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Social and Behavioral Sciences Commons™
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Articles 1 - 10 of 10
Full-Text Articles in Social and Behavioral Sciences
Marketing Ploy Or Mental Health Crisis? An Analysis Of Fan Responses To Celebrity Narratives, Kayla M. Ostrander
Marketing Ploy Or Mental Health Crisis? An Analysis Of Fan Responses To Celebrity Narratives, Kayla M. Ostrander
All Graduate Theses, Dissertations, and Other Capstone Projects
Recently, celebrities have become more candid with their narratives than ever before through use of their social media accounts. While most celebrities use their social media accounts for purposes such as showing a positive or unknown side of them or to promote their work, others have posted narratives that have come under public criticism, especially Kanye ‘Ye’ West with his recent antisemitic-themed posts. In my study I examine what Kanye’s fans and the public believes to be his motivation for his recent narratives in October 2022 and December 2022, and their reasoning for assigning these motives. I collected a total …
Partisan Selective Exposure On Social Media During The 2020 Presidential Election, Grayce Lemon
Partisan Selective Exposure On Social Media During The 2020 Presidential Election, Grayce Lemon
All Graduate Theses, Dissertations, and Other Capstone Projects
This study examines selective exposure and selective avoidance on social media during the 2020 presidential election. 147 voters participated in the survey conducted using Qualtrics. The purpose of this study was to understand whether selective exposure and avoidance behaviors differed based on voting outcome (Trump or Biden), and to test whether political ideological polarization was reflected in news consumption through social media. Taken together, the results indicate that although both voting bases engaged in selective exposure and avoidance, the propensity was the same between Trump and Biden voters. Additionally, results confirm existing hypotheses that the strength of political ideology positively …
The Impact Of Social Media On Teenage Females Self-Esteem, Amanda C. Perkovich
The Impact Of Social Media On Teenage Females Self-Esteem, Amanda C. Perkovich
All Graduate Theses, Dissertations, and Other Capstone Projects
Social media has become the way we connect with the world. Social networking sites, including Facebook, Instagram, Snapchat, Twitter and TikTok, allow users to share intimate details of their lives, upload photographs, initiate and maintain relationships, plan social gatherings, observe the lives of others and express beliefs, values and emotions. In the last ten years, numerous articles have focused on the relationship between social media use and mental health however, very few studies have concentrated on self-esteem, especially in teenage females. The purpose of this literature review is to explore the associations between increased social media activity (greater than 2 …
What Works And What Doesn't: An Analysis Of Brand Engagment On Facebook, Laurie Hiebert
What Works And What Doesn't: An Analysis Of Brand Engagment On Facebook, Laurie Hiebert
All Graduate Theses, Dissertations, and Other Capstone Projects
Brands and organizations utilize Facebook ‘likes’ and connections in order to promote brand awareness, a positive brand image, and improve purchase intention. Compared to Twitter and Instagram, Facebook remains the dominant platform for brands to sell products and engage consumers with new and upcoming merchandise and events. Consumers are dependent on their friends ‘likes’ and comments in order to make decisions about brands more than they are brand-made posts. This study looks at brand intention, message type, and the ‘like’ to determine what messages, days, and months are the most effective in generating consumer engagement.
Positive And Negative Effects Of Social Media On Adolescent Well-Being., Katie Kennedy
Positive And Negative Effects Of Social Media On Adolescent Well-Being., Katie Kennedy
All Graduate Theses, Dissertations, and Other Capstone Projects
Social media use is rapidly growing among adolescents, studies cite that the rates of “constant use” doubled from 2015 to 2018 (Anderson & Jiang, 2018; Lenhart, 2015). Social media use can have a serious negative impact on areas of well-being including feelings of depression, anxiety, fear of missing out, body image, bullying and sleep. Mojtabai, Olfson and Han (2016) cite the problematic use of mobile phones and social media applications as one of the trends aligning with the increase in major depressive episodes. Conversely, use of social media can promote positive feelings of well-being including creating a sense of community, …
Teacher Awareness And Perceptions Of Social Media Use And Cyberbullying In Belize, Abbey Linderholm
Teacher Awareness And Perceptions Of Social Media Use And Cyberbullying In Belize, Abbey Linderholm
All Graduate Theses, Dissertations, and Other Capstone Projects
Intro: Cyberbullying and other problems related to social media are growing concerns across the world with increased access to technology at home and in schools. Several studies have suggested that although instances of cyberbullying have increased in schools, teachers and other school staff members lack awareness of and training in identifying and preventing instances of it from occurring. The current study investigates school staff member awareness and perceptions of social media use and cyberbullying across two districts in Belize. Methods: A written 47-question survey regarding social media use and awareness and perceptions of cyberbullying was given to voluntary participants across …
Racial Identities On Social Media: Projecting Racial Identities On Facebook, Instagram, And Twitter, Nolan Brinkman
Racial Identities On Social Media: Projecting Racial Identities On Facebook, Instagram, And Twitter, Nolan Brinkman
All Graduate Theses, Dissertations, and Other Capstone Projects
Because social networks are an important aspect of the lived realities of those who participate in them, this study examined the way racial identity was signified, indicated, or displayed on social networks. A survey was distributed to 347 college students from a medium sized Midwestern university to assess ways in which participants depicted their racial identity on social media. The study looked at the use of photos, textual communication, concealment of racial identity, and interactions with race related content to assess how participants projected racial identity on social networks. Results suggested that racial identity is not intentionally projected on social …
Gender Differences In Social Media Use And Cyberbullying In Belize, Grace Mariko Kasahara
Gender Differences In Social Media Use And Cyberbullying In Belize, Grace Mariko Kasahara
All Graduate Theses, Dissertations, and Other Capstone Projects
Intro: Cyberbullying is a global issue that usually occurs with increased social media usage. A number of studies have found significant gender differences in social media use and cyberbullying, although gender differences are not consistent across studies. Despite the increase in access to cellphones and Internet in Belize, no studies have investigated how adolescents are using these resources. The purpose of this study was to investigate gender differences involving how adolescents in Belize are using social media and if cyberbullying is a problem. Methods: A written 25 question survey was created based on previous cyberbullying and social media surveys. It …
Motivational Strategies For Improving Healthy Eating Habits: A Thematic Analysis Of A Myplate Twitter Campaign, Md Jamal Uddin
Motivational Strategies For Improving Healthy Eating Habits: A Thematic Analysis Of A Myplate Twitter Campaign, Md Jamal Uddin
All Graduate Theses, Dissertations, and Other Capstone Projects
This study examined the #MyPlateMyWins Twitter campaign from ChooseMyPlate.gov to understand the motivational strategies used to influence people to change their eating habits. Although studies have explored healthy diet promotion in a variety of contexts, researchers have been slower to explore how Twitter is used in this regard. Applying Uses and Gratification (U&G) theory and using a thematic analysis, this paper found three major strategies used by the campaign: Starting with small changes in health behavior; being a healthy eating role model for kids; and, remaining physically active. These findings should be helpful for organizations or individuals to design effective …
Social Media Communications In Local Community Education Organizations: Researching And Implementing Social Media Communications For Rochester Community Education, Anna Marie Matetic
Social Media Communications In Local Community Education Organizations: Researching And Implementing Social Media Communications For Rochester Community Education, Anna Marie Matetic
All Graduate Theses, Dissertations, and Other Capstone Projects
Community Education departments are generally constrained by tight budgets, which can create difficulties in marketing its offerings within the region. Social media is a marketing method with low entry costs, thus making social media an attractive marketing option to Community Education departments. This thesis attempts to determine which social media communications are best for the existing "best customers" serviced by the Adult Enrichment department at Rochester Community Education. The research used a 22-question email survey with responses based on a 5-point Likert scale. The research found the online communication tools most often used by the "best customers" group included emails, …