Graphic Communications Commons^™

Digital Print Ordering System For Ugs, Han Nguyen

Graphic Communication

This project redesigns the UGS digital storefront to make ordering custom prints clearer and less confusing for students. Research showed that many delays happen because users submit incorrect files, such as wrong formats, low-resolution images, or missing fonts. To address this, I created an interactive prototype that guides users step-by-step through the ordering process and includes a built-in file checklist with simple export instructions. Instead of relying on a separate PDF guide, the new system supports users directly within the workflow, helping reduce errors and making the process smoother for both customers and UGS staffs.

Ari Still: Developing Packaging Design And Branding To Overcome Saturated Market, Andrea De La Vega

Graphic Communication

The alcoholic beverage market in the United States is facing a period of transformation, affecting the success and longevity of new launches and existing brands. Shifting consumer values and behaviors, generational changes, and an increasingly oversaturated landscape emerged after the immediate effects of the pandemic. Understanding these changes, especially as more members of Generation Z enter the legal drinking age, is imperative so retailers and spirit providers learn what the new generation expects and adapt in response. In a highly competitive market, my project aims to address how a brand can establish itself and be competitively unique, on-trend, and long-standing. …

Designing Visibility: Addressing The Hidden Curriculum For First-Generation Cal Poly Students Through Graphic Communication, Issac Enrique Cervantes

Graphic Communication

First-generation college students often encounter invisible barriers in higher education, including unspoken terminology, institutional practices, cultural norms, and academic expectations that are rarely made explicit but are essential for student success. While this information is frequently transmitted informally through family networks or prior exposure to higher education, first-generation students, particularly those from historically marginalized communities, often lack access to these channels. As a result, students may experience confusion, a reduced sense of belonging, and inequitable academic outcomes.

This senior project investigates and addresses this gap using inclusive graphic communication and user experience (UX) design principles. Through semi-structured interviews with stakeholders …

Aurela App Mockup – Discreet Drug Detection Wearable, Piper Ferch

Graphic Communication

Aurela is a discreet drug detection technology jewelry brand, and the wearable will connect to the app to tell users if their drink is safe when they test it with the jewelry. Drug-facilitated sexual assault is a deep rooted societal issue, and Aurela works to empower customer’s control of their safety. The brand was created by my beach volleyball teammate Addie Bounds, and my project aims to show how the app would provide fast, accessible information to users, in an easy-to-read and streamlined format. It will include a map feature, that displays ratings of local businesses, likely bars, given by …

New Tsg Processes: Improving Workflow Efficiency Through Desktop Ux/Ui Design, Evelyn Guzman Ramos

Graphic Communication

This senior project is focused on improving the equipment handling processes for the Technical Service Group (TSG) in the Electrical Engineering Department at Cal Poly through the design and development of a user-friendly desktop application. The goal is to create an intuitive and efficient interface tailored to the needs of student staff and faculty, reducing the time and complexity associated with current manual and outdated systems. The design will prioritize usability, accessibility, and task efficiency, key pillars in User Experience (UX) and User Interface (UI) design for desktop environments (Nielsen & Budiu, 2012). This user-centered approach emphasizes desktop-specific interaction patterns …

Srh Lab Case Study: Ia, Mental Models, And Website Labels, Trista Wang

Graphic Communication

This paper discusses the results of a research study investigating Cal Poly students’ mental models regarding the Sexual and Reproductive Health Lab’s (SRH Lab) website. Mental models are beliefs that the user has about a website and how it functions, which affects how users interact with the website (Chan 2024). By tailoring its website to students’ mental models through appropriate nomenclature, the SRH Lab will be able to better engage and disseminate information to students.

52 students participated in a card sorting study, in which they were asked to intuitively sort cards labeled with SRH Lab website labels into different …

Simplifying The Housing Experience: A Redesign Of The Cal Poly University Housing Portal, Emmy A. Nguyen

Graphic Communication

There are challenges in functionality, navigation and aesthetics with the current Cal Poly University Housing portal. There exists a need for a redesign of the portal to be more intuitive and user friendly for students. By conducting research with students and University Housing staff to gain a full understanding of the current issues present, an improved interface that reflects the needs of Cal Poly students can be produced. The goal of this self-guided senior project is to provide a streamlined experience that allows students to easily complete their main task with minimal effort. This paper outlines the redesign process of …

The Role Of Graphics And Packaging In Brand Protection, Charlotte Smith

Graphic Communication

This project was focused on how packaging and graphics can be utilized to help minimize the occurrence and risks of counterfeit products in the pharmaceutical industry. During this project, a brand protection plan for a fictional pharmaceutical product was formulated that focused on both developing packaging that is difficult to counterfeit and fostering consumer education. This plan involved covert, semi-covert and overt anti-counterfeiting features which were implemented in the packaging. An educational website was also created for users and distributors in order to enable the end users to identify if that product is genuine. The project objective was to better …

Sustainable Land Initiative Infographics, Riley M. Cameron, H. Rain Mazumder, Peyton Fraley, Sarah Sykora

Graphic Communication

The Sustainable Land Initiative (SLI) is a collaborative program between farmers, Resource Conservation Districts (RCDs), and universities that is aimed at hastening the California agricultural industry’s adoption of climate-smart agriculture (CSA) practices to mitigate and adapt to the effects of climate change on the environment. One aspect of the program involves removing the various barriers that local farmers face during the CSA practice adoption process, which includes a lack of outreach and education. To help tackle this obstacle, our senior project team has developed infographics on three different CSA practices with two main objectives: educate growers on the benefits of …

Design And Test The Effectiveness Of Interpretive Signs Using Eye Tracking And Biometric Data, Hadara Gordon, Wendy Miyazaki

Baker/Koob Endowments Awarded Projects

Recreational trails on forested lands should satisfy the needs of recreationists, safeguard important habitats, and maintain the natural environment (Kortenkamp et al., 2021). Appropriate management is critical because of the increasing number of visitors. Signs are a cost-effective method to reduce the negative impacts on visitors and enhance visitor experiences (Brown et al., 2010). This research aimed to investigate how visitors pay attention to signs, view the trail surrounded by trees and behave in a natural space.

Ux/Ui Hub: User Experience/User Interface Information Hub For Navigating College, Sydney Yae-Rhee Leia Kong

Graphic Communication

The User Experience, User Interface (UX/UI) industry has grown exponentially in the last couple of years. According to a PubMed Central journal article, Understanding UX Better, UX has attracted an increasing interest in recent years, extending the views on usability. This growth exists both in academic institutions and the technology industry, evidenced by increasing numbers of UX-related degrees at undergraduate and graduate levels and also by high job demand (Marques). With this new emergence, the Graphic Communication (GrC) major, specifically the concentration in UX/UI, has caught the attention of numerous prospective Cal Poly SLO students interested in front-end design and …

An Imc Plan For The Blue Dolphin Company, A Local Nonprofit, Allison Evelyn Campbell

Journalism

Alan Godley's journey into marine preservation began as a dock boy, a role that brought him face-to-face with the environmental impact of boat cleaning practices. Witnessing the washing of harsh chemicals into the ocean and waterways fueled his environmental consciousness. Years later, he founded the Blue Dolphin Company in 1989, an “organization focused on furthering the awareness of whales and dolphins, and all marine life … [supporting] the rehabilitation and release of marine mammals and other wildlife”. Over the three decades, Mr. Godley has operated this nonprofit and small business, leveraging educational initiatives to inform people of all ages about …

Paso Robles Children's Museum Redesign, Hannah O. Chan, Shreya Hambir

Graphic Communication

For this project, we plan to redesign the Paso Robles Children's Museum website, utilizing Squarespace. Currently, the website has an outdated look and feel, and the information is somewhat disorganized. Having intuitive navigation is a crucial part of good user experience, as users should not have to dig through the site to find what they are looking for (Hallman, 2022). In our redesign, we plan to regroup related content into sections that mimic websites of other established museums, so the structure is more familiar. The other main issue we want to address is the site’s aesthetic; our goal is to …

The Ins And Outs Of Undergraduate Research And Leadership: A Student's Perspective, Regina F. Hockert

Kinesiology and Public Health

This manuscript is a reflective write-up of Regina Hockert’s experience in completing KINE 462, Honors Kinesiology Senior Project, during the 2022 Fall Quarter. It describes their experience as an undergraduate research leader, including specific milestones and artifacts related to a broader replication study and the daily activities of Dr. Jafrā Thomas’ lab. This essay was designed to be a written reflection around their senior project presentation and the insights shared through that medium about the senior project experience. It is created to showcase lessons learned in relationship with the tasks and responsibilities required of working in-depth on student-led research. …

Accessibility Rating Form For Websites And Other Online Platforms, Ethan Wu, Jafra D. Thomas, Regina F. Hockert, Jasmine C. Wong, Samantha M. Ross

Kinesiology and Public Health

Background. This file provides a coding form developed to judge how accessible websites and other online platforms are to users. Accessibility may be defined as the ease to which a person can perceive content and navigate material (Ross & Ross, 2021). Users are encouraged to adapt this form for their use.

Purpose. The rating form can be used to judge the pages of online media, using 14 criteria under two areas: Accessible Media and Accessible Design. One of three grades could be assigned to each criterion: Not Accessible (0 point), Somewhat Accessible (1 point), Accessible (2 …

Cityengine As A Tool For Visualizing Neighborhood Change: An Initial Study, Zach Noyes

City and Regional Planning

Urban planning is reliant upon genuine public engagement to ensure that planning and policy decisions reflect the ideas shared by the public. Because planning is a profession largely focused on the physical and built implications of more abstract planning concepts, effective graphic communication is critical to securing public support and understanding of policy decisions. ESRI's CityEngine uses procedural modeling technology to render personally-tailored scenes to non-planner members of the public, and shows potential to positively change the way that planners generate graphic representations of physical impacts of policy changes. This initial study establishes a methodology for determining the efficacy of …

The Importance Of Health Literacy: A Student-Led Workshop On Lay Communication, Sarah Jean Kamp, Jafra D. Thomas

Kinesiology and Public Health

The purpose of this experiential senior project workshop was to advance the knowledge and practice of health communication by (a) delivering a training workshop to Cal Poly undergraduate students and (b) by exploring the relationship between health literacy and effective communication through completion of a rapid review of the literature. The reviewed literature served the purpose of helping the student further design the workshop to elicit a foundational understanding of the elements of effective communication of health information as well as the history and evolution of health literacy as a concept. The workshop revised and delivered by the student was …

Fortnite Crew Subscription Box Process Book, Eleanora M. Gravert

Graphic Communication

Expand Epic Games’ “Fortnite Crew” monthly subscription service to incorporate a deluxe edition which will include physical merchandise as opposed to digital merchandise only. This project will help Epic Games create a more mainstream output of physical products and will help simplify the gamers’ search to find and purchase products that are connected with accuracy and quality to the game they enjoy playing. This opportunity is important to me because it allows me to explore my interest in both the gaming industry and the marketing, production, and design field.

Designing A Brand Identity And Visual Marketing Collateral For Jaxxon Von Baxter, Benson P. Moore

Graphic Communication

This project involves the creation of visual marketing collateral to be used for the album release and ensuing tour of a fictional musician named Jaxxon Von Baxter. Portrayed by Benson Moore in all imagery, this project explores techniques in creative photography, photo editing, illustration, and typography, among others. Ben would like to someday continue as a designer in the music industry and hopes this project will further him down this path.

Designing A Replication Study In Kinesiology: Lessons From The Field, Ruben A. Montoya Vega, Regina F. Hockert, Emma L. Cutner, Jafra D. Thomas

Kinesiology and Public Health

The submitted presentation material summarizes a project presented at the 2021 Cal Poly Virtual BEACoN Symposium. The title of the project which the presentation is based is, “Towards Equitable Communication: Explorations to Guide Knowledge Translation in Kinesiology.” The uploaded file document presents the presentation abstract, student testimony, as well as suggested citations for individual aspects of the presentation material. Please follow the social media profiles of the faculty mentor to the project, Dr. Thomas, for timely project updates. You may find related work from this lab group published to Cal Poly Digital Commons under the Kinesiology and Public Health section …

Training Novices To Evaluate The Quality Of Physical Activity Promotion Material: Results Of A Pilot Study, Ethan N. Tse, Savannah A. Longoria, Cameron N. Christopher, Jafra D. Thomas

Kinesiology and Public Health

The credibility and usability of lay physical activity promotion material are a persistent problem (Thomas & Cardinal, 2020, TJACM). These quality issues deter the material in promoting health literacy, a major predictor of prevention-oriented health behaviors (e.g., regular exercise, U.S. National Action Plan to Improve Health Literacy). Few studies, however, have evaluated the quality of lay material over time (Thomas et al., 2018, Quest). PURPOSE: In order to conduct a repeated-measures study of the quality of physical activity promotion web articles for lay adults, one experienced researcher (JDT) trained undergraduates on how to use the Suitability …

Are Kinesiologists Ready To Communicate? Merits Of A Practicum Course On Plain Language Communication, Jafra D. Thomas, Cameron N. Christopher, Winston Kennedy, Bradley J. Cardinal, Caroline N. Smith

Kinesiology and Public Health

The submitted presentation material summarizes a project presented at the 2021 American College of Sports Medicine Virtual Annual Meeting and World Congress on Exercise is Medicine®. The project which the presentation is based on is titled, “Towards Knowledge Translation in Kinesiology: Investigating Barriers and Identifying Opportunities - Part 1.” The uploaded documents consist of the following material: (a) the presentation abstract, and (b) a copy of the e-poster presented at the virtual event. Please follow the social media profiles of Dr. Jafrā Thomas, for timely project updates (e.g., ResearchGate dot net and GoogleScholar dot com). You may find related work …

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …

The Subaltern Magazine, Rebecca Fox, Riese Nichols

Social Sciences

The Subaltern intends to reach Cal Poly students who do not feel as if their voices are heard and allow them the platform to share their stories. Our focus is on unheard stories from our campus - whether this involves race, class, gender identity, mental health, ethnicity, culture, or any unique part of one’s identity or experience. We hope that these stories will begin to shed light on what we usually consider “taboo” topics and allow students to feel as if they aren’t alone.

Being a very homogeneous campus, it is important for us to realize that privileged voices are …

Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster

Journalism

The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that can …

From Print Propaganda To Meme Activism: The Evolution Of Graphic Communication And Its Effect On Socio-Political Climates And Methods Of Activism, Morgan Grace Gutierrez

Graphic Communication

This project will assess mediums of communication used to create and spread political propaganda, namely from print to digital. The development of graphic communication may provide interesting correlation of how values and ideas are visually represented in society and how the people have reacted to shifting politics. This project is inspired by the recent political climate in the United States, and the continuous impact the media has on the public throughout the many visual forms of communication. Inspiration is also drawn from the advancement of technology in the graphic communication industry. This allows for greater ease of access for the …

Using Relationship Theory To Improve Stem Outreach To Corporations: A Case Study For Starbase Los Alamitos, Mark Gibson

Journalism

The goal of this study was to improve corporate outreach efforts for an educational program called Starbase Los Alamitos. This Starbase program is part of a larger effort by the Department of Defense to improve STEM (science, technology, engineering, and mathematics) education in the United States.

This study was guided by the following research question: How can STEM programs use relationship management theory to improve corporate outreach? A review of the literature was performed and this study used relationship theory to design eight questions for a four person focus group. Control and treatment websites were identified. Participants were shown the …

How-To Understand And Create Hip-Hop Art, Joshua Wolcott

Graphic Communication

Typography is an essential component of Graphic Communication. The purpose of this study was to bridge typography with hip-hop art. To bridge the two disciplines, hip-hop art was presented in the context that it is actually practiced by these artists. The use of a questionnaire and a drawing lesson was intended to bring the subject within its true context. Presenting the art form in its true context enabled participants involved in the study to understand the art form with the perspective that the discipline, like typography, involves the use of lettering. Participants that were interested in drawing were able to …

The Big Short, Elizabeth Armon

Communication Studies

The Big Short (McKay, 2015), adapted from the non-fiction novel The Big Short: Inside the Doomsday Machine by Michael Lewis (2010), follows three separate but parallel stories leading up to the United States housing crisis of 2008. On a macro-level, the film brilliantly depicted the creation, and the ultimate burst, of the credit and housing market bubble. However, on a micro-level the audience is given an opportunity to realize and empathize with the internal struggle that many of the main characters faced as they grappled with the fact that their financial gain from shorting the market came with the caveat …

Measuring The Effect Of Affordances On A Crash Cart Medicine Packaging, Javier De La Fuente, Daniel Tachibana, Kristen Leemon, Christine Liu, Colleen L. Twomey, Soma Roy, Laura Bix, Scott Bisheff

Graphic Communication

Abstract: In the United States, most drugs stored in crash carts of emergency rooms are packaged in folding cartons with opening mechanisms that involve pressing and tearing the bottom of the package. Anecdotal evidence and a previous study conducted by the research team suggest that these packages are counterintuitive for lay users. The concept of affordances, how design features communicate actionable possibilities, can be applied to improve the usability of packaging. In order to measure the effect of individual design features and previous experience on opening time and error frequency during first opening attempt, a commercially available package for epinephrine …