Communication Technology and New Media Commons^™

Trends And Controversies: Ai, Virtual Worlds, And Massively Multiplayer Online Games, Hsinchun Chen, Yulei Zhang, W. S. Bainbridge, Kyong Jin Shim, N. Pathak, M. A. Ahmad, C. Delong, Z. Borbora, A. Mahapatra, J. Srivastava

Research Collection School Of Computing and Information Systems

The rich social media data generated in virtual worlds has important implications for business, education, social science, and society at large. Similarly, massively multiplayer online games (MMOGs) have become increasingly popular and have online communities comprising tens of millions of players. They serve as unprecedented tools for theorizing about and empirically modeling the social and behavioral dynamics of individuals, groups, and networks within large communities. Some technologists consider virtual worlds and MMOGs to be likely candidates to become the Web 3.0. AI can play a significant role, from multiagent avatar research and immersive virtual interface design to virtual world and …

Subjective Evaluation Of Data Checking Techniques, Cyndy Anang

McNair Poster Presentations

The aim of this research was to analyze people's subjective opinions about the data checking techniques double entry, visual checking, and read aloud. Previous research has shown that entering data twice is more effective in reducing the data entry errors. Thus, the research aims to hypothesize that participants would perceive the double entry technique as most accurate and reliable. A total of forty-eight undergraduate students answered a set of sixteen items which were used to gather participants' opinions on the three techniques. The results showed that the double entry technique was perceived as significantly more accurate (F (2, 47): 5.734, …

Print Magazines: Linking To The Digital World, Stephanie Swartzlander

Graphic Communication

This study will show how magazines and their advertisers are using print to send their readers to digital sources of information. Placing URLs, QR codes, promoting Facebook/Twitter and mobile/iPad apps are becoming very popular ways to advertise products and services. Print magazines are utilizing these trends to link their readers from the print to the digital world and are reaping the benefits.

Seven different magazines were analyzed in this study. In studying the trends from 2008 to 2011, it is obvious that magazines and their advertisers want readers to expand their scope of knowledge by visiting their digital counterparts for …

Role Of Information And Communicational Technologies In Perceived Organizational Performance: An Empirical Evidence From Higher Education Sector Of Pakistan, Irfan Saleem, Tahir Masood Qureshi, Saba Mustafa, Farooq Anwar

Business Review

This research study is an attempt to measure Impact of Information Communication Technology (ICT) on Organizational Productivity (Efficiency and Effectiveness); which leads to Organization Performance (∆Cost, ∆Time, and ∆Quality) using IRA Model. Study also explores barriers in ICT Adoption and impact of IT Literate Human Capital on Organizational Productivity. Sample for this research study has been chosen from Higher Educational Sector (HES) of Pakistan. These institutions are located at various geographic locations of Pakistan. Result shows significant relation of ICT adoption on the effectiveness, nonetheless ICT adoption is insignificant on efficiency; however the relationship between the two is positive. Research …

“What’S Happening” @Twitter: A Uses And Gratifications Approach, Corey Leigh Ballard

University of Kentucky Master's Theses

The uses and gratifications approach places power in the hands of the audience and is a helpful perspective when trying to understand media usage, exposure, and effects. However, while the uses and gratifications approach has been applied regularly to traditional media, research explaining why people use new social media networks as well as the gratifications they obtain from them is scarce at best. This thesis provides a comprehensive overview of the uses and gratifications approach as well as the current literature about social media networks. An argument is built within the thesis to study Twitter as one social media network …

Namaste: Pedagogical Methods For Designing Yoga & Art Experiences For/With Teen Participants, Tiffani Olivia Bryant

English Theses & Dissertations

Within this study, teens are asked to analyze yoga studio homepages in relation to their experiences with the practice of yoga. This dissertation research engages the teen girls as participants responsible for co-designing the learning constructs through which they make meaning out of their experiences. This research is rooted in informational design, experiential design, and design practices for a teen demographic through the artifact of yoga.

Participant observation is used to examine how eight teen girls understand yoga as a practice, internalize their experiences with yoga, and thusly communicate what they have learned about yoga and a sampling of digital …

Residential Broadband Access For Students At Walters State Community College., Mark A. Hurst

Electronic Theses and Dissertations

The purpose of this study was to determine the availability of internet access for students attending Walters State Community College during the spring semester 2010. In particular, it is unknown to what degree broadband internet access is available in the counties that Walters State considers the service area of the college.

The research was conducted during the spring semester 2010 including the months February, March, and April of 2010. Data were gathered by surveying currently enrolled students of the college. Twelve percent of the population responded to the study. The survey instrument covered the areas of demographics, Internet connection type …

Spatial Semantics For Better Interoperability And Analysis: Challenges And Experiences In Building Semantically Rich Applications In Web 3.0, Amit P. Sheth

Kno.e.sis Publications

No abstract provided.

Report D7.1 Recommendations On Safety Initiatives, Brian O'Neill, Sharon Mclaughlin

Reports

A central objective of EU Kids Online is to strengthen the evidence base for policies regarding online safety in Europe. Its findings regarding children’s online experiences from across Europe offer an unrivalled opportunity to gain greater knowledge of European children’s and parents’ experiences and practices regarding risky and safer use of the internet and online technologies, thereby informing the promotion of a safer online environment for children. This chapter draws out in summary form the main implications for policy making and highlights significant issues arising from the findings of the survey, aligning them with existing initiatives where relevant in the …

Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman

Honors Scholar Theses

This paper examines characteristics of online social networking sites and their implications on advertising. The application of well known interpersonal and mass communication theories to the field allows for an in-depth look at behavioral cues and responses. The interactivity inherent in sites like Facebook, MySpace, YouTube, and in other forums encourages advertisers to tap into engaging their consumers. Types of targeting and the success of word of mouth referrals are examined, as are many of the common stumbling blocks. To better understand the potential versus the problems, we conclude with an analysis of return on investment.

Foreigners' Archive: Contemporary China In The Blogs Of American Expatriates, Qi Tang, Chin-Chung Chao

Communication Faculty Publications

This study scrutinized blogs written by American expatriates in twenty-firstcentury China. The primary objectives were to explore how China is represented in such blogs and to understand the discursive processes through which the American bloggers utilize the blogging technology to narrate their perceptions of the Chinese realities. Drawing on the postcolonial and discursive perspectives, we have determined that the blogs examined here consist of a distinct discursive space of cultural representation and contestation. They were also interpreted as a digital extension of conventional Euro-American travel writing as they share with the genre a set of rhetorical conventions and face the …

The Write Moves: An Autoethnographic Examination Of The Media Industry, Danielle Gomes

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines the current media environment through the use of adaptation theory, political economy theory, and media ecology theory. More specifically, this thesis is an autoethnography of this author‟s attempts to release content into the mass-media.

This thesis expects to find that in the current conglomerate controlled media environment content that has multi-media potential is preferred. Vertical integration is the standard in these massive media corporations. Consequently, the adaptation of content into multiple media is no longer an afterthought to creation, it is forethought.

Social Networking In Collegiate Public Relations, Leon Bracey

Dissertations, Theses and Capstone Projects (Full IR Collection)

A guide describing the importance of institutions of higher education implement social networking policies and procedures. The project includes a manual and marketing plan that will be implemented by the author of the project at his employer, Georgia Perimeter College.

The Experiences Of Mississippi Weekly Newspaper Editors As They Explore And Consider Producing Internet Editions, Cassandra Denise Johnson

Dissertations

This dissertation focused on the challenges Mississippi weekly newspaper editors faced when deciding to have an online edition and the issues these editors encountered when they adopted a Web newspaper. The study expounded on four areas—the operational changes weekly newspapers have had to make to produce Web editions, the different type of newsroom staff that are needed to create both editions, the content that is going in the online edition, and the financial pressures that editors work through to keep the newspapers profitable. The study was modeled after similar studies from three organizations—the Pew Research Center, the Bivings Group, and …

Eu Kids Online: Risks And Safety On The Internet From The Perspective Of European Children, Brian O'Neill

Other resources

No abstract provided.

Flexible Bootstrapping-Based Ontology Alignment, Prateek Jain, Pascal Hitzler, Amit P. Sheth

Kno.e.sis Publications

BLOOMS (Jain et al, ISWC2010) is an ontology alignment system which, in its core, utilizes the Wikipedia category hierarchy for establishing alignments. In this paper, we present a Plug-and-Play extension to BLOOMS, which allows to flexibly replace or complement the use of Wikipedia by other online or offline resources, including domain-specific ontologies or taxonomies. By making use of automated translation services and of Wikipedia in languages other than English, it makes it possible to apply BLOOMS to alignment tasks where the input ontologies are written in different languages.

Assessing Value Creation And Value Capture In Digital Business Ecosystems, Ravi S. Sharma, Francis Pereira, Narayan Ramasubbu, Margaret Tan, F. Ted Tschang

Research Collection Lee Kong Chian School of Business

Interest in business modeling of technology enterprises – the activity of designing the architecture for revenues, costs, products and/or services delivery and the overall value of an enterprise – has risen to prominence with the global crossing of the Internet chasm. However, as several studies have pointed out (c.f., Osterwalder, Pigneur & Tucci, 2005; Teece 2010; Zott & Amit, 2010), the investigations of business models and their fit with the strategy of an enterprise, have received little scholarly attention. In this article we formulate a framework, called ADVISOR, for modeling the business strategies of enterprises in the Interactive Digital Media …

Ontology Alignment For Linked Open Data, Prateek Jain, Pascal Hitzler, Amit P. Sheth, Kunal Verma, Peter Z. Yeh

Kno.e.sis Publications

The Web of Data currently coming into existence through the Linked Open Data (LOD) effort is a major milestone in realizing the Semantic Web vision. However, the development of applications based on LOD faces difficulties due to the fact that the different LOD datasets are rather loosely connected pieces of information. In particular, links between LOD datasets are almost exclusively on the level of instances, and schema-level information is being ignored. In this paper, we therefore present a system for finding schema-level links between LOD datasets in the sense of ontology alignment. Our system, called BLOOMS, is based on the …

Introducing Transliteracy: What Does It Mean To Academic Libraries?, Thomas A. Ipri

Library Faculty Research

Transliteracy is recent terminology gaining currency in the library world. It is a broad term encompassing and transcending many existing concepts. Because transliteracy is not a library-centric concept, many in the profession are unsure what the term means and how it relates to libraries’ instructional mission and to other existing ideas about various literacies. Transliteracy is such a new concept that its working definition is still evolving and many of its tenets can easily be misinterpreted. Although this term is in flux, academic librarians should watch developments in this new field to continually assess and understand what impact it may …

Children's Online Activities And Their Parents' Knowledge And Perception About Online Opportunities And Risks, Brian O'Neill

Other resources

No abstract provided.