Communication Technology and New Media Commons^™

Getting On The Bus: Marketing San Luis Obispo's Regional Transit Authority, Jenna Higgins

Master's Theses

A new trend is emerging, seeking to recognize the benefits of and encourage the use of public transportation. In the past, public transit agencies have not directed much energy or focus at marketing, seeking to use limited funds elsewhere. “The common perception is that money spent on marketing would be better spent on transit systems themselves…over time, a sustained investment in marketing increases the number of people who use transit. Increased ridership leads to increased revenue, and ideally, an increase in service to match the new demand” (Arpi, 2009).

Even as marketing gains importance in the public transit world, questions …

Prediction Of Topic Volume On Twitter, Yiye Ruan, Hemant Purohit, David Fuhry, Srinivasan Parthasarathy, Amit P. Sheth

Kno.e.sis Publications

We discuss an approach for predicting microscopic (individual) and macroscopic (collective) user behavioral patterns with respect to specific trending topics on Twitter. Going beyond previous efforts that have analyzed driving factors in whether and when a user will publish topic-relevant tweets, here we seek to predict the strength of content generation which allows more accurate understanding of Twitter users' behavior and more effective utilization of the online social network for diffusing information. Unlike traditional approaches, we consider multiple dimensions into one regression-based prediction framework covering network structure, user interaction, content characteristics and past activity. Experimental results on three large Twitter …

A Web-Based Study Of Self-Treatment Of Opioid Withdrawal Symptoms With Loperamide, Raminta Daniulaityte, Robert G. Carlson, Russel S. Falck, Delroy H. Cameron, Sujan Udayanaga, Lu Chen, Amit P. Sheth

Kno.e.sis Publications

Aims: Many websites provide a medium for individuals to freely share their experiences and knowledge about different drugs. Such user-generated content can be used as a rich data source to study emerging drug use practices and trends. The study aims to examine web-based reports of loperamide use practices among non-medical opioid users. Loperamide, a piperidine derivative, is an opioid agonist approved for the control of diarrhea symptoms. Because of its general inability to cross the blood-brain barrier, it is considered to have no abuse potential and is available without a prescription. Methods: A website that allows free discussion of illicit …

'Moebius': Groundwork For Promotion & Visibility, Kanika Laroia

Communication Studies

A record of the planning process for the transition of Moebius, the College of Liberal Arts literary journal, from a publication to an online website. Includes materials for future public relations and outreach efforts by the Moebius team.

The Human Side Of A Mediated Life: How Mediated Communication Is Affecting Relationships And Nonverbal Literacy, Meghan E. Green

Communication Studies

No abstract provided.

A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park

Communication Studies

In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.

Negotiating Crisis In The New Media Environment: Evolution Of Crises Online, Gaining Legitimacy Offline, Augustine Pang, Nasrath Begam Binte Abul Hassan, Aaron Chee Yang Chong

Research Collection Lee Kong Chian School Of Business

This study examines how crises originate online, how different new media platforms escalate crises, and how issues become legitimized offline when they transit onto mainstream media. We study five social media crises, which includes United breaks guitars and Southwest Air’s too fat to fly. Crises are triggered online when stakeholders are empowered by new media platforms that allow user-generated content to be posted online without any filtering. Facebook, YouTube and Twitter emerge as top crises breeding grounds due to their large user base and the lack of gatekeeping. Facebook and blogs are responsible for escalating crises beyond the immediate stakeholder …

What Does Software Engineering Community Microblog About?, Yuan Tian, Palakorn Achananuparp, Ibrahim Nelman Lubis, David Lo, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Microblogging is a new trend to communicate and to disseminate information. One microblog post could potentially reach millions of users. Millions of microblogs are generated on a daily basis on popular sites such as Twitter. The popularity of microblogging among programmers, software engineers, and software users has also led to their use of microblogs to communicate software engineering issues apart from using emails and other traditional communication channels.Understanding how millions of users use microblogs in software engineering related activities would shed light on ways we could leverage the fast evolving microblogging content to aid software development efforts. In this work, …

The Manifestation Of Biblical Community Understanding In A Facebook Community: A Qualitative Study Among Christian College Students, Paul Perkins

Doctoral Dissertations and Projects

Applying theoretical studies of social capital, social presence, cognitive presence, and community helps researchers understand more fully the phenomenon of online social networks. The debate has moved from the positive and negative effects of online social networks to understanding how they fit into daily life. However, do biblical community beliefs transfer to Facebook? If Facebook is considered a community, does it exhibit the characteristics of a biblical community? Through a qualitative case study design, this research explored eight Christian college students, four men and four women, from two Midwest Christian colleges, investigating their understanding of biblical community and its application …

An Exploratory Study Of Online Information Regarding Colony Collapse Disorder, Meredith K. Boehm

School of Information Student Research Journal

The cause or causes of Colony Collapse Disorder (CCD) are uncertain. CCD defines specific characteristics of the nationwide deaths of honey bee colonies in the last decade. Adult bees often disappear from the hive and die, leaving the colony weak and vulnerable to disease. Environmental scientists and agriculturalists have developed many different theories about CCD and its origins. The different theories create challenges regarding the effective dissemination of information about CCD to the different realms of public information seekers. There is a need for an exploration of the online communication of CCD information using federal environmental agency web resources. CCD …

Integrating Owl And Rules: A Syntax Proposal For Nominal Schemas, David Carral Martinez, Adila Krisnadhi, Pascal Hitzler

Computer Science and Engineering Faculty Publications

This paper proposes an addition to OWL 2 syntax to incorporate nominal schemas, which is a new description-logic style extension of OWL 2 which was recently proposed, and which makes is possible to express "variable nominal classes" within axioms in an OWL 2 ontology. Nominal schemas make it possible to express DL-safe rules of arbitrary arity within the extended OWL paradigm, hence covering the well-known DL-safe SWRL language. To express this feature, we extend OWL 2 syntax to include necessary and minimal modifications to both Functional and Manchester syntax grammars and mappings from these two syntaxes to Turtle/RDF. We also …

A Crowdsourcing Approach To Labelling A Mood Induced Speech Corpus, John Snel, Alexey Tarasov, Charlie Cullen, Sarah Jane Delany

Conference papers

This paper demonstrates the use of crowdsourcing to accumulate ratings from na ̈ıve listeners as a means to provide labels for a naturalistic emotional speech dataset. In order to do so, listening tasks are performed with a rating tool, which is delivered via the web. The rating requirements are based on the classical dimensions, activation and evaluation, presented to the participant as two discretised 5-point scales. Great emphasis is placed on the participant’s overall understanding of the task, and on the ease-of-use of the tool so that labelling accuracy is reinforced. The accumulation process is ongoing with a goal to …

Linkedin To Facebook And Twitter: The Role Of Social Media In Developing Community For Non-Profits, Elizabeth Weaver

Capstone Collection

Social Media technology is providing nonprofits with a new platform for connecting to the masses. Most nonprofits are using these platforms to spread their message, fundraise and gain notoriety, but few are utilizing such sites for community building purposes. Online community building-especially on Facebook and Twitter-is an emerging concept with little existing literature and research available. Exploration in this field provides valuable information to nonprofits on effective ways to develop their accounts in a way that fosters an interactive and engaged community of participants. The question directing this study is: How can nonprofits create, build, and develop a community, online …

Juvenile Literature E-Books In A Curriculum Materials Library Setting: Love Them Or Leave Them?, Amy L. Johnson

Scholarship Colloquium

So What's The Problem?
CML’s juvenile literature collection serves a three-fold purpose

• Supporting academic study of children’s/young adult literature

• Leisure reading collection

• Providing materials for use by CCSD teachers and students

Which means…

• Amazon’s e-book sales (and other info.) can guide leisure reading trends

• BUT…we also need input and buy-in from UNLV instructors and CCSD teachers

The Social Web: Utilizing Social Media To Expose And Provide Access To The Unlv Libraries Digital Collections, Amy Jo Hunsaker

Scholarship Colloquium

Why use Social Media?

Exposure

Access points

Promotion

Establish relationships

Promote discourse

Semantic Aspects Of Earthcube, Pascal Hitzler, Krzysztof Janowicz, Gary Berg-Cross, Leo Obrst, Amit P. Sheth, Timothy Finin, Isabel F. Cruz

Kno.e.sis Publications

In this document, we give a high-level overview of selected Semantic (Web) technologies, methods, and other important considerations, that are relevant for the success of EarthCube. The goal of this initial document is to provide entry points and references for discussions between the Semantic Technologies experts and the domain experts within EarthCube. The selected topics are intended to ground the EarthCube roadmap in the state of the art in semantics research and ontology engineering.

We anticipate that this document will evolve as EarthCube progresses. Indeed, all EarthCube parties are asked to provide topics of importance that should be treated in …

Trust Networks, Krishnaprasad Thirunarayan, Pramod Anantharam, Cory Andrew Henson, Amit P. Sheth

Kno.e.sis Publications

Trust relationships occur naturally in many diverse contexts such as collaborative systems, e-commerce, interpersonal interactions, social networks, semantic sensor web, etc. As collaborating agents providing content and services become increasingly removed from the agents that consume them, the issue of robust trust inference and update become critical. There is a need to find online substitutes for traditional (direct or face-to-face) cues to derive measures of trust, and create efficient and secure system for managing trust, to support decision-making. Unfortunately, there is neither a universal notion of trust that is applicable to all domains nor a clear explication of its semantics …

Me, Myself, & Identity Online: Identity Salience On Facebook Vs Non-Virtual Identity, Nathalie N. Delise

LSU New Orleans Theses and Dissertations

Many Social Networking Sites have come and gone over the past decade, but Facebook continues to grow in popularity. Facebook is designed to connect people to one another through virtual networks of “friends” where members participate in the presentation of self virtually- through profile creation, maintenance, and exchanges of content. Social Networking Sites create a location for identity formation and projection that is similar, yet distinct, from face-to-face interactions. Facebook offers a unique avenue for people to control their presentation of self, while maintaining reflexive features. This study this study explores the notion of a particular “Facebook role” while specifically …

Digital Literacy, Digital Opportunities, Brian O'Neill, Thuy Dinh

Other resources

Summary

• Online activities for 9-16 year olds in Ireland are substantially below European norms leaving many opportunities unexplored.

• 57% of young people don’t go beyond the second step of a ‘ladder of opportunities’.

• Cluster analysis shows that ‘a low use, low risk’ pattern to be the most prominent followed by a “moderate-use, entertainment and communication- oriented” use of the internet.

• Young people’s digital skills are closer to the European average though less than half express confidence in their own skills.

• Younger children, in particular, are lacking in many basic safety skills.

Twitter: High On Celebrity Gossip, Low On News Discussion, Singapore Management University

Perspectives@SMU

Twitter is regarded as a highly popular platform for online communications. It was said to have played a role in facilitating – 140 characters at a time – social movements that supported key events such as the Arab Spring. And because Twitter messages (or 'tweets' as they are called) are compact and quickly transmitted, they are widely used to spread and share breaking news, personal updates and spontaneous ideas.