Communication Technology and New Media Commons^™

Lindenword, Spring 2011, Lindenwood University

LindenWord (2006-2011)

LindenWord was a publication for Lindenwood students from 2006 to 2011.

Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper trying to identify effective guerrilla marketing practices in solving tradeshow marketing challenges. Major problems faced by trade show marketers are analyzed in the beginning: limited marketing budget, ineffective marketing tools and dissatisfaction from exhibitors. The study introduced guerrilla marketing methods by both exploring the theory and identifying successful cases. At the end, specific guerrilla marketing guidelines were built for tradeshow marketers.

Toward A Nevada Digital Collaborative, Jason Vaughan

Library Faculty Research

In mid-2008, through Library Services and Technology Act funding, the Nevada State Library and Archives brought together members for a newly established Nevada Statewide Digital Advisory Committee (hereafter referred to as “NSDAC”) to engage in a comprehensive, statewide digital planning process. As stated in the charge, “Advisory committee members participate in the identification of issues regarding digitization in Nevada, collaborate in the planning and development of a statewide digital initiative . . . and contribute to effective communication among the key digital stakeholders in Nevada.” The full charge is provided in Appendix A. By design, the committee included members from …

Why Not Just Google It? An Assessment Of Information Literacy Skills In A Biomedical Science Curriculum, Karl Kingsley, Gillian M. Galbraith, M. Herring, Eva Stowers, Tanis Stewart, Karla V. Kingsley

Library Faculty Research

Background: Few issues in higher education are as fundamental as the ability to search for, evaluate, and synthesize information. The need to develop information literacy, the process of finding, retrieving, organizing, and evaluating the ever-expanding collection of online information, has precipitated the need for training in skill-based competencies in higher education, as well as medical and dental education.

Methods: The current study evaluated the information literacy skills of first-year dental students, consisting of two, consecutive dental student cohorts (n = 160). An assignment designed to evaluate information literacy skills was conducted. In addition, a survey of student online search engine …

Trends In Social Networking And Variable Data Printing, Chelsea Mcallister

Graphic Communication

No abstract provided.

Exploring The Effects Of Text Messaging On The Spelling Skills Of Ninth And 12th Grade Students, James G. Muhammad

All Student Theses and Dissertations

Text messaging has been criticized for a perceived negative impact on spelling skills of students and its increasing appearance in formal school papers. This paper presents a study of the effects of text messaging on the spelling skills of ninth and 12^th grade students at a U.S. high school in a Chicago suburb. The 20 students – six in the ninth grade group and 14 in the 12^th grade group – were given a questionnaire concerning their texting practices and a grade-appropriate spelling test. They also were asked if it is appropriate to use textisms in formal writings …

Internet Usage And Religious Authority: A Case Study Of The Catholic Church Of South Korea, Youngho Park

Institute for the Humanities Theses

This study examines what impact the Internet usage by church members has on religious authority, focusing on a case study of the Korean Catholic Church. The goals of this study are to investigate the ways in which church members use the Internet for communication in the Church, to examine whether and how the Internet usage by church members affects religious authority, and to identify what kind of religious authority is affected. This study encompasses two main parts: historical background of the Church's Internet usage and analysis of the online forums about "The Four Major Rivers Project". The latter is divided …

Identifying And Implementing The Underlying Operators For Nuclear Magnetic Resonance Based Metabolomics Data Analysis, Ashwin Manjunatha, Ajith H. Ranabahu, Paul E. Anderson, Amit P. Sheth

Kno.e.sis Publications

The science of metabolomics is a relatively young field that requires intensive signal processing and multivariate data analysis for interpretation of experimental results. The lack of integration and standardization for metabolomics compounded by the complexity of the experimental data has lead to a fragmented research community. While efforts have been undertaken to approach these problems, the efforts to develop a set of standards for reporting processing and analysis procedures has stalled.

In this paper, we propose a set of fundamental operators for nuclear magnetic resonance(NMR) based metabolomics. These operators are implementation independent, and can be used to easily and precisely …

Consortia Efforts: The Colonial Academic Alliance Undergraduate Research Journal, Laura Burtle

Giving Undergraduate Research a Worldwide Voice: Institutional Repositories as Publishers

A presentation on CAA Undergraduate Research Journal, housed at Georgia State's institutional repository.

More information at http://digitalarchive.gsu.edu/caaurj

The Social Production Of Knowledge In The 21st Century: Undergraduate Research In Scholarly Communication, Geri Bunker Ingram

Giving Undergraduate Research a Worldwide Voice: Institutional Repositories as Publishers

A presentation on undergraduate research at various universities, and its collection into OCLC.

http://www.oclc.org/gateway/

Student Scholarly Publishing: Obstacles And Opportunities, Tim Tamminga

Giving Undergraduate Research a Worldwide Voice: Institutional Repositories as Publishers

A presentation on the institutional repository system powered by Berkeley Electronic Press.

More information at http://www.bepress.com/ir/

Avatars, Blabberize, And Cell Phones: Abc's Of The Digital Age [Paper], Kay S. Gandy, Rebecca Stobaugh

School of Teacher Education Faculty Publications & Presentations

The Digital Age is revolutionizing education. Educators need to be well-trained on the variety of technology tools available. Technology tools captivate the interest of students and encourage high-levels of engagement. Often, the daily lives of students are rich in technology, while teachers lack the knowledge or skills to integrate technology into the curriculum. Two university teacher education professors will share innovative technology tools to enhance instruction. The tools were modeled in education courses for preservice teachers and transferred into K-12 classrooms. Technology tools included: Skype, PhotoPeach, Prezi, Blabberize, Xtranormal, Poll Everywhere (voting with cellphones), Tagxedo, GPS, and GIS. For example, …

Avatars, Blabberize And Cell Phones: The Abcs Of The Digital Age, Kay S. Gandy, Rebecca Stobaugh

School of Teacher Education Faculty Publications & Presentations

No abstract provided.

Deadly Silence: An Assessment Of Emergency Alert Systems For Lincoln County, Georgia, Gretchen B. Keneson,

Georgia Journal of Public Policy

Rural counties have a predisposition to sustaining catastrophic losses during natural emergencies. These counties tend to have poorer economic conditions that exacerbate attempts at hazard mitigation.  Emergency Alerts Systems (EAS) are the most efficient and effective ways to provide information of impending danger.  This study will compare and contrast different EAS to determine which would accommodate the needs of a community. The most successful way for most counties to alert citizens is through the use of a combination of redundant systems. For pastoral Lincoln County, Georgia the optimal systems are an alert siren and auto call capabilities.  Both of these …

An Examination Of Social Media Technology And Its Impact On The Pursuit And Allocation Of Personal Leisure Time, Kelsey A. O'Lea

Recreation, Parks, and Tourism Administration

The emergence of Internet has created a seemingly endless portal for leisure activity and participation; since the establishment of social media technology, leisure time spent online has been on the rise. The purpose of this study was to examine how social media technology has impacted the way people allocate and pursue their personal leisure time. This researcher of this study distributed an online questionnaire to current undergraduate students at Cal Poly San Luis Obispo through convenience sampling methods. The questionnaire was comprised of three sections: SNS usage, smart phone usage, and the impact of that usage on specific areas of …

Promoting A Benefit Concert With Digital Media, Aubrea Felch

Graphic Communication

The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …

Public Relations In The California Wine Industry: Improving Social Media Use Focusing On Facebook And Twitter, Stephanie Moore

Journalism

The public relations field advances constantly. The Internet and invention of online social networking has caused public relations practitioners to drastically change their ways. Now practitioners must learn to incorporate these new public relations strategies with traditional strategies to be successful in their field. The prevailing sites in online social networking are Facebook and Twitter. When practitioners integrate social networking to their arsenal of tools in the correct way, especially in the winery industry, the result may be exceptional.

Modeling Link Formation Behaviors In Dynamic Social Networks, Viet-An Nguyen, Cane Wing-Ki Leung, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Online social networks are dynamic in nature. While links between users are seemingly formed and removed randomly, there exists some interested link formation behaviors demonstrated by users performing link creation and removal activities. Uncovering these behaviors not only allows us to gain deep insights of the users, but also pave the way to decipher how social links are formed. In this paper, we propose a general framework to define user link formation behaviors using well studied local link structures (i.e., triads and dyads) in a dynamic social network where links are formed at different timestamps. Depending on the role a …

National Writing Project: Internet Resource, Priscilla Finley

Library Faculty Research

The National Writing Project (NWP) is a federally funded program that focuses on the teaching of writing, and coordinates and supports professional development for writing teachers (K-16) at over 200 college and university partner sites.

Media Literacy In Ireland: From Protectionism To Participation, Brian O'Neill

Other

Media literacy education in Ireland despite being under-resourced and relatively new to the public policy arena, builds on a long tradition and a solid foundation of critical engagement, creative activity and practical implementation. From a traditional position of protectionism in Irish cultural and educational policy, media literacy has rapidly moved to embrace new opportunities for greater participation and creative endeavour. This presentation will briefly sketch the contours of this development and identify the key elements of this multi-stakeholder, multi-disciplinary field.