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Dinamika Trust Pada Pemasaran Online Di Media Sosial, Lingga Detia Ananda 2017 Universitas Indonesia

Dinamika Trust Pada Pemasaran Online Di Media Sosial, Lingga Detia Ananda

JURNAL KOMUNIKASI INDONESIA

Penelitian ini bertujuan untuk mengetahui bagaimana dinamika trust yang terjadi pada komunikasi tidak tatap muka, melalui media sosial dalam konteks pemasaran online. Dinamika trust tersebut diidentifikasi melalui tipe trust pada model yang dicetuskan oleh Lewicki dan Bunker. Analisis dalam penelitian ini menggunakan teori mengenai trust yang terkait dengan perilaku konsumen. Paradigma pada penelitian ini adalah post-positivisme melalui pendekatan kualitatif dengan strategi studi kasus. Pengumpulan data dilakukan dengan wawancara mendalam kepada informan dan observasi. Hasil menunjukkan bahwa dalam penelitian ini tipe trust yang terbentuk adalah knowledge-based trust, dimana trust yang terbentuk berasal dari informasi dan pengalaman terdahulu untuk memprediksi perilaku orang …


Olah Tubuh Politisi Dalam Bingkai Media: Analisis Komunikasi Non Verbal Surya Paloh Dalam Membangun Citra Politik, Megasari N. Fatanti 2017 Universitas Indonesia

Olah Tubuh Politisi Dalam Bingkai Media: Analisis Komunikasi Non Verbal Surya Paloh Dalam Membangun Citra Politik, Megasari N. Fatanti

JURNAL KOMUNIKASI INDONESIA

Studi ini berupaya untuk menganalisis komunikasi non verbal Surya Paloh sebagai salah satu politisi yang aktif tampil di media menjelang pemilu presiden 2014. Kami mengamati bahwa komunikasi non verbal yang ditampilkan oleh politisi selalu memiliki tujuan secara politis. Fokus dalam penelitian ini yaitu bentuk-bentuk komunikasi non verbal yang dilakukan oleh Surya Paloh melalui intonasi suara, kecepatan berbicara, kontak mata, ekspresi wajah, postur tubuh hingga gerakan tangan sebagai ekspresi dari komunikasi seorang politisi. Melalui metode etnografi digital, peneliti memiliki keleluasaan dalam mengumpulkan data dari internet (website dan media sosial). Penggunaan metode etnografi digital dimungkinkan untuk memahami sejauhmana keajegan isi komunikasi seperti …


Pemanfaatan Panoptisme Agama Dalam Pemasaran: Studi Pada Produk “Kerupuk Purnama” Yang Dijual Kelompok Tunanetra, Novelia Suhartono 2017 Universitas Indonesia

Pemanfaatan Panoptisme Agama Dalam Pemasaran: Studi Pada Produk “Kerupuk Purnama” Yang Dijual Kelompok Tunanetra, Novelia Suhartono

JURNAL KOMUNIKASI INDONESIA

Penelitian ini mengkaji pemanfaatan panoptisme agama dalam proses pemasaran langsung produk “Kerupuk Purnama” yang dilakukan oleh penyandang tunanetra. Fenomena ini dijelaskan dengan konsep panoptisme Michael Foucault, melalui strategi pemilihan waktu dan lokasi pemasaran langsung, serta teknik persuasi interpersonal yang dilakukan oleh penjual. Pengumpulan data dilaksanakan dengan metode wawancara mendalam dan observasi terhadap informan utama yang dipilih secara purposif, yaitu empat tunanetra penjual “Kerupuk Purnama”, serta wawancara terhadap informan pendukung, yaitu dua orang masyarakat umum yang memiliki pengalaman membeli produk terkait. Hasil penelitian menunjukkan terjadinya pemanfaatan panoptisme agama dalam proses pemasaran langsung “Kerupuk Purnama” yang dilakukan oleh penyandang tunanetra. Penjual tunanetra …


Komunikasi Ritual Penggunaan Aplikasi Whatsapp: Studi Konsumsi Berita Lewat Group Whatsapp, Oemar Madri Bafadhal 2017 Universitas Indonesia

Komunikasi Ritual Penggunaan Aplikasi Whatsapp: Studi Konsumsi Berita Lewat Group Whatsapp, Oemar Madri Bafadhal

JURNAL KOMUNIKASI INDONESIA

Kemajuan teknologi menyebabkan perubahan pola masyarakat dalam mengonsumsi berita. Kini masyarakat lebih senang membaca berita lewat kanal pribadi di media sosial, salah satunya adalah grup WhatsApp. Masalah terjadi ketika mereka berdiskusi dalam suatu grup yang bersifat homogen. Tidak adanya argumen pembanding dapat menyebabkan munculnya suatu keyakinan palsu akan suatu hal. Artikel ini mencoba memberikan penjelasan atas fenomena ini dengan menggunakan lensa komunikasi secara ritual. Komunikasi ritual memandang sebuah berita bukan merupakan perpanjangan suatu informasi, namun untuk memelihara tatanan sosial masyarakat dalam suatu waktu. Peneliti menggunakan wawancara mendalam untuk mengetahui bagaimana grup WhatsApp pengajian membahas Pilkada DKI Jakarta 2017. Hasil penelitian …


Mediasi Identitas Sosial Konsumen Di Komunitas Online Brand Dalam Membangun Brand Love, Rakhmania Anindhita Pithaloka 2017 Universitas Indonesia

Mediasi Identitas Sosial Konsumen Di Komunitas Online Brand Dalam Membangun Brand Love, Rakhmania Anindhita Pithaloka

JURNAL KOMUNIKASI INDONESIA

Brand Love merupakan salah satu konstruk baru dalam pemasaran untuk mengukur hubungan emosional antara brand dan konsumen. Brand love didasarkan pada dugaan bahwa brand memiliki karakter manusia dan konsumen memiliki perasaan emosional terhadap brand. Penelitian mengenai brand love umumnya mengunakan pendekatan hubungan interpersonal dimana peranan identitas dan identifikasi menjadi penting. Penelitian ini bertujuan untuk membuktikan bahwa komunikasi pemasaran dalam komunitas online brand melalui variable social interactive engagement berpengaruh terhadap brand Love, yang termediasi oleh social identity. Penelitian dilakukan melalui metode survei terhadap sample yang dikumpulkan secara purposive terhadap anggota komunitas online brand berusia 20-44 tahun dan bekerja di area Sudirman-SCBD …


Etika Media Di Era “Post-Truth”, Kharisma Dhimas Syuhada 2017 Universitas Indonesia

Etika Media Di Era “Post-Truth”, Kharisma Dhimas Syuhada

JURNAL KOMUNIKASI INDONESIA

No abstract provided.


The Perception Of Feminism In The Media, Emily Williams, Chandler Cochran, James Turner 2017 Murray State University

The Perception Of Feminism In The Media, Emily Williams, Chandler Cochran, James Turner

Scholars Week

"The Perception of Feminism in the Media" will focus on the role that mass media has played in the growth of feminism as well as how its portrayal on social media and large news outlets has affected how college students perceive the idea and ultimately form an opinion of feminism based upon it.


Understanding The Perspectives Of Potential Minority Participants On Clinical Trial Enrollment, Saliha Akhtar 2017 Seton Hall University

Understanding The Perspectives Of Potential Minority Participants On Clinical Trial Enrollment, Saliha Akhtar

Seton Hall University Dissertations and Theses (ETDs)

Research has shown that there continues to be insufficient recruitment of minorities in clinical trials. By eliminating this group from research, not only does it impact the success of clinical trials by making it more difficult to achieve recruitment targets, but it also leads to an inability to identify appropriate treatments and interventions for all individuals, especially as racial/ethnic factors can play a role in the efficacy and safety of a treatment and intervention. The purpose of the study was to understand the perspectives of minority healthcare students/professionals on clinical trial enrollment. Focusing on this population would shed light on …


Sexy Robots: A Perpetuation Of Patriarchy, Ashlyn Des Roches 2017 California Polytechnic State University, San Luis Obispo

Sexy Robots: A Perpetuation Of Patriarchy, Ashlyn Des Roches

Communication Studies

This feminist critique looks into the way that gender, specifically females, are portrayed in some of Hollywood's top films involving Artificial Intelligence: Blade Runner, Her, and Ex Machina. These movies work as a perpetuation of patriarchal ideologies while maintaining the objectification and hypersexuality of women as normalized behaviors. Additionally, while some forms of empowerment are conveyed, the features illustrate women merely on a spectrum of extreme behavior; due to Heuristics and Cultivation Theory, these misrepresentations can be associated with women outside the surrealist realm of the depicted artificially intelligent worlds.


The Toxic Screen: Visions Of Petrochemical America In Hbo’S True Detective (2014), Casey Ryan Kelly 2017 Butler University

The Toxic Screen: Visions Of Petrochemical America In Hbo’S True Detective (2014), Casey Ryan Kelly

Department of Communication Studies: Faculty Publications

This article argues that the use of toxic visual and narrative tropes in contemporary dramatic television can expand our capacity to envision and critique the deadly effects of industrial pollution. The HBO series True Detective is an exemplary case study in how evocative toxic images can be integrated into familiar television narratives to animate society’s deadly relationship with toxic chemicals. The petrochemical mise-en-scène of True Detective enlivens the toxic image with inferential power, or visual enthymemes, that invite audiences to draw connections between traumas that unfold through narrative action and omnipresence of toxic iconography. Developing a concept of the toxic …


Negotiating Refugee Empowerment(S) In Resettlement Organizations, Sarah Steimel 2017 Weber State University

Negotiating Refugee Empowerment(S) In Resettlement Organizations, Sarah Steimel

Department of Communication Studies: Faculty Publications

In-depth interviews with both organizational staff and refugee-clients in two American refugee resettlement organizations explore how empowerment is communicated to and understood by refugees being “empowered.” This study found that while organizational staff professed empowerment focused on self-sufficiency as self-determination, in practice their communication to clients defined self-sufficiency a priori in economic terms. Refugee-clients instead constructed empowerment(s) in economic, educational, personal, and family terms. These findings highlight the need for changes in US resettlement policy and for theoretical and practical understandings of refugee empowerment to recognize polysemic and conflicting empowerments in different life arenas and from different positionalities.


Exploring Diversity, Citizenship, And Gender Through Jazz: A Narrative Criticism Of I Am Jazz, Mary Beth Jones 2017 Linfield College

Exploring Diversity, Citizenship, And Gender Through Jazz: A Narrative Criticism Of I Am Jazz, Mary Beth Jones

Northwest Communication Association Conference Papers & Presentations

In this study, a narrative analysis of a children’s picture book was conducted to uncover how young audiences are taught about diversity and inclusion through books. The setting, characters, narrator, and target audiences of the 2014 book I am Jazz were evaluated to decipher how readers are educated about transgenderism and diversity in greater context. Specific rhetorical qualities in the visual and written elements emphasize the importance of diversity, uniqueness, individuality, and acceptance. This particular book has created a range of support and protest since its publication, and it is an important example of the emotional and political power of …


Mekanisme Religio-Politik Pesantren: Mobilisasi Jaringan Hamida Dalam Politik Elektoral Tasikmalaya, Sansan Hasanudin 2017 Generasi Madani Tasikmalaya

Mekanisme Religio-Politik Pesantren: Mobilisasi Jaringan Hamida Dalam Politik Elektoral Tasikmalaya, Sansan Hasanudin

Masyarakat: Jurnal Sosiologi

To be a winner in the electoral political contestation, the regional head candidates must have a strong political power. Thispolitical power could become from a variety of political machines, including boarding institutions (pesantren) which have a social network in the community. This article question is why boarding institutions or pesantren can be a mass base of electoral politics in an area and how the mechanism of involvement. The author used the concept of religio-political to see the involvement of pesantren in electoral politics and the concept of social networks as an analytical framework involvement mechanisms throughthe local elections in 2011 …


The Indonesia Middle Class: A Conceptual Debate, WASISTO RAHARJO JATI 2017 Researcher in the Centre for Political Studies, Indonesian Institute of Sciences (LIPI), Jakarta, Indonesia.

The Indonesia Middle Class: A Conceptual Debate, Wasisto Raharjo Jati

Masyarakat: Jurnal Sosiologi

No abstract provided.


Towards Peaceful Islam: Jemaat Ahmadiyah Indonesia (Jai) As A New Social Movement, Nuurul Fajari Fadhillah 2017 Interfidei, Yogyakarta

Towards Peaceful Islam: Jemaat Ahmadiyah Indonesia (Jai) As A New Social Movement, Nuurul Fajari Fadhillah

Masyarakat: Jurnal Sosiologi

The Ahmadiyya religious group has been present in Indonesia since the 1920s. The reli- gious group is divided into two different subgroups, namely Gerakan Ahmadiyah Indone- sia (GAI) and Jemaat Ahmadiyah Indonesia (JAI). In the reform era, the JAI community has to face a less favorable situation. The Heresy Fatwa issued by Majelis Ulama Indonesia (MUI) in 1980 had put this group into an even more difficult position. The reform era government seemed to give a greater opportunity for anti-Ahmadiyya dominant Islamic groups to commit violence towards this group. JAI communities in various areas expe- rienced various forms of discrimination …


Menjembatani Perspektif Budaya Dan Perspektif Transisi Dalam Kajian Kepemudaan, Oki Rahadianto Sutopo 2017 Youth Studies Centre FISIPOL Universitas Gadjah Mada

Menjembatani Perspektif Budaya Dan Perspektif Transisi Dalam Kajian Kepemudaan, Oki Rahadianto Sutopo

Masyarakat: Jurnal Sosiologi

No abstract provided.


The Tension Between Religion And Democracy, B. Herry-Priyono 2017 Sekolah Tinggi Filsafat Driyarkara, Jakarta

The Tension Between Religion And Democracy, B. Herry-Priyono

Masyarakat: Jurnal Sosiologi

The growing revival of religious sentiments in the past few decades exposes serious faults in the explanatory power of the so-called modernization theories, urging social scien- tists to seek new avenues in understanding the phenomena. The article focuses on the way the present character of religious fundamentalism needs to be understood not as a form of traditionalism but as one of the springboard effects inseparable from hybrid modernity. In particular, it highlights the tension between religious fundamentalism and democracy as revolving around at least two points. One is the antinomy between diver- sity as the sine-qua-non of democracy and the …


Jilbab Sebagai Representasi Simbolik Mahasiswi Muslim Di Universitas Indonesia, Eveline Ramadhini 2017 Program Studi Sarjana Sosiologi, FISIP Universitas Indonesia

Jilbab Sebagai Representasi Simbolik Mahasiswi Muslim Di Universitas Indonesia, Eveline Ramadhini

Masyarakat: Jurnal Sosiologi

Jilbab or veil is a special cloth in Islam religion, particularly for women. The users are increased significantly in a recent decade in Indonesia. Not to mention also the issue about using of veil in higher education is important in which the discourse about religion is getting easier for being spread by Islamic activists. This article attempts to explain that the phenomenon of differentiation about variation of using veil that occur in campuses is because the differentiation of legitimation from the variation group in Islam itself; Tarbiyah, Hizbut Tahrir Indonesia (HTI), and Salafi. The main argument from this article is …


Kebebasan Morfologis Dalam Budaya Konsumen Human Enhancement Technology: Studi Kasus Budaya Konsumen Obat Non-Terapeutik Pada Pemuda, Sony Matin Abdussalam 2017 Yayasan Nurani Dunia

Kebebasan Morfologis Dalam Budaya Konsumen Human Enhancement Technology: Studi Kasus Budaya Konsumen Obat Non-Terapeutik Pada Pemuda, Sony Matin Abdussalam

Masyarakat: Jurnal Sosiologi

Nowadays, technological innovations and sciences have reached the stage of modification and improvement of the capacity of the human body. This technology varies from prosthetic devices, implants, plastic surgery, drugs, genetic engineering, nanotechnology, and others. Several previous studies have shown that the advancement of this technological intervention has created a consumer culture of human enhancement products and services, for instance, non-therapeutic drugs. However, previous discussions about human enhancement products and services failed to provide further explanation on morphological freedom from the perspective of consumer culture. Morphological freedom is an individual right to modify or otherwise, refuse to modify one’s physical …


2017 Mlk Keynote Emory Douglas Program, Center for Social Equity & Inclusion, Emory Douglas 2017 Rhode Island School of Design

2017 Mlk Keynote Emory Douglas Program, Center For Social Equity & Inclusion, Emory Douglas

Martin Luther King, Jr. Series

Program for the 2017 MLK Keynote Address: Emory Douglas. An artist, educator and human rights activist, Emory Douglas served as the Minister of Culture for the Black Panther Party from 1967-80. Best known for his political drawings and cartoons in the Black Panther Newspaper, he articulated the injustices experienced by African Americans living in the inner city, the growing militancy and organization among urban black youth in the face of police violence and the need for community-based social programs. 2017 MLK Keynote, Emory Douglas discusses the process, meaning and impact of his artwork then and now.


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