music Promotion And Public Rel (Syllabus),
2023
The University of Memphis
Pbrl 6431: Music Promotion And Public Rel (Syllabus), Sheri D. Neely
Journalism and Strategic Media Syllabi Archive
Course Description: Examines publicity and promotion of artists and events within the music industry. Focuses on music journalism, advanced writing of collateral material, and planning and working special events for artists in various capacities.
Pbrl 4440: Public Relations Campaign (Syllabus),
2023
The University of Memphis
Pbrl 4440: Public Relations Campaign (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus),
2023
The University of Memphis
Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: An approach to ethics and advocacy through case studies and their application to the work of public relations professionals as they interact with employers, publics and society as a whole.
Jrsm 1750: Precision Language (Syllabus),
2023
The University of Memphis
Jrsm 1750: Precision Language (Syllabus), Ashley B. Craig
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.
Jrsm 1700: Intro To Media (Syllabus),
2023
The University of Memphis
Jrsm 1700: Intro To Media (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 3900: Visual Media (Syllabus),
2023
The University of Memphis
Jrsm 3900: Visual Media (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to and application of principles of visual communication, including typography, color and organization for print and digital media using Adobe Creative Cloud.
Jrsm 4700: Media Law (Syllabus),
2023
The University of Memphis
Jrsm 4700: Media Law (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Jrsm 2121: Media Writing (Syllabus),
2023
The University of Memphis
Jrsm 2121: Media Writing (Syllabus), Ashley B. Craig
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy. One lecture hour, four laboratory hours per week.
Jrsm 7002: Pro Seminar (Syllabus),
2023
The University of Memphis
Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.
Advr 3300: Intro To Advertising (Syllabus),
2023
The University of Memphis
Advr 3300: Intro To Advertising (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 7990: Thesis (Syllabus),
2023
The University of Memphis
Jrsm 7990: Thesis (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)
Jour 3526: Multimedia Storytelling (Syllabus),
2023
The University of Memphis
Jour 3526: Multimedia Storytelling (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Jrsm 6700: Media Law (Syllabus),
2023
The University of Memphis
Jrsm 6700: Media Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright and other statutes that affect communication in fields of publishing and broadcasting.
Pbrl 3400: Intro To Public Relations (Syllabus),
2023
The University of Memphis
Pbrl 3400: Intro To Public Relations (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope, and modern role of public relations; emphasis on problem solving, lectures, and application of major public relations tools and practices.
Jrsm 7330: Social Media & Community Engag (Syllabus),
2023
The University of Memphis
Jrsm 7330: Social Media & Community Engag (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: This course looks at how to create campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. We will also look at content creation on multiple technologies and platforms including both social and traditional media. Students will be exposed to a variety of case studies and community examples for analysis.
Advr 3300: Intro To Advertising (Syllabus),
2023
The University of Memphis
Advr 3300: Intro To Advertising (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
