Jour 3400: Introduction To Public Relations (Syllabus),
2015
The University of Memphis
Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3421: Public Relations Writing (Syllabus),
2015
The University of Memphis
Jour 3421: Public Relations Writing (Syllabus), Kim Marks
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.
Jour 3421: Public Relations Writing (Syllabus),
2015
The University of Memphis
Jour 3421: Public Relations Writing (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.
Jour 3421: Public Relations Writing (Syllabus),
2015
The University of Memphis
Jour 3421: Public Relations Writing (Syllabus), Kimberly Keller
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.
Jour 3526: Digital Imaging (Syllabus),
2015
The University of Memphis
Jour 3526: Digital Imaging (Syllabus), Jay Adkins
Journalism and Strategic Media Syllabi Archive
Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.
Jour 3900: Visual Communication (Syllabus),
2015
The University of Memphis
Jour 3900: Visual Communication (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 3900: Visual Communication (Syllabus),
2015
The University of Memphis
Jour 3900: Visual Communication (Syllabus), Jason R. Terrell
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 3526: Digital Imaging (Syllabus),
2015
The University of Memphis
Jour 3526: Digital Imaging (Syllabus), Jay Adkins
Journalism and Strategic Media Syllabi Archive
Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.
Jour 3900: Visual Communication (Syllabus),
2015
The University of Memphis
Jour 3900: Visual Communication (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 3900: Visual Communication (Syllabus),
2015
The University of Memphis
Jour 3900: Visual Communication (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 4120: Advanced Reporting (Syllabus),
2015
The University of Memphis
Jour 4120: Advanced Reporting (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.
Jour 4120: Advanced Reporting (Syllabus),
2015
The University of Memphis
Jour 4120: Advanced Reporting (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.
Jour 4326: Advertising Research (Syllabus),
2015
The University of Memphis
Jour 4326: Advertising Research (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Jour 4327: Media Planning (Syllabus),
2015
The University of Memphis
Jour 4327: Media Planning (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Jour 4410: Public Relations Research (Syllabus),
2015
The University of Memphis
Jour 4410: Public Relations Research (Syllabus), Kim Marks
Journalism and Strategic Media Syllabi Archive
Course Description: Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
Jour 4440: Public Relations Campaigns (Syllabus),
2015
The University of Memphis
Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.
Jour 4500: Web Publish I: Html/Css (Syllabus),
2015
The University of Memphis
Jour 4500: Web Publish I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4500: Web Publish I: Html/Css (Syllabus),
2015
The University of Memphis
Jour 4500: Web Publish I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 4421: Crisis Communication In Public Relations (Syllabus),
2015
The University of Memphis
Jour 4421: Crisis Communication In Public Relations (Syllabus), Melissa Janoske
Journalism and Strategic Media Syllabi Archive
Course Description: Explores theories and research related to public relations communication before, during and after a crisis; examines the fundamentals of organizational communication, crisis management and strategic planning.
Jour 4500: Web Publish I: Html/Css (Syllabus),
2015
The University of Memphis
Jour 4500: Web Publish I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
