Graphic Communications Commons^™

Ari Still: Developing Packaging Design And Branding To Overcome Saturated Market, Andrea De La Vega

Graphic Communication

The alcoholic beverage market in the United States is facing a period of transformation, affecting the success and longevity of new launches and existing brands. Shifting consumer values and behaviors, generational changes, and an increasingly oversaturated landscape emerged after the immediate effects of the pandemic. Understanding these changes, especially as more members of Generation Z enter the legal drinking age, is imperative so retailers and spirit providers learn what the new generation expects and adapt in response. In a highly competitive market, my project aims to address how a brand can establish itself and be competitively unique, on-trend, and long-standing. …

Reply Stop To Stop, Molly A. M. Garrett

Theses and Dissertations

Over the course of 8 years working in progressive political strategy, 2015–2023, I became increasingly critical of the systems, formulas and tools we were using to communicate with voters. Reply STOP to Stop is documentation of my time at graduate school, of wrestling with ideas of political design, language, communication and distribution. I analyzed my past work — all the texts, emails, social media posts, print ads, web banners, videos and other miscellaneous scripted content — and wondered if we would all be better off without it. Would elections be fairer, would there be less fake news, more community building? …

Eat Well, Be Well: Basic Needs Initiative's Online Hub For Nutrition Education, Misha Moseley

Capstone Projects and Master's Theses

Basic Needs Initiative at California State University, Monterey Bay is a department that provides students with food, housing, and wellness resources. Over half of the university's students experience food insecurity, and over 85% use non-academic resources to learn about nutrition. This project adds a dietary health section to the department’s website to increase students’ access to nutrition education. It addresses the micro-level agency problem that too few students eat a healthy, balanced diet. Unhealthy eating is a risk factor for food insecurity, so the project indirectly addresses the macro-level health problem that too many college students in California experience food …

Message Journal, Issue 5: Covid-19 Special Issue Capturing Visual Insights, Thoughts And Reflections On 2020/21 And Beyond…, Sadia Abdisalam, James Alexander, Tom Ayling, Jessica Barness, Diana Bîrhală, Maria Borțoi, Bernard J. Canniffe, Patti Capaldi, Tânia A. Cardoso, Megan Culliford, Stephanie Cunningham, Meg Davies, Subir Dey, Matthew Frame, Aaron Ganci, Peter Gibbons, Sofia Gvozdeva, Elizabeth Herrmann, Chae Ho Lee, Alma Hoffmann, Hedzlynn Kamaruzzaman, Merle Karp, Holly K. Kaufman-Hill, John Kilburn, Joshua Korenblat, Warren Lehrer, Erica V.P. Lewis, Christine Lhowe, Xinyi Li, Kelly Salchow Macarthur, Shelly Mayers, Steven Mccarthy, Bianca Milea, Sara Nesteruk, Cat Normoyle, Jessica Teague, Paul Nini, Emily Osborne, Sima Elizabeth Shefrin, Kyuha Shim, Angelica Sibrian, Gianni Sinni, Irene Sgarro, David Smart, Matt Soar, Junie Tang, Rebecca Tegtmeyer, Ane Thon Knutsen, Isobel Thomas, Darryl Westley, Lisa Winstanley, Danne Woo, Dave Wood, Helena Gregory, Colin Raeburn, Jackie Malcolm

Message Graphic Communication Design Research

No abstract provided.

Designing A Brand Identity And Visual Marketing Collateral For Jaxxon Von Baxter, Benson P. Moore

Graphic Communication

This project involves the creation of visual marketing collateral to be used for the album release and ensuing tour of a fictional musician named Jaxxon Von Baxter. Portrayed by Benson Moore in all imagery, this project explores techniques in creative photography, photo editing, illustration, and typography, among others. Ben would like to someday continue as a designer in the music industry and hopes this project will further him down this path.

Message Journal, Issue 3: What Is The Topography Of The Contemporary Graphic Design / Communication Landscape In Relation To Art Practice? What Occupies The Space Between Disciplines?, Spencer Roberts, Richard Miles, Andrew Spackman, Craig Barber, Cathy Gale, Zachary Kaiser, Daniel Jasper

Message Graphic Communication Design Research

No abstract provided.

Infographics On The Brain, Rachel S. Evans

Articles, Chapters and Online Publications

Discusses how infographics are more advantageous than text and alone. Offers guidelines for creating strong infographics, and provides examples of effective images and recommendations of available web applications to help in design creation.

Read excerpt

Infographics On The Brain: Using Visuals To Enhance The Classroom Experience, Rachel S. Evans

Presentations

Explores why today's students are drawn to visuals and retain information better from combinations of graphics and text, give examples of legal infographics, and present tips and free web tools for creating your own infographics to use in the classroom.

Typothesis: A Study Of Warde's Crystal Goblet, Leeuwen's Typographic Meaning And How It Relates To The Bible, Ryan Mercer

Senior Honors Theses

The way readers interpret the written word is changing. We look for information almost as much in between the lines as we do in the words themselves. The internet and its tools offer ways for readers to engage the text like never before — can the printed word keep up? This thesis will look at the history of print through the eyes of typography and decide if multimodal methods of arranging type are appropriate or even possible in the modern book. Specifically, it will look at the Christian Bible and it’s already present use of multimodalism. This study will bring …

Martha Stewart's Graphic Design For Living, Melanie Mcnaughton

Bridgewater Review

A living brand or a force of darkness, Martha Stewart is an indomitable figure in 20thcentury domestic life and her place in North American domestic history is tied to the success of Martha Stewart Living, the flagship publication of the Martha Stewart Living Omnimedia (MSLO) empire. The success of Living is tied to its graphic design. Living typographically enacts the values it argues for by fusing traditional elements with modern edges to present a vision of homemaking that is soft and appealing yet also a statement of skilled precision and quality. Tacking between broad, more theoretical analysis and close …