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Articles 1 - 6 of 6
Full-Text Articles in Graphic Communications
Spring 2020
Conversations
Dean's Letter: With Pride and Gratitude; Free Speech and the American Way; Engagement Takes Center Stage: The new Center for Communication Engagement wants to get students, faculty and the community talking; On a Mission to Diversify Advertising: Summer BRAND camp introduces diverse students to the advertising industry; Where the Action Is: Alumna Ximena Larkin finds excitement and fulfillment in the heart of Chicago; An In-Depth View of Black Student Protests; An Eye-Opening Experience: Journalism student Nikki Roberts turns her passion for writing into a career; Around the College; Accolades
Examining The Ethical Dilemmas Of Advertising On Tiktok, Sophia Neubaum
Examining The Ethical Dilemmas Of Advertising On Tiktok, Sophia Neubaum
Journalism Student Works
In recent years, journalism has completely transformed to adapt to the digital age. Modern journalists use social media for breaking news updates and adapt their stories for all platforms. Advertisers and journalists have more opportunities than ever to advertise their products online and on social media, however, it is imperative that professionals in this field report and advertise ethically on every platform. As social media trends and platforms change, so do the opportunities for online advertisers. TikTok is a rapidly growing social media app that is used by youths around the world. While there is plenty of opportunity for advertising …
Instagram And Eating Disorders: An Empirical Study Of The Effects Of Instagram On Disordered Eating Habits Among Young Girls, Katherine Wayles
Instagram And Eating Disorders: An Empirical Study Of The Effects Of Instagram On Disordered Eating Habits Among Young Girls, Katherine Wayles
Graduate Theses and Dissertations
Scholars have studied the relationship between body dissatisfaction and social media use, particularly focusing on young women as vulnerable consumers. Many studies concentrate on the amount of media consumed, rather than the specific activities and behaviors associated with feelings of low self-esteem or poor body image. It is important to determine exactly what behaviors and social media engagements contribute to disordered relationships with food, assessing a user’s pre-existing weight/body concerns in relation to the amount and type of media they consume. Instagram in particular is included in this study, as it is an image-based social networking site where users can …
Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler
Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler
College of Journalism and Mass Communications: Faculty Publications
Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …
Movie Poster Advertisements: A Relevance Theory Persepctive, Steven Lawrie Forrett
Movie Poster Advertisements: A Relevance Theory Persepctive, Steven Lawrie Forrett
Theses Digitization Project
The purpose of this thesis is to examine ten movie posters while hypothesizing whether or not their tagline texts could interest a reader. A linguistic framework Relevance Theory, is used in the analysis of this project.
Tibetan Buddhism In Northern California, Michele Gibney
Tibetan Buddhism In Northern California, Michele Gibney
Michele Gibney
When the Dalai Lama was forced to flee Tibet before a Chinese invasion force in the 1950’s, Tibet became an icon in the eyes of the West as an underdog; albeit an incredibly spiritual and exotic one. Due to a dwindling of the religious followers and resources within the community of Tibet in exile, Tibetan Buddhists ventured out from their self-imposed isolation to spread the teachings to any who would listen, (Coleman, 2001, 72). Buddhism, already a source of fascination in America due to the Beat poets and Zen Buddhism, became a craze between the years 1960-1997, (ibid, 103). California …