Communication Technology and New Media Commons^™

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

College of Journalism and Mass Communications: Faculty Publications

We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …

Sports Content Viewership Motivations Across Digital Devices, Mark Henry

Walden Dissertations and Doctoral Studies

U.S. advertisers spent over $2 billion on sporting events in 2014 directing advertisements towards consumers through digital devices used such as televisions, computers, smartphones, and tablets. The purpose of this cross-sectional study was to identify motivation factors that predict the intention to view sports content on digital devices. Knowing such factors is important for advertisers to prioritize distribution channels. Uses and gratification theory formed the theoretical framework for the study. The methodology adapted a survey that encapsulated 9 motives. The research questions examined what motives influenced sports viewership, what motives predicted the intention to view specific sports content, and the …

Text Messaging Appointment Reminders To Reduce No-Shows: A Pilot Study, Cameron M. Stephenson

DNP Projects

Background: Hospital and outpatient clinic no-show, did not cancel or did not attend rates are a serious problem to organizations across the United States health care system. No-show appointments reduce clinic productivity, wastes clinician time and clinic resources and can be detrimental financially. Bluegrass Pediatrics and Internal Medicine (BPIM) located in Georgetown, KY experiences these problems on a daily basis.

Purpose/Methodology. This quality improvement project consisted of evaluating the effects of text messaging on appointment attendance during 3 clinic weeks of February 2016. The sample was derived from all patients enrolled at BPIM with a scheduled well, established or routine …

Understanding And Combatting Terrorist Networks: Coupling Social Media Mining With Social Network Analysis, Benn Van Den Ende

Australian Information Security Management Conference

Throughout the past decade the methods employed by terrorist organisations have changed drastically. One of these key changes has been associated with the rise of social media such as Facebook, Twitter, YouTube and blogging in general. Terrorist organisations appear to be using the wide reach and vast network capabilities created by social media to disseminate propaganda, radicalise susceptible individuals, recruit potential fighters and communicate strategic and operational objectives. However, this growing terrorist presence on Social Media can also offer invaluable insights into the social networks of terrorist organisations through the use of Social Media Mining and Social Network Analysis. By …

Proceedings Of The 3rd Annual Cuny Games Festival, Robert O. Duncan, Joe Bisz, Julie Cassidy, Carlos Hernandez, Kathleen Offenholley, Maura A. Smale, Deborah Sturm, Cuny Games Network

Publications and Research

Proceedings of the CUNY Games Conference, held from January 22-23, 2016, at the CUNY Graduate Center and Borough of Manhattan Community College.

Literacy and Story - Anything Can be Attempted: In-Person Simulations and Role-Plays in Educations - Game Design - STEM - Design Research - Literature and Story - Awareness: Gender and Sex - Transformative Games Initiative: Game Design as a Classroom Laboratory for Any Discipline - Narrative and Rhetoric - Design Challenges - Information Literacy and Language - Game Design for All: What’s Your Game Plan? Turn Any Idea into a Game! - Ghosts in the Machine - Game …

Table Of Contents

Journal of International Technology and Information Management

Table of Contents for Volume 25 Number 4

Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith

Journal of International Technology and Information Management

Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …

Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu

Journal of International Technology and Information Management

To understand patient and physician behavior, researchers have investigated the determinants of using healthcare information systems. Although this stream of research has produced important findings, it has yet to appreciably advance our understanding of system-use behavior in healthcare. To fill this gap, the current paper employs a systematic review to synthesize past research, reveal the key determinants of healthcare system usage, and illuminate a deeper understanding of the topic. This study thus helps healthcare researchers expand their baseline knowledge of these core determinants and conduct more fruitful future research on system-use behavior in healthcare.

A Game Industry Beyond Diversity: Systemic Barriers To Participation In South Korea, Florence M. Chee

School of Communication: Faculty Publications and Other Works

Digital gaming has become a prominent part of mainstream culture. However, as one may observe in the public exhibitions of this form of play, the multitude of reasons for participation in the games industry are especially divided along gender lines. This paper is an analysis of themes emerging from the critical ethnographic examination of South Korea’s1 online game culture that, upon closer and iterative analyses, point to additional socioeconomic complications and systemic barriers to women’s equitable participation in the game development and production. Using South Korea’s national context as a point of reference, the findings from this case study offer …

Yik Yak Posts: A Discourse Analysis, Snehal Ravindra Shirke

Masters Theses

"Anonymity and geolocation create a unique environment for users to communicate with each other. Discourse analysis was conducted to study the posts made on Yik Yak, an anonymous social networking mobile application to understand the communication patterns on an anonymous platform and the posts about taboo topics. The posts were analyzed specifically for patterns on taboo topics and how students interact on the anonymous platform on a particular campus (Missouri S&T campus). Student research assistants coded the collected posts into the pre-defined taboo categories namely sexual activity, non-sexual bodily functions, sexual orientation, mental/emotional health, and "other" taboo topics. I found …

Peran Teknologi Komunikasi Dalam Interaksi Ayah Dan Anak Studi Kasus: Interaksi Ayah Dan Anak Melalui Smartphone, Detania Savitri

Informasi

Abstract
Function of a father is to support the finance of his family, while the mother functions as a nurturer for the child. A father that works full time will have his interaction with his child diminished. On the other side, communication technology has been developed to facilitate the interaction of individuals. This research aims to uncover if smartphones can increase the intensity and closeness of interaction between father and his children. Also, this research aims to know if fathers can socialize on his children through smartphones by controlling daily activities of the children. This article uses functionalism perspective. The …

Trending @ Rwu Law: Dean Yelnosky's Post: Why I Tweet Every Day, Michael Yelnosky

Law School Blogs

No abstract provided.

The Islamic State’S Use Of Online Social Media, Lisa Blaker

Military Cyber Affairs

The Islamic State of Iraq and Syria (ISIS) has made great use of the Internet and online social media to spread its message and encourage others, particularly young people, to support the organization, to travel to the Middle East to engage in combat or to join the group by playing a supporting role—a role often carved out for young women persuaded to join ISIS. Social media has proven to be an extremely valuable tool for the organization and is perfectly suited for ISIS’ target audience—the “Millennial generation,” and now more often, those from Western countries. What messages from jihadists convince …

Whose Talk Is Walked? It Decentralizability, Vendor Versus Adopter Discourse, And The Diffusion Of Social Media Versus Big Data, Shaila Miranda, Inchan Kim, Dawei David Wang

Business and Information Technology Faculty Research & Creative Works

Discourse plays a central role in organizing vision and computerization movement perspectives on IT innovation diffusion. While we know that different actors within a community contribute to the discourse, we know relatively little about the roles different actors play in diffusing different types of IT innovations. Our study investigates vendor versus adopter roles in social media and big data diffusion. We conceptualize the difference between the two IT innovations in terms of their decentralizability, i.e., extent to which decision rights pertinent to adoption of an organizational innovation can be decentralized. Based on this concept, we hypothesized: (1) adopters would contribute …

The Relationship Between Elevation, Connectedness, And Compassionate Love In Meaningful Films, Sophie Janicke, Mary Beth Oliver

Communication Faculty Articles and Research

Expanding on the research of meaningful entertainment media and its effects, this study investigated the relationship between experiences related to elevation responses to film. Whereas research thus far has focused primarily on portrayals of altruism to elicit elevation, the results of this study show that portrayals of connectedness, love, and kindness in meaningful films are also able to elicit feelings of elevation. Moreover, elevation mediated the relationship between meaningful films and feelings of connectedness towards the transcendent, close others and toward one’s family; compassionate love towards close others; and compassionate motivation to love and be good to humanity. The study …

Check-In Frequency With Friends On Location-Based Social Networks: A Look At Homophily And Relational Closeness, Jacqueline H. Vo

Dissertations and Theses

This study examines factors associated with the frequency with which users of location-based social networks (LBSNs) "check-in" with their "friends." In addition to a variety of control factors (i.e., sex homophily, race homophily, geographic proximity, length of friendship, and "friendship" type, including non-romantic friend, romantic partner, and family), the central factors of interest were users' background and attitude homophily with, and relational closeness to, their "friends." Results demonstrate that relational closeness and "friendship" type (i.e., romantic partner) were significantly, positively associated with "check-in" frequency.

Intent Classification Of Short-Text On Social Media, Hemant Purohit, Guozhu Dong, Valerie L. Shalin, Krishnaprasad Thirunarayan, Amit P. Sheth

Kno.e.sis Publications

Social media platforms facilitate the emergence of citizen communities that discuss real-world events. Their content reflects a variety of intent ranging from social good (e.g., volunteering to help) to commercial interest (e.g., criticizing product features). Hence, mining intent from social data can aid in filtering social media to support organizations, such as an emergency management unit for resource planning. However, effective intent mining is inherently challenging due to ambiguity in interpretation, and sparsity of relevant behaviors in social data. In this paper, we address the problem of multiclass classification of intent with a use-case of social data generated during crisis …

Analysis Of Bloggers’ Usage Of The Web Space In Kyrgyzstan To Engage Civically And Politically, Bahtiyar Kurambayev

Dissertations

This dissertation work seeks to assess the implications of the internet (blogging) in non-democratic Kyrgyz Republic for engaging civically and politically. Existing literature offers contradictory findings about the role of internet in non-democratic countries and Kyrgyz Republic is one of those non-western countries that have been overlooked. To understand how the internet may relate to engagement civically and politically, the author applies survey approach and in-depth interviews to examine the relationship between the internet and engagement by specifically looking at how Kyrgyz bloggers use the web space.

The sample is drawn from student population. The author collected online 132 responses …

Christian Chicken Vs. Mainstream Media: A Case Study Analysis Of Chick-Fil-A’S Stance On Traditional Marriage Using Situational Crisis Communication Theory, Christiannn Mcnew

Masters Theses

A crisis can strike an organization at any moment and it is the responsibility of the organization to be prepared with a plan of action. This thesis will explore crisis management, using Timothy Coombs’ crisis management strategies, of Chick-fil-A and then COO Dan Cathy to see if those two parties implemented crisis strategies in a way that benefited the organization following Cathy’s statements in support of the biblical definition of family. Since many interpreted these comments as anti-gay sentiments from Chick-fil-A itself, crisis struck the organization Cathy represented. This thesis will also look at the idea of social activism in …

How Do Politicians Use Facebook? An Applied Social Observatory, Simon Caton, Margeret A. Hall, Christof Weinhardt

Interdisciplinary Informatics Faculty Publications

In the age of the digital generation, written public data is ubiquitous and acts as an outlet for today’s society. Platforms like Facebook, Twitter, Google+ and LinkedIn have profoundly changed how we communicate and interact. They have enabled the establishment of and participation in digital communities as well as the representation, documentation and exploration of social behaviours, and had a disruptive effect on how we use the Internet. Such digital communications present scholars with a novel way to detect, observe, analyse and understand online communities over time. This article presents the formalization of a Social Observatory: a low latency method …