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Social and Behavioral Sciences Commons™
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Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
Generation Z And Media Literacy: Young People’S Perceptions Of Media Literacy Education, Alanna Eavan Powers
Generation Z And Media Literacy: Young People’S Perceptions Of Media Literacy Education, Alanna Eavan Powers
Theses - ALL
No abstract provided.
How Student-Athletes’ Self-Esteem And Performance Are Influenced By Social Media Sports Fandom, Brooke Alexander
How Student-Athletes’ Self-Esteem And Performance Are Influenced By Social Media Sports Fandom, Brooke Alexander
Theses - ALL
This study evaluates the role of positive and negative messages on social media from sports fans and its effect on student-athletes’ self-esteem and performance. Through a qualitative research process, this study examined what drives student-athletes to seek validation of their identities through messages in social media and how the messages they read online affect their self-esteem and performance in their sport. Public relations has become an integral part in college athletics in reputation management, brand attributes and social issues. It is essential that public relations specialists involved in athletics are aware of how their student-athletes are feeling regarding social media …
Making Health Social: Effects Of Health Psa Videos On Social Media, Adriana Mucedola
Making Health Social: Effects Of Health Psa Videos On Social Media, Adriana Mucedola
Theses - ALL
In the digital age, social networking sites are an essential tool for health educators to promote and spread awareness about health issues that may be plaguing society. Internet communications, such as social media, offer tremendous opportunities for modifying health because it allows people of all demographics to access health information. The present study examined the effectiveness of health public service announcement (PSAs) videos on social media and examined how the heuristics of social media “likes” may play a role in how social media users perceive these health messages. To assess how health messages on social media are perceived, this thesis …
Users' Knowkedge And Social Media Sharing Behaviors, Jianan Hu
Users' Knowkedge And Social Media Sharing Behaviors, Jianan Hu
Theses - ALL
The success of social media marketing tactics is highly dependent on the understanding of social media users' information sharing behaviors. Social media user’s likelihood to share is related to various factors, such as knowledge, belief and personality traits. Survey data from 504 American social media users reveals that users' perceived knowledge about social media marketing tactics positively related to their perceived benefits, which further associated with their likelihood of sharing information on social media. Findings also indicate that users' desire for control partially mediates relationship between users’ knowledge of social media tactics and their likelihood to share information. However, the …
Mistress Or Hero? Corruption Reports On Sina Weibo And The Construction Of Chinese Femininity, Yin Wu
Mistress Or Hero? Corruption Reports On Sina Weibo And The Construction Of Chinese Femininity, Yin Wu
Theses - ALL
This qualitative textual analysis study focuses on two Chinese women who were previously sexually involved with the corrupted officers and later reported these officers to authorities. As a Chinese version of Twitter, Sina Weibo is a powerful social networking and communication tool for their reports. The study analyzes the posts and comments available on Sina Weibo about the identity of these women and how hegemonic Chinese femininity is performed, maintained, and challenged. These discussions may reflect the potential cultural, ideological, and socioeconomic factors that can influence the construction of contemporary Chinese femininity, providing the picture of how social media and …
Toward A Uses And Gratification's Model Of Twitter, Philip Ryan Johnson
Toward A Uses And Gratification's Model Of Twitter, Philip Ryan Johnson
Theses - ALL
This study proposed a uses and gratifications model of Twitter, an internet medium and micro-blog--a platform with both mass and interpersonal communication features for sending short messages to others. A survey was conducted among 242 Twitter users to test the model, including a standard investigation of gratifications sought and gratifications obtained of Twitter usage. In addition, expectations and availability of usage behaviors from McLeod and Becker's (1981) uses and gratifications model were examined. In the model, expectations were conceptualized as user expectations of satisfaction and operationalized as the difference between users' gratifications sought and gratifications actually obtained. Usage behavior availability …
All The Web's A Stage: The Dramaturgy Of Young Adult Social Media Use, Jaime R. Riccio
All The Web's A Stage: The Dramaturgy Of Young Adult Social Media Use, Jaime R. Riccio
Theses - ALL
This study presents an in-depth, qualitative examination of dramaturgy in young adult interactions on the social networking sites, Facebook and Twitter. The dramaturgical perspective introduced by Erving Goffman in the study of sociology and symbolic interactionism is applied to a new media setting, wherein the interpersonal interactions of users are influenced by a mass media context. The author ventures into the field of dramaturgy as part of a broader sphere of hyperdramatic acculturation that millennials are growing up in, with constant access to one another through social media and the prevalence of dramatic and attention-seeking behaviors in entertainment media. A …