Social and Behavioral Sciences Commons^™

Exit Through The Giftshop: Claims-Making And The Construction Of A Countercultural Brand, Cecil Mcglynn

Theses and Dissertations (Comprehensive)

Independent, online microcelebrity influencers are increasingly many people’s source of news. A popular group of these influencers, called the Alternative Influence Network (AIN) has come under scrutiny in recent years for collaborating with radical, far-right political actors to advance particular viewpoints (Lewis, 2018). While those within the AIN claim these outputs represent their freedom of speech, some researchers have voiced concern around the possibility of these influencers proliferating or even popularizing radical political ideals. Steven Crowder is among the most popular influencers in the AIN. He performs a daily show, ‘Louder with Crowder’, to his 5.8 million YouTube subscribers. In …

Inspirational Bullshit: The Good, The Bad, And The Vacuous, Esther Abel

Theses and Dissertations (Comprehensive)

There are myriad methods offered in the “self-help industry” and on social media promising to improve happiness. Some messages are evidence-based, often drawn from positive psychology research, and suggest actions requiring time and effort, while other messages may offer feel-good platitudes that are devoid of meaningful guidance; we label this latter type of content “inspirational bullshit.” Across two manuscripts, we investigate the predictors of liking different kinds of positive self-help content, from meaningless randomly-generated phrases to vacuous positivity to evidence-based advice. In the first manuscript, across three studies, bullshit receptivity (a tendency to judge pseudo-profound statements as profound) and people’s …

The Power Of Dissent: Mitigating False Polarization And Cross-Party Dislike In Online Interactions, Victoria Parker

Theses and Dissertations (Comprehensive)

While actual polarization is on the rise in the United States, perceived polarization (i.e., false polarization) is growing at an even faster rate, contributing to increased cross-party hostility. A meaningful amount of out-party dislike may be produced by partisans’ dramatic overestimates of the prevalence of extreme, undesirable views among political opponents. In the current research, we examine whether exposing people to out-party dissenters who challenge their copartisans’ extreme views might help reduce people’s misperceptions of their opponents’ extreme views, and possibly mitigate animosity. Across five studies (N = 3789), we explore how seeing public ingroup dissent (in the form of …

A Tale Of Two Tweets: What Factors Predict Forgiveness Of Past Transgressions On Social Media?, Andrew Dawson

Theses and Dissertations (Comprehensive)

As more and more of our lives take place online, we are developing a very public and permanent record of our past views and actions. It is increasingly common for public figures to have their current image tarnished by their mistakes and transgressions in what is often the distant past. Although factors such as the passage of time and age of the actor are typically given consideration in moral judgement, they may be swept away by identity and politics when the transgressions are viewed along partisan lines. Three experiments (N = 2,018) found that judgements of a public figure …

Park Agency Social Media Communication During The Covid-19 Crisis, Raluca Oprean

Theses and Dissertations (Comprehensive)

The COVID-19 pandemic has affected all industries and organizations, including park agencies. There is a lack of research on how park agencies utilize Twitter during times of crisis, specifically during the COVID-19 pandemic. How park agencies communicate with the public and how they use their social media has not been extensively studied. In addition, the coronavirus pandemic is a novel management issue for these agencies, and there has been no empirical analysis in the ways in which information is being communicated to the public or how that information is being perceived.

This study aims to better understand park agency response …

Using Social Media To Engage Toronto Communities For Resiliency And Stress Planning, Martha Ta

Theses and Dissertations (Comprehensive)

As Toronto’s low-income areas grow, the city’s neighbourhoods experience a segregation by low- and high-income, contributing to chronic stress as environmental determinants and leading to negative health outcomes and chronic diseases. This study identified Crescent Town as one of the Toronto neighbourhoods with potentially high levels of chronic emotional stress through an analysis of emotions indicated by Tweets, as well as triangulation with administrative data describing relevant neighbourhood indicators. Crescent Town community members (n=23) were engaged using concept mapping to identify existing neighbourhood stressors and assets and empowered to strategize solutions. The ten-cluster solution created with six clusters describing neighbourhood …

Policing And The Dirty Underbelly: Understanding Narratives Of Police Deviance On Social Media Platforms, Amanda Lancia

Theses and Dissertations (Comprehensive)

Policing organizations have been quick to adopt the use of social media as a community-policing and investigative tool. However, the user-generated content on social media platforms can pose a risk to police legitimacy, police accountability, and their role as the ‘authorized knowers’. This thesis explores how social media problematizes the social problems game and how social media challenges the police as the ‘authorized knowers’. Through the analysis of two case studies - #myNYPD campaign and the Walter Scott shooting – it was found that social media users can use social media platforms to construct claims against and challenge police in …