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Articles 1 - 23 of 23
Full-Text Articles in Graphic Communications
Effect Of Sustainability Package Advertising On Consumer Purchases, Ronald Ringler
Effect Of Sustainability Package Advertising On Consumer Purchases, Ronald Ringler
Graphic Communication
This research project focused on factors influencing consumers’ purchasing behavior. Specifically, the project focused on sustainability of packaging and attempted to find if sustainability of a package (represented by post-consumer content) affected a consumer’s decision to buy that product. The specific question asked was: “Are consumers willing to purchase a product based on the environmental friendliness of its package even if it goes against the consumer’s brand preference, or if it has a higher price point than competing products?” Research data was gathered through a multi-page survey comprised of seven questions of varying complexity. Participants were primarily aged 18-25 and …
Unnecessary Evil: An Examination Of Abu Ghraib Torture Photographs As Postcolonial Resistance Rhetoric, Patrick Gerhardt Richey
Unnecessary Evil: An Examination Of Abu Ghraib Torture Photographs As Postcolonial Resistance Rhetoric, Patrick Gerhardt Richey
Dissertations
The purpose of this dissertation is to examine the rhetorical nature of visual artifacts in a postcolonial context. In order to examine the nature of visual artifacts as a form of resistance against static ideologies and prevailing power structures, the author uses both media and cultural artifacts created in response to photographs taken of abused prisoners at Iraq’s Abu Ghraib Correctional Facility. The dissertation adds to scholarly knowledge of communication by addressing the intersections of iconographic visual communication and postcolonial resistance rhetoric. The dissertation provides a scholarly review of the Abu Ghraib prison scandal, as well as of literature explicating …
Communication Of Recycling Through Labeling And Packaging, Serena Mistry
Communication Of Recycling Through Labeling And Packaging, Serena Mistry
Graphic Communication
Recycling has become a more prevalent practice in the last few decades. However, the labeling system on today’s packaging is not always clear in indicating whether something is recyclable. Recently, there has been a great deal of attention directed at a new system, known as the How2Recycle label, an innovative labeling system expected to launch in the next few years. As the population continues to grow at unprecedented levels and more strain is placed on the global environment, recycling becomes more crucial. In the United States, the lack of a standard system for recycling on labeling and packaging deters people …
Setup Reduction For Flexo Printers, Malcolm G. Keif
Setup Reduction For Flexo Printers, Malcolm G. Keif
Graphic Communication
No abstract provided.
The Role Of Digital Ethos In Research Writing, Shawn Apostel
The Role Of Digital Ethos In Research Writing, Shawn Apostel
Shawn Apostel
No abstract provided.
'Land Of Kami, Land Of The Dead': Paligenesis And The Aesthetics Of Religious Revisionism In Kobayashi Yoshinori's 'On Yasukuni', James Shields
'Land Of Kami, Land Of The Dead': Paligenesis And The Aesthetics Of Religious Revisionism In Kobayashi Yoshinori's 'On Yasukuni', James Shields
Faculty Contributions to Books
In 2005, Japanese manga artist and conservative provocateur Kobayashi Yoshinori published a graphic work entitled Shin gōmanizumu sengen special: Yasukuniron (Neo-Gōmanism Manifesto Special: On Yasukuni), which tackles the much-debated ‘problem’ of Yasukuni Shrine, the militaristic religious complex that has become a lightning-rod for debates regarding Japanese historical memory – especially with regard to the military expansionism in East Asia that led to the Asia-Pacific War (1931–45). Frequently overlooked in discussions of Yasukuni, however, are a number of complex issues related to its religious doctrines – in particular, the interpretation of Shinto presented at Yasukuni and the dominant ideology of Japan’s …
Color Measurement On Substrates With Optical Brightening Agents, Howard E. Vogl, Malcolm G. Keif
Color Measurement On Substrates With Optical Brightening Agents, Howard E. Vogl, Malcolm G. Keif
Graphic Communication
Yellow and blue Pantone colors were printed on a substrate with high Optical Brightening Agent (OBA) levels and then measured under different measurement conditions as outlined in ISO 13655. Both colors exhibited large DEOO shifts with lighter screen tints, as more paper influenced the measurement. The Pantone colors were further analysed after being printed on two different substrates with varying OBAs. While the solids were color-matched to a DEOO of less than 1.0, the tints resulted in DEOO values above 7.0 due to more paper influence in the lighter screen tints.
The Effects Of Diagrams And Relational Complexity On User Performance In Conditional Probability Problems In A Non-Learning Context, Vincent J. Kellen
The Effects Of Diagrams And Relational Complexity On User Performance In Conditional Probability Problems In A Non-Learning Context, Vincent J. Kellen
College of Computing and Digital Media Dissertations
Many disciplines in everyday life depend on improved performance in conditional probability problems. Most adults struggle with conditional probability problems and several prior studies have shown participant accuracy is less than 50%. This study examined user performance when aided with computer-generated Venn and Euler type diagrams in a non-learning context. Despite the prevalence of research into diagrams and extensive research into conditional probability problem solving, this study is one of the only studies to apply theories of working memory to predict user performance in conditional probability problems with diagrams. Following relational complexity theory, this study manipulated problem complexity in computer …
Current Trends In The Marketing And Promotion Of Movies Using Social Media, Bonnie Wilcox
Current Trends In The Marketing And Promotion Of Movies Using Social Media, Bonnie Wilcox
Graphic Communication
The purpose of this study is to provide further insight into how social media is used to most effectively market new movies.
Avoiding Prezilepsy: Organization Strategies To Reduce Motion Sickness Caused By Prezis, Shawn Apostel
Avoiding Prezilepsy: Organization Strategies To Reduce Motion Sickness Caused By Prezis, Shawn Apostel
Shawn Apostel
No abstract provided.
Visual Presentation Aids In The Communication Center: Tips And Techniques For Providing Useful Design Feedback, Shawn Apostel
Visual Presentation Aids In The Communication Center: Tips And Techniques For Providing Useful Design Feedback, Shawn Apostel
Shawn Apostel
No abstract provided.
Art And Space: Impacting The Workplace, Erin V. Mccool
Art And Space: Impacting The Workplace, Erin V. Mccool
Senior Honors Theses
Art in its various forms and applications has always been a part of the human experience. Art can be intrusive, thought provoking, or simply beautiful. Although art comes in many different styles and forms, art continues to capture our imagination. The purposes of this thesis are to discover how art affects human activity in the workplace as well as the qualities that make artwork in the workplace successful. Based on the findings of this study, artwork will be created for the Center for the Advancement of Faculty Excellence at Liberty University in order to create a lively, creative environment. By …
Introduction; Becoming A Literary Trust Agent, Lisa Russell
Introduction; Becoming A Literary Trust Agent, Lisa Russell
Lisa M Russell
Social Media in Context: Writers Explore the Marketplace brings the world of social media to a practical level, exploring it through the experiences of resourceful entrepreneurs and established corporations, novice users, and expert consultants. Addressing and going far beyond the use of Facebook and Twitter to reach consumers and build professional relationships, Social Media in Context illustrates how marketers and public relations professionals can: • meet and engage potential audiences through interactive location-based marketing • boost employee productivity by injecting corporate intranets with social media in order to streamline communication • help transform society by creating and participating in niche …
The Drawn-Out Battle Against Stigma: Mental Health In Modern American Comics And Graphic Novels, Swee Khee Brenda Seah
The Drawn-Out Battle Against Stigma: Mental Health In Modern American Comics And Graphic Novels, Swee Khee Brenda Seah
Annual Undergraduate Conference on Health and Society
The discussion of mental health issues in the media significantly shapes public perceptions, most notably in negative portrayals that contribute to the stereotyping of mental health patients. Perhaps surprisingly, comics and graphic novels are forms of media that have potential to mitigate such stigma, despite earlier criticism of mental health stereotypes propagated in some comics. This is reflected in a recent trend of comics treating mental health issues in more sympathetic ways. This paper discusses three American comics from the last decade, examining depictions of post-traumatic stress disorder in Garry Trudeau's comic strip, Doonesbury, around 2005-2006, schizophrenia in Nate …
Brainstorming In The Cloud: Using Prezi Meeting To Facilitate Feedback During The Topic Selecting And Organizing Stage Of The Composition Process, Shawn Apostel
Shawn Apostel
No abstract provided.
Color And Brand Design For Multicultural Packaging, Kyle Valdillez
Color And Brand Design For Multicultural Packaging, Kyle Valdillez
Graphic Communication
The purpose of this study is to determine how companies can use the color and brand design of packaging to effectively communicate their products across multiple cultures. Companies are entering new markets overseas where culture is affecting how a product is being perceived. Whether it is positive, negative, or neutral, they must accommodate these influences to potentially increase profits. This study will specifically explore the Spanish and Japanese cultures in comparison to the American culture, concerning the meanings of various colors and their use in brand design. The research methods used were historical research and content analysis. Through thorough examination …
Going Mobile: A Guide To Mobile Website And Application User Preferences, Kevin M. Weeks
Going Mobile: A Guide To Mobile Website And Application User Preferences, Kevin M. Weeks
Graphic Communication
Mobile devices are rapidly gaining popularity. There is an increasing demand for individuals who can develop quality mobile websites and applications. In the world of mobile, the most important consideration is the end user. Who is the application or mobile website trying to target and what do they want? This study was designed to determine what users value and whether current developers are accurately reflecting these values. Determining this was accomplished through surveys of mobile users, interviews with mobile web developers, and analysis of successful websites and apps through case studies. The survey included questions to determine what qualities mobile …
Aurora Volume 99, Sarah Zelhart (Editor)
Aurora Volume 99, Sarah Zelhart (Editor)
Aurora-yearbook
College formerly located at Olivet, Illinois and known as Olivet University (1912-1923) Olivet College (1923-1939), Olivet Nazarene College (1940-1986), and Olivet Nazarene University (1986-Present).
Graduate Record 2012: Paws For Reflection., Southwestern Oklahoma State University
Graduate Record 2012: Paws For Reflection., Southwestern Oklahoma State University
SWOSU Yearbooks
The 2012 Graduate Record was produced by the communications department.
Placing Birds On A Dynamic Evolutionary Map: Using Digital Tools To Update The Evolutionary Metaphor Of The "Tree Of Life", Sonia Stephens
Placing Birds On A Dynamic Evolutionary Map: Using Digital Tools To Update The Evolutionary Metaphor Of The "Tree Of Life", Sonia Stephens
Electronic Theses and Dissertations
This dissertation describes and presents a new type of interactive visualization for communicating about evolutionary biology, the dynamic evolutionary map. This web-based tool utilizes a novel map-based metaphor to visualize evolution, rather than the traditional "tree of life." The dissertation begins with an analysis of the conceptual affordances of the traditional tree of life as the dominant metaphor for evolution. Next, theories from digital media, visualization, and cognitive science research are synthesized to support the assertion that digital media tools can extend the types of visual metaphors we use in science communication in order to overcome conceptual limitations of traditional …
What Must We Hide: The Ethics Of Privacy And The Ethos Of Disclosure, Anita L. Allen
What Must We Hide: The Ethics Of Privacy And The Ethos Of Disclosure, Anita L. Allen
All Faculty Scholarship
No abstract provided.
Advertising The Thin Ideal-The Effect On Women, Christine Murphy
Advertising The Thin Ideal-The Effect On Women, Christine Murphy
Irish Business Journal
Debate on the thin ideal has been prevalent for many decades, however given the substantial increase in eating disorders and the omnipresent influence of the media the time is now ripe for decisive action in the area of women in advertising. Most research in this area has focused on the psychological impact of the thin ideal. The new research presented in this paper is important as it explores the marketing implications of the portrayal of women in the fashion and cosmetic industry. The success of this industry depends entirely on how receptive consumers are to the images portrayed. This paper …
Communication Center Ethos: Remediating Space, Encouraging Collaboration, Russell Carpenter, Shawn Apostel
Communication Center Ethos: Remediating Space, Encouraging Collaboration, Russell Carpenter, Shawn Apostel
Shawn Apostel
A collection that examines the centers that support communication departments or across-the-curriculum programs as higher education focuses more attention on the communication field. The authors in this text address theoretical issues covering topics such as the importance of communication centers to higher education, the effects of communication centers on retention, critical thinking in the center, ethics, and more. These essays also explore ideas about center’s set-up and use of space, staff training, technology applications, and campus advertising and outreach. Communication Centers organizes cutting-edge knowledge of the theory and empirical research so as to serve practical use to peer tutors and …