Critical and Cultural Studies Commons^™

Power Of Speech Styles: A Relational Framing Perspective, Michael Lewis King

Dissertations

This study advances understanding of powerful and powerless language effects by incorporating a relational framing perspective. Relational framing theory (RFT) suggests that when messages are interpreted using a dominance frame, issues regarding persuasion, influence, and control become salient. When exchanges are framed by affiliation, however, issues of liking, attraction, and regard become salient. Power of speech style researchers have instantiated dominance-framed interactions in their experiments primarily, thus leaving affiliation-framed interactions largely ignored. Addressing this gap, this study considered the effects of relational framing differences on participants’ evaluation of speech style variations. Consistent with previous literature and in partial support for …

Urban Arts And The Youth Of Morocco, Ruqayyah F. Ali

Morocco: Field Studies in Journalism and New Media

Three thousand six hundred miles away from Washington D.C., the United States Embassy is using U.S. taxpayer dollars to fund urban arts programs for youths in Morocco. In a country where arts are not promoted and youth unemployment is high, there are not many options for self-expression and youths to learn leadership skills. Local associations, funded by the U.S. Embassy, are attempting to provide youths with the space and tools needed to facilitate growth and development in life skills and the arts. These urban arts programs include workshops, exhibitions, and competitions in street art, music, painting, dancing, skateboarding, and BMX …

Language Shift And Development: A Case Study Of Zhongdian Southern Khams Language Vitality, Simon Peters

Independent Study Project (ISP) Collection

The fields of language endangerment and maintenance address language shift overwhelmingly in the context of a local language being replaced by that of a surrounding oppositional dominant cultural group. There are, though, situations in which a local language is competing with the dominant variety of the wider cultural group to which it belongs. How a situation like this is dealt with by linguists and language planners depends largely on the recognition of participant tongues as their own languages or one as a dialect of another. Reversing language shift for a “dialect” is difficult to garnish institutional and financial support for …

Reading, Writing And Resources: The Conditions Of Creativity, Mariclaire O’Neill

Independent Study Project (ISP) Collection

This paper addresses the question of whether young Samoans are adequately encouraged to pursue creative fields, specifically writing. It examines relevant literature on the role of libraries and catalysts for early-learning reading as well as the benefits of creative writing, uses interviews with professors, editors, authors and librarians in surveying the current state of creative writing among young Samoans and how the roles of the culture, resources and the curriculums impact this, utilizes surveys to gauge student interest in writing, and finally culminates in a creative writing workshop held to expose university students to writing. The findings point to a …

Elder Selection: Engaging The Monterey Church Of Christ In A Collaborative Elder Selection Process, Benjamin D. Pickett

Doctor of Ministry Theses and Dissertations

This doctor of ministry thesis presents the outcomes of a project intended to foster greater collaboration at the Monterey Church of Christ in its selection of elders. The intervention involved the engagement of the Monterey Church in a process that involved multiple steps. These steps involved engagement with teachers in the context of a teacher training seminar, with Bible classes in a series of Bible lessons, and with elders, elder nominees, and their spouses in order to discern the perceived degree to which Monterey members participate in the elder selection process. The Bible lessons presented an alternative model for theological …

The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, Elizabeth Baldwin

Masters Theses

This paper investigates how the brand Apple markets their product so that consumers feel obligated to buy their product. By looking at five main categories of brand loyalty, environmentally friendly practices, being up-to-date with technology, pricing with value and customer service, this paper will rhetorically analyze how successful of a job it does. To get an inside look at what the public thought on the the way that Apple fulfilled their altercasting this paper analyzed what people said about Apple verses competing technology brands. By drawing overall conclusions, recording trends and making observations about the way that people had been …

Because I Said So: Constructing Identities In Argentina's Dirty War, Danielle N. Olean

Honors Theses and Capstones

No abstract provided.

Social Media And The Transformation Of The Humanitarian Narrative: A Comparative Analysis Of Humanitarian Discourse In Libya 2011 And Bosnia 1994, Ellen Noble

Political Science Honors Projects

Within humanitarian discourse, there is a prevailing narrative: the powerful liberal heroes are saving the helpless, weak victims. However, the beginning of the 21^st century marks the expansion of the digital revolution throughout lesser-developed states. Growing access to the Internet has enabled aid recipients to communicate with the outside world, giving them an unprecedented opportunity to reshape discourses surrounding humanitarianism. Through a comparative discourse analysis of Libyan Tweets, 1994 newspaper reports on Bosnia, and 2011 newspaper reports on Libya, this paper analyzes whether aid recipient discourse can resist the dominant humanitarian narrative and if that resistance can influence dominant …

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …

Hangin' With Judas: A Narrative Analysis Of Stephen Adly Guirgis's 'The Last Days Of Judas Iscariot', Constance Falconer

Masters Theses

Stephen Adly Guirgis has created an era-melting play, The Last Days of Judas Iscariot, which explores the timeless debate between divine mercy and free will. A systematic application of Walter R. Fisher's narrative analysis, through form identification and a functional analysis, determined how Guirgis accomplishes persuasion. This qualitative study focused on Guirgis's narrative, using Walter R. Fisher's narrative paradigm as a framework to answer the research question(s): (1) If Guirgis's ideology and created world in The Last Days of Judas Iscariot are foreign and imagined, how is narrative probability and narrative fidelity achieved?; and, (2) How does Guirgis persuade his …

Influencia De Los Programas De Concurso Televisivos En La Construccion De Identidad Cultural En Jóvenes Cusqueños, Tess Renker

Independent Study Project (ISP) Collection

Este informe describe la realización de mi proyecto de investigación sobre las influencias de los programas de concurso peruanos en la construcción de las identidades culturales de los jóvenes cusqueños. En el primer capítulo, describo las motivaciones por esta investigación, la área temática, y las preguntas de investigación, así como el marco teórico y la metodología del estudio. El segundo capítulo incluye la revisión de unas lecturas previas acerca del tema. Estas lecturas se enfocan en la vinculación de la televisión nacional peruana con la globalización y la manera en que estos programas pueden influir las identidades culturales de la …

To Vote Or Not To Vote: Youth Political Agency In Post-Revolutionary Tunisia, Sarah Dickson

Independent Study Project (ISP) Collection

In the wake of the Tunisian Revolution, young people in Tunisia have become very interested in politics. For some young people, this excitement has resulted in positive feelings about voting. For others, voting is not seen as an effective way to express political agency. This paper will analyze field research conducted by the author with young Tunisians in order to better understand Tunisian youth attitudes towards voting, and explore various interpretations of political agency. This paper will ask the fundamental questions: why didn’t revolutionary activism translate to voting for more young Tunisians, especially as they continue to express interest in …

Upload Complete Syncing The Thunder Dragon: An Analysis Of Bhutanese Media And Its Influences On A Changing Culture, Brian Mcqueen

Independent Study Project (ISP) Collection

Almost 14 years ago Bhutan was officially "hooked up" to the outside world. With access to Internet and television increasing rapidly in the Bhutan new thoughts are entering the country, replacing previous views. The effect of media on the lifestyle and culture of the people of Bhutan is significant due to the speed at which the change occurred.

For my research I split my time between the capital city, Thimphu and Sherubtse College, which is located in the rural village of Kanglung. By conducting interviews with people involved in the media scene of Bhutan and consumers of media, I have …

A Nation In Its Prime: A Pentadic Study Of Walt Disney World's Main Street, U.S.A., Casey Guise

Masters Theses

The purpose of this paper is to consider the entrance to Walt Disney World, Main Street, U.S.A., as a rhetorical text and apply Kenneth Burke's dramatistic pentad. Background is provided on rhetorical theory and The Disney Company. Meanings are derived from messages interpreted using semiotics and symbolic interaction within the location. The significance of Main Street, U.S.A., as a replica of historic architecture and an illustration of revival architecture in creating emotive messages is discussed. Further discussion includes the implications of this study on corporations and the field of rhetorical studies in addition to suggestions for further research.

"It's Just That For The First Time, I Feel... Wicked": A Rhetorical Analysis Of Wicked's Elphaba Using Kenneth Burke's Guilt-Purification-Redemption Cycle, Patricia Foreman

Masters Theses

The purpose of this study was to examine the Broadway production, Wicked, and more specifically, the character of Elphaba, or the Wicked Witch of the West. The study utilized Kenneth Burke's theory of the guilt-purification-redemption cycle, and considered Elphaba's journey between the three steps of Burke's cycle. In order to understand this journey better, the researcher considered various facets of the show, including the script, lyrics, costuming, including attire and make-up, and interactions with other characters in the production. Elphaba's causes of guilt, including her mother's death, her relationship with Glinda, her cause in working with Animals, and failed magic …

Towards Re-Thinking Ecology: Investigating The Influence Of Behavioral Economics On Ecological Thought, Ned Weidner

LUX: A Journal of Transdisciplinary Writing and Research from Claremont Graduate University

The current mainstream ecological discourse among environmental activists seems to be focused on changing the current paradigm of ecological thinking towards one focused primarily on sustainability through a deeper connection with the Earth. Often these activists argue this deeper connection with the Earth is best achieved through a paradigmatic change in thinking. It is the argument of this paper that those who champion a paradigmatic shift in thinking towards sustainability need to re-think their plan of action for creating a sustainable relationship with the Earth’s environment because changing society’s way of viewing ecological matters as a way to create a …

Damsels And Heroines: The Conundrum Of The Post-Feminist Disney Princess, Cassandra Stover

LUX: A Journal of Transdisciplinary Writing and Research from Claremont Graduate University

This research explores cultural shifts in the popularity of the Disney princess in American culture, especially its postmodern resurgence, as well as the complex relationship between Disney’s recent representations of women in the 1990’s and post-feminist ideology. My project begins by analyzing the historic appearance of the Disney female in relation to the women’s movements. I also examine lingering anti-feminist backlash in representations of what I call “New Wave” Disney heroines. Finally, I examine the implications of post-feminist discourse and advertising for young female viewers.

Re-Masculating The Vampire: Conceptions Of Sexuality And The Undead From Rossetti's Proserpine To Meyer's Cullen, Emily Schuck

LUX: A Journal of Transdisciplinary Writing and Research from Claremont Graduate University

This paper explores the relationship between sexuality and the undead from Victorian England to present day vampire narratives. Specifically, I examine the shift in the vampire narrative from the frightening Dracula to the extremely sexualized nature of vampires in the early twenty-first century. My results are concerned with the nature and exchange of fluids between vampire bodies and their victims (or lovers) and the power associated with that exchange. My conclusion implies that re-masculating the vampire is a return to a patriarchal dominant discourse promulgates the heteronormative status quo, unlike their early predecessors, which tend to undermine heteronormative sexuality.

Satanic Indifference And Ultimate Reality, Brian J. Reis

LUX: A Journal of Transdisciplinary Writing and Research from Claremont Graduate University

Satan has captured the imagination of writers in the English language for centuries. This figure and the notion of evil have gone through many changes in English literature of the 19th and 20th centuries. Something changed Satan during this time, and made him into an arbiter of truth rather than a figure of rebellion. In The Mysterious Stranger, Mark Twain used him as the grand narrator of the universe who explains the truth of all existence, that life is an illusion. The American horror author H.P. Lovecraft carried this one step further, using Rudolf Otto's mysterium horrendum to divest Satan …

Chicana Aesthetics: A View Of Unconcealed Alterities And Affirmations Of Chicana Identity Through Laura Aguilar’S Photographic Images, Daniel Perez

LUX: A Journal of Transdisciplinary Writing and Research from Claremont Graduate University

In this paper I will argue that Chicana feminist artist Laura Aguilar, Alma Lopez, Laura Molina, and Yreina D. Cervantez established a continuing counter-narrative of cultural hegemony and Western essentialized hegemonic identification. Through artistic expression they have developed an oppositional discourse that challenges racial stereotypes, discrimination, socio-economic inequalities, political representation, sexuality, femininity, and hegemonic discourse. I will present a complex critique of both art and culture through an inquiry of the production and evaluation of the Chicana feminist artist, their role as the artist, and their contributions to unfixing the traditional and marginalized feminine. I argue that third wave Chicana …