Social and Behavioral Sciences Commons^™

Perceiving The Poster: How Suspicion Of Motives May Impact Perceptions Of Potential Allies Engaging In Online Activism, Kathrina Z. Durante

Honors Theses

Social media posts signaling support for various social and racial justice movements have emerged as an important aspect of social media use. However, little research has investigated how these posts and the social media users behind them are perceived by members of disadvantaged groups﹘those the messages are presumably intended to “help.” Though the post’s content and poster’s identity are likely important, the primary aim of this study is to investigate an individual difference variable in the perceiver, specifically disadvantaged group members’ Suspicion of Motives Index (SOMI) scores, which measure a general tendency to perceive White individuals’ attempts at non-prejudice to …

Taking The Social Out Of Social Media: Social Media Induced Loneliness As A Mechanism For Elevated Depression During The Pandemic, Samara Rosen

Honors Theses

During the COVID-19 pandemic health protocols limited in-person interactions, interrupting the undergraduate experience and prompting students to find virtual ways to connect with their peers. A key goal of this study was to assess whether college students’ social media use was a viable replacement for in-person interactions during the pandemic, reducing risk for psychological difficulties that ordinarily accompany social isolation. The purpose of the present study was to evaluate loneliness as a potential mediator underlying the longitudinal relationship between social media use and depression. Self-report data were collected in November 2020 (T1), February 2021 (T2), and May 2021 (T3). The …

Future Parents: Associations Between Social Media Use, Parenting Styles, And Parenthood Desires, Kennedy Evins

Honors Theses

Research suggests that college students without children have opinions about parenting styles and practices, which may influence future parenting intentions and behaviors. In addition, research indicates that media exposure affects fertility desires in women. The present study explored how pre-parent college students view parenthood by examining the impact of social media use on perceptions of parenting, parenthood intentions, and anticipated parenting styles. One hundred nineteen (N = 119) college students completed measures that assessed social media use, perceptions of parenting, parenthood intentions, and anticipated parenting styles. Demographic variables such as parental status, race, age, and gender were also collected. …

Belongingness Needs, Personality, And The Influence Of Virtual Socialization, Katrina Johnson

Honors Theses

Social belongingness is a part of everyday life. The purpose of this study was to learn more about how personality and the use of virtual socialization interact with feelings of belongingness and subjective well-being. The findings of this study indicate that belongingness and well-being are significantly and positively correlated with extraversion. We also found that belongingness and social media used for maintaining friendships were significantly correlated. Further, in a regression analysis, extraversion consistently and significantly positively predicted perceived belongingness. These findings suggest that personality and modality of socializing interact with perceived belongingness.

Adapting, Overcoming, And Connecting: How College Sports Social Media Responded To Covid-19, Jackson Sepko

Honors Theses

This project, inspired by the researcher’s own experience as a digital media marketing assistant for Ole Miss Athletics, investigates how certain NCAA team accounts grew their social media engagement in the 2020-21 seasons despite the challenges and interruptions of COVID-19. First, metrics from data analytics firm SkullSparks were analyzed to determine which accounts increased their engagement metrics the most or performed strongly compared to their peers. Then, those accounts’ posts were analyzed using CrowdTangle, a Facebook-owned data analytics tool, and using Twitter’s advanced search features to see which posts overperformed compared to each account’s average posts.

From there, with an …

The Plight Of Social Media: An Analysis Of The Effects Social Media Has On Political Discourse, Kelsey Delaney

Honors Theses

ABSTRACT

Delaney, Kelsey. The Plight of Social Media: An Analysis of the Effects Social Media has on Political Discourse. Department of Political Science, March 2021.

Advisor: Çıdam, Çiğdem

This thesis demonstrates how social media has affected political discourse. It builds on an analysis of epistemic bubbles and echo chambers to show how social media contributes to the formation of insulated groups and perpetuates belief polarization. Two case studies are used to display how social media has been weaponized by political actors through the manipulation of algorithms, bot accounts, anonymity, normalization, and trend-setting tactics. The first case study focuses on how …

College Students’ Use Of Social Media And Its Effects On Well-Being During Covid-19, Virginia Pressly

Honors Theses

Beginning in the late 2000s, social media began its ascent into mainstream media. Today, it has become a part of our daily routines. Due to its prevalence and nature, social media has been directly linked to deteriorating mental health in teens and young adults for some time. Many of the studies previously conducted studied Millennials. However, today’s generation of young people, Gen-Z, has a very different relationship with social media and the internet. In 2020, when the world was hit with the COVID-19 pandemic and most work and school went virtual, social media became that much more prevalent in our …

Duality In Digital Discourse: The History And Future Of The American Public Forum, Nicholas Weaver

Honors Theses

From the onset of the republic, the liberty to speak freely and debate openly has stood guard and helped preserve all other American rights. While this concept has endured, the means by which it exists in society has changed immensely. As the public forum has evolved to fit the modern needs of the citizenry, political discourse has become less a defense against tyranny and more a chaotic space of conflicting opinions.

In the United States, privately-owned social media companies have grown at an unprecedented rate, yet lawmakers have been slow to exercise any authority to regulate these corporations. For public …

Social Media's Link With Individualism And The Dangers That Follow, Veronica Prytko

Honors Theses

No abstract provided.

Sealds: A Quantitative Content Analysis Of #Donttrashyourvote On Twitter, Viviek Patel

Honors Theses

Public relations research has slowly integrated with the study of advocacy organizations, but little research has integrated this and social movements. Using the pyramid model of mobilization-driven relationship-building social media based advocacy, this study employed a quantitative content analysis to examine the prevalence of previously identified communicative functions in social media messages by SEALDs. Unlike previous research on advocacy and health organizations, action messages were the most common. This study also investigated the influence of message type on audience engagement through retweets. The results indicate that information tweets had the most retweets. This study also analyzed how social movements recruit …

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study’s …

The Red Swimsuit: Essays, Jacqueline Knirnschild

Honors Theses

This thesis is a collection of creative non-fiction essays that offers a collage of ethnography, reportage and memoir. The Red Swimsuit blurs the lines between what is considered social science, journalism and art. These essays will become part of a book- length work of creative non-fiction that will explore what it’s like to grow up as a woman in a globalized world wrought with social media, hookup culture and cross-cultural interactions. The Red Swimsuit provides first-hand experience, reflexive narration, and reflection on life as a member of Generation Z, also known as iGen.

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …

Through The Screen: Examining Peer Relationships, Social Anxiety, Loneliness, And Social Media In Undergraduates, Lindsay Sappington

Honors Theses

Interpersonal connections are a fundamental human need, and as technology becomes more ubiquitous, these connections have shifted to frequently occur online through social media platforms. Two factors that independently influence peer relations are loneliness and social anxiety. However, no study to date has concurrently examined the relation of these psychological factors, social media use, and peer relationships. As such, the aims of the current study were to 1) examine the associations between peer relationships, social media use, loneliness, and social anxiety; 2) investigate the moderating role of quality of peer relationships in the relation of social anxiety and loneliness; and …

Evolving Crisis Communication In Social Media Era: Analysis Of Tweets And News Stories Of The Manchester Arena Bombing, Allyson R. Staton

Honors Theses

The purpose of this research study was to better understand the evolving crisis communication methods used on traditional media and social media following organizational crises such as the Manchester Arena bombing. The research was primarily conducted by analyzing the British Broadcasting Corporation (BBC) online article archives and stakeholder Twitter accounts, including @ManchesterArena, @ManCityCouncil, @ArianaGrande and @GMPolice. Tweets under the hashtags #ManchesterBombing, #Manchester, #OneLoveManchester as well as the Manchester Bombing Twitter Moment were also analyzed for crisis communication responses to understand how traditional media and social media were used to communicate with the public following this crisis.

The results of this …

A Social Media Analysis Of Coastal Carolina Football, Sean Ference, Andrea M. Bergstrom

Honors Theses

This is an undergraduate senior capstone project that analyzes how social media can be used to enhance CCU Athletics, specifically football.

Character Count Or Vote Count: How Social Media Has Shaped Modern Politics And Challenged The Meaning Of Civic Engagement, Hannah Scott

Honors Theses

Social media has taken the world and compressed it into a single button for all to access. As tactics and protocol has already changed, social media has reached its invisible hand into modern U.S. politics and has altered the landscape of political action. Through surveys, article analysis, and social media observation, this study examined how social media has changed modern civic engagement, if social media can even be considered civic ‘engagement’, and how it has separated itself from ‘traditional’ civic engagement. Through previous literature and a conducted survey, the finding of this study suggest that social media not only positively …

Sports Fan Interaction: A Comparison Of Teams To Determine The Common Thread Between Fan Engagement Across Social Media, Emma L. Ishee

Honors Theses

This study focused on the utilization of social media by collegiate athletic teams and how it relates to their interaction with their fan base. The aim of this study was to determine if a particular platform or post type gained the most fan interaction. The study also examined whether the men’s or women’s teams receive more interaction from fans. A random number generator selected three collegiate athletic teams from three different school in three conferences. Data was collected in the week leading up to the opening game. Ultimately, the results were not able to prove one type of post more …

Perception, Literacy And Confidence In Monitoring Of Snapchat Among Parents Of Adolescents And The Creation Of A Snapchat Educational Workshop, Aerial C. Holmes

Honors Theses

Various research studies have indicated that parental monitoring of social media is important and beneficial to children. However, some parents report that it is difficult to understand and that they lack an overall confidence in their ability to monitor. The purpose of this project was to analyze the relationship between parental confidence in their ability to monitor social media with social media literacy and attitudes/perceptions toward Snapchat. Forty-two participants were recruited through communication with local parent-teacher organizations, posted ads on The University of Southern Mississippi campus, and social media. The participants were given a survey that measured and assessed their …

Fomo And The Image Of The Self: From College Campuses To Madison Avenue, Rachel Mcdermott

Honors Theses

FoMO (Fear of Missing Out) is a modern social expression used in reference to an individual emotional experience generally associated with social media. This anthropological dissertation aims to explore the emotional expression of FoMO in relation to society and the self. The study begins with an analysis of academic literatures on emotions the self and cultures such as social media. Social media culture enables the self to be created and maintained in accordance to the societies interpretation of the ideal self. This ideal self perpetuates emotional reactions such as FoMO. Based on guided interviews with advertisers this thesis examines the …

The Consequences Of And Factors Affecting Perceptions And Use Of Technology, Patrick Gardner

Honors Theses

Technology and its impacts on society are the subject of constant debate. Technology has been influential in creating a global economy, which has given people more time for leisure activities. However, technology has also produced unintended by-products, including issues such as a dependence on foreign nations for commodities like food. Analyzing both the positive and negative consequences of technology can help people better understand both its regional and global impacts. In turn, this knowledge can help us make more beneficial choices regarding how we use technology moving forward. This thesis explores how technology positively and negatively affects society, and will …

Misleading Information In Social Media News: How Bias Affects Perceptions, Amber Jackson

Honors Theses

Correcting misinformation is challenging because of the difficulty in changing biases (Ecker et al., 2013). Biased decisions are learned behaviors. People choose information that they are more frequently exposed to and from which they gather rewards (Sali, Anderson, & Courtney, 2016). Social media has become a new reward system for biased information (Neubaum et al, 2016). The difficulty of correcting misinformation multiplies as people have begun choosing social media as their preferred news platform. Social media news has recently focused its reporting on police (Sela-Shayovitz, 2015). Among participants who saw a misleading clip before a longer video of a police/suspect …

Millennial Skepticism And Susceptibility To Media Persuasion, Olivia K. Lee

Honors Theses

This study examines the disconnect between millennials' perceived and actual skepticism toward news media outlets as well as the Third Person Effect in millennials' attitude toward others' skepticism. This body of work includes survey research to examine these theories in the context of millennial news consumption.

Uses Of Twitter And Citizen Journalism: A Comparison Of Press Reaction To The September 11th Terrorist Attacks And The Boston Marathon Bombings, Sarah Johansson

Honors Theses

The microblogging site, Twitter, was created in 2006 and changed the way the news is received and distributed. Since its inception into daily life, Twitter provides users with an outlet to both access and produce news updates anywhere, at any time. Even average citizens join the news cycle by posting descriptions, photographs, or videos of events in the community. This honors thesis examines the relationship between professional journalists and these citizen journalists, focusing on the influence of Twitter. Using interviews with a selection of broadcast and print journalists, this thesis investigates how professional journalists use Twitter and citizen journalists' reports …

The Relationship Between Narcissism Attachment Styles And The Response To Social Media, Caitlyn Collins

Honors Theses

Previous research suggests that narcissism is correlated with higher social media use and that self-esteem motivates this use. Additionally, research suggests that individuals with anxious or avoidant attachment styles have “self object” needs that are fulfilled through interactions with others. In the current research, we examined the correlation between narcissism and social media use, as well as the correlation between attachment style and social media use. Participants were given questionnaires to measure narcissism, attachment style, social media use, and self-esteem. Participants were also assigned to one of three feedback conditions, positive, neutral, or negative, on a social media site. Results …

An Examination Of The Relationship Between Adult Attachment Style And Patterns Of Facebook Use And Facebook Behavior, Elizabeth Nailling

Honors Theses

Previous research suggests that various personality traits predict how individuals behave and portray themselves through internet-mediated communication and social media. In the current research, I examine the relationship between adult attachment style and the characteristics of Facebook use (e.g., frequency of "friending," "liking," and commenting). A pilot study conducted with Union College undergraduates who completed questionnaires measuring attachment style and Facebook use showed that higher attachment anxiety was associated with higher frequency and intensity of Facebook use as well as higher attention and reassurance-seeking Facebook behaviors, whereas higher attachment avoidance predicted less frequency and intensity of Facebook use as well …

Friend Me On Facebook: A Generational Study Of The Effects Of Facebook On American Friendships, Brenda Souza

Honors Theses

Sociologists argue that new communicative technologies have changed the way in which Americans interact, relate, and connect with one another. Studies show that as a result of people’s dependency on new technologies like Facebook, friendships in the United States are rapidly declining. While there is already research addressing how younger individuals use Facebook, this study adds to the literature by examining how both younger and older individuals use Facebook. Additionally, this study examines how younger and older individuals define friendships, why they use Facebook, and whether or not they believe Facebook has affected the dynamics of friendships. Since the Union …

Portraying Sense Of Community Through Communication: How To Maximize The Benefit Of Social Media For A Community Agency, Julia Walter

Honors Theses

Perceptions of social media networks are changing rapidly. Their purpose, function, effectiveness, and relevance are being widely debated while their global popularity and societal influence escalate. While individuals used the networks to share, manage, and change their personal lives, organizations jumped at the chance to benefit from low-cost public relations, advertising, and market research. Many organizations speedily adjusted their communication strategies to access these low-cost resources. Due to historical marginalization many nonprofit community agencies were slower to integrate this new media costing them the opportunity to compete for audience attention on level with the private industry. Neglecting to integrate these …

Networking And Revolution: How Social Media Has Shaped The Arab Spring, Stacy Beck

Honors Theses

In the Spring of 2011, a tremor swept through North Africa and the Middle East. What began in Tunisia as one man's self-immolation in protest of the government sparked demonstrations throughout the region. Shouting and demonstrating soon escalated into full out revolution. While countries involved have had varying experiences and levels of success, one thing is clear: social media was a powerful tool in this historic moment.

Facebook currently has one billion users -- or one in seven people. Twitter has 400 million users, Instagram is home to 100 million users, and YouTube has one billion unique visitors per month. …

Social Medias Impact On The Arab Spring, Elyse Van Pelt

Honors Theses

Revolutions have occurred since the beginning of organized society. People have been deprived of certain essential rights, have collaborated about their grievances and formed coalitions to rise against the government. Knowing how previous rebellions have succeeded or failed can allow one to predict the success of another revolution. Today through the increased communication levels between countries around the world, more information is available to the average person and political ideologies of people can be changed through media. No longer are citizens content to be complacent and sit by while their leaders engage in corrupt actions that make those around them …