Jour 4930/7600: Media Internship (Syllabus),
2015
The University of Memphis
Jour 4930/7600: Media Internship (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jour 7025/8025: Law Of Mass Communication (Syllabus),
2015
The University of Memphis
Jour 7025/8025: Law Of Mass Communication (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: The study of laws and regulations affecting mass media with attention to social and political forces that shape the law; exploration of First Amendment theories as well as the constitutional framework of the legal system; in-depth legal research in the student's selected area of interest.
Jour 7050/8050: Mass Communication Theories (Syllabus),
2015
The University of Memphis
Jour 7050/8050: Mass Communication Theories (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.
Jour 7075/8075: Mass Communication Research Methods (Syllabus),
2015
The University of Memphis
Jour 7075/8075: Mass Communication Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jour 7100/8100: Entrepreneurial Journalism (Syllabus),
2015
The University of Memphis
Jour 7100/8100: Entrepreneurial Journalism (Syllabus), Jan Schaffer
Journalism and Strategic Media Syllabi Archive
Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jour 7330: Social Media Theory & Practice (Syllabus),
2015
The University of Memphis
Jour 7330: Social Media Theory & Practice (Syllabus), Amanda Mauck
Journalism and Strategic Media Syllabi Archive
Course Description: This course will combine theory and practice to help you develop your understanding of the many changes rocking the media landscape and build the skills you will need to join the fray. Social media is altering how journalists, advertisers and public relations professionals do their jobs and how we communicate in a Web 2.0 world. You will read research and theory by some of the most formative thinkers in our field examining the impact of social and new media, and then you will apply these core concepts to your real-world use of digital tools. We will be actively …
Jour 7420: Strategic Public Relations Writing (Syllabus),
2015
The University of Memphis
Jour 7420: Strategic Public Relations Writing (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Examination of strategies and forms of public relations communication, including traditional publicity, owned media, shared media, paid media and promoted media.
Jour 7330: Social Media Theory & Practice (Syllabus),
2015
The University of Memphis
Jour 7330: Social Media Theory & Practice (Syllabus), Amanda Mauck
Journalism and Strategic Media Syllabi Archive
Course Description: This course will combine theory and practice to help you develop your understanding of the many changes rocking the media landscape and build the skills you will need to join the fray. Social media is altering how journalists, advertisers and public relations professionals do their jobs and how we communicate in a Web 2.0 world. You will read research and theory by some of the most formative thinkers in our field examining the impact of social and new media, and then you will apply these core concepts to your real-world use of digital tools. We will be actively …
Jour 7420: Strategic Public Relations Writing (Syllabus),
2015
The University of Memphis
Jour 7420: Strategic Public Relations Writing (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Examination of strategies and forms of public relations communication, including traditional publicity, owned media, shared media, paid media and promoted media.
Jour 2121: Media Writing (Syllabus),
2015
The University of Memphis
Jour 2121: Media Writing (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 1700: Survey Of Mass Communication (Syllabus),
2015
The University of Memphis
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 4700: Mass Communication Law (Syllabus),
2015
The University of Memphis
Jour 4700: Mass Communication Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
Jour 4930: Media Internship (Syllabus),
2015
The University of Memphis
Jour 4930: Media Internship (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media and other communication organizations under supervision of qualified practitioners.
Jour 3400: Introduction To Public Relations (Syllabus),
2015
The University of Memphis
Jour 3400: Introduction To Public Relations (Syllabus), Robert Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3421: Public Relations Writing (Syllabus),
2015
The University of Memphis
Jour 3421: Public Relations Writing (Syllabus), Melissa Janoske
Journalism and Strategic Media Syllabi Archive
Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.
Jour 7375: Integrated Communication (Syllabus),
2015
The University of Memphis
Jour 7375: Integrated Communication (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Integration of advertising, direct mail, public relations, and other strategic communication tools to produce a singular message that reaches every target audience segment; emphasis on application of theories to a particular case study.
Jour 7600: Media Internship (Syllabus),
2015
The University of Memphis
Jour 7600: Media Internship (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 1700: Survey Mass Communication (Syllabus),
2015
The University of Memphis
Jour 1700: Survey Mass Communication (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Mass Communication (Syllabus),
2015
The University of Memphis
Jour 1700: Survey Mass Communication (Syllabus), Otis L. Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Mass Communication (Syllabus),
2015
The University of Memphis
Jour 1700: Survey Mass Communication (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
