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Full-Text Articles in Social and Behavioral Sciences
Generation Z And Media Literacy: Young People’S Perceptions Of Media Literacy Education, Alanna Eavan Powers
Generation Z And Media Literacy: Young People’S Perceptions Of Media Literacy Education, Alanna Eavan Powers
Theses - ALL
No abstract provided.
Sexual Consent On Social Media: How College Students' Exposure To Sexualized And Party-Related Content On Social Media Relates To Their Sexual Consent Beliefs, Attitudes, And Intentions, Andrea Marie Smith
Dissertations - ALL
Sexual assault remains a prevalent issue on college campuses across the United States. Significant research has argued that to reduce the sexual assault rates on college campuses, it is vital to understand the cultural and contextual factors that may affect sexual consent communication between college students. One of these important contextual factors is social media. Social media are a persuasive and influential part of a college student's daily life, especially when it comes to creating and sustaining relationships with others. The purpose of this dissertation was to understand how college students may use social media to interpret a person's willingness …
How Student-Athletes’ Self-Esteem And Performance Are Influenced By Social Media Sports Fandom, Brooke Alexander
How Student-Athletes’ Self-Esteem And Performance Are Influenced By Social Media Sports Fandom, Brooke Alexander
Theses - ALL
This study evaluates the role of positive and negative messages on social media from sports fans and its effect on student-athletes’ self-esteem and performance. Through a qualitative research process, this study examined what drives student-athletes to seek validation of their identities through messages in social media and how the messages they read online affect their self-esteem and performance in their sport. Public relations has become an integral part in college athletics in reputation management, brand attributes and social issues. It is essential that public relations specialists involved in athletics are aware of how their student-athletes are feeling regarding social media …
Countering Anti-Vaccination Rumors On Twitter, Ji Won Kim
Countering Anti-Vaccination Rumors On Twitter, Ji Won Kim
Dissertations - ALL
This study examined the effects of the counter-rumor on changes in the belief about the anti-vaccination claim, anxiety associated with the rumor, intentions to vaccinate a child and share the rumor. Particularly, we tested whether argument strength, source expertise, as well as the recipient’s previously held attitude toward vaccination, could affect these outcomes. First, the pilot tests were conducted to check source expertise (N = 161) and argument strength (N = 74; N = 73) and select sources and messages used in the experiment. A 2 (argument strength: strong vs. weak) x 2 (expertise source: high vs. low) between-subjects factor …
Correcting Fear-Arousing Disinformation On Social Media In The Spread Of A Health Virus: A Focus On Situational Fear, Situational Threat Appraisal, Belief In Disinformation, And Intention To Spread Disinformation On Social Media, Jiyoung Lee
Dissertations - ALL
Disinformation is prevalent in the current social media environment and circulated just as quickly as truthful information. Research has investigated what motivates the spread of disinformation and how to combat it. However, limited research focuses on how fear-arousing disinformation during crises affects individuals’ belief in disinformation and to what extent corrective information can subdue the persuasive effects of fear-arousing disinformation. To address this gap, this research tests the effects of fear-arousing disinformation and different types of corrective information (i.e., no corrective information, simple corrective information, or narrative corrective information) on belief in disinformation and intentions to spread disinformation on social …
Queering Virtual Groups: Exploring Facebook Groups As A Space For Identity Construction And Social Justice Among The Lgbtq Community In India, Sreyoshi Dey
Dissertations - ALL
India has emerged as one of the top users of the Internet. However, the question is how the rise of the Internet influences a society like India, which is still struggling with issues like poverty, literacy, employment, religion, and gender. This research endeavors to explore one aspect of that question by studying the role of the social media platform – Facebook Groups, for the LGBTQ community in India against the backdrop of the societal taboos and lack of legal support for the queer community, coupled with the existing infrastructural loopholes like education and technology. Over the past couple of decades, …
Making Health Social: Effects Of Health Psa Videos On Social Media, Adriana Mucedola
Making Health Social: Effects Of Health Psa Videos On Social Media, Adriana Mucedola
Theses - ALL
In the digital age, social networking sites are an essential tool for health educators to promote and spread awareness about health issues that may be plaguing society. Internet communications, such as social media, offer tremendous opportunities for modifying health because it allows people of all demographics to access health information. The present study examined the effectiveness of health public service announcement (PSAs) videos on social media and examined how the heuristics of social media “likes” may play a role in how social media users perceive these health messages. To assess how health messages on social media are perceived, this thesis …
Users' Knowkedge And Social Media Sharing Behaviors, Jianan Hu
Users' Knowkedge And Social Media Sharing Behaviors, Jianan Hu
Theses - ALL
The success of social media marketing tactics is highly dependent on the understanding of social media users' information sharing behaviors. Social media user’s likelihood to share is related to various factors, such as knowledge, belief and personality traits. Survey data from 504 American social media users reveals that users' perceived knowledge about social media marketing tactics positively related to their perceived benefits, which further associated with their likelihood of sharing information on social media. Findings also indicate that users' desire for control partially mediates relationship between users’ knowledge of social media tactics and their likelihood to share information. However, the …
Building Affective Trust Among Client-Organization Relationships On Social Media Accounts, Branden D. Birmingham
Building Affective Trust Among Client-Organization Relationships On Social Media Accounts, Branden D. Birmingham
Dissertations - ALL
The purpose of this thesis is to determine how consumers relay trust to their favorite brands on social media sites, define affective trust, and how consumers interact with their favorite brands on social media. In-depth interviews were conducted with 22 individuals living across the United States who were in different career fields and stages of life. The findings from this study revealed that not too many of the participants followed Starbucks on mainstream social media sites, but followed them on their propriety application. This application was talked about in multiple interviews where participants talked about the features of the application …
“Texts From Hillary:” Political Meta-Meming, Likeability, And Social Presence, Hanna Katharina Birkhead
“Texts From Hillary:” Political Meta-Meming, Likeability, And Social Presence, Hanna Katharina Birkhead
Dissertations - ALL
In the age of viral social sharing, memes have become an increasingly important way for the public to engage in political debate and discussion. Through social media, politicians have an opportunity to participate in meme sharing with their followers, and to gain valuable likeability points with them by doing so. Hillary Clinton is one such politician, who created a meta-meme by participating in a viral meme about her, and was able to have some control over the narrative about her image as a result. The present research examined the uses of and responses to political meta-meming through analysis of both …
Developing A Framework For Stigmergic Human Collaboration With Technology Tools: Cases In Emergency Response, Janet Hinda Watkins Marsden
Developing A Framework For Stigmergic Human Collaboration With Technology Tools: Cases In Emergency Response, Janet Hinda Watkins Marsden
Dissertations - ALL
Information and Communications Technologies (ICTs), particularly social media and geographic information systems (GIS), have become a transformational force in emergency response. Social media enables ad hoc collaboration, providing timely, useful information dissemination and sharing, and helping to overcome limitations of time and place. Geographic information systems increase the level of situation awareness, serving geospatial data using interactive maps, animations, and computer generated imagery derived from sophisticated global remote sensing systems. Digital workspaces bring these technologies together and contribute to meeting ad hoc and formal emergency response challenges through their affordances of situation awareness and mass collaboration. Distributed ICTs that enable …
Screens And Stereotypes: The Transmission Of Images Of Women Of Color On Twitter And Television, Sherri Marie Williams
Screens And Stereotypes: The Transmission Of Images Of Women Of Color On Twitter And Television, Sherri Marie Williams
Dissertations - ALL
For decades African-American women and Latinas have lamented the abundance of negative and unrealistic images of them reflected on television. Such images appear to be pervasive today on reality television shows, the most popular television show genre, where many historic negative stereotypes of women of color are conveyed. Social television, the practice of watching television and simultaneously commenting on social media, is now common among viewers. The aim of this research is to determine if the same old stereotypes of women of color on television are finding their way to the new medium of Twitter. This study is a textual …
Mistress Or Hero? Corruption Reports On Sina Weibo And The Construction Of Chinese Femininity, Yin Wu
Mistress Or Hero? Corruption Reports On Sina Weibo And The Construction Of Chinese Femininity, Yin Wu
Theses - ALL
This qualitative textual analysis study focuses on two Chinese women who were previously sexually involved with the corrupted officers and later reported these officers to authorities. As a Chinese version of Twitter, Sina Weibo is a powerful social networking and communication tool for their reports. The study analyzes the posts and comments available on Sina Weibo about the identity of these women and how hegemonic Chinese femininity is performed, maintained, and challenged. These discussions may reflect the potential cultural, ideological, and socioeconomic factors that can influence the construction of contemporary Chinese femininity, providing the picture of how social media and …
Toward A Uses And Gratification's Model Of Twitter, Philip Ryan Johnson
Toward A Uses And Gratification's Model Of Twitter, Philip Ryan Johnson
Theses - ALL
This study proposed a uses and gratifications model of Twitter, an internet medium and micro-blog--a platform with both mass and interpersonal communication features for sending short messages to others. A survey was conducted among 242 Twitter users to test the model, including a standard investigation of gratifications sought and gratifications obtained of Twitter usage. In addition, expectations and availability of usage behaviors from McLeod and Becker's (1981) uses and gratifications model were examined. In the model, expectations were conceptualized as user expectations of satisfaction and operationalized as the difference between users' gratifications sought and gratifications actually obtained. Usage behavior availability …
All The Web's A Stage: The Dramaturgy Of Young Adult Social Media Use, Jaime R. Riccio
All The Web's A Stage: The Dramaturgy Of Young Adult Social Media Use, Jaime R. Riccio
Theses - ALL
This study presents an in-depth, qualitative examination of dramaturgy in young adult interactions on the social networking sites, Facebook and Twitter. The dramaturgical perspective introduced by Erving Goffman in the study of sociology and symbolic interactionism is applied to a new media setting, wherein the interpersonal interactions of users are influenced by a mass media context. The author ventures into the field of dramaturgy as part of a broader sphere of hyperdramatic acculturation that millennials are growing up in, with constant access to one another through social media and the prevalence of dramatic and attention-seeking behaviors in entertainment media. A …
Social Technologies And Informal Knowledge Sharing Within And Across Organizations, Jarrahi Mohammad Hosein
Social Technologies And Informal Knowledge Sharing Within And Across Organizations, Jarrahi Mohammad Hosein
School of Information Studies - Dissertations
This doctoral dissertation is focused on both empirical and conceptual contributions relative to the roles social technologies play in informal knowledge sharing practices, both within and across organizations. Social technologies include (a) traditional social technologies (e.g., email, phone and instant messengers), (b) emerging social networking technologies commonly known as social media, such as blogs, wikis, major public social networking sites (e.g., Facebook, Twitter and LinkedIn), and (c) enterprise social networking technologies controlled by a host organization ( e.g., SocialText). The rapid uptake of social technologies, combined with growing interest in their broader social implications, raises pertinent questions about uses for …
How Much Does This Tick You Off? Online Rejection And Criticism Lead To Negative Affect And Retaliatory Aggression, Gina Masullo Chen
How Much Does This Tick You Off? Online Rejection And Criticism Lead To Negative Affect And Retaliatory Aggression, Gina Masullo Chen
Mass Communications - Dissertations
A three-condition (rejection, criticism, control) single-factor experiment (N = 77) on a mock social-networking site similar to Facebook reveals that even a slight rejection - not being allowed to join groups on the site - lead to increases in self-reported negative affect and retaliation against the site and the rejecting groups compared to a control. Subjects who were accepted into the groups but then criticized experienced the same increases in negative affect and retaliatory aggression, as those who were not allowed to join. In addition, men showed heightened retaliatory aggression compared to women and responded differently to criticism than women. …