Graphic Communications Commons^™

Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms

The African Journal of Information Systems

Millennials’ advanced knowledge and exposure to product experiences, and irrelevant placement of online advertising has led to an increase of online advertising avoidance. However, effective online advertising design may assist in establishing more positive sentiments towards digital forms of marketing communication. The study used the visual rhetoric theory as the theoretical basis to examine millennial consumer attitudes. The main research aims were to propose an online advertising design quality model, and to ascertain the influence of online advertising design quality on millennial consumer attitudes. The study employed a quantitative research design via an empirical online survey. Online advertising design quality …

Colloquium, Or The Argument For A New School Of Architecture..., Austin Turner

Bachelor of Architecture Theses - 5th Year

Colloquium, or an argument for the new school of Architecture... is an interrogation on the power of Architectural discourse and its impact on the built environment.

The research begins by analyzing the works and theories of four distinct architects: Peter Eisenman, Rem Koolhaas, Zaha Hadid, and Bjarke Ingels. During my investigation, I ask myself, “What happened in their school environment that made them great,” or in other words, “What can a student, like me, do to be like these people?”

To answer this question, I found the best way to analyze this would be to look back on their own …

Ethics Of Inclusive Digital Rhetorics: Communicating Public Health On Social Media, Cristy Kennedy

Symposium of Student Scholars

Virtual adjustments associated with the COVID-19 pandemic caused state and national government agencies to emphasize digital health communication (Hope, 2021), prompting users to turn to social media platforms for medical information (Walwema, 2021; Doan, 2021). This surge of social media usage left marginalized groups digitally underserved, highlighting the need for an ethical and universal strategy for the dissemination of health information (Baldwinson, 2018). New and universal content strategies following ethical guidelines would encourage preventive health behaviors in an inclusive and objective manner, minimizing misinformation and rhetorical barriers.(Cuello-Garcia et al., 2020).

Our presentation engages these interconnected issues and applies the results …

The Jjie Virtual World Journalism Project: Experimenting With Virtual Worlds As An Emerging Journalism Platform, Claire M. Bohrer

Symposium of Student Scholars

Although immersive journalism in the virtual world was pioneered by journalist and documentary filmmaker Nonny de la Peña years ago, traditional journalists are just now discovering its potential as an alternative platform to report the news. This study explores the singularities of immersive journalism in virtual worlds using the "Marginalized Youth Voices Amplified on Virtual Worlds" project, which a journalism professor at a southern public university received a grant to develop. The grant came from an Online News Association Challenge Fund for Innovation in Journalism Education, and has been involved in efforts to produce 3D-scenario machinimas (action videos inside virtual …

Message Design Logics And Messaging In The Ebola Crisis, Gregory M. Bieger

Symposium of Student Scholars

O'Keefe's (1988) theory of message design logics explains why some messages are more

persuasive than others. The first, expressive design logic, is the most basic and focuses on

expressing individual thoughts and opinions (O’Keefe, 1988). This type of message design

merely states what the persuader wants. The second, conventional design logic, appeals to

typical reasons or emotional appeals that would be suitable for any audience. The third,

rhetorical message design logic, is the most complex and sophisticated message design focusing

on achieving an agreement between the sender and receiver in which the message provides

context. Unlike conventional design logic, rhetorical …

Women As Subject And Audience In World War Ii Venereal Disease Posters, Kyra Whitton

Dissertations, Theses and Capstone Projects (Full IR Collection)

Internationally, venereal disease first became a major health concern during World War I. Venereal diseases were some of the most common infections and led to more hospitalizations among soldiers than wounds or battle-related illness. The Selective Service discovered that almost fifteen percent of those who were eligible for the draft were already infected with a venereal disease, sparking an intense anti-venereal disease campaign across America. Red-light districts were shut down, and American cities sought new laws that would criminalize prostitution to protect young men from contracting a venereal infection.

Though venereal disease rates were still high during World War II, …