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การสื่อสารความรับผิดชอบต่อสังคมขององค์กรเพื่อการสร้างความผูกพันของพนักงาน, พิชญ์ณัฐ เนื่องจำนงค์ 2017 คณะนิเทศศาสตร์

การสื่อสารความรับผิดชอบต่อสังคมขององค์กรเพื่อการสร้างความผูกพันของพนักงาน, พิชญ์ณัฐ เนื่องจำนงค์

Chulalongkorn University Theses and Dissertations (Chula ETD)

งานวิจัยครั้งนี้มีวัตถุประสงค์เพื่อ 1) ศึกษาการแสดงความรับผิดชอบต่อสังคมในฐานะวัฒนธรรมขององค์กร และศึกษารูปแบบการสนับสนุนการเป็นอาสาสมัครองค์กรเพื่อสร้างความผูกพันของพนักงาน 2) ศึกษาแนวทางการสื่อสารเรื่องความรับผิดชอบต่อสังคมขององค์กร 3) ศึกษาการสร้างแรงจูงใจในการทำงานด้านอาสาสมัครเพื่อสร้างความผูกพันของพนักงาน 4) ศึกษาอิทธิพลของการแสดงความรับผิดชอบต่อสังคมในฐานะวัฒนธรรมขององค์กร การเป็นอาสาสมัครองค์กร และแรงจูงใจในการทำงานด้านอาสาสมัคร ที่มีต่อความผูกพันของพนักงาน โดยใช้ระเบียบวิธีวิจัยแบบผสมผสานในการศึกษาองค์กรต่างชาติและองค์กรไทย ที่มีรายชื่อปรากฏอยู่ในดัชนีความยั่งยืนดาวโจนส์ (Dow Jones Sustainability indices) ประจำปี 2559 โดยเทคนิคการสัมภาษณ์แบบเจาะลึกและใช้แบบสำรวจความคิดเห็น และดำเนินการวิเคราะห์ข้อมูลเชิงคุณภาพด้วยการวิเคราะห์แก่นสาระ (Thematic analysis) และวิเคราะห์ข้อมูลเชิงปริมาณด้วยสมการเชิงโครงสร้าง (Structural Equation Modeling: SEM) ผลจากการวิจัยพบว่า วัฒนธรรมองค์กรด้านการแสดงความรับผิดชอบต่อสังคมเป็นรากฐานหลักของการเป็นพลเมืองธุรกิจที่ดีและการสนับสนุนให้พนักงานเป็นอาสาสมัคร โดยรูปแบบการสนับสนุนนั้นมีทั้งแนวการสนับสนุนเชิงตอบสนองและเชิงกลยุทธ์ และยังพบว่าการสื่อสารมีบทบาทสำคัญในทุกขั้นตอนของการดำเนินโครงการอาสาสมัคร ทั้งในส่วนของการสื่อสารวัฒนธรรม การสื่อสารเพื่อสร้างการมีส่วนร่วม และการสื่อสารเพื่อสร้างแรงจูงใจในการทำงานด้านอาสาสมัคร ซึ่งแนวทางการสื่อสารทั้งหมดที่องค์กรนำมาใช้มีส่วนช่วยสร้างความผูกพันของพนักงานได้เป็นอย่างดี นอกจากนั้นผลการวิเคราะห์สมการเชิงโครงสร้าง (SEM) ยังแสดงให้เห็นว่าการแสดงความรับผิดชอบต่อสังคมในฐานะวัฒนธรรมขององค์กร แรงจูงใจในการทำงานด้านอาสาสมัคร และการเป็นอาสาสมัครองค์กร มีอิทธิพลทางตรงต่อความผูกพันของพนักงาน และในขณะเดียวกันวัฒนธรรมองค์กรก็ยังส่งผลทางอ้อมต่อความผูกพันของพนักงาน โดยมีแรงจูงใจในการทำงานด้านอาสาสมัคร และการเป็นอาสาสมัครองค์กร เป็นตัวแปรกลาง ดังนั้นผลการวิจัยชิ้นนี้จึงแสดงให้เห็นถึงรูปแบบการสื่อสารความรับผิดชอบต่อสังคมขององค์กรที่ส่งผลดีกับทั้งองค์กร พนักงาน และสังคมส่วนร่วม ทั้งยังได้นำเสนอวิธีการที่องค์กรต่าง ๆ สามารถนำผลการวิจัยไปประยุกต์ใช้ได้อย่างเป็นรูปธรรม


Mediating Intimacies Through Mobile Communication: Chinese Migrant Mothers’ Digital ‘Bridge Of Magpies’, Yang WANG, Sun Sun LIM 2017 Singapore Management University

Mediating Intimacies Through Mobile Communication: Chinese Migrant Mothers’ Digital ‘Bridge Of Magpies’, Yang Wang, Sun Sun Lim

Research Collection College of Integrative Studies

This chapter introduces a closer investigation of the quotidian routines of mobile communication by Chinese study mothers and their families in their home country, with a particular focus on the contextual constraints that shape their transnational communication practices. It seeks to demonstrate how transnational life situations posed significant constraints on the migrants' expression of intimacies, while also showing that the migrants could be highly creative in circumventing these contextual limitations. Similar to the romantic Chinese legend of the weaver girl and the cowherd who reunite only once a year on a bridge formed by magpies, transnational families who are separated …


Netnography: Range Of Practices, Misperceptions, And Missed Opportunities, Leesa N. Costello, Marie-Louise McDermott, Ruth M. Wallace 2017 Edith Cowan University

Netnography: Range Of Practices, Misperceptions, And Missed Opportunities, Leesa N. Costello, Marie-Louise Mcdermott, Ruth M. Wallace

Research outputs 2014 to 2021

This is the first article to describe how broadening of the term netnography in qualitative research is leading to misperceptions and missed opportunities. The once accepted need for human presence in netnographic studies is giving way to nonparticipatory (passive) approaches, which claim to be naturalistic and bias-free. While this may be tenable in some environments, it also removes the opportunity for cocreation in online communities and social media spaces. By contrast, participatory (active) netnographers have an opportunity to conduct their research in a way that contributes value and a continuity of narrative to online spaces. This article examines the ways …


Examining The Relationship Between Virtual School Size And Student Achievement, Sherrill Waddell 2017 Nova Southeastern University

Examining The Relationship Between Virtual School Size And Student Achievement, Sherrill Waddell

Theses and Dissertations

The purpose of this study is to examine the relationship between virtual school size and student achievement in virtual schools in a southwestern state. Enrollment size and the following areas were studied in an attempt to determine student achievement: STAAR English Language Arts/Reading, STAAR Math, STAAR Science, and STAAR Social Studies testing scores in regards to race. This quantitative study used nonexperimental research utilizing a distribution approach. The effect of virtual school size on student achievement in a southwestern state was examined. Specifically, student achievement was defined by student passing rates on individual tests of the STAAR examination. This research …


Book Review: Making Media Studies By David Gauntlett, Antonio Lopez 2016 John Cabot University

Book Review: Making Media Studies By David Gauntlett, Antonio Lopez

Journal of Media Literacy Education

Making Media Studies is a collection of previously published and updated works by David Gauntlett, including his infamous essay, “Media Studies 2.0.” It explores ways in which the traditional media studies paradigm has been disrupted by prosumers and the practices of everyday people and DIY “makers” who are using the internet to learn, make things and share ideas. He argues that media studies practitioners need to learn from the makers movement to encourage more creativity, design thinking and conversation. Gauntlett positions himself as an optimist and criticizes overly negative approaches to internet culture that he sees as common among media …


Book Review: Healthy Teens, Healthy Schools By Vanessa Domine, Hailee K. Dunn 2016 University of Rhode Island

Book Review: Healthy Teens, Healthy Schools By Vanessa Domine, Hailee K. Dunn

Journal of Media Literacy Education

No abstract provided.


Locating Community Action Outreach Projects In The Scholarship Of Media Literacy Pedagogy, Heather Crandall 2016 Gonzaga University

Locating Community Action Outreach Projects In The Scholarship Of Media Literacy Pedagogy, Heather Crandall

Journal of Media Literacy Education

This paper compares frameworks in recent critical media literacy scholarship with trends found in eight semesters of media literacy community action outreach assignments to explore how these frameworks can function as curricular tools for media literacy practitioners. Besides potential tools for media literacy pedagogy, this examination of recent literature uncovers new considerations and directions for the field of media literacy education. These include tensions present in the practice of teaching from a critical perspective, observations about student use of newer technologies for social change, and concerns to include in critical media literacy literature.


Smartphone Apps In Education: Students Create Videos To Teach Smartphone Use As Tool For Learning, Kara E. Clayton, Amanda Murphy 2016 Thurston High School

Smartphone Apps In Education: Students Create Videos To Teach Smartphone Use As Tool For Learning, Kara E. Clayton, Amanda Murphy

Journal of Media Literacy Education

Smartphones are regular classroom accessories. Educators should work with children to understand the capacity of smartphones for learning and civic engagement, rather than being a classroom distraction. This research supports a collaborative project the authors engaged in with students in two states to discover what the perception of smartphone use was by students and teachers. One element of this project included students producing YouTube style tutorials on the educational use of mobile apps. The authors explored smartphone use in the classroom. Student created products correlated to technology trends in K-12 education and their relationship with state by state demographic data.


Living And Leading In A Digital Age: A Narrative Study Of The Attitudes And Perceptions Of School Leaders About Media Literacy, Kerrigan R. Mahoney, Tehmina Khwaja 2016 College of William and Mary

Living And Leading In A Digital Age: A Narrative Study Of The Attitudes And Perceptions Of School Leaders About Media Literacy, Kerrigan R. Mahoney, Tehmina Khwaja

Journal of Media Literacy Education

Students graduating from K-12 education need media literacy skills to engage, participate, and learn in a world in which literacy must keep pace with rapidly changing technologies. Given the significant roles school administrators play in providing leadership and vision to their schools, this narrative study addresses the research question: What are school administrators’ perceptions of, and attitudes about, media literacy? Through the stories of six K-12 school administrators, we highlight the connections of their experiences and attitudes to the actions they take to support media literacy learning, and their visions for technology, instruction, and learning in their schools.


What Do You Use Mobile Phones For? A Creative Method Of Thematic Drawing With Adolescents In Rural China, Jiachun Hong 2016 Southern Illinois University Carbondale

What Do You Use Mobile Phones For? A Creative Method Of Thematic Drawing With Adolescents In Rural China, Jiachun Hong

Journal of Media Literacy Education

This study sets out to explore Chinese adolescents’ subjectivities toward the use of mobile phones, and reveal the dynamic relationship among students, parents, and school concerning mobile phone usage in rural China. Twenty-one high school students were recruited, and asked to draw a painting that expresses their perceptions of mobile phones in relation to family and school life. After analyzing the thematic drawings and their self-explanations upon the drawings, several themes arise: the mobile phone as a bridge of love, as an extension of the home, as an iron cage, as the blasting fuse of family conflicts, and as a …


A Phenomenological Investigation Of Social Networking Site Privacy Awareness Through A Media Literacy Lens, David Magolis, Audra Briggs 2016 Bloomsburg University of Pennsylvania

A Phenomenological Investigation Of Social Networking Site Privacy Awareness Through A Media Literacy Lens, David Magolis, Audra Briggs

Journal of Media Literacy Education

This research study focused on the social networking site (SNS) awareness of undergraduate students, examining their experiences through the type and extent of the information shared on their SNSs in order to discover the students’ experiences with SNS privacy. A phenomenological research approach was used to interview eight undergraduate to explore the question, “what is the nature of undergraduate students’ social networking privacy?” Each recorded interview lasted up to one hour in duration and was transcribed verbatim. A thematic analysis of the interview data revealed that all of the participants were aware of their online privacy, but each had different …


Kreativitas Digital Dalam Masyarakat Risiko Perkotaan: Studi Tentang Ojek Online "Go-Jek" Di Jakarta, Fania Darma Amajida 2016 Departemen Sosiologi Universitas Indonesia, Indonesia

Kreativitas Digital Dalam Masyarakat Risiko Perkotaan: Studi Tentang Ojek Online "Go-Jek" Di Jakarta, Fania Darma Amajida

Informasi

Emergence of apps-based modes of transportation marks a technological advancement, and is a reaction to the flaw of public transportation services. This article argues that technology allows the society to overcome the problems of uncertainty lying under the system of public transportation in Jakarta. This study shows that the apps used by "online ojeks" Go-Jek is capable to minimize the risks concerning time, convenience, cost, and
security. This idea diverges from previous studies that failed to mention the variable of certainty as a strategy to minimize the risks commonly found in urban transportation system. Qualitative methods are used for data …


Pesan Komunikasi Dalam Penggalangan Dana Melalui Website, Drina Intyaswati 2016 Prodi Ilmu Komunikasi FISIP UPN €œVeteran€ Jakarta, Indonesia

Pesan Komunikasi Dalam Penggalangan Dana Melalui Website, Drina Intyaswati

Informasi

A website is widely used as a means of fundraising (fundraiser) . The purpose of this study was to determine how the communication message conveyed in fundraising efforts through media website. By taking samples of the two types of websites as Fundraiser, wanted to also see each similarities and differences in communication strategies do. The analysis used is content analysis which analyzes the results of observations of the website Kitabisa.com and GandengTangan.org. Thus this type of research is qualitative descriptive. In conclusion there are similarities in general body of the message from
both the website, there are differences in the …


Leveraging Lexical Link Analysis (Lla) To Discover New Knowledge, Ying Zhao, Douglas J. MacKinnon, Shelley P. Gallup, Joseph L. Billingsley 2016 Naval Postgraduate School

Leveraging Lexical Link Analysis (Lla) To Discover New Knowledge, Ying Zhao, Douglas J. Mackinnon, Shelley P. Gallup, Joseph L. Billingsley

Military Cyber Affairs

Lexical Link Analysis (LLA) is a form of text mining in which word meanings represented in lexical terms (e.g., word pairs) are treated as if they are in a community of a word network. LLA can provide automated awareness for analyzing text data and reveal previously unknown, data-driven themed connections. We applied LLA to develop authentic archetypes and conversely determine potential imposters of that same archetype. We use publically available social media data to develop a cyber professional as an example. This paper reports the development of the algorithm, the collection and labeling of data, as well as the results …


Lindenwood Digest, December 16, 2016, Lindenwood University 2016 Lindenwood University

Lindenwood Digest, December 16, 2016, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been an employee newsletter since 2009.


Network Engagement Behaviors Of Three Online Diet And Exercise Programs, Hillary Stark, Abdulrahman Habib, Duha al Smadi 2016 University of North Texas

Network Engagement Behaviors Of Three Online Diet And Exercise Programs, Hillary Stark, Abdulrahman Habib, Duha Al Smadi

Proceedings from the Document Academy

Online diet and exercise programs offer individuals many benefits not previously afforded, such as convenience and an increased network of like-minded individuals who share relevant information, while at the same time providing different levels of anonymity and engagement. While studies conducted of users engaging in groups on the popular social media platforms of Facebook and Twitter, when dieting have produced notable results, including the most frequent content shared between users, research has not yet been published regarding this topic, in relation to the social media site Instagram. There is also a lack of literature regarding the most engaging type of …


Recent Semantic Changes For The Term "Digital", Tore Brattli 2016 University of Tromsø

Recent Semantic Changes For The Term "Digital", Tore Brattli

Proceedings from the Document Academy

The term digital originates from the Latin word for finger/counting and has for many years been used to denote discrete signals and information, as opposed to analog. Discrete representation is an important principle, not only in computers, but also for (printed) text, music scores and even our genes. Recently however, the use of the term has increased and the meaning expanded to include almost everything related to information technology, e.g. digital natives and digital addiction. This study investigates the core principles of digital representation and compares this concept with the recent usage, with a focus on Norwegian media. The purpose …


Subjectivity Filtering: Finding Cognitive Authority In Online Social Media Opinion Posts, Laurie J. Bonnici 2016 University of Alabama

Subjectivity Filtering: Finding Cognitive Authority In Online Social Media Opinion Posts, Laurie J. Bonnici

Proceedings from the Document Academy

The technological explosion of information ushered in by the Internet, and more so with online social media (OSM), has provided a forest of personal opinions from which hunters forage. Personal opinions abound in OSM, serving as secondhand knowledge sources that inform everyday decisions. This research proposes a new lens, Cognitive Authority Framework – Quality Information Source (CAF-QIS), to explore the nature, tone, intentions, and believability of OSM postings. The conceptual framework is informed by Wilson’s four dimensions of cognitive authority (CA) combined with the five traditional criteria used as a common (unnamed) model for the identification of information quality in …


Incorporating Experiential Theory Into Virtual Strategic Planning Processes, Chris Perkins 2016 SIT Graduate Institute

Incorporating Experiential Theory Into Virtual Strategic Planning Processes, Chris Perkins

Capstone Collection

Experiential learning theories, such as David Kolb’s Experiential Learning Cycle (2015) contribute to more than just learning environments. In this Training Course Linked Capstone I facilitated a six-week strategic planning workshop for the Diversity and Inclusion Advisory Group (DIAG) of AFS-USA, an intercultural youth exchange organization. Kolb’s cycle acted as framework for the workshop. The DIAG operates as a virtual team, with members across the United States, therefore I designed the workshop for implementation via the internet and telephone conversation. I consulted research on virtual team structure and participatory practices in strategic planning in order to design a program which …


Lindenwood Digest, December 13, 2016, Lindenwood University 2016 Lindenwood University

Lindenwood Digest, December 13, 2016, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been an employee newsletter since 2009.


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