Communication Technology and New Media Commons^™

Unauthorized Televised Debate Footage In Political Campaign Advertising: Fair Use And The Dmca, Susan Park

Management Faculty Publications and Presentations

No abstract provided.

How Schools Are Meeting State Legal Mandates To Provide Online Education, Mark Edward Deschaine

Dissertations

This study explores how public schools in Michigan are meeting the mandate to provide online learning opportunities as a condition of graduation. Michigan became the first state in the nation to mandate online learning opportunities as a condition for graduation with the passage of the Michigan Merit Curriculum. Although the mandate for compliance has been in effect since the 2010-2011 school year, there has been no systemic exploration as to how the mandate is affecting students, teachers, schools and systems.

This quantitative study surveyed administrators from all public traditional and charter high school programs across the state of Michigan. Using …

What Do Users Need? Exploring Influences On The Adoption Of Mobile Content And The Differences Among Categories Of Adopters, Janaina Maia Gonzaga De Oliveira

Doctoral

Businesses develop products and services with the goal of earning a satisfactory return on their original investment of time and capital. For their part, consumers seek out products and services that meet a recognized need. However, predicting the adoption rate of any new technology is an inexact science, and some businesses find themselves on the wrong side of the curve. The variables factoring into consumers’ purchasing decisions are manifold and contingent on a wider network of influences. This research suggests that a primary variable that influences consumers’ adoption of a technological innovation (in this case, mobile content) is the perception …

The Relationship Between Facebook™ Activity And Academic Performance Among African American Students, Eric Brubaker

Doctoral Dissertations and Projects

This non-experimental, regression study examined the relationship between Facebook^TM activity and academic performance for an African American sample population. The study was conducted at a large, four-year, private university in the Mid-Atlantic. All undergraduate, African American students enrolled in the College of General Studies, School of Health Sciences, and School of Education comprised the sample population. Volunteer participants completed a Facebook^TM Activity Survey, which is an instrument used to collect semester grade point averages (GPAs), time-use of Facebook^TM, multitasking information, type of Facebook^TM activities, and demographic information. The results of the survey were analyzed using …

Multimedia Use In Small News Organizations, Robyn K. Keriazes

Honors Theses and Capstones

No abstract provided.

A New Planting Tool For Coastal Homeowners, Juliana Barrett

Wrack Lines

It's not a shovel--it's an online visualization aid.

Social Media And The Transformation Of The Humanitarian Narrative: A Comparative Analysis Of Humanitarian Discourse In Libya 2011 And Bosnia 1994, Ellen Noble

Political Science Honors Projects

Within humanitarian discourse, there is a prevailing narrative: the powerful liberal heroes are saving the helpless, weak victims. However, the beginning of the 21^st century marks the expansion of the digital revolution throughout lesser-developed states. Growing access to the Internet has enabled aid recipients to communicate with the outside world, giving them an unprecedented opportunity to reshape discourses surrounding humanitarianism. Through a comparative discourse analysis of Libyan Tweets, 1994 newspaper reports on Bosnia, and 2011 newspaper reports on Libya, this paper analyzes whether aid recipient discourse can resist the dominant humanitarian narrative and if that resistance can influence dominant …

Crosswords At A Crossroad: The Puzzle Turns 100. What Is The Clue To Its Survival?, Lynn J. Feigenbaum

Institute for the Humanities Theses

Celebrating the 100th anniversary of the crossword on Dec. 21, 2013 will be a dedicated, demanding and outspoken following – an online community that may be the key to its future as a popular American pastime. The crossword puzzle has always had a tight-knit core of fans, even in its earliest years. But, for the most part, doing a crossword was a solitary pursuit. That has changed with the advent of a burgeoning fan community on the internet, a virtual community of crossword enthusiasts. It is not far-fetched to regard the saga of the crossword as a microcosm of modern …

The User Experience Of Participation: Tracing The Intersection Of Sociotechnical Design And Cultural Practice In Digital Ecosystems, David L. Jones

English Theses & Dissertations

In this dissertation, I combine methods from Technical Communication, Cultural and Media Studies, and User Experience Design to trace the social and creative practices of social web participants. Using actor network theory, I explore the concept of participation as social and creative practice that demands coordinative knowledge work enacted within a cultural space. Leveraging the insight gained from this research, I develop the user experience of participation as a research and design methodology that privileges the movement of people and information in order to structure and re-structure social connections.

I explore this methodology through three intersections between people and technology. …

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …

Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman

Masters Theses

Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube page …

Upload Complete Syncing The Thunder Dragon: An Analysis Of Bhutanese Media And Its Influences On A Changing Culture, Brian Mcqueen

Independent Study Project (ISP) Collection

Almost 14 years ago Bhutan was officially "hooked up" to the outside world. With access to Internet and television increasing rapidly in the Bhutan new thoughts are entering the country, replacing previous views. The effect of media on the lifestyle and culture of the people of Bhutan is significant due to the speed at which the change occurred.

For my research I split my time between the capital city, Thimphu and Sherubtse College, which is located in the rural village of Kanglung. By conducting interviews with people involved in the media scene of Bhutan and consumers of media, I have …

Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer

Masters Theses

While many organizations still struggle to effectively incorporate the present-day promotional framework of social media marketing, research reveals that non-profit organizations are lagging even further behind when it comes to the implementation of effective social media and interactive marketing strategies. The interactive marketing strategy model incorporates technology and media-based tactics designed to enhance marketing strategies within any industry. In this project, the primary researcher explored why non-profits are struggling to incorporate these specific strategies, and considered it through the lens of social cognitive theory. The purpose of this project was to focus on a specific non-profit organization and apply the …

Twicube: A Real-Time Twitter Online Community Analysis Tool, Juan Du, Wei Xie, Cheng Li, Feida Zhu, Ee Peng Lim

Research Collection School Of Computing and Information Systems

As a micro-blogging service, Twitter differs from other social network services in two ways: 1) the absence of mutual consent in establishing follow links and 2) being a mixture of news media and social network. A key question to ask in better understanding Twitter user behavior is which part of a user’s Twitter network reflects one’s real-life social network. TwiCube is an online tool that employs a novel algorithm capable of identifying a user’s real-life social community, which we call the user’s off-line community, purely from examining the link structure among the user’s followers and followees. Based on the identified …

To Internet Or Not To Internet: Ethics Opinions On Internet Usage, Sharon Bradley

Continuing Legal Education Presentations

Considers the ethical implications of using email to communicate with clients, using cloud storage for legal files, and tracking people related to a case via the Internet . Highlights recent state bar ethics committee decisions.

Mobile Learning: Designing A Socio-Technical Model To Empower Learning In Higher Education, Pimpaka Prasertsilp

LUX: A Journal of Transdisciplinary Writing and Research from Claremont Graduate University

Mobile learning is a rapidly developing mode for teaching and learning to deliver content to learners. Additionally, mobile learning can aid both formal learning in traditional classrooms and informal settings outside classes. This paper explains how the mobility of learners can contribute to the process of acquiring knowledge, skills, and experiences, and further investigates how to design an effective model. This study also explores activities in which students can use mobile devices to facilitate their learning. Additionally, there are many factors that affect students’ learning outcomes. In this paper, researcher investigates how to design an effective socio-technical model by integrating …

Facetime: Employers--And The Occasional Student--Are Finding Facebook Can Provide A Glimpse Of The Reality Beyond The Interview, Gerry Boyle

Colby Magazine

More and more companies are turning to Facebook.com to reveal what applicants are really like. And some students are learning to turn the tables.

Predicting Parkinson's Disease Progression With Smartphone Data, Pramod Anantharam, Krishnaprasad Thirunarayan, Vahid Taslimi, Amit P. Sheth

Kno.e.sis Publications

Most of the existing approaches for detecting diseases/risk score form observations (sensor and textual) ignore the presence of any prior knowledge of the disease. In this work, we start top-down by enumerating the symptoms of Parkinson's Disease (PD) and map the symptoms to its possible manifestations in sensor observations (bottom-up). We show such manifestations and further use these manifestations as features to build classifiers to differentiate between the PD patients and the control group.

Building Collaboration Within The Quarter Horse Community: The Obstacles And Hurdles, Allison Grayson

Journalism

The following study investigates how to increase collaboration within the Quarter Horse community through Twitter. Twitter is increasingly one of the top social media tools for many organizations, including organizations within the Quarter Horse community. Twitter is an important tool in creating a dialogue between community members, and the organizations to which they are members. Research shows, “Users believe that using Twitter can improve their performance or their ability to achieve specific goals and, thus, they are more extrinsically motivated to continue to use it” (Agrifoglio, Black, Ferrara & Metallo, 2012, p. 38). That being said, it is important that …