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A Mixed Methods Approach Of Communication Campaign Development And Assessment: Identifying The Needs Of An Audience And Determining The Value In Evaluation, Tara Johnson 2014 University of Arkansas, Fayetteville

A Mixed Methods Approach Of Communication Campaign Development And Assessment: Identifying The Needs Of An Audience And Determining The Value In Evaluation, Tara Johnson

Graduate Theses and Dissertations

The two articles presented in this thesis used both quantitative and qualitative research methods to examine two distinct stages of communication campaigns: research and evaluation. In the quantitative study, students (n = 440) at the University of Arkansas were surveyed to determine their perceptions of the Arkansas Water Resources Center (AWRC), water resources, and water issues. A questionnaire was developed from an existing instrument, reviewed by a panel of experts, pilot tested, and revised. The researchers found participants were most aware (M = 3.23, SD = 1.14), concerned (M = 4.07, SD = 0.86), and interested (M = 4.10, SD …


Building Bridges, And Reducing Anger: Liberal-Conservative Dialogue In The United States, Jeremy M. Moses 2014 SIT Graduate Institute

Building Bridges, And Reducing Anger: Liberal-Conservative Dialogue In The United States, Jeremy M. Moses

Capstone Collection

In the United States today, liberal and conservative citizens are becoming increasingly polarized in their attitudes of hostility toward one another. This has resulted in a socio-political climate in which liberals and conservatives routinely demonize each other, and political differences are unhelpfully framed as matters of good versus evil. Open and honest dialogue between liberals and conservatives has the potential to improve this situation, but a myriad of cultural, psychological, and societal challenges create significant barriers to liberal-conservative dialogue. This paper explores these barriers in detail through a synthesis of research in moral psychology, cognitive psychology, and sociology. It explains …


Communication, Romantic Reconciliation, And Emerging Adulthood: A Relational Dialectics Study, Ashley M. Poole 2014 Old Dominion University

Communication, Romantic Reconciliation, And Emerging Adulthood: A Relational Dialectics Study, Ashley M. Poole

Communication & Theatre Arts Theses

Building on the extant research of on-again/off-again (on-off) romantic relationships, the current thesis focused on building upon past findings by utilizing a unique theoretical methodology in an emerging demographic. A sample of 22 emergent adult (ages 18-29) participants who were currently in or had recently experienced an on-off relationship completed face-to-face interviews discussing communicative processes during romantic reconciliation. The primary purpose of this thesis was to identify and define discursive struggles found within on-off relationships during reconciliation attempts, and understand how they are used between partners to give meaning to the terms "on" and "off" as a precursor to restructuring …


Toward A Biocommunicable Cartography Of Health Decision-Making In The Amazon Basin Of Ecuador, James Cartwright 2014 Lawrence University

Toward A Biocommunicable Cartography Of Health Decision-Making In The Amazon Basin Of Ecuador, James Cartwright

Lawrence University Honors Projects

This paper comprises a critical, ethnographic study of health communication in a rural community of Amazonian Ecuador. By synthesizing approaches from anthropology, discourse studies, and public health, the study explores how conversations influence health decisions, how communities understand health systems, and how macrostructural discourse changes the political economy of healthcare in Ecuador. My work draws on the recent theoretical development of ‘biocommunicability’ in anthropology as well as earlier sociological research on knowledge construction. Most importantly, this paper offers a critique of current interventions by NGOs in the region.


Cal Poly Open House: An Application Of Communication Principles, Jillian Syftestad 2014 California Polytechnic State University - San Luis Obispo

Cal Poly Open House: An Application Of Communication Principles, Jillian Syftestad

Communication Studies

No abstract provided.


Poly Royal 2014: Applying Communication Concepts In Order For A Successful Annual Rodeo Event, Shyan Souza 2014 California Polytechnic State University - San Luis Obispo

Poly Royal 2014: Applying Communication Concepts In Order For A Successful Annual Rodeo Event, Shyan Souza

Communication Studies

No abstract provided.


How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico 2014 California Polytechnic State University - San Luis Obispo

How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico

Journalism

The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of …


Perceptions Of The Communications Studies Major: Is There A Female Stereotype?, Kyle Petersen, Karina Almaguer 2014 California Polytechnic State University - San Luis Obispo

Perceptions Of The Communications Studies Major: Is There A Female Stereotype?, Kyle Petersen, Karina Almaguer

Communication Studies

This paper investigates whether there is or is not a correlation between feminine perceptions of Communications and the relevance of the major. One Hundred Cal Poly San Luis Obispo students were asked to complete a survey that included basic student demographics as well as if they have taken courses within the major or know anyone within it, their perceived relevance of the major, and whether they believed it to be for males or females. The test between the two variables was shown as approaching statistical significance. After analyzing these results, using feminine perceptions as the independent variable and the relevance …


How Adolescents Perceive Their Parents' Communication About Sex: Toward Reducing Adolescent Sexual Risk, Amanda J. Holman 2014 University of Nebraska-Lincoln

How Adolescents Perceive Their Parents' Communication About Sex: Toward Reducing Adolescent Sexual Risk, Amanda J. Holman

Department of Communication Studies: Dissertations, Theses, and Student Research

The “sex talk” is often one of the most challenging conversations for parents and children during adolescence. Research has established that parent-adolescent communication about sex can greatly reduce adolescents’ sexual risk (Guilamo-Ramos et al., 2012; Miller, Benson, & Galbraith, 2001). However, many parents still avoid these conversations due to uncertainty or lack of confidence in how to best educate their children on topics such as sexual health and relationships. Plus, little is known about family communication about sex from the adolescent perspective. In order to develop more comprehensive strategies for parents to engage in these challenging conversations, the present dissertation …


Reconsidering Childfreedom: A Feminist Exploration Of Discursive Identity Construction In Childfree Livejournal Communities, Julia Moore 2014 University of Nebraska-Lincoln

Reconsidering Childfreedom: A Feminist Exploration Of Discursive Identity Construction In Childfree Livejournal Communities, Julia Moore

Department of Communication Studies: Faculty Publications

This article employs participant definitional analysis, sensitized with feminist poststructuralism and critical ethnography, to understand three identity construction processes that members of childfree LiveJournal communities participate in: (a) naming childfreedom, (b) negotiating childfreedom, and (c) enacting childfreedom. I argue that childfree identities are contested and sometimes activist. Ultimately, I call for scholars to reconsider the definition of childfree to account for the complex and nuanced identities constructed by individuals who identify as such.


Improv To Improve Interprofessional Communication, Team Building, Patient Safety, And Patient Satisfaction, Candace A. Campbell 2014 Candace Campbell

Improv To Improve Interprofessional Communication, Team Building, Patient Safety, And Patient Satisfaction, Candace A. Campbell

Doctor of Nursing Practice (DNP) Projects

The purpose of this process improvement project was to implement a test of change within a healthcare team utilizing applied improvisational exercises (AIEs), and to lay the groundwork for more effective inter- and intra-professional communication.

Literature review: AIEs have been shown to facilitate individual participant communication strengths through a process of un-learning certain common behavioral habits, and learning new habits that assist in creating and expanding closed-loop communication. Such un-learning and learning enriches the participant’s awareness of the environment and encourages participant adaptability through positive group interactions.

Method: An all-day AIE seminar/workshop was conducted with members of two healthcare teams …


Tensions And Metaphors In Higher Education Fundraising Profession, Jessica Martin Carver 2014 Western Kentucky University

Tensions And Metaphors In Higher Education Fundraising Profession, Jessica Martin Carver

Masters Theses & Specialist Projects

This research examined the language used by higher education development professionals, specifically similar and dissimilar tropes and how they shape the perception of those development professionals. By studying these linguistic devices, insight is provided into this particular occupation and the effects these devices have on perceptions and interpretation. The findings in this study could help to produce more skilled communicators in the field and could be used as a framework to study other professional positions. Semi-structured interviews were conducted to gather data from twelve participants, and the data was then analyzed through thematic analysis. Findings revealed the types of metaphors …


Relational Development, Self-Disclosure, And Invasion Of Privacy: College Students And Teachers As Facebook Friends, Ryan Dearbone 2014 Western Kentucky University

Relational Development, Self-Disclosure, And Invasion Of Privacy: College Students And Teachers As Facebook Friends, Ryan Dearbone

Masters Theses & Specialist Projects

This research examined how college students feel about their professors requesting them to be a Facebook friend. Recognizing the ways in which professors and students communicating through social networking could produce additional educational opportunities for collaboration and instruction, while also causing tension or awkwardness as the process develops. Semistructured interviews were utilized by the researcher to obtain information from the selected participants, and the data were analyzed by comparative methods. Through this study, it was revealed that students are split on the appropriateness of professors as Facebook friends. They prefer little to no self-disclosure from their professors. They do not …


The Perceived Relevance Of Training In Industrial/Organizational Psychology At The Terminal Master's Level, Seth A. Kline 2014 Western Kentucky University

The Perceived Relevance Of Training In Industrial/Organizational Psychology At The Terminal Master's Level, Seth A. Kline

Masters Theses & Specialist Projects

The purpose of this study was to replicate and expand upon the survey research by Erffmeyer and Mendel (1990) on the perceived relevance of graduate training in industrial-organizational (I-O) psychology at the terminal master’s level. A review of the literature discussed core competencies, as well as the advantages of internship experiences and thesis requirements. Results indicated that graduates view their training as well targeted towards knowledge and skills they regard as useful at their internship, first job, and current position. Results also indicated that graduates viewed their internship experiences as highly beneficial and worthwhile experiences, regardless of their supervisor. Results …


An Examination Of The Role Of Social Support, Coping Strategies, And Individual Characteristics In Students’ Adaptation To College, Arleen Bejerano 2014 University of Nebraska-Lincoln

An Examination Of The Role Of Social Support, Coping Strategies, And Individual Characteristics In Students’ Adaptation To College, Arleen Bejerano

Department of Communication Studies: Dissertations, Theses, and Student Research

Adaptation, or adjustment, is a psycho-social process that occurs when an individual accepts and integrates into his or her life a transition from one situation to another situation (Schlossberg, 1981). Many individuals struggle with transitions because transitions involve changes in the environment, roles, routines, and/or ways of looking at the world. The present investigation examines the transition from high school to college, and explores the interpersonal and individual ways that students manage the changes accompanying this transition. Using Transition Theory as a framework, students’ social support networks, coping strategies, self-esteem, and depression are posited to influence students’ adaptation to college …


I Bake, He Grills: Relationships In The Kitchen, Megan Boatman 2014 Boise State University

I Bake, He Grills: Relationships In The Kitchen, Megan Boatman

Boise State University Theses and Dissertations

Food and communication are equally vital to the human experience. They are essential to nourishment and growth. Both can be complex and rich, or rudimentary and straightforward. Food and food preparation as a lens for study has recently expanded within the communication field. This study attempts to add to the existing body of research and specifically focuses on a complex interpersonal setting: meal preparation. The author posits that a greater understanding of roles and expectations in developing romantic relationships can be gained by examining the ways in which partners communicate while working together to prepare a meal. The author employs …


Relational Satisfaction And Perceptions Of Nonverbal Communication During Conflict, Savannah V. Wheeler 2014 East Tennessee State University

Relational Satisfaction And Perceptions Of Nonverbal Communication During Conflict, Savannah V. Wheeler

Undergraduate Honors Theses

The goal of the presented research was to examine the relationship between relational satisfaction and nonverbal interpretation during a conflict. Specifically, we hypothesized that participants who reported being dissatisfied with their closest relationship would be more likely to make negative interpretations of facial expressions during a conflict episode. Participants completed a survey that measured their relationship status, level of satisfaction, and interpretations of descriptions of facial expressions being made during a series of conflict scenarios. Developing a better understanding of the role of nonverbal behaviors may help encourage healthier conflict management


The Effects Of Fostering On Communication And Marital Quality In The Marital Dyadic Relationship, Katherine Elizabeth Russell 2014 University of Arkansas, Fayetteville

The Effects Of Fostering On Communication And Marital Quality In The Marital Dyadic Relationship, Katherine Elizabeth Russell

Graduate Theses and Dissertations

This study explores the phenomena of foster parents' marital relationships and the emotional stress felt by each spouse. Results revealed a positive correlation between marital quality and perceived spousal support and a negative correlation between either marital quality or perceived spousal support and emotional stress associated with disciplining the foster child. Analyses also showed that emotional stress associated with being a foster parent positively correlated with emotional stress associated with both the child's past and the possibility of the child being moved. These results underscore the importance of spousal communication, marital quality, and perceived spousal support as a stress reducer …


The Effects Of Juror Disclosiveness, Empathy, And Interpersonal Communication Competence On Jury Selection, Owen P. Terry 2014 University of Southern Mississippi

The Effects Of Juror Disclosiveness, Empathy, And Interpersonal Communication Competence On Jury Selection, Owen P. Terry

Honors Theses

The trial jury is one of the most basic elements of our court system and is vital for ensuring a fair trial for all parties involved in a case. This research was concerned with the final stage of the jury selection process in which attorneys are able to select, through various challenges, the jurors who are most well suited for service. Particularly, the goal of this research was to determine whether certain juror communicator characteristics, namely interpersonal communication competence and its derivatives, had effects upon jury selection. A sample of potential jurors completed questionnaires related to these characteristics, and the …


Gender Construction Through Adolescent Sexting, Elizabeth A. Severson 2014 College of Saint Benedict/Saint John's University

Gender Construction Through Adolescent Sexting, Elizabeth A. Severson

Celebrating Scholarship & Creativity Day (2011-2017)

Sexting is a behavior that is a result of male and female adolescents trying to adopt masculine and feminine characteristics, which are created by our cultural definitions of gender.


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