Social and Behavioral Sciences Commons^™

Zeitgeist Of The 2010s And Impact On Fashion Trends, Sophie Scott Anderson

Senior Theses

The zeitgeist of the 2010s can be examined through shifts in technology, politics, economy, environment, religion, and entertainment. This research explores how fashion serves as both a mirror and a driver of societal change during this transformative decade. Trend diffusion itself evolved from the traditional theories of trickle-up and trickle-down because of the prominence of influencer culture, giving average consumers the platform to influence numerous like-minded consumers. Defining the 2010s zeitgeist requires an analysis of the significant patterns in the technological and sociocultural environment through as many sources as possible for a holistic approach. Sociologically, fashion has been accepted as …

Assessing The Threat Of Social Media To National Security: Information Operations In The 21st Century, Brendan M. Cullen

Senior Theses

The ubiquity of social media has enabled an unprecedented amount of personal data to be accessible to various entities. Social media platforms leverage this data to optimize algorithmic recommendation systems, persuade users to engage, and promote monetization. The social media ecosystem’s business model demands continuous engagement and the relentless collection of user data to grow and scale. Not only is social media massively popular around the world, but it has integrated heavily into users’ daily lives. This integration is driven by social platforms’ deliberate architectures and affordances. The intentionality of social media can be exploited by state and non-state actors …

Fighting For Change In The 21st Century: An Examination Of Social Activism And The Role Of Social Media In The Us And France, Emily V. Cooper

Senior Theses

This thesis explores in-depth the role of social media in the efforts of contemporary social activism in the 21st century by focusing upon activism movements in the United States and France. By studying the ‘#MeToo,’ Black Lives Matter, and BLM-inspired movements of the two countries, this study attempts to evaluate the ability of social media-based activism to initiate substantive social change. The case studies do this by evaluating the history of each movement, the quantitative and qualitative role of social media in disseminating information, and the impact of each movement upon its respective society’s public opinion. The research concludes that …

Toxic Positivity And Perceptions Of Mental Health, Madeline E. Feltner

Senior Theses

My thesis concerns how toxic positivity, especially the type we commonly see on social media, can affect perceptions and stigma around mental health issues on college campuses. Toxic positivity is the belief that a person should always maintain a positive mindset, no matter what situation they are in, and invalidates negative emotions. Previous research shows that toxic positivity can have a negative effect on mental health, but in this thesis, I study how toxic positivity affects perceptions about others with mental health issues, willingness to interact with those with mental health issues, and self-perception. It is important to research this …

A General History And Theory Of Mind Control. Information Design, Commercial Truth And The Disinformation Crisis, Gabriel Isaiah Samandi

Senior Theses

The phrase “mind control” typically sparks the imagination to think of implausible and delusional hysteria; the paranoid schizophrenic who argues the existence of instantaneous and affirmative instructions against one’s own will that can subvert the autonomy of an individual. Since the early 1950s, associations such as the above have provided an illusion of separability between established epistemic concepts and the realm of amateur conspiracy theory “research.” With the invention of the internet, however, and especially after the concerted effort of international disinformation campaigns via social media, such lines have begun to blur. Questions about the interplay between implicit psychological associations …

Public Discourse On Migration In Germany And The United States Before And After 2015: Racist Media Narratives In The Global Right, Amy Chang

Senior Theses

Within the past decade, migration has become an increasingly controversial subject in Western countries, producing a right-wing and nationalist backlash. In Europe, Germany became the core of the Syrian refugee crisis in 2015 and gained global attention for Chancellor Angela Merkel’s open-door policy towards refugees. This substantial influx of refugees into the country caused a sharp discursive shift regarding migrants and refugees in the German media during and after 2015. At the same time, Donald Trump announced his eventually successful presidential campaign by cultivating a starkly anti-immigrant platform, which generated disproportionate media attention for his campaign and intensified anti-immigrant rhetoric …

Radicalization Through The Internet: How Isis Became So Successful And Why The United States Needs To Catch Up, Ana Sofia Florez

Senior Theses

It is no secret the Islamic State of Syria, otherwise known as ISIS, has become one of the most dangerous and brutal terrorist organizations in recent history. In recent years the Islamic State has been gaining strength and followers from around the world. Individuals from other countries will leave their homes and families after contact through social media to travel to Syria and fight alongside the organization. This thesis provides insight on the dangerous implications ISIS’s perfection on online recruitment and their successful radicalization tactics has. It will also provide an explanation as to why nations, specifically the United States …

The Power Of Apology: How Crisis Communication Practices Impact Brand Reputation, Abigail R. Meister

Senior Theses

During April 2017, Pepsi launched its tone-deaf Kendall Jenner commercial, United Airlines dragged a passenger off of Flight 3411 and the public responded to both incidents with “online firestorm[s]” (Pfeffer, Zorbach, & Carley, 2014). The purpose of this thesis was to use the aforementioned events of April 2017 as a case study for how crisis communication practices impact brand reputation. While there is an abundance of literature written on what the best communication practices are in crisis situations, there is little that depicts the direct, real-life ramifications that these practices have in regard to brand reputation specifically. This thesis aimed …

17 Days: Cross-Country With Social Media, Zachary Alvarado

Senior Theses

"Austin Prescott and Zach Alvarado travel from South Carolina to California using social media to find and communicate with hosts throughout the country..."

https://www.youtube.com/watch?v=V8k6EQnW5D4

Costs of investment were weighed against capital contributions throughout our campaign. While the film serves to inspire, entertain, and inform, the paper dives deeper into the brand-building, cost-savings, and logistics of the trip. In the end, we more than doubled our initial investment and had an awesome time while doing it.

Presidential Campaigns And Social Networks: How Clinton And Trump Used Facebook And Twitter During The 2016 Election, Jack Davis

Senior Theses

The advancement in social media technology has greatly improved how people from around the world can communicate with each other. This has been quite apparent during the 2016 presidential election year, as many people have taken to social media to find their news sources and share opinions. This paper examines the use of Facebook and Twitter by the Clinton and Trump campaigns to connect with voters. These two modes of communication have been used by the campaigns to advertise their campaign and take stances on a variety of issues. By using content analysis, data from the two campaigns’ social media …