Social and Behavioral Sciences Commons^™

The Effects Of Social Media On Attendees' Expectations And Perceptions Of Special Events, Samantha Buono

Recreation, Parks, and Tourism Administration

No abstract provided.

Anomaly Detection On Social Data, Hanbo Dai

Dissertations and Theses Collection (Open Access)

The advent of online social media including Facebook, Twitter, Flickr and Youtube has drawn massive attention in recent years. These online platforms generate massive data capturing the behavior of multiple types of human actors as they interact with one another and with resources such as pictures, books and videos. Unfortunately, the openness of these platforms often leaves them highly susceptible to abuse by suspicious entities such as spammers. It therefore becomes increasingly important to automatically identify these suspicious entities and eliminate their threats. We call these suspicious entities anomalies in social data, as they often hold different agenda comparing to …

Social Media In The Tourism Industry: How Social Media And The Self-Congruity Theory Affect Destination Choice, Mckenzie Sixt

Journalism

This study researches how the tourism indsutry is using social media to create a strong destination image and be in constant communication with their customers. Their customers use social media as a research tool in deciding where to book their next vacation and it helps when booking locations have a destination image for them to see. The destination image can be created from marketing-generated content as well as consumer-generated content on social media sites. When consumers find a destination image that they think suits their personality they are more likely to have a satisfying experience and share their experience on …

Friend Me On Facebook: A Generational Study Of The Effects Of Facebook On American Friendships, Brenda Souza

Honors Theses

Sociologists argue that new communicative technologies have changed the way in which Americans interact, relate, and connect with one another. Studies show that as a result of people’s dependency on new technologies like Facebook, friendships in the United States are rapidly declining. While there is already research addressing how younger individuals use Facebook, this study adds to the literature by examining how both younger and older individuals use Facebook. Additionally, this study examines how younger and older individuals define friendships, why they use Facebook, and whether or not they believe Facebook has affected the dynamics of friendships. Since the Union …

The Impact Of Social Media Use On Athlete/Fan Communication During The Olympics, Maggie Pearce

Undergraduate Theses and Capstone Projects

The 2012 London Olympic Games were known as the “Social Media Olympics.” For the first time, the International Olympic Committee encouraged athletes to use social media sites. Athletes, fans, countries and news outlets all used social media to share information and opinions about the Olympics. This thesis examines whether or not athletes communicated effectively on social media sites.

Wired To Bond: The Influence Of Computer-Mediated Communication On Relationships, Jennifer Lynn Cline

Dissertations, 2014-2019

The purpose of this study was to examine young adults’ use of social media, qualities of their interpersonal relationships, and the intersection of the two. This primarily qualitative research study set out to investigate the qualities of relationships under the theoretical umbrellas of attachment, existentialism, and neuroscience. In particular, this grounded theory study examined how relationships might differ in on-line and face-to-face interactions, and answered the broad question, “What is the impact of increased engagement with others through computer-mediated communication, which involves less sharing of physical space and real time, on one’s perception of others and self?” The research design …

Social Technologies And Informal Knowledge Sharing Within And Across Organizations, Jarrahi Mohammad Hosein

School of Information Studies - Dissertations

This doctoral dissertation is focused on both empirical and conceptual contributions relative to the roles social technologies play in informal knowledge sharing practices, both within and across organizations. Social technologies include (a) traditional social technologies (e.g., email, phone and instant messengers), (b) emerging social networking technologies commonly known as social media, such as blogs, wikis, major public social networking sites (e.g., Facebook, Twitter and LinkedIn), and (c) enterprise social networking technologies controlled by a host organization ( e.g., SocialText). The rapid uptake of social technologies, combined with growing interest in their broader social implications, raises pertinent questions about uses for …

Organizational Communication And The Meanings Of Social Media As Cultural Mediums: A Case Study Of Intramural Sport Participants' Interpretations Of Online Presence, Madeline Blair

All Theses

This thesis analyzes the relationship between organizational communication and social media presence in organizational culture. Using a university intramural sport program (UIM) as a case study, this study addresses the role of organizational members' interpretations of the introduction of social media into organizational processes and culture. This study an attempt to reveal a disconnect between organizational communication techniques and social media as cultural mediums by offering an interpretive approach to analysis of the UIM culture using Craig and Tracy's (1995) grounded practical theory. Ten interviews with UIM student employees and sport players were conducted and data were analyzed qualitatively. Findings …

Political Twittoric : The Rhetorical Use Of Twitter By The Obama 2012 Presidential Campaign, Kainat Najmi Abidi

Theses, Dissertations and Culminating Projects

With the entrance of the digital age, the Presidential campaign has begun accommodating the growing trend of new technologies. A campaign can reach an audience in person, on the radio, through the newspaper, on television, and on the Internet. In 2008, President Barack Obama broke the limitations of campaigning by going social, which he continued in his run for reelection in 2012. Obama tapped into the popular social network of Twitter to run a portion his 2012 campaign. By utilizing this new network, Obama’s campaign accessed the multimodal quality of Twitter to benefit their goal of winning the 2012 election …

Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams

UNLV Theses, Dissertations, Professional Papers, and Capstones

Within the past 10 years, communication online has evolved tremendously toward social media. This rapid change has been difficult for higher education institutions (HEI) to adapt to, leaving this important area underexplored. This strategic social media plan was developed to improve internal and external communication for the Hank Greenspun School of Journalism and Media Studies (JMS). By initiating social media platforms, relationships are cultivated with present and future students on Facebook and Twitter. This strategic social media plan develops and maintains Facebook and Twitter pages for JMS and interprets social media site visitation data. These data provide information on users, …

Portraying Sense Of Community Through Communication: How To Maximize The Benefit Of Social Media For A Community Agency, Julia Walter

Honors Theses

Perceptions of social media networks are changing rapidly. Their purpose, function, effectiveness, and relevance are being widely debated while their global popularity and societal influence escalate. While individuals used the networks to share, manage, and change their personal lives, organizations jumped at the chance to benefit from low-cost public relations, advertising, and market research. Many organizations speedily adjusted their communication strategies to access these low-cost resources. Due to historical marginalization many nonprofit community agencies were slower to integrate this new media costing them the opportunity to compete for audience attention on level with the private industry. Neglecting to integrate these …

Public Relations: The Use Of Social Media As A Tool For Increasing Awareness About College Club Sports Teams, Alexandra Bakalar

Journalism

Most American universities have club sports teams, which are teams not housed by the university’s athletic department or sanctioned by the National Collegiate Athletic Association (NCAA). This paper addresses the ways in which social media can be used as a public relations tool for increasing the awareness about college club sports teams. This particular study looks at the Men’s Club Lacrosse Team of California Polytechnic State University, San Luis Obispo as an example of what social media tools can be used as a form of public relations to increase awareness about the team.

The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca

Journalism

No abstract provided.

Building Bridges And Solving Crimes? A Critical Examination Of How Police Use The New Aged Technology Of Social Media - Specifically Facebook, Seyed Raza Mirmajlessi

Master's Theses and Doctoral Dissertations

The social media conglomerate Facebook has dramatically grown over the past few years. As a result, many law enforcement officials -- specifically police -- have taken notice. Recently, this has translated into police departments nationwide adopting Facebook in their daily efforts to improve police performance. Extensive reports from news media outlets have documented the assortment of uses Facebook provides police personnel. It has been reported that police are not only using the tool to prevent crime, but also as an innovative way to engage and interact with the community. In an era of community policing, it is vital to explore …

Gourmet Food Trucks: An Ethnographic Examination Of Orlando's Food Truck Scene, Zachary Hawk

Electronic Theses and Dissertations

Gourmet food trucks have emerged as increasingly popular dining alternatives for consumers in today’s urban landscape. Existing literature, as well as my own ethnographic research within Orlando, Florida’s mobile food vending scene, reveals that food truck owner/operators utilize various strategies to establish a viable niche for themselves in this diversified and burgeoning market. Among other things, these strategies include online social networking, creating and maintaining a recognizable brand identity, collaborating with local retailers and bar owners, and incorporating organic and locally produced ingredients in their dishes whenever possible. As in other parts of the country, there appears to be a …

Message Prioritization In Computer-Mediated Communication: A Study Of Mobile Device Use In The Classroom, Paul Wills

Electronic Theses and Dissertations

College students are using their mobile devices during class and this research investigates different aspects of why college students feel so inclined to use these devices during class as well as by what means are students using to participate in computer-mediated communication while simultaneously engaging in classes. This research surveyed 146 students on their perceived use of their own mobile device use during class. The study compared how often different types of devices, such as mobile phones, tablets, and laptops, and different types of social media outlets, like Facebook, Twitter, and other social media websites, were used during class. The …

Facebook Users' Feedback Of Restaurants: Does It Affect Other Users?, Lauren Rose Webber

USF Tampa Graduate Theses and Dissertations

Due to the popularity of social media and an increase in the engagement of social care, traditional word-of-mouth communications has been replaced by electronic word-of-mouth (e-WOM). Facebook, the most popular website in the United States, is home to nearly 18 million brand or business pages and may be accessed by social media-users aiming to engage in social care, which is customer service via social media. Extending existing research, this study employed in-depth interviews to determine whether or not social media-users are affected by the feedback of other users on restaurants' Facebook pages. The results of this study suggest that Facebook …

When Celebrity Women Tweet: Examining Authenticity, Empowerment, And Responsibility In The Surveillance Of Celebrity Twitter, Megan M. Wood

USF Tampa Graduate Theses and Dissertations

This thesis is a textual analysis of stories in online celebrity news articles about celebrity women and their use of Twitter. It adds to the burgeoning discussion about gendered and racialized bodies online using scholarship from critical feminist, surveillance, and digital media studies. Throughout, my work attends to notions of authenticity and surveillance, examining how what I term a "call to authenticity"--the use of technologies of self-surveillance to verify "authentic" displays of the self--serves to animate contradictory post-feminist paradigms of femininity which function together to discipline and subjugate femininity. I ask: How do post-feminist questions of empowerment and responsibility become …

Why Don't I Look Like Her? The Impact Of Social Media On Female Body Image, Kendyl M. Klein

CMC Senior Theses

The purpose of this paper is to understand and criticize the role of social media in the development and/or encouragement of eating disorders, disordered eating, and body dissatisfaction in college-aged women. College women are exceptionally vulnerable to the impact that social media can have on their body image as they develop an outlook on their bodies and accept the developmental changes that occurred during puberty. This paper provides evidence that there is a relationship between the recent surge in disordered eating and high consumption of social media. I examine the ways in which traditional advertising has portrayed women throughout history, …

The Effects Of Interactivity And Involvement On Users' Attitude Toward And Perception Of Brands And Purchase Intent On Facebook, Christina Persaud

LSU Master's Theses

Communications practitioners have long studied factors related to consumers’ impressions of brands as well as their intent to purchase from brands. While early research has focused on traditional advertising methods, newer research is geared towards understanding how interactive features are changing this relationship. The rise of newer computer-mediated communication (CMC) technologies, specifically social media, has lead to many changes in the way organizations market their brands as they allow for unique, interactive communication between an organization and its publics. While the notion of interactivity, a core feature of CMC, has no one definition, researchers continue to examine its effects within …

Corporate Use Of Social Media, Viktorya Mirzoyan

LSU Master's Theses

Despite significant and constantly increasing volume of social media use by both individuals and corporate entities, scarce scholastic attention has been paid to practices undertaken by companies and organizations in creating presence on social media, managing social media accounts and communicating with constituents on social media. New social media platforms appear regularly, attracting millions of daily visitors, however, this new type of communication media still lacks in-depth analysis, which would provide guidelines to be used by corporate entities to make their presence on social media most effective. This study makes the first step to analyze possible relationships between companies’ practices …

The Virtual Watercooler: Influences Of Political Comedy On Social Media Discussion, Andrew Abad

Senior Honors Theses and Projects

With the emergence of social media activity as a daily phenomenon for most Americans, online users are becoming greater consumers of political information, and are choosing to share that information through social media outlets. A virtual "watercooler effect" is created, in the form of online political debates and arguments. This study examines the connection between viewers of political comedy programmings (television shows like The Daily Show With Jon Stewart and The Colbert Report) and political discussion on social media websites such as Facebook and Twitter. Using a survey of EMU undergraduate students that measures political efficacy and media habits, …

Networking And Revolution: How Social Media Has Shaped The Arab Spring, Stacy Beck

Honors Theses

In the Spring of 2011, a tremor swept through North Africa and the Middle East. What began in Tunisia as one man's self-immolation in protest of the government sparked demonstrations throughout the region. Shouting and demonstrating soon escalated into full out revolution. While countries involved have had varying experiences and levels of success, one thing is clear: social media was a powerful tool in this historic moment.

Facebook currently has one billion users -- or one in seven people. Twitter has 400 million users, Instagram is home to 100 million users, and YouTube has one billion unique visitors per month. …

Blogging Chronic Illness And Negotiating Patient-Hood: Online Narratives Of Women With Ms, Collette Sosnowy

Dissertations, Theses, and Capstone Projects

Personal narratives about women's everyday lives with chronic illness are mapped onto the landscape of social media through blogging. Social media is facilitating an already-existing shift in patients' roles as they are increasingly enabled and expected to self-educate themselves about their illness, collaborate with providers, self-manage their care, and engage in health activism. The health care industry has seized on the widespread use of social media to bolster rhetoric that the accelerated knowledge development made possible through social media has the potential to revolutionize the practice of medicine. Critics, however, argue that responsibility and activism via digital technologies has become …

Multitude Of Needs Met By An Online Mom Community, Shannon Alexis Snell

LSU Master's Theses

Online communities for expectant mothers have existed for many years, but newer social media sites are allowing these groups to exist in different formats. This study features an online community of 94 women that originated from TheBump.com’s forums who then formed their own community, a Facebook group for February 2012 moms. The women exist in many different social media spheres including the group, Facebook, Twitter, Instagram, and a separate Buy/Sell/Trade Facebook group. This study used a survey questionnaire to determine whether these different social media sites and platforms met different needs for this specific group of women. The study also …

The Frame Of Social Media In Academic And Industry, Weiwen Zhou

Electronic Theses and Dissertations

With the development of technology, the communication between people has changed rapidly. Social media is a type of digital network designed to share content with other internet users based on their preferences and associations. The purpose of this research was to understand how industry press and the professional market place frame social media today. Moreover, this research showed the explored current social media pedagogy in business and communication programs to see if it matches the need of industry expectations. This study was a content analysis of the text-based study that uses a qualitative software-Leximancer to analyze data. The result suggested …

Can You Get Beliefs From Retweets? An Examination Of The Extended Parallel Processing Model On Social Media, Xialing Lin

Masters Theses

The Extended Parallel Processing Model (EPPM; Witte, 1992) has been applied as a framework to examine risk information dissemination and effective sensation seeking in various health communication scenarios. Previous studies suggest that it is worth examining whether Twitter could have potential efficacy effects similar to face-to-face interaction or traditional media interventions. Given the overload and discrete information in the medium environment, people would adapt information processing short cuts, to tend to similar perceptions from various sources rather than reading specific messages.

The current study investigates the threat appeal perceptions of EPPM on system-generated and other-generated message cues in social media. …

Self-Image Congruence With Communication Channels And Its Impact On Reward Program Loyalty, Orie Berezan

UNLV Theses, Dissertations, Professional Papers, and Capstones

Loyalty programs have become products in and of themselves. They need to maintain member loyalty in order to survive. It is proposed that communication has a larger impact on program loyalty than previously thought. This study utilizes structural equation modeling (SEM) to evaluate the influence of communication typologies and dimensions on hotel reward program loyalty via self-image congruence, service quality, satisfaction, and trust. Moreover, this dissertation presents a communication identity model, which focuses on promoting hotel reward program loyalty via self-congruence with communication channels.

Newly discovered significant paths were found between: communication style and self-congruence with communication channels; self-congruence with …

A Social Media Plan For The Ultimate Fighting Championship, Matthew Radmanovich

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social media has revolutionized marketing and communication and has changed the way many organizations do business. In sports, it has facilitated fans getting closer to the action while allowing management to be strategic and more efficient with finite amount of resources. It has allowed sports to get in the business of “relationship marketing” (Gronroos, 2004). That is, when a game ends or a season comes to a close, social media allows for the fostering of long term relationships and continues to build a sense of community. The marriage of social media and relationship marketing cannot be overlooked. Whereas 30 years …

How Much Does This Tick You Off? Online Rejection And Criticism Lead To Negative Affect And Retaliatory Aggression, Gina Masullo Chen

Mass Communications - Dissertations

A three-condition (rejection, criticism, control) single-factor experiment (N = 77) on a mock social-networking site similar to Facebook reveals that even a slight rejection - not being allowed to join groups on the site - lead to increases in self-reported negative affect and retaliation against the site and the rejecting groups compared to a control. Subjects who were accepted into the groups but then criticized experienced the same increases in negative affect and retaliatory aggression, as those who were not allowed to join. In addition, men showed heightened retaliatory aggression compared to women and responded differently to criticism than women. …