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Social and Behavioral Sciences Commons

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Theses/Dissertations

Social media

Dissertations - ALL

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Full-Text Articles in Social and Behavioral Sciences

Sexual Consent On Social Media: How College Students' Exposure To Sexualized And Party-Related Content On Social Media Relates To Their Sexual Consent Beliefs, Attitudes, And Intentions, Andrea Marie Smith Aug 2021

Sexual Consent On Social Media: How College Students' Exposure To Sexualized And Party-Related Content On Social Media Relates To Their Sexual Consent Beliefs, Attitudes, And Intentions, Andrea Marie Smith

Dissertations - ALL

Sexual assault remains a prevalent issue on college campuses across the United States. Significant research has argued that to reduce the sexual assault rates on college campuses, it is vital to understand the cultural and contextual factors that may affect sexual consent communication between college students. One of these important contextual factors is social media. Social media are a persuasive and influential part of a college student's daily life, especially when it comes to creating and sustaining relationships with others. The purpose of this dissertation was to understand how college students may use social media to interpret a person's willingness …


Countering Anti-Vaccination Rumors On Twitter, Ji Won Kim Aug 2019

Countering Anti-Vaccination Rumors On Twitter, Ji Won Kim

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This study examined the effects of the counter-rumor on changes in the belief about the anti-vaccination claim, anxiety associated with the rumor, intentions to vaccinate a child and share the rumor. Particularly, we tested whether argument strength, source expertise, as well as the recipient’s previously held attitude toward vaccination, could affect these outcomes. First, the pilot tests were conducted to check source expertise (N = 161) and argument strength (N = 74; N = 73) and select sources and messages used in the experiment. A 2 (argument strength: strong vs. weak) x 2 (expertise source: high vs. low) between-subjects factor …


Correcting Fear-Arousing Disinformation On Social Media In The Spread Of A Health Virus: A Focus On Situational Fear, Situational Threat Appraisal, Belief In Disinformation, And Intention To Spread Disinformation On Social Media, Jiyoung Lee Jun 2019

Correcting Fear-Arousing Disinformation On Social Media In The Spread Of A Health Virus: A Focus On Situational Fear, Situational Threat Appraisal, Belief In Disinformation, And Intention To Spread Disinformation On Social Media, Jiyoung Lee

Dissertations - ALL

Disinformation is prevalent in the current social media environment and circulated just as quickly as truthful information. Research has investigated what motivates the spread of disinformation and how to combat it. However, limited research focuses on how fear-arousing disinformation during crises affects individuals’ belief in disinformation and to what extent corrective information can subdue the persuasive effects of fear-arousing disinformation. To address this gap, this research tests the effects of fear-arousing disinformation and different types of corrective information (i.e., no corrective information, simple corrective information, or narrative corrective information) on belief in disinformation and intentions to spread disinformation on social …


Queering Virtual Groups: Exploring Facebook Groups As A Space For Identity Construction And Social Justice Among The Lgbtq Community In India, Sreyoshi Dey Jun 2019

Queering Virtual Groups: Exploring Facebook Groups As A Space For Identity Construction And Social Justice Among The Lgbtq Community In India, Sreyoshi Dey

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India has emerged as one of the top users of the Internet. However, the question is how the rise of the Internet influences a society like India, which is still struggling with issues like poverty, literacy, employment, religion, and gender. This research endeavors to explore one aspect of that question by studying the role of the social media platform – Facebook Groups, for the LGBTQ community in India against the backdrop of the societal taboos and lack of legal support for the queer community, coupled with the existing infrastructural loopholes like education and technology. Over the past couple of decades, …


Building Affective Trust Among Client-Organization Relationships On Social Media Accounts, Branden D. Birmingham Aug 2016

Building Affective Trust Among Client-Organization Relationships On Social Media Accounts, Branden D. Birmingham

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The purpose of this thesis is to determine how consumers relay trust to their favorite brands on social media sites, define affective trust, and how consumers interact with their favorite brands on social media. In-depth interviews were conducted with 22 individuals living across the United States who were in different career fields and stages of life. The findings from this study revealed that not too many of the participants followed Starbucks on mainstream social media sites, but followed them on their propriety application. This application was talked about in multiple interviews where participants talked about the features of the application …


“Texts From Hillary:” Political Meta-Meming, Likeability, And Social Presence, Hanna Katharina Birkhead May 2016

“Texts From Hillary:” Political Meta-Meming, Likeability, And Social Presence, Hanna Katharina Birkhead

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In the age of viral social sharing, memes have become an increasingly important way for the public to engage in political debate and discussion. Through social media, politicians have an opportunity to participate in meme sharing with their followers, and to gain valuable likeability points with them by doing so. Hillary Clinton is one such politician, who created a meta-meme by participating in a viral meme about her, and was able to have some control over the narrative about her image as a result. The present research examined the uses of and responses to political meta-meming through analysis of both …


Developing A Framework For Stigmergic Human Collaboration With Technology Tools: Cases In Emergency Response, Janet Hinda Watkins Marsden Jan 2015

Developing A Framework For Stigmergic Human Collaboration With Technology Tools: Cases In Emergency Response, Janet Hinda Watkins Marsden

Dissertations - ALL

Information and Communications Technologies (ICTs), particularly social media and geographic information systems (GIS), have become a transformational force in emergency response. Social media enables ad hoc collaboration, providing timely, useful information dissemination and sharing, and helping to overcome limitations of time and place. Geographic information systems increase the level of situation awareness, serving geospatial data using interactive maps, animations, and computer generated imagery derived from sophisticated global remote sensing systems. Digital workspaces bring these technologies together and contribute to meeting ad hoc and formal emergency response challenges through their affordances of situation awareness and mass collaboration. Distributed ICTs that enable …


Screens And Stereotypes: The Transmission Of Images Of Women Of Color On Twitter And Television, Sherri Marie Williams Jan 2015

Screens And Stereotypes: The Transmission Of Images Of Women Of Color On Twitter And Television, Sherri Marie Williams

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For decades African-American women and Latinas have lamented the abundance of negative and unrealistic images of them reflected on television. Such images appear to be pervasive today on reality television shows, the most popular television show genre, where many historic negative stereotypes of women of color are conveyed. Social television, the practice of watching television and simultaneously commenting on social media, is now common among viewers. The aim of this research is to determine if the same old stereotypes of women of color on television are finding their way to the new medium of Twitter. This study is a textual …