Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
Articles 1 - 15 of 15
Full-Text Articles in Social and Behavioral Sciences
A Process Evaluation Of Intelligence Gathering Using Social Media For Emergency Management Organizations In California, Alan Barner
Master's Projects
When responding to an emergency, correct and timely information is often the difference between a successful response and a potential disaster. The information that emergency managers in California receive from the public often dictates how agencies respond to emergencies. The emergence of social media has presented several benefits to emergency managers regarding intelligence gathering during the emergency response process. Simultaneously, the emergence of social media has raised several concerns for the stakeholders involved. One major issue involves inaccurate information circulating on social media platforms during ongoing disasters. If emergency managers cannot discern incorrect information from correct information, disaster response may …
Government, Citizen, And Social Media : Understanding Police-Citizen Interaction On Weibo In China, Yumeng Luo
Government, Citizen, And Social Media : Understanding Police-Citizen Interaction On Weibo In China, Yumeng Luo
Legacy Theses & Dissertations (2009 - 2024)
This dissertation systematically examined the Beijing Police Department (BPD) daily use of social media and citizens’ comments it received. Previous studies in the field of e-government and political communication in the Chinese context focused only on the measurement of quantitative indicators of government use of social media or a single event. This dissertation incorporates theoretical frameworks of e-government, public relations, and the public sphere to provide a detailed picture of citizen and government interaction in the Chinese context. Using the BPD as my case study, I not only explored government’s daily activities and engagement strategies but also examined the nuances …
How Museum Utilize Social Media On Communication, Jiake Han
How Museum Utilize Social Media On Communication, Jiake Han
School of Professional Studies
With the development of Internet, social media became more and more popular among people. Many industries realize the importance of social media in business. Traditionally, museum concentrates more on personal visual experience, which is hard to be replaced by online media. However, museums now also put more concentrate on social media platform because it expands the way of engagement. Especially, for Coronavirus, many organizations including museums have to close. Therefore, museums have to depend more on social media platforms to communicate with audiences. This research aims at finding how different kind of social media help museum communicate and engage with …
Young People, Social Media, And Impacts On Well-Being, Andreana Nop
Young People, Social Media, And Impacts On Well-Being, Andreana Nop
School of Professional Studies
Millennials and Generation Z were born into an age where social media and digital technology have been integrated in nearly all aspects of their lives. While social media has proven to be a valuable communication tool in connecting with each other and sharing information, the long-term psychosocial effects are beginning to become more apparent as social media matures. This study analyzes what these effects are and how communication is impacted for these young people. It questions how young people can leverage social media and decrease harm. The study will be conducted through a literature review and analysis. Its goal is …
Social Media Technologies In Policy Communication: A Case Study Of Ghana’S Information Services Department, Winnifred Nafisa Mahama
Social Media Technologies In Policy Communication: A Case Study Of Ghana’S Information Services Department, Winnifred Nafisa Mahama
Walden Dissertations and Doctoral Studies
There is an informational gap in demand and supply of real-time policy information confronting Ghana’s Information Services Department. This problem of a gap in demand and supply impacts the productivity of individuals, groups, as well as public and private institutions. The aim of this qualitative case study was to explore how the government could integrate social media technologies in its policy communications to bridge the informational gap. The narrative policy framework provided the theoretical framework for the study. Research questions focused on how the government uses social media technologies in engaging citizens to generate input for policy decision making as …
Worcester Chamber Of Commerce: Recruiting Minority Business Owners, Ryan Dimaria, Alexander Hull, Xikun Lu, Haopeng Wang, Jiacheng Hou, Danning Zhao
Worcester Chamber Of Commerce: Recruiting Minority Business Owners, Ryan Dimaria, Alexander Hull, Xikun Lu, Haopeng Wang, Jiacheng Hou, Danning Zhao
School of Professional Studies
Our capstone project was to help the Worcester Regional Chamber of Commerce identify how to re-frame their marketing so it would be appealing to immigrant and minority owned businesses. Based on interviews and external research, our group was able to create a tangible and resourceful data set that provided justified recommendations and ideas on how the Chamber could make adjustments to their marketing plan to attract more businesses of this particular demographic in the city of Worcester. By implementing these recommendations, we believe the Chamber has the opportunity to create a more diverse group of Chamber members, add value to …
My Choice Greens, Alina Zulfikarova, Amelia Mohr, Hesi Zhang, Ruiqi Huang, Sean Tatar, Yuhao Zhou, Zijun Zhou
My Choice Greens, Alina Zulfikarova, Amelia Mohr, Hesi Zhang, Ruiqi Huang, Sean Tatar, Yuhao Zhou, Zijun Zhou
School of Professional Studies
My Choice Programs for Independent Living is a nonprofit in Worcester, Massachusetts that helps individuals with special needs. In 2016, My Choice Programs added a branch to their organization called My Choice Greens. My Choice Greens is committed to growing fresh produce in their hydroponic farm. The profit generated from selling their vegetables is put back into direct programming for My Choice Programs. My Choice Greens is the first hydroponic farm in Worcester, but unfortunately not many people are aware of their program. Also, since they are a small nonprofit, they do not have sufficient funding or resources to market …
A Social Media Plan For The Changemakers’ Playground, Meng Cong, Ciara Kilian, Xinling Wang, Sumanth Wilson, Chenyu Yan
A Social Media Plan For The Changemakers’ Playground, Meng Cong, Ciara Kilian, Xinling Wang, Sumanth Wilson, Chenyu Yan
School of Professional Studies
The purpose of this project was to create a social media plan for the Changemakers’ Playground campaign. The Changemakers’ Playground is a website thought up by our client, Sarah Lange, whereby ordinary individuals doing extraordinary things in their community can be celebrated for the work they are doing. Each person featured on the website, also known as a Changemaker, was interviewed by Sarah and that interview was split into three videos to be posted on the Changemakers’ Playground website throughout the week they are being featured. In short, our task was to create the Facebook, Twitter, and Instagram content to …
Graduate Admissions Recruitment Project, Kevin Anderson, Chiemela Dike, Yixin Du, Arvinder Kaur, Amanda Popp, Huizhong Yang
Graduate Admissions Recruitment Project, Kevin Anderson, Chiemela Dike, Yixin Du, Arvinder Kaur, Amanda Popp, Huizhong Yang
School of Professional Studies
In this project, several comparison schools were interviewed and disclosed to have used search lists to find candidates. The organizations that have valuable search lists which may be of good use for the School of Professional Studies include Educational Testing Service (ETS) and the Graduate Management Admission Council (GMAC). By choosing criteria such as demographics, location, academic performance, educational history provided by search lists, we believe there are many quality candidates for SPS programs. However, as we further investigated the functionality and cost-efficiency or return of investment of GRE search list, we spotted many uncertainties and few solid and successful …
Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang
Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang
School of Professional Studies
Chinese students are the most visible international presence at many universities across the United States, and the number continues to grow. Since 2010, The number of graduate students studying abroad has entered the period in which the increase has been declining. Under the circumstance of the weak global economy and high cost of education, the administration needs to attract the attention of Chinese students. In the process of competing for applicants, how to develop marketing strategies to attract students’ eyeballs has become an important means of trying to increase school income through Chinese students. The marketing strategy mentioned in this …
Narrative In Police Communication: The Art Of Influence And Communication For The Modern Police Organization, Chelsea Fray
Narrative In Police Communication: The Art Of Influence And Communication For The Modern Police Organization, Chelsea Fray
Theses and Dissertations
Violence in the City of Rockford, Illinois and surrounding cities has made the Rockford Police Department’s communication vitally important for shaping the future of the community. The primary objective of this project was to gain a greater understanding of how the local police department utilizes one particular communication channel: social media. While some research examining law enforcement’s use of social media exists, this study is unique as it specifically applies Fisher’s (1984) narrative paradigm and key concepts related to public relations functions including relationship building. The analysis revealed that the department does utilize some narrative concepts, but could certainly reevaluate …
How Social Media Affects The Annual Fund Revenues Of Nonprofit Organizations, Kelley Lynn Malcolm
How Social Media Affects The Annual Fund Revenues Of Nonprofit Organizations, Kelley Lynn Malcolm
Walden Dissertations and Doctoral Studies
Social media's impact on nonprofit organizations' annual fund revenues has not been widely studied. The purpose of this case study was to examine how one organization used Facebook and Twitter to build and maintain relationships with its constituents and how those relationships affected annual fund revenues. The organization selected was a national voluntary health nonprofit that conducts research on pediatric brain tumors causes and treatments and provides support to families facing a diagnosis. Hon and Grunig's measurements for long-term organization-public relationships and Kelly's theory of fundraising were the conceptual basis for this study. Data were collected through interviews with employees …
Evaluating The Reverse 9-1-1 System In Santa Clara County: Does The Process Work?, Areej M. Sadhan
Evaluating The Reverse 9-1-1 System In Santa Clara County: Does The Process Work?, Areej M. Sadhan
Master's Projects
In times of crises, emergency first responders need an effective system of communication to notify the public, to organize evacuation, and to direct evacuees to shelters and hospitals around the affected areas. This research focuses on the “Reverse 911” alert system used by Santa Clara County and asks key questions about its efficiency: ‘Is it the only alert system used to communicate with the public during crises?’ ‘Is it a reliable tool?’ ‘Should Santa Clara County improve its emergency communication?’ ‘Can we be sure the community is notified on time and well directed to safety?’
The legislative intent of Reverse …
Nonprofit Organizations & Social Media Fundraising: An Analysis Of The Goodgiving Guide Challenge, Laura Whitaker
Nonprofit Organizations & Social Media Fundraising: An Analysis Of The Goodgiving Guide Challenge, Laura Whitaker
MPA/MPP/MPFM Capstone Projects
In today’s age of social media and interconnectedness, nonprofit organizations have the ability to be creative in their fundraising efforts. One method of online fundraising is a social media campaign, such as the GoodGiving Guide Challenge, an eight-week online charitable giving campaign for nonprofit organizations across Central Kentucky.
A review of related literature shows that previous studies have touched on the growing trend of social media as a nonprofit marketing tool, the role of internet in the nonprofit sector in general, the return on investment in nonprofit internet use, and the importance of accountability and trust in terms of online …
Political Communication In A Digital Age: 2011 Tea Party Senators And Social Media, Kaitlyn M. Barrett
Political Communication In A Digital Age: 2011 Tea Party Senators And Social Media, Kaitlyn M. Barrett
Chancellor’s Honors Program Projects
No abstract provided.