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Dinamika Trust Pada Pemasaran Online Di Media Sosial, Lingga Detia Ananda 2017 Universitas Indonesia

Dinamika Trust Pada Pemasaran Online Di Media Sosial, Lingga Detia Ananda

JURNAL KOMUNIKASI INDONESIA

Penelitian ini bertujuan untuk mengetahui bagaimana dinamika trust yang terjadi pada komunikasi tidak tatap muka, melalui media sosial dalam konteks pemasaran online. Dinamika trust tersebut diidentifikasi melalui tipe trust pada model yang dicetuskan oleh Lewicki dan Bunker. Analisis dalam penelitian ini menggunakan teori mengenai trust yang terkait dengan perilaku konsumen. Paradigma pada penelitian ini adalah post-positivisme melalui pendekatan kualitatif dengan strategi studi kasus. Pengumpulan data dilakukan dengan wawancara mendalam kepada informan dan observasi. Hasil menunjukkan bahwa dalam penelitian ini tipe trust yang terbentuk adalah knowledge-based trust, dimana trust yang terbentuk berasal dari informasi dan pengalaman terdahulu untuk memprediksi perilaku orang …


Olah Tubuh Politisi Dalam Bingkai Media: Analisis Komunikasi Non Verbal Surya Paloh Dalam Membangun Citra Politik, Megasari N. Fatanti 2017 Universitas Indonesia

Olah Tubuh Politisi Dalam Bingkai Media: Analisis Komunikasi Non Verbal Surya Paloh Dalam Membangun Citra Politik, Megasari N. Fatanti

JURNAL KOMUNIKASI INDONESIA

Studi ini berupaya untuk menganalisis komunikasi non verbal Surya Paloh sebagai salah satu politisi yang aktif tampil di media menjelang pemilu presiden 2014. Kami mengamati bahwa komunikasi non verbal yang ditampilkan oleh politisi selalu memiliki tujuan secara politis. Fokus dalam penelitian ini yaitu bentuk-bentuk komunikasi non verbal yang dilakukan oleh Surya Paloh melalui intonasi suara, kecepatan berbicara, kontak mata, ekspresi wajah, postur tubuh hingga gerakan tangan sebagai ekspresi dari komunikasi seorang politisi. Melalui metode etnografi digital, peneliti memiliki keleluasaan dalam mengumpulkan data dari internet (website dan media sosial). Penggunaan metode etnografi digital dimungkinkan untuk memahami sejauhmana keajegan isi komunikasi seperti …


Komunikasi Ritual Penggunaan Aplikasi Whatsapp: Studi Konsumsi Berita Lewat Group Whatsapp, Oemar Madri Bafadhal 2017 Universitas Indonesia

Komunikasi Ritual Penggunaan Aplikasi Whatsapp: Studi Konsumsi Berita Lewat Group Whatsapp, Oemar Madri Bafadhal

JURNAL KOMUNIKASI INDONESIA

Kemajuan teknologi menyebabkan perubahan pola masyarakat dalam mengonsumsi berita. Kini masyarakat lebih senang membaca berita lewat kanal pribadi di media sosial, salah satunya adalah grup WhatsApp. Masalah terjadi ketika mereka berdiskusi dalam suatu grup yang bersifat homogen. Tidak adanya argumen pembanding dapat menyebabkan munculnya suatu keyakinan palsu akan suatu hal. Artikel ini mencoba memberikan penjelasan atas fenomena ini dengan menggunakan lensa komunikasi secara ritual. Komunikasi ritual memandang sebuah berita bukan merupakan perpanjangan suatu informasi, namun untuk memelihara tatanan sosial masyarakat dalam suatu waktu. Peneliti menggunakan wawancara mendalam untuk mengetahui bagaimana grup WhatsApp pengajian membahas Pilkada DKI Jakarta 2017. Hasil penelitian …


Petisi Online Sebagai Alat Advokasi Kebijakan: Studi Kasus Change.Org Indonesia Periode 2015-2016, Rahma Simamora 2017 Universitas Indonesia

Petisi Online Sebagai Alat Advokasi Kebijakan: Studi Kasus Change.Org Indonesia Periode 2015-2016, Rahma Simamora

JURNAL KOMUNIKASI INDONESIA

Penelitian ini menganalisis petisi online Change.org Indonesia sebagai alat advokasi kebijakan periode tahun 2015-2016 dengan menggunakan konsep sifat, bentuk, fungsi, aktivitas atau taktik penyampaian pesan, dan juga konsep evaluatif. Analisis petisi online mengacu pada aktivitas atau kegiatan advokasi kebijakan lain yang dilakukan secara online maupun offline. Aktivitas advokasi kebijakan juga mencakup upaya dalam meningkatkan kesadaran. Penelitian ini menggunakan metode studi kasus dengan menganalisis petisi online yang dipilih berdasarkan sembilan kategori. Data pendukung diperoleh melalui wawancara. Dalam penelitian ini diketahui petisi online yang didukung dengan beragam aktivitas advokasi kebijakan, misalnya advokasi media, kampanye secara online dan aksi offline, pengorganisasian, event dan …


Etika Media Di Era “Post-Truth”, Kharisma Dhimas Syuhada 2017 Universitas Indonesia

Etika Media Di Era “Post-Truth”, Kharisma Dhimas Syuhada

JURNAL KOMUNIKASI INDONESIA

No abstract provided.


Mediasi Identitas Sosial Konsumen Di Komunitas Online Brand Dalam Membangun Brand Love, Rakhmania Anindhita Pithaloka 2017 Universitas Indonesia

Mediasi Identitas Sosial Konsumen Di Komunitas Online Brand Dalam Membangun Brand Love, Rakhmania Anindhita Pithaloka

JURNAL KOMUNIKASI INDONESIA

Brand Love merupakan salah satu konstruk baru dalam pemasaran untuk mengukur hubungan emosional antara brand dan konsumen. Brand love didasarkan pada dugaan bahwa brand memiliki karakter manusia dan konsumen memiliki perasaan emosional terhadap brand. Penelitian mengenai brand love umumnya mengunakan pendekatan hubungan interpersonal dimana peranan identitas dan identifikasi menjadi penting. Penelitian ini bertujuan untuk membuktikan bahwa komunikasi pemasaran dalam komunitas online brand melalui variable social interactive engagement berpengaruh terhadap brand Love, yang termediasi oleh social identity. Penelitian dilakukan melalui metode survei terhadap sample yang dikumpulkan secara purposive terhadap anggota komunitas online brand berusia 20-44 tahun dan bekerja di area Sudirman-SCBD …


The Validity Of Theoretical Model Of Rhetorical Sensitivity Based On Communication Mentality Structure In Multiethnic Context: Study For Certified Teachers In District Of Simalungun, North Sumatera, Priza Audermando Purba 2017 Universitas Indonesia

The Validity Of Theoretical Model Of Rhetorical Sensitivity Based On Communication Mentality Structure In Multiethnic Context: Study For Certified Teachers In District Of Simalungun, North Sumatera, Priza Audermando Purba

JURNAL KOMUNIKASI INDONESIA

The main aim of this research is to asses how fit the theoretical model of rhetorical sensitivity based on communication mentality structure when tested to the professional whose their activities are highly controlled by Law and ethnic expectations. Model research is an integration of four rhetorical sensitivity theories. All variables are measured at interval levels and being deduced in self-report format with 7 points Likert-Type Scale. Samples are 339 certified teachers that are selected by systematic random sampling technique with margin of error 4%. Research is designed as a cross-sectional survey. By using structural equation modeling (SEM) method, this research …


Pemanfaatan Panoptisme Agama Dalam Pemasaran: Studi Pada Produk “Kerupuk Purnama” Yang Dijual Kelompok Tunanetra, Novelia Suhartono 2017 Universitas Indonesia

Pemanfaatan Panoptisme Agama Dalam Pemasaran: Studi Pada Produk “Kerupuk Purnama” Yang Dijual Kelompok Tunanetra, Novelia Suhartono

JURNAL KOMUNIKASI INDONESIA

Penelitian ini mengkaji pemanfaatan panoptisme agama dalam proses pemasaran langsung produk “Kerupuk Purnama” yang dilakukan oleh penyandang tunanetra. Fenomena ini dijelaskan dengan konsep panoptisme Michael Foucault, melalui strategi pemilihan waktu dan lokasi pemasaran langsung, serta teknik persuasi interpersonal yang dilakukan oleh penjual. Pengumpulan data dilaksanakan dengan metode wawancara mendalam dan observasi terhadap informan utama yang dipilih secara purposif, yaitu empat tunanetra penjual “Kerupuk Purnama”, serta wawancara terhadap informan pendukung, yaitu dua orang masyarakat umum yang memiliki pengalaman membeli produk terkait. Hasil penelitian menunjukkan terjadinya pemanfaatan panoptisme agama dalam proses pemasaran langsung “Kerupuk Purnama” yang dilakukan oleh penyandang tunanetra. Penjual tunanetra …


Investigating Layers Of Identity And Identity Gaps In Refugee Resettlement Experiences In The Midwestern United States, Gretchen Bergquist, Jordan Soliz, Kristen Everhart, Lee Kreimer, Dawn O. Braithwaite 2017 University of Nebraska-Lincoln

Investigating Layers Of Identity And Identity Gaps In Refugee Resettlement Experiences In The Midwestern United States, Gretchen Bergquist, Jordan Soliz, Kristen Everhart, Lee Kreimer, Dawn O. Braithwaite

Department of Communication Studies: Dissertations, Theses, and Student Research

Post-migration, refugees experience changes within personal and community relationships that have dramatic effects on their sense of self and, in turn, well-being.

§ During resettlement, refugees are forced to reconceptualize identity as they encounter and integrate into a new host country and culture.

§ Tensions emerge when integrating one’s self-concept into a web of new personal and social networks while simultaneously managing and adapting to larger social norms and public attitudes in the host country.

§ The epicenter of tensions and experiences that create turbulence in the lives of refugees is the negotiation and reconceptualization of identity within relationships and …


Picture This: The Role Of Digital Storytelling In Motivating Donations Towards Refugee Relief, Mitra LeBuhn 2017 SIT Study Abroad

Picture This: The Role Of Digital Storytelling In Motivating Donations Towards Refugee Relief, Mitra Lebuhn

Independent Study Project (ISP) Collection

It is often assumed that powerful photographs and film footage have the ability to move viewers in the developed population to action. Frank Fournier, the photographer who captured the face of 13-year-old Omayra Sanchez in her last hours of life, as she stood trapped in a pool of muddy water and debris, said, “I believe the photo helped raise money from around the world in aid and helped highlight the irresponsibility and lack of courage of the country's leaders (BBC, 2005).” His statement encompasses the common perspective that imagery can motivate donations, but there is a lack in data regarding …


Coming To The United States: An Exploration Of Third Culture Building Processes Emerging From University Sponsored International/Host-National Student Interactions, Margaret E. Baker 2017 Western Michigan University

Coming To The United States: An Exploration Of Third Culture Building Processes Emerging From University Sponsored International/Host-National Student Interactions, Margaret E. Baker

Masters Theses

International students studying in the United States encounter a number of challenges that affect their ability to achieve their academic and social goals. These changes and acculturative pressures often influence their psychosocial wellbeing and factor into their satisfaction in their experiences abroad. Forming relationships with host-national students aids international students in their adjustment to life in the U. S. and influences their satisfaction and success both in and out of the classroom. This qualitative study analyzes third culture relationships as well as the challenges to their formation and the negotiations necessary for the relationship’s continued survival. This project explores the …


How To Conduct A Mini-Ethnographic Case Study: A Guide For Novice Researchers, Patricia I. Fusch Ph.D., Gene E. Fusch, Lawrence R. Ness 2017 Walden University

How To Conduct A Mini-Ethnographic Case Study: A Guide For Novice Researchers, Patricia I. Fusch Ph.D., Gene E. Fusch, Lawrence R. Ness

The Qualitative Report

The authors present how to construct a mini-ethnographic case study design with the benefit of an ethnographic approach bounded within a case study protocol that is more feasible for a student researcher with limited time and finances. The novice researcher should choose a design that enables one to best answer the research question. Secondly, one should choose the design that assists the researcher in reaching data saturation. Finally, the novice researcher must choose the design in which one can complete the study within a reasonable time frame with minimal cost. This is particularly important for student researchers. One can blend …


Frontline Reports: Emergent Topics For Scholarly Development, Donna M. Hughes 2017 University of Rhode Island

Frontline Reports: Emergent Topics For Scholarly Development, Donna M. Hughes

Dignity: A Journal of Analysis of Exploitation and Violence

Dignity is a scholarly journal dedicated to creating a publishing space for all members of the community—survivors, activists, legal advocates, service providers, researchers, theorists, and scholars—who write about exploitation and violence. Frontline Reports put Dignity on the leading edge of naming, describing, and analyzing topics relevant to our work of ending exploitation and violence. Each report teaches us about the immediate topic and opens up new horizons for future scholarship. By bringing all together, we facilitate the exchange of information and enhance the development of scholarship in the field.


Hebrew Typography: A Modern Progression Of Language Forms, Shayna Tova Blum 2017 Xavier University of Louisiana

Hebrew Typography: A Modern Progression Of Language Forms, Shayna Tova Blum

Faculty and Staff Publications

Influenced by studies in traditional Ashkenazi and Sephardi scripts. The typeface had been designed for the printing of the Koren Tanakh, a first edition printed Jewish Bible processed through an all-Jewish collaboration for the first time in centuries. Koren’s project was inspired by the revival of Hebrew initiated by Haskalah writers in the 18th century. Haskalah writers utilized the language and scripts of written and printed literary texts. Influenced by philosophical and political ideologies of the European Enlightenment, the Haskalah explored Jewish identity through language by defining the secular context through traditional Jewish symbolism and narratives. The Zionist movement of …


Chinese Communication Studies: Three Paths Converging, Wenshan Jia 2017 Chapman University

Chinese Communication Studies: Three Paths Converging, Wenshan Jia

Communication Faculty Articles and Research

This contribution presents the possibilities for anthropological and neo-Marxist media within the hugely expanding sector of Chinese communication studies. China has sourced mostly from the American positivist tradition but is increasingly ­taking on board European critical thinking but it also needs to absorb some of the depth and diversity of indigenous scholarship existing in Chinese.

Jia, Lu, and Heisey (2002) presented an influential meta-analysis of every ­example of communication studies in China at that time. The book chapter which talks about the rise of the discipline and scholarship of Chinese communication as an academic discipline (Jia et al., 2014) summarises …


The Government’S Influence On Sweatshops In Developing Countries, Alicia Whittle Rooks Mrs. 2017 Kennesaw State University

The Government’S Influence On Sweatshops In Developing Countries, Alicia Whittle Rooks Mrs.

Siegel Institute Ethics Research Scholars

This paper will concentrate on the local influence governments have had on sweatshop factories in developing countries. Based on the literature reviewed and analyzed, it was important to discuss several topics surrounding government influence. Topics covered in this paper include: the ethics behind sweatshops, workers’ wages and their choices, government responsibility, and then ending with introducing the Framing Theory. This particular theory was useful in part because of the method implemented in this research paper. The Framing Theory is closely associated with media content because it attempts to compare what the media says on a particular topic verse what the …


2017 Mlk Keynote Emory Douglas Program, Center for Social Equity & Inclusion, Emory Douglas 2017 Rhode Island School of Design

2017 Mlk Keynote Emory Douglas Program, Center For Social Equity & Inclusion, Emory Douglas

Martin Luther King, Jr. Series

Program for the 2017 MLK Keynote Address: Emory Douglas. An artist, educator and human rights activist, Emory Douglas served as the Minister of Culture for the Black Panther Party from 1967-80. Best known for his political drawings and cartoons in the Black Panther Newspaper, he articulated the injustices experienced by African Americans living in the inner city, the growing militancy and organization among urban black youth in the face of police violence and the need for community-based social programs. 2017 MLK Keynote, Emory Douglas discusses the process, meaning and impact of his artwork then and now.


2017 Mlk Keynote Emory Douglas Educational Foldout, Center for Social Equity & Inclusion, Emory Douglas 2017 Rhode Island School of Design

2017 Mlk Keynote Emory Douglas Educational Foldout, Center For Social Equity & Inclusion, Emory Douglas

Martin Luther King, Jr. Series

Educational foldout for the 2017 MLK Keynote Address: Emory Douglas. An artist, educator and human rights activist, Emory Douglas served as the Minister of Culture for the Black Panther Party from 1967-80. Best known for his political drawings and cartoons in the Black Panther Newspaper, he articulated the injustices experienced by African Americans living in the inner city, the growing militancy and organization among urban black youth in the face of police violence and the need for community-based social programs. 2017 MLK Keynote, Emory Douglas discusses the process, meaning and impact of his artwork then and now.


2017 Mlk Keynote Emory Douglas Educational Foldout, Center for Social Equity & Inclusion, Emory Douglas 2017 Rhode Island School of Design

2017 Mlk Keynote Emory Douglas Educational Foldout, Center For Social Equity & Inclusion, Emory Douglas

Martin Luther King, Jr. Series

Educational foldout for the 2017 MLK Keynote Address: Emory Douglas. An artist, educator and human rights activist, Emory Douglas served as the Minister of Culture for the Black Panther Party from 1967-80. Best known for his political drawings and cartoons in the Black Panther Newspaper, he articulated the injustices experienced by African Americans living in the inner city, the growing militancy and organization among urban black youth in the face of police violence and the need for community-based social programs. 2017 MLK Keynote, Emory Douglas discusses the process, meaning and impact of his artwork then and now.


2017 Mlk Keynote Emory Douglas Program, Center for Social Equity & Inclusion, Emory Douglas 2017 Rhode Island School of Design

2017 Mlk Keynote Emory Douglas Program, Center For Social Equity & Inclusion, Emory Douglas

Martin Luther King, Jr. Series

Program for the 2017 MLK Keynote Address: Emory Douglas. An artist, educator and human rights activist, Emory Douglas served as the Minister of Culture for the Black Panther Party from 1967-80. Best known for his political drawings and cartoons in the Black Panther Newspaper, he articulated the injustices experienced by African Americans living in the inner city, the growing militancy and organization among urban black youth in the face of police violence and the need for community-based social programs. 2017 MLK Keynote, Emory Douglas discusses the process, meaning and impact of his artwork then and now.


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