Graphic Communications Commons^™

Why We Must Commune: Rethinking The Role Of Marketing Communications In Turbulent Times, Javier Garcia

Publications and Research

“Communications” is often thought of as a noun, representing the messages we receive on a daily basis from people, brands, and institutions alike. 

"Communications" is also often associated with an industry that exists to produce such messaging in service of capitalism, with a commercial or otherwise actionable outcome desired from its receiving audience. 

This presentation, hosted by two-time CCNY graduate and senior marketing communications professional and Assistant Professor Javier Garcia, will examine the urgency and opportunity in rethinking the value and study of marketing and communications. 

In his presentation, Professor Garcia will offer suggestions on how to guide students towards …

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …

Visual Narrative Through The Wimba Approach In Tahilalats Comic With Campaign Theme Bersama Stop Judi Online, Rangga Pangkuluhur Gumelar, Basnendar Herry Prilosadoso

Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya

Comics, as a medium for conveying ideas and concepts through imagery, integrate textual and visual elements to construct meaning and communicate messages effectively. Their distinctive visual communication enables the delivery of complex social issues in an accessible manner through characters, panels, layouts, and visual representations of sound and dialogue. This study analyzes the Tahilalats comic (2024 edition), which incorporates the hashtag #bersamastopjudol as part of a visual campaign against online gambling addiction. The narrative is presented entirely through images without verbal language. The research applies Primadi Tabrani’s Wimba theory to decode visual language and Roland Barthes’ semiotics to interpret symbolic …

Ddx219.2 Social Media Content Creation Example 6, Sae University College

Exemplars

This project involved creating a cohesive suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined earlier. Additionally, the student demonstrated strong collaborative skills by providing thoughtful, constructive feedback to peers, reflecting both creative and professional growth.

Ddx219.2 Social Media Content Creation Example 7, Sae University College

Exemplars

This project involved creating a suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined on Project 1.

Ddx219.2 Social Media Content Creation Example 4, Sae University College

Exemplars

This project involved creating a cohesive suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined earlier. Additionally, the student demonstrated strong collaborative skills by providing thoughtful, constructive feedback to peers, reflecting both creative and professional growth.

Ddx219.2 Social Media Content Creation Example 5, Sae University College

Exemplars

This project involved creating a cohesive suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined earlier. Additionally, the student demonstrated strong collaborative skills by providing thoughtful, constructive feedback to peers, reflecting both creative and professional growth.

Engaging For A Cause: How Nonprofits Can Leverage Theory To Maximize Video Engagement On Instagram., Aiko A. A. A. Jones

Electronic Theses and Dissertations

Video is the second-richest form of media, conveying both verbal and nonverbal cues to viewers (Hasim et al., 2020). When coupled with the accessibility of social media, videos can spark consumer interest and convert neutral parties to brand-supporters (Alamäki et al., 2019; Tseng & Wei, 2020). This study aimed to investigate the effects of using Aristotle’s persuasive appeals, Berger’s STEPPS, and Monroe’s Motivated Sequence on the success of nonprofit organizations’ social media videos, measured in engagement metrics (likes and comments). Through a content analysis of 50 videos posted to Instagram by randomly selected nonprofit organizations, this study found that pathos …

Digital Phobia: An Inquiry For Mapping The Unseen Dimension Of New Digital Anxiety, The ‘Digiphobia’, Amarjit Kumar Singh ,Library Assistant, Md. Arshad Ali , Professional Assistant, Dr. Pankaj Mathur, Deputy Librarian,

Library Philosophy and Practice (e-journal)

Background: As technology continues to advance, individuals' interactions with digital platforms have become integral to daily life. Amidst this technological evolution, a novel concern emerges—Digital Phobia, hereafter referred to as “Digiphobia.” This phenomenon, although not previously explored in scholarly literature, necessitates an in-depth investigation due to its potential impact on individuals' well-being. Our research employs a two-step methodology to investigate its existence, implications, and manifestations.

Introduction: This research paper introduces and proposes the term "Digiphobia" as a comprehensive conceptualization of anxiety arising from interactions with digital spaces, applications, and environments. The proliferation of digital technologies has led to the emergence …

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia

Journal of Nonprofit Innovation

Urban farming can enhance the lives of communities and help reduce food scarcity. This paper presents a conceptual prototype of an efficient urban farming community that can be scaled for a single apartment building or an entire community across all global geoeconomics regions, including densely populated cities and rural, developing towns and communities. When deployed in coordination with smart crop choices, local farm support, and efficient transportation then the result isn’t just sustainability, but also increasing fresh produce accessibility, optimizing nutritional value, eliminating the use of ‘forever chemicals’, reducing transportation costs, and fostering global environmental benefits.

Imagine Doris, who is …

An Imc Plan For The Blue Dolphin Company, A Local Nonprofit, Allison Evelyn Campbell

Journalism

Alan Godley's journey into marine preservation began as a dock boy, a role that brought him face-to-face with the environmental impact of boat cleaning practices. Witnessing the washing of harsh chemicals into the ocean and waterways fueled his environmental consciousness. Years later, he founded the Blue Dolphin Company in 1989, an “organization focused on furthering the awareness of whales and dolphins, and all marine life … [supporting] the rehabilitation and release of marine mammals and other wildlife”. Over the three decades, Mr. Godley has operated this nonprofit and small business, leveraging educational initiatives to inform people of all ages about …

Argumentation For Critical Heterogenous Political Discussions: Constructing A Rebuttal, Rebecca Oliver

Discourse: The Journal of the SCASD

This activity seeks to explain to undergraduate students how to craft a proper attack and defense in argumentation and debate, persuasion, or political communication courses. The activity teaches students 1) the parts of a basic argument structure and 2) how to construct a rebuttal using a basic argument structure. Students will argue against their true political typology by selecting an opposing typology from the Pew Research Typology Quiz. Broadly, this exercise is designed to encourage students to engage in dialogues with people who disagree with their political positionality. Specifically, the activity accomplishes this by teaching students the value of basic …

Encoding & Decoding: Artfully Modeling Communication, Daniel L. Foster, Ashley D. Garcia

Discourse: The Journal of the SCASD

Drawing objects and concepts, such as cats, trees, love, democracy, and family, is probably the last activity students expect to do in a communication course. Although this sounds like an introductory art activity, creating visual representations provides a nuanced understanding of the encoding and decoding processes. Encoding and decoding are the most hidden and often the most unfamiliar and complex fundamental components of communication for students to comprehend. By engaging in this activity, students translate their decoding process into drawings, which serve as personal artifacts representative of their encoding and decoding. Students come to better conceptualize this cognitive process with …

“Party In The Communication Classroom”: Exploring Communication Competence To Raise Social Awareness, Nancy Bressler

Discourse: The Journal of the SCASD

This activity demonstrates communication competence and allows students to observe, assess, and ultimately utilize the model of communication competence to engage with other people successfully. To understand how to engage in communication competence, students must recognize that appropriateness and effectiveness are crucial aspects of their communication. Through the communication competence model, students examine how to achieve effectiveness in their communication by setting goals for specific contexts; they also consider to what extent their goals are achievable given the particular situation. Using a 2014 MTV Video Music Award example, students can analyze why Miley Cyrus allowed a homeless man to accept …

Introducing Public Speaking Self-Concept (Pssc): A Novel, Qualitatively-Derived Communication Anxiety And Competence Variable, Karla M. Hunter, Joshua N. Westwick

Discourse: The Journal of the SCASD

Despite numerous quantitative assessments of teaching interventions that have helped mitigate public speaking anxiety (PSA), this common barrier to public speaking persists. In addition, quantitative measures may not be appropriate for all instructional goals, especially with students from across a variety of cultures. To enrich educators’ capacity to help diverse bodies of students overcome the challenges presented by PSA, this qualitative study asked students to “Please describe yourself as a public speaker” at the beginning and the end of a freshman-level, general education public speaking class. Thematic analysis identified a two-dimensional pattern within student responses (N = 51) (a …

Front Matter

Discourse: The Journal of the SCASD

No abstract provided.

Discourse: The Journal Of The Scasd, Volume 8 (2023), The Speech Communication Association Of South Dakota

Discourse: The Journal of the SCASD

No abstract provided.

The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen

Journal of Motorsport Culture & History

This article critically evaluates the contribution of Jackie Stewart in making motor racing a safer sport for competitors. It challenges the validity of the popular assumption that Jackie Stewart by himself developed a ‘culture of safety’ that transformed the sport. Instead, the role of other individuals are identified alongside the importance of three social processes. These processes are identified as the changing balance of power between different masculine identities, the development of commercial sponsorship and a growth in the coverage of the sport on television.

The development of motor racing from the 1960s onwards as a safer sport in which …

Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean

Journal of Motorsport Culture & History

No abstract provided.

A Multimodal Discourse Analysis Of Nasa's Instagram Account, Danica Lynn Tomber

Dissertations and Theses

In an increasingly interconnected society where science and technology are advancing at a rapid pace, knowledge dissemination, specifically in terms of public engagement and popularization, must be both encouraged and critically evaluated. As an internationally recognized government agency that is dedicated to the advancement of space exploration and present on several social media platforms, the U.S. National Aeronautics and Space Administration (NASA) provides a useful lens from which to analyze large-scale messaging of multimodal scientific information. Although there is a substantial amount of linguistic research into political and government-based messaging in social media, there is not much literature on the …

Taking Comfort In Virtual Humor: Tolkien Memes As Adaptation And Escape, Nick Polk

Journal of Tolkien Research

Presented at the inaugural Prancing Pony Podcast Moot in 2021, this paper's aim is to argue that Tolkien memes can be classified as adaptation as Linda Hutcheon defines adaptation and argue for a hermeneutic of Tolkien's concept of Escape, as laid out in his essay On Fairy-stories, as way to understand Tolkien meme creation and circulation. Concluding remarks are given to the spreadability of Tolkien memes among Tolkien fan communities.

The Role Of Online Discursive Action In Subjects' Emancipatory Repositioning In Egypt: Assault Police Case Study, Christine Saad Guirguis Ma

Theses and Dissertations

The current study's central question is how social change is discursively constructed. I studied an online feminist social movement that sparked in Egypt on Instagram in July 2020 and labeled "Assault Police." Within the critical social theory and feminism framework, I reviewed the literature on (critical) discourse, social change, and social movements. I tried to unravel the complexity around emancipation as a vital concept in the current study. I located and discussed areas of tension and identified a conceptualization that loosens the theoretical entanglement around it. The research problem sought to specify how the online discursive action facilitated desired …

The Connection Between Gen Z And Online Fast Fashion Media; Aiming To Create A Sustainable Future In Fashion., Rachel Peters

School of Art Undergraduate Honors Theses

It is impossible to think about culture in the past two decades without referencing social media. My generation, commonly known as Gen Z (born between 1997-2010), has been on the forefront of social media development. One of the first generations to grow up with some form of unfiltered online social experience, Gen Z has been hard wired to consume media. While using social media alongside my peers, I have observed a problem that has resulted from this: mass consumption. A mass consumption of food, beauty products, home decor, and clothing in particular. On social media we see hundreds of videos …

Catholicism Online: How The Church Is Communicating In The Visual Field, Alexandra Barfield

Honors Theses

ABSTRACT

Given the rise and importance of social media in the last two decades, religious institutions, especially the Roman Catholic Church, have an important place online to fulfill their mission and belief of spreading the Gospel message. Communicating this message on social media and with contemporary marketing practices is an opportunity and a challenge for churches, Catholics, and apostolates alike. In this study, I analyze a variety of Catholic-related Instagram accounts and interview individuals involved in Church management and content creation. This primary research is prefaced with secondary research exploring the status of the Catholic Church in the United States, …

Right Turn At Reality: A Rhetorical Analysis Of Right Wing Negotiations On Race And Masculinity In Online Spaces, Andrew R.J. Hart

Graduate Theses/Dissertations

The effects of right wing politically charged violence are more visible now than at any other point in recent American history. The Internet, and social media more specifically, has become a crucial nexus point in the dissemination of decentralized Alt-Right propaganda. The visual nature of social media has increased the importance of images a means of communication. Through this thesis, I analyze artifacts coming out of these spaces representing a conversation between creators and audiences, and how they work dialogically to introduce and reify symbols of white masculine supremacy within this subgroup. Through this process, I find multiple recurring patterns …

Front Matter

Discourse: The Journal of the SCASD

No abstract provided.

Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms

The African Journal of Information Systems

Millennials’ advanced knowledge and exposure to product experiences, and irrelevant placement of online advertising has led to an increase of online advertising avoidance. However, effective online advertising design may assist in establishing more positive sentiments towards digital forms of marketing communication. The study used the visual rhetoric theory as the theoretical basis to examine millennial consumer attitudes. The main research aims were to propose an online advertising design quality model, and to ascertain the influence of online advertising design quality on millennial consumer attitudes. The study employed a quantitative research design via an empirical online survey. Online advertising design quality …

Why, New York City? Gauging The Quality Of Life Through The Thoughts Of Tweeters, Sheryl Williams

Dissertations, Theses, and Capstone Projects

As a resource for social data, Twitter’s platform has been used to measure the quality of life through sentiment analysis. This capstone project explores another methodological technique—querying Twitter data around specific keyword terms to determine dominant topics, word patterns, and sentiment leanings in a geographical area. Focusing on New York City and Los Angeles for comparative analysis, the keyword term “why” will be used to build a Python analysis around topic modeling and sentiment analysis. Using this approach, the analysis reveals social and cultural differences, the overall sentiment of tweets, and subjects of interest to tweeters.

GitHub Repository for all …

Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno

Student Theses and Dissertations

The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …