Communication Technology and New Media Commons^™

Retirement Reboot: A Website Redesign, Christina Gillen

Honors Projects

A website could be created with the latest technology, but after a few years it will still need to be updated. This is what happened to Swanton Health Care and Retirement Center’s website. This project is designed to remedy the problem by creating an entirely new website with updated content, images, and interactive features to bring Swanton Health Care’s online presence back to life.

Let’S Tweet!: A Content Analysis Of Health Campaigns’ Usage Of Twitter, Chasiti Gaines

Graduate Theses, Dissertations, and Capstones

Twitter, a popular social networking platform, offers unique opportunities for sharing and disseminating health-related information to the public. Health campaigns frequently use Twitter to raise awareness and encourage a healthy lifestyle among users. The present study aims to investigate health campaigns’ use of Twitter for promoting strategic health messages and public engagement. Through a content analysis of a sample of national health campaigns’ (Let’s Move!, The Heart Truth, Breast Cancer Awareness & Truth) tweets, the research identifies interactive features and message functions across campaign profiles. This study found that most health campaigns use Twitter as a one-way communication tool. This …

Lindenwood Digest, December 9, 2016, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been an employee newsletter since 2009.

Lindenwood Digest, December 6, 2016, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been an employee newsletter since 2009.

Lindenwood Digest, December 2, 2016, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been an employee newsletter since 2009.

An Evaluation Of Blogging As An Educational Tool For Interprofessional Education As Part Of University Experiential Learning, Kelley Robb

Graduate Theses

Since the inception of the Internet, much of our society’s communication has become paperless and instantaneous. The speed at which information can be disseminated has not only changed the way in which we communicate with each other but it has also increased the collaboration between professions, particularly the health sciences. As society shifts to a more virtual environment, it is imperative to assess these online tools to determine whether they elevate our research, educational methods and/or work environment. The purpose of this study was to evaluate whether blogging can be used as an educational tool for interprofessional education in a …

Big Data, Technical Communication, And The Smart City, Jordan Frith

Publications

Big data is one of the most hyped buzzwords in both academia and industry. This article makes an early contribution to research on big data by situating data theoretically as a historical object and arguing that much of the discourse about the supposed transparency and objectivity of big data ignores the crucial roles of interpretation and communication. To set forth that analysis, this article engages with recent discussion of big data and “smart” cities to show the communicative practices operating behind the scenes of large data projects and relate those practices to the profession of technical communication.

Connections With The Current Generation Of College Students Using Digital Marketing Practices, Michael Galindo

Dissertations, Masters Theses, Capstones, and Culminating Projects

Higher education professionals in college and university admissions utilize various forms of communication in enrolling their fall class. The problem with the digital generation, also known as the Millennials, is that students have disconnected from the personal touch - the connection that is established between the student, their admissions counselor and the institution. Often it is found that this connection helps prospective students find that perfect fit in selecting a college.

This study identifies several technological approaches and evaluates their effectiveness in undergraduate admissions recruitment. A review of the literature revealed that recent technological advances such as social media, personal …

Preliminary Investigation Of Walking Motion Using A Combination Of Image And Signal Processing, Bradley Schneider, Tanvi Banerjee

Kno.e.sis Publications

We present the results of analyzing gait motion in first-person video taken from a commercially available wearable camera embedded in a pair of glasses. The video is analyzed with three different computer vision methods to extract motion vectors from different gait sequences from four individuals for comparison against a manually annotated ground truth dataset. Using a combination of signal processing and computer vision techniques, gait features are extracted to identify the walking pace of the individual wearing the camera as well as validated using the ground truth dataset. Our preliminary results indicate that the extraction of activity from the video …

The Power Fantastic: How Genre Expectations Mediate Authority, Angela Rose Cox

Graduate Theses and Dissertations

This dissertation reconciles academic and popular uses of the term genre, concluding that genre is a transmedial, mutable, associative, recognized system regulated through tacit understandings of prestige and power in a given Social space. The study employs a digital humanities method (dependent on digitally facilitated data analysis), conducting descriptive discourse analysis on collected online discussions from fan spaces concerning the fantasy genre and matters related to fantasy. In this way, I construct an image of the fantasy genre, and genre in general, as a multimodal space in which material freely passes between traditional and new media and participants actively negotiate …

The Use Of Video Outreach To Increase Incoming Students’ View Of The Higher Education Institution As A Whole: A Case Study At California Polytechnic State University, Leah Horner, Michelle Logan

Journalism

No abstract provided.

Lindenwood Digest, November 29, 2016, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been an employee newsletter since 2009.

Desidero Ergo Sum (I Desire Therefore I Am): Towards A Psychoanalytic Reading Of The Advertising Of Perfume, Eugene O'Brien

Irish Communication Review

No abstract provided.

Advertising Gastronomic Identity In An Epicurean World: The Case For Irish Single Pot Whiskey, Brian Murphy

Irish Communication Review

No abstract provided.

Three Ireland, Two Sports, One Country: Contemporary Sports Sponsorship And The Commercialisation Of National Identity, Colm Kearns

Irish Communication Review

No abstract provided.

It's Just One Of Those Gender Role Things: The Woman Does The Shopping, And The Man Fixes The Doors: Irish Advertising Students And Postfeminist Gendered Discourses, Aileen O'Driscoll

Irish Communication Review

In 2010 the European Commission published a report outlining its official position on ‘Breaking gender stereotypes in Media’ thereby explicitly recognising that advertising’s dissemination of images that depict gender stereotyping works to uphold gender inequalities. In addition, the European Coalition against Media Sexism (WECAMS) has engaged with the European Parliament and the European Advertising Standards Alliance in a bid to open up discussion on the possibility for standardising guidelines aimed at tackling and preventing sexism and gender stereotyping in advertising. Furthermore, over a more than forty-year history feminist media research has consistently pointed to problematic gendered imagery in advertising texts …

Language Change And Ideology In Irish Radio Advertising, Joan O'Sullivan

Irish Communication Review

This paper examines language ideological change in the Irish context through a longitudinal analysis of accent choice in a corpus of radio ads from 1977, 1987, 1997 and 2007. The analysis is based on Sussex’s (1989) ad components of Action and Comment. The Action component is generally comprised of contextual dialogic interaction and associated with discourses of ‘everyday informal interaction’ while the Comment component, often associated with the slogan of the ad, tends to be monologic and decontextualised and is associated with discourses of ‘power and authority’ (Lee, 1992). The use of standard British English accent features, particularly in …

In Search Of Identity: An Exploration Of The Relationship Between Guinness's Advertising And Ireland's Social And Economic Evolution Between 1959 And 1969, Patricia Medcalf

Irish Communication Review

This paper analyses the first decade of ads published and broadcast by Guinness in Ireland. The period is 1959 to 1969, a time that marked the start of significant change in Irish society. It is argued here that the messages in the adverts chronicle many of these changes. Seismic shifts in government economic policy coincided with the 200^th anniversary of the foundation of the Guinness brewery. The ensuing lift in the economy’s fortunes is mirrored in many ads, as are some of the demographic changes, such as rising marriage rates and falling birth rates, and an expanding middle class. …

O Say Can You See? Irish Advertising Agents Look To America, 1895-1936, Colum Kenny

Irish Communication Review

No abstract provided.

Editorial Introduction: Advertising Past And Present: Research In The Irish Context, Neil O'Boyle, Eamon Maher

Irish Communication Review

No abstract provided.