Graphic Communications Commons^™

Why We Must Commune: Rethinking The Role Of Marketing Communications In Turbulent Times, Javier Garcia

Publications and Research

“Communications” is often thought of as a noun, representing the messages we receive on a daily basis from people, brands, and institutions alike. 

"Communications" is also often associated with an industry that exists to produce such messaging in service of capitalism, with a commercial or otherwise actionable outcome desired from its receiving audience. 

This presentation, hosted by two-time CCNY graduate and senior marketing communications professional and Assistant Professor Javier Garcia, will examine the urgency and opportunity in rethinking the value and study of marketing and communications. 

In his presentation, Professor Garcia will offer suggestions on how to guide students towards …

Data Storytelling For Reputation Management: A Multiple Case Study Of Formula 1, Patagonia & Spotify, Michael O. P. Lowsley-Williams

Student Theses and Dissertations

This thesis investigates data storytelling as a reputation management strategy by examining how organizations leverage data narratives to enhance brand identity, build stakeholder trust, and reshape public perception. Through analysis and comparison of three qualitative case studies of Patagonia, Formula 1, and Spotify, this research explores how these companies construct and utilize data-driven narratives to address reputational challenges across distinct industry contexts. Drawing on elements of framing, situational crisis and stakeholder theories as well as the concepts of encoding and decoding, this study analyzes narrative structures, framing devices, and audience engagement tactics within reports, campaigns, and multimedia content from 2015-2025. …

What Does One Billion Dollars Look Like?: Visualizing Extreme Wealth, William Mahoney Luckman

Dissertations, Theses, and Capstone Projects

The word “billion” is a mathematical abstraction related to “big,” but it is difficult to understand the vast difference in value between one million and one billion; even harder to understand the vast difference in purchasing power between one billion dollars, and the average U.S. yearly income. Perhaps most difficult to conceive of is what that purchasing power and huge mass of capital translates to in terms of power. This project blends design, text, facts, and figures into an interactive narrative website that helps the user better understand their position in relation to extreme wealth: https://whatdoesonebilliondollarslooklike.website/

The site incorporates …

Mood: A Zine Exploring The Value Of Youth-Oriented Media, Patricia K. Paul

Dissertations, Theses, and Capstone Projects

Media is a constant, persistent force in human lives that informs and influences through published, broadcasted, and digitally mediated formats. Mass media industries produce and distribute content consumed by diverse audiences, though the facilitators represent only a fraction of the demographics they serve.

Youth denote one of the most frequently misrepresented groups, with very few practical opportunities for young people to make decisions about the texts available to them. A jarring absence of youth participation in media creation at all levels suggests cultural contributions through art exclude young people's authentic perspectives and desires. Moreover, media portrayals of youth cannot adequately …

Tied Together, Eiko Nishida

Theses and Dissertations

The paper is about a site-specific installation that questions a viewer’s norms and perspectives, through the use of multilingual newspapers as a sculptural material.

Salty: A Diffractive Inquiry Of Visceral Knowing And Embodied Aesthetics, Mei Ling Chua

Dissertations, Theses, and Capstone Projects

This dissertation takes a diffractive, onto-epistemological approach to everyday practices with salt in order to articulate an expanded understanding of meaning making and knowledge production. This research reckons with and challenges dominant modes of knowing that engage a Cartesian perspective to situate knowing as the exclusive domain of the mind in both form and topic of inquiry. This research acts simultaneously as both a direct practice of and metacognition about knowledge production by examining 1. the embodied (including sensory and emotional aspects) and 2. the relational (including interpersonal and socio-cultural) dimensions of experience as visceral knowing. This articulation of …

Data For Power: A Visual Tool For Organizing Unions, Shay Culpepper

Dissertations, Theses, and Capstone Projects

The strength of a labor union comes from the participation and engagement of its members. In her book No Shortcuts: Organizing for Power in the New Gilded Age, Jane McAlevey says, “Since organizing’s primary purpose is to change the power structure away from the 1% to more like the 90%, majorities are always the goal: the more people, the more power. The first test of this strength for a budding union is for the workers to declare that they want to be unionized. Over fifty percent support is required for the union to be recognized. To even hold an election, …

Why, New York City? Gauging The Quality Of Life Through The Thoughts Of Tweeters, Sheryl Williams

Dissertations, Theses, and Capstone Projects

As a resource for social data, Twitter’s platform has been used to measure the quality of life through sentiment analysis. This capstone project explores another methodological technique—querying Twitter data around specific keyword terms to determine dominant topics, word patterns, and sentiment leanings in a geographical area. Focusing on New York City and Los Angeles for comparative analysis, the keyword term “why” will be used to build a Python analysis around topic modeling and sentiment analysis. Using this approach, the analysis reveals social and cultural differences, the overall sentiment of tweets, and subjects of interest to tweeters.

GitHub Repository for all …

Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno

Student Theses and Dissertations

The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …

Disrepair, Displacement And Distress: Finding Housing Stories Through Data Visualizations, Jennifer Cheng

Dissertations, Theses, and Capstone Projects

While the COVID-19 pandemic is at its forefront a health crisis, it also triggered an upheaval in the already dire housing situation endured by many New York City renters. Tenant fears of rent increases, deferred maintenance, and displacement certainly worsened during the pandemic. But the housing crisis is, at the same time, part of a perpetual real estate cycle contingent on speculation and the symbiotic relationship of landlords, investors, and lenders in pursuit of profit – to the detriment of tenants.

Following years of lending deregulation, funding cuts, and tax reform, the financialization of housing emerged. Real estate speculation, where …

Dreamer, Alex Martinez

Publications and Research

It’s an honor to be in the Honors Scholars Program and have the opportunity to share a special project that resonates with who I am as a person and to the DACA community. DREAMER is a publication that showcases Deferred Action for Childhood Arrivals. Not only will the magazine talk about the history of DACA, but it will also include the creator’s story, other DACA recipients’ stories, exclusive interviews, resources, and visuals. The name “DREAMER” is simple and short. DACA recipients are know as DREAMERS; we have dreams like everyone else. Every month we release new content that is based …

Direction For Protection: Multimedia Messaging To Address Racial Health Disparities, Florence F. Litchmore-Smith

Publications and Research

According to the CDC (2021), black people have higher risks of hospitalization and death from COVID 19. The Kaiser Family Foundation (2021) reports that black adults are less likely to have received the COVID 19 vaccination than white, Asian and Hispanic adults, placing them at greater risk for COVID 19 infection. Lower rates of vaccination focus attention on the need for messages tailored to underserved populations. In this study, we review historical and contemporary events to acknowledge important milestones in public health. Using graphic arts, we present a symbolization of the social determinants of health and a poster highlighting some …

Evaluating Science Gateways For Accessible Design, Ashley Varon

Publications and Research

Accessibility is a key feature of usability. Providing web accessibility ensures that prospective users, particularly in science gateways are able to access advance resources for science research, educators, and students. The resources should be easily accessible in any site regardless of having a disability or not. Creating and implementing accessibility practices improves usability of sites for all users. The purpose of this study is to evaluate the Science Gateways for Accessible design. Previous research has been examined from selected science gateway sites (SGCI). In which results showed that none of these sites were fully compliant with W3C, WCAG 2.0 standards. …

The Dual Meanings Of Artifacts: Public Culture, Food, And Government In The “What’S Cooking, Uncle Sam?” Exhibition, Elizabeth A. Petre, David H. Lee

Publications and Research

In 2011, “What’s Cooking, Uncle Sam? The Government’s Effect on the American Diet” (WCUS) was exhibited at the Lawrence F. O’Brien Gallery of the National Archives Building in Washington, DC. Afterward, it toured the country, visiting the Centers for Disease Control and Prevention’s (CDC) David J. Sencer Museum in Atlanta, the National Constitution Center in Philadelphia, and the Kansas Museum of History in Topeka. The exhibition website states that WCUS was “made possible” by candy corporation Mars, Incorporated. WCUS featured over a 100 artifacts tracing “the Government’s effect on what Americans eat.” Divided into four thematic sections (Farm, Factory, Kitchen, …

The Gay Men Who Play With Their Hiv Status., Matthew I. Euzarraga

Capstones

• Since the 90’s a group of individuals known as Bug Chasers, predominately gay men have been playing a game of cat and mouse actively wanting to be caught and infected with HIV. This is a dive into the world of bug chasing.

An Evaluation Of A Web-Based Tool To Improve Feeding Practices And The Home Environment Among Parents Of Low-Income Minority Preadolescents At-Risk For Childhood Obesity, Katrina F. Mateo

Dissertations and Theses

Background: Web-based/mHealth interventions may be an engaging approach to promote positive dietary-related behaviors among parents of youth at-risk for childhood obesity. Importantly, childhood obesity research highlights the role of parents as a key support mechanism in improving child dietary outcomes. Intervention INC is a childhood obesity intervention that comprises a unique, interactive web-based child nutrition comic aimed at improving dietary behaviors among urban Black/African American (AA) and Latino preadolescents, and also weekly online parent newsletters (with feeding tips, healthy printable recipes, links to coupons to support healthy eating/feeding and health-promoting local/community events, and access to the child nutrition comic) to …

Super, Brown And Queer, Carolyn Adams

Capstones

In response to policy seeking to turn back time for marginalized communities, characters and creators - standing at their intersections - are springing into action to change lives in their worlds and ours. Carolyn Adams explores the circumstances surrounding contemporary mainstream representation of women of color and queer superheroes on the big screen and bookshelves alike.

link to capstone: https://www.carolyn-adams.com/writing-updates/capstone

The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo

Student Theses and Dissertations

The purpose of this study is to identify how organizations can effectively communicate with employees during a rebrand in order to obtain their acceptance of the changes, otherwise known as employee buy-in. Prior research has found that employee acceptance of a rebrand is a contributing factor towards a successful rebrand; however, prior research fails to determine how the rebrand can be best communicated to employees to obtain their buy-in. The research performed for the study took place in two parts. First, 142 online surveys probing employee and consumer perception about rebranding were performed. Secondly, three semi-structured interviews with professionals who …

Works In Process - Scholar Edition, Pablo Galindo Aragon, George Garrastegui Jr.

Publications and Research

The creative field revolves around many professions. Creatives share a lot of common themes that are part of their process. It is with these themes that we establish a more impact way to listen to a podcast. Reviewing and breaking episodes up into chapters can effectively guide a student, aka a Scholar, in their path to establishing a creative career.Some of the most powerful ways to get ahead in the creative field is by networking, and obtaining valuable knowledge from other creatives. Gathering this information and making these connections can be quite the task. Not all young creatives are aware …

Applications Of Complex Network Analysis In Electric Power Systems, Mahmoud Saleh, Yusef Esa, Ahmed Mohamed

Publications and Research

This paper provides a review of the research conducted on complex network analysis (CNA) in electric power systems. Moreover, a new approach is presented to find optimal locations for microgrids (MGs) in electric distribution systems (EDS) utilizing complex network analysis. The optimal placement in this paper points to the location that will result in enhanced grid resilience, reduced power losses and line loading, better voltage stability, and a supply to critical loads during a blackout. The criteria used to point out the optimal placement of the MGs were predicated on the centrality analysis selected from the complex network theory, the …

Open Source Micro Diplomas: New Credentials For New Learning, Jack F. Powers

Dissertations, Theses, and Capstone Projects

The standard model for college in America—a four-year bachelor’s degree that teaches critical thinking, analytic reasoning, and written communication skills—is unaffordable and unattainable for most Americans. Only about a third of citizens aged 25 and over have achieved a baccalaureate degree or better. Two-thirds are left behind in precarious jobs that pay substantially less and that are losing ground. Everyone from politicians to parents repeats the mantra of “college for all”, but the reality is more like “college for the socio-economically gifted.”

At the same time, the modern world of work is evolving into a more complex, technical, and computerized …

Evaluating The Effectiveness Of Widely Available 3-D Visualization Tools In Support Of Public Participation, Laxmi Ramasubramanian, Jennifer L. Weeks, Tim Case

Publications and Research

There is a persistent need for improved tools and techniques to facilitate public involvement in transportation decision making. Despite continuous improvements in increasing public involvement at all phases of transportation decision making, transportation agencies are still seeking more affordable, accessible, and effective means of communicating with a wide range of stakeholders. The report documents a survey of a wide variety of transportation agencies on their use of interactive 3-D visualization for public involvement using an electronic survey. Supplemental qualitative data was generated through telephone interviews with selected survey participants. It concludes with three case studies illustrating applications of interactive 3-D …