Graphic Communications Commons^™

Engaging For A Cause: How Nonprofits Can Leverage Theory To Maximize Video Engagement On Instagram., Aiko A. A. A. Jones

Electronic Theses and Dissertations

Video is the second-richest form of media, conveying both verbal and nonverbal cues to viewers (Hasim et al., 2020). When coupled with the accessibility of social media, videos can spark consumer interest and convert neutral parties to brand-supporters (Alamäki et al., 2019; Tseng & Wei, 2020). This study aimed to investigate the effects of using Aristotle’s persuasive appeals, Berger’s STEPPS, and Monroe’s Motivated Sequence on the success of nonprofit organizations’ social media videos, measured in engagement metrics (likes and comments). Through a content analysis of 50 videos posted to Instagram by randomly selected nonprofit organizations, this study found that pathos …

Older Women’S Stories Of Covid-19 Loss: Communicated Narrative Sense-Making Through Photography, Anne Walker

Electronic Theses and Dissertations

The diverse array of challenges associated with the COVID-19 pandemic make it difficult to assess the full impact of this global health crisis. More than 300,000 older Americans died, leaving a nation of grieving survivors in their absence. This profound loss of life will undoubtedly inform the field’s understanding of grief and grieving for many years to come. Pre-pandemic, older women in the United States understood grief to be part of their life stage; COVID-19 amplified the grief experience through both cumulative losses and the isolation particular to the novel coronavirus response. However, few qualitative studies explore older women’s grief, …

The Rhetoric Of Integrated Marketing Communication (Imc) Approaches To Marketing Sporting Events, Mohammed Almughaiseeb

Electronic Theses and Dissertations

The effective communicative capabilities of integrated marketing communication (IMC)

programs demand the expansion of their application to include sporting events. Sporting events, specifically the Olympic Games and the FIFA World Cup, have proven to have effective communication capabilities that can be used to influence the perceptions of target audiences. Creating positive perceptions of a sporting event can help achieve promotional, political, economic, and cultural gains, among others. Achieving desired goals requires preparing a comprehensive and persuasive IMC plan. The communication and marketing capabilities possessed by IMC programs have not been sufficiently studied in the context of marketing sporting events. Therefore, …

Coherence, Travis Walthall

Electronic Theses and Dissertations

COHERENCE is a series of oil paintings and pen drawings that explores open narratives, or different ways to read artwork. The paintings and drawings showcase harmony, or tension, between ambiguous and representational forms. The visual experience requires the viewer to create their own narrative and decipher forms to do so. COHERENCE is a psychological and aesthetic exhibition fueled from human experience— one of fragility, uncertainty, imperfection, beauty, faith and memories.

Not Dead At All, Martin Becerra

Electronic Theses and Dissertations

Not Dead At All is a nontraditional thesis, a creative product, the result of a combination of media production and social research. This paper is an attempt to explain the creative and production process behind the creation of an original media content, using the social research as a tool to increase the likeability of our characters and therefore increase the show’s chances of success.

Placing Birds On A Dynamic Evolutionary Map: Using Digital Tools To Update The Evolutionary Metaphor Of The "Tree Of Life", Sonia Stephens

Electronic Theses and Dissertations

This dissertation describes and presents a new type of interactive visualization for communicating about evolutionary biology, the dynamic evolutionary map. This web-based tool utilizes a novel map-based metaphor to visualize evolution, rather than the traditional "tree of life." The dissertation begins with an analysis of the conceptual affordances of the traditional tree of life as the dominant metaphor for evolution. Next, theories from digital media, visualization, and cognitive science research are synthesized to support the assertion that digital media tools can extend the types of visual metaphors we use in science communication in order to overcome conceptual limitations of traditional …

Interactive Text-Image Conceptual Models For Literary Interpretation And Composition In The Digital Age, Beth Nixon Weaver

Electronic Theses and Dissertations

This dissertation focuses on text-image conceptual models for literary interpretation and composition in the digital age. The models investigate an interactive blend of textually-based linear-sequential approaches and visually-based spatial-simultaneous approaches. The models employ Gestalt-inspired figure-ground segregation models, along with other theoretical models, that demonstrate the dynamic capabilities of images as conceptual tools as well as alternate forms of text. The models encourage an interpretative style with active participants in openended, multi-sensory meaning-making processes. The models use the flexible tools of modern technology as approaches to meaning-making with art strategies used for research strategies as well as a means to appreciate …

Designing For Multicultural And International Audiences: Creating Culturally-Intelligent Visual Rhetoric And Overcoming Ethnocen, Bridget Moore

Electronic Theses and Dissertations

Various cultures interpret visual rhetoric differently; therefore, technical communicators must adjust their rhetoric accordingly by creating effective visual rhetoric for their international and multicultural audiences. Although there is a great deal of research in the field regarding how to create effective visual rhetorical rhetoric, this research often fails to take into international and multicultural audiences into consideration. Many visual rhetoric solutions proposed in technical communication involve 'catch all' approaches that do little to communicate to people of non-Western cultures and can even serve to offend or confuse international and multicultural audiences. These solutions are generated by a globalization mindset, but …