Communication Technology and New Media Commons^™

Skype’S The Limit Testing The Value Of Cross-Cultural Relationship-Building In International Development, Charley Allegar

Independent Study Project (ISP) Collection

This study aims to explore the value of cross-cultural relationship-building and international friendship in development. By connecting two groups of Americans each with a group of low-income Kenyans over Skype and by presenting the written expression of Kenyans’ hopes and struggles to a third American group, the research analyzes whether face-to-face interaction and personal information sharing affects one’s perception of people’s needs. Though due to small sample sizes the results are generally inconclusive, qualitatively, the data suggest that relationship-building is a useful tool for development, defined as the improvement of a population’s fundamental welfare. Moreover, the study finds that deliberate …

Upload Complete Syncing The Thunder Dragon: An Analysis Of Bhutanese Media And Its Influences On A Changing Culture, Brian Mcqueen

Independent Study Project (ISP) Collection

Almost 14 years ago Bhutan was officially "hooked up" to the outside world. With access to Internet and television increasing rapidly in the Bhutan new thoughts are entering the country, replacing previous views. The effect of media on the lifestyle and culture of the people of Bhutan is significant due to the speed at which the change occurred.

For my research I split my time between the capital city, Thimphu and Sherubtse College, which is located in the rural village of Kanglung. By conducting interviews with people involved in the media scene of Bhutan and consumers of media, I have …

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …

Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman

Masters Theses

Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube page …

Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer

Masters Theses

While many organizations still struggle to effectively incorporate the present-day promotional framework of social media marketing, research reveals that non-profit organizations are lagging even further behind when it comes to the implementation of effective social media and interactive marketing strategies. The interactive marketing strategy model incorporates technology and media-based tactics designed to enhance marketing strategies within any industry. In this project, the primary researcher explored why non-profits are struggling to incorporate these specific strategies, and considered it through the lens of social cognitive theory. The purpose of this project was to focus on a specific non-profit organization and apply the …

Twicube: A Real-Time Twitter Online Community Analysis Tool, Juan Du, Wei Xie, Cheng Li, Feida Zhu, Ee Peng Lim

Research Collection School Of Computing and Information Systems

As a micro-blogging service, Twitter differs from other social network services in two ways: 1) the absence of mutual consent in establishing follow links and 2) being a mixture of news media and social network. A key question to ask in better understanding Twitter user behavior is which part of a user’s Twitter network reflects one’s real-life social network. TwiCube is an online tool that employs a novel algorithm capable of identifying a user’s real-life social community, which we call the user’s off-line community, purely from examining the link structure among the user’s followers and followees. Based on the identified …

Crosswords At A Crossroad: The Puzzle Turns 100. What Is The Clue To Its Survival?, Lynn J. Feigenbaum

Institute for the Humanities Theses

Celebrating the 100th anniversary of the crossword on Dec. 21, 2013 will be a dedicated, demanding and outspoken following – an online community that may be the key to its future as a popular American pastime. The crossword puzzle has always had a tight-knit core of fans, even in its earliest years. But, for the most part, doing a crossword was a solitary pursuit. That has changed with the advent of a burgeoning fan community on the internet, a virtual community of crossword enthusiasts. It is not far-fetched to regard the saga of the crossword as a microcosm of modern …

The User Experience Of Participation: Tracing The Intersection Of Sociotechnical Design And Cultural Practice In Digital Ecosystems, David L. Jones

English Theses & Dissertations

In this dissertation, I combine methods from Technical Communication, Cultural and Media Studies, and User Experience Design to trace the social and creative practices of social web participants. Using actor network theory, I explore the concept of participation as social and creative practice that demands coordinative knowledge work enacted within a cultural space. Leveraging the insight gained from this research, I develop the user experience of participation as a research and design methodology that privileges the movement of people and information in order to structure and re-structure social connections.

I explore this methodology through three intersections between people and technology. …

The Influence Of Social Networking Technology In An Engineering Organization, Derrick Marcus Tepaske

EMSE Doctoral Projects

Computer facilitated Social Networking (SN) is becoming more prevalent in our society, both in our personal and professional lives. As its use grows, there is a desire to determine how it will impact an organization. If it can positively impact an organization then it is an initiative that could be embraced and leveraged for any number of business related activities from marketing to engineering. This project develops and implements a social networking treatment for an engineering organization in order to determine how it impacts the responsiveness and performance of the organization. The treatment includes an online tool, a training package, …

Multimedia Use In Small News Organizations, Robyn K. Keriazes

Honors Theses and Capstones

No abstract provided.

To Internet Or Not To Internet: Ethics Opinions On Internet Usage, Sharon Bradley

Continuing Legal Education Presentations

Considers the ethical implications of using email to communicate with clients, using cloud storage for legal files, and tracking people related to a case via the Internet . Highlights recent state bar ethics committee decisions.

Mobile Learning: Designing A Socio-Technical Model To Empower Learning In Higher Education, Pimpaka Prasertsilp

LUX: A Journal of Transdisciplinary Writing and Research from Claremont Graduate University

Mobile learning is a rapidly developing mode for teaching and learning to deliver content to learners. Additionally, mobile learning can aid both formal learning in traditional classrooms and informal settings outside classes. This paper explains how the mobility of learners can contribute to the process of acquiring knowledge, skills, and experiences, and further investigates how to design an effective model. This study also explores activities in which students can use mobile devices to facilitate their learning. Additionally, there are many factors that affect students’ learning outcomes. In this paper, researcher investigates how to design an effective socio-technical model by integrating …

Facetime: Employers--And The Occasional Student--Are Finding Facebook Can Provide A Glimpse Of The Reality Beyond The Interview, Gerry Boyle

Colby Magazine

More and more companies are turning to Facebook.com to reveal what applicants are really like. And some students are learning to turn the tables.

Predicting Parkinson's Disease Progression With Smartphone Data, Pramod Anantharam, Krishnaprasad Thirunarayan, Vahid Taslimi, Amit P. Sheth

Kno.e.sis Publications

Most of the existing approaches for detecting diseases/risk score form observations (sensor and textual) ignore the presence of any prior knowledge of the disease. In this work, we start top-down by enumerating the symptoms of Parkinson's Disease (PD) and map the symptoms to its possible manifestations in sensor observations (bottom-up). We show such manifestations and further use these manifestations as features to build classifiers to differentiate between the PD patients and the control group.

The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca

Journalism

No abstract provided.

Building Collaboration Within The Quarter Horse Community: The Obstacles And Hurdles, Allison Grayson

Journalism

The following study investigates how to increase collaboration within the Quarter Horse community through Twitter. Twitter is increasingly one of the top social media tools for many organizations, including organizations within the Quarter Horse community. Twitter is an important tool in creating a dialogue between community members, and the organizations to which they are members. Research shows, “Users believe that using Twitter can improve their performance or their ability to achieve specific goals and, thus, they are more extrinsically motivated to continue to use it” (Agrifoglio, Black, Ferrara & Metallo, 2012, p. 38). That being said, it is important that …

Point Of View: The Digital Revolution Hits Home--Or Does It?, G. Calvin Mackenzie

Colby Magazine

G. Calvin Mackenzie (government) on the ways technology is changing our lives—and education.

Water, Water Everywhere Nor Any Drop To Drink: Activists Use Social Networks And Digital Video In Pleas For Rivers And Groundwater, Lauren Pongan

Colby Magazine

A new generation of activists, including Colbians in India and Mexico, is using video skills and social media to alert the world to environmental crises.

Packaging Inspiration: Al Qaeda's Digital Magazine Inspire And Self-Radicalization, Susan Currie Sivek

Faculty Presentations

Inspire magazine, a digital publication of Al Qaeda in the Arabian Peninsula, seeks to motivate potential terrorists to carry out attacks in the West. The magazine has seemed to be effective, resulting in its connection to a number of recent plots. This presentation discusses the magazine’s potential for aiding prospective terrorists through the self-radicalization process.