Pbrl 4440: Public Relations Campaign (Syllabus),
2023
The University of Memphis
Pbrl 4440: Public Relations Campaign (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Pbrl 4432: Nonprofit Public Relations (Syllabus),
2023
The University of Memphis
Pbrl 4432: Nonprofit Public Relations (Syllabus), Sheri D. Neely
Journalism and Strategic Media Syllabi Archive
Course Description: Examines the concepts, methods, and writing tactics that help nonprofit professionals strategically communicate and promote their organization’s mission and goals. Explores various techniques and channels to communicate for nonprofits, and develop an academic, creative and strategic understanding of nonprofits.
Pbrl 3431: Applied Public Relations Wrtg (Syllabus),
2023
The University of Memphis
Pbrl 3431: Applied Public Relations Wrtg (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on the strategic aspects of public relations writing and further development of writing skills for a wide variety of public relations vehicles including preparation of more complex materials such as speeches, feature stories, white papers, videos and materials for special events and crises.
Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus),
2023
The University of Memphis
Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: An approach to ethics and advocacy through case studies and their application to the work of public relations professionals as they interact with employers, publics and society as a whole.
Advr 6328: Strategic Advertising Campaign (Syllabus),
2023
The University of Memphis
Advr 6328: Strategic Advertising Campaign (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.
Pbrl 4450: Social Media Planning & Mgmt (Syllabus),
2023
The University of Memphis
Pbrl 4450: Social Media Planning & Mgmt (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Explores the role of social media in public relations and related fields. Through hands-on experience, develops skills and abilities for social media management including social media strategy, account management, content creation and curation, and evaluation of social media campaigns using platform & other industry-standard analytics tools.
Crmm 6526: Photojournalism (Syllabus),
2023
The University of Memphis
Crmm 6526: Photojournalism (Syllabus), Daniel Scruggs
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.
Jour 6639: Tv News Producing (Syllabus),
2023
The University of Memphis
Jour 6639: Tv News Producing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.
Jour 6998: Multimedia News Lab (Syllabus),
2023
The University of Memphis
Jour 6998: Multimedia News Lab (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Pbrl 4440: Public Relations Campaign (Syllabus),
2023
The University of Memphis
Pbrl 4440: Public Relations Campaign (Syllabus), Tori M. Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Jrsm 7002: Pro Seminar (Syllabus),
2023
The University of Memphis
Jrsm 7002: Pro Seminar (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.
Jour 6185 001 Social Justice Writing/Report 28760 (Kebede, L),
2023
The University of Memphis
Jour 6185 001 Social Justice Writing/Report 28760 (Kebede, L), Laura Faith Kebede
Journalism and Strategic Media Syllabi Archive
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, I will be given.
Jrsm 7050: Mass Comm Theory (Syllabus),
2023
The University of Memphis
Jrsm 7050: Mass Comm Theory (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects. This class will provide you with an overview of the important theories in our field, and will encourage you to think about how these apply to the real world and how they will inform your future work as a media professional. The broadly explanatory concepts of theory help us understand some of the underlying ways in which humans respond to and share different types of information, …
Jrsm 7080: Quantitative Research Methods (Syllabus),
2023
The University of Memphis
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jrsm 7100: Entrepreneurial Media (Syllabus),
2023
The University of Memphis
Jrsm 7100: Entrepreneurial Media (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Crmm 6500: Web Publish L: Html/Css (Syllabus),
2023
The University of Memphis
Crmm 6500: Web Publish L: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Jrsm 7100: Entrepreneurial Media (Syllabus),
2023
The University of Memphis
Jrsm 7100: Entrepreneurial Media (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jrsm 7080: Quantitative Research Methods (Syllabus),
2023
The University of Memphis
Jrsm 7080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jrsm 7320: Mass Media & Diversity (Syllabus),
2023
The University of Memphis
Jrsm 7320: Mass Media & Diversity (Syllabus), Chalise Macklin
Journalism and Strategic Media Syllabi Archive
Course Description: Research and analysis of the relationship among mass media, women and minorities.
Jrsm 7350: Advanced Multimedia Reporting (Syllabus),
2023
The University of Memphis
Jrsm 7350: Advanced Multimedia Reporting (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: This course will explore recent research findings in news reporting, writing and editing principles; and also provide students with practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass media.
