Social and Behavioral Sciences Commons^™

Assessing The Threat Of Social Media To National Security: Information Operations In The 21st Century, Brendan M. Cullen

Senior Theses

The ubiquity of social media has enabled an unprecedented amount of personal data to be accessible to various entities. Social media platforms leverage this data to optimize algorithmic recommendation systems, persuade users to engage, and promote monetization. The social media ecosystem’s business model demands continuous engagement and the relentless collection of user data to grow and scale. Not only is social media massively popular around the world, but it has integrated heavily into users’ daily lives. This integration is driven by social platforms’ deliberate architectures and affordances. The intentionality of social media can be exploited by state and non-state actors …

The Use Of Social Media For Disaster Information In Houston-Galveston, Tx, Erik Phillip Zugner

Walden Dissertations and Doctoral Studies

AbstractDisasters, natural or human-caused, have the ability to inflict catastrophic economic and physical damage to communities around the world. As social media is becoming more widespread in the use of information sharing, it is not being used to its full potential to communicate with the communities in the greater Houston-Galveston, TX region. The purpose of this study was to address the use and implementation of social media for disasters and large-scale events in the Houston-Galveston, TX region. I used the transformative framework as outlined by Creswell as the theoretical framework for this study. The qualitative research questions focused on social …

Government, Citizen, And Social Media : Understanding Police-Citizen Interaction On Weibo In China, Yumeng Luo

Legacy Theses & Dissertations (2009 - 2024)

This dissertation systematically examined the Beijing Police Department (BPD) daily use of social media and citizens’ comments it received. Previous studies in the field of e-government and political communication in the Chinese context focused only on the measurement of quantitative indicators of government use of social media or a single event. This dissertation incorporates theoretical frameworks of e-government, public relations, and the public sphere to provide a detailed picture of citizen and government interaction in the Chinese context. Using the BPD as my case study, I not only explored government’s daily activities and engagement strategies but also examined the nuances …

A Process Evaluation Of Intelligence Gathering Using Social Media For Emergency Management Organizations In California, Alan Barner

Master's Projects

When responding to an emergency, correct and timely information is often the difference between a successful response and a potential disaster. The information that emergency managers in California receive from the public often dictates how agencies respond to emergencies. The emergence of social media has presented several benefits to emergency managers regarding intelligence gathering during the emergency response process. Simultaneously, the emergence of social media has raised several concerns for the stakeholders involved. One major issue involves inaccurate information circulating on social media platforms during ongoing disasters. If emergency managers cannot discern incorrect information from correct information, disaster response may …

Duality In Digital Discourse: The History And Future Of The American Public Forum, Nicholas Weaver

Honors Theses

From the onset of the republic, the liberty to speak freely and debate openly has stood guard and helped preserve all other American rights. While this concept has endured, the means by which it exists in society has changed immensely. As the public forum has evolved to fit the modern needs of the citizenry, political discourse has become less a defense against tyranny and more a chaotic space of conflicting opinions.

In the United States, privately-owned social media companies have grown at an unprecedented rate, yet lawmakers have been slow to exercise any authority to regulate these corporations. For public …

Best Practices For Voter Engagement Within Higher Education, Alyssa Tomins

Honors Projects

It is imperative that higher education institutions learn more about how to recruit members of younger generations to participate in future elections. Young people have historically voted at low rates, but that trend has started to change in recent years as more resources are being devoted to voter engagement among young people. This leads to the interest of understanding what best practices and strategies have academic institutions utilized to advance voter engagement on their campuses. This qualitative study analyzes these best practices and strategies at 84 colleges and universities, all of whom are members of The Andrew Goodman Foundation Vote …

Online Communication Wars: A Critical Recursive Frame Analysis Of Online Responses To The Article Entitled, “This Is Why Colin Kaepernick Took A Knee”, Rebecca Jean Arklie

Department of Conflict Resolution Studies Theses and Dissertations

The World Wide Web provides us with a doorway to explore our world and access to social media; a “place” where we can keep in touch with family and friends and meet people from different cultures. Social media provides us with the ability to communicate using an Avatar, providing us with anonymity. Unfortunately, this anonymity gives people the freedom to unapologetically express their opinions, using any type of language they desire, without fear of repercussions. This study of the social and cultural implications from anonymous, unrestrained comments in a discussion thread will interest communications experts, psychologists, academics, and peacekeepers because …

Terrorism And Social Media: Extremist Groups And College Student Recruitment, Marion Donald Bell Iii

Walden Dissertations and Doctoral Studies

College students are particularly vulnerable to recruitment by terrorist organizations. Social media is the primary tool used by extremist groups to target college students. This research was conducted to examine the extent to which college students are affected by extremist groups on social media. A qualitative research design was implemented to collect data from a diverse group of college students. Participants consisted of five experts in homeland security or law enforcement and 12 individuals who were students or recent graduates in fields related to law enforcement and homeland security. Social learning theory provided the theoretical foundation for this research. Results …

How Museum Utilize Social Media On Communication, Jiake Han

School of Professional Studies

With the development of Internet, social media became more and more popular among people. Many industries realize the importance of social media in business. Traditionally, museum concentrates more on personal visual experience, which is hard to be replaced by online media. However, museums now also put more concentrate on social media platform because it expands the way of engagement. Especially, for Coronavirus, many organizations including museums have to close. Therefore, museums have to depend more on social media platforms to communicate with audiences. This research aims at finding how different kind of social media help museum communicate and engage with …

Social Media Potentials In Supporting Women Entrepreneurship: The Case Of Egypt, Gehan Ahmed Aboutaleb

Theses and Dissertations

The number of women entrepreneurs in Egypt starting and running their business online has been remarkably rising in recent years. Thanks to social media’s ability to harness some of the obstacles women business-owned enterprises encounter, it has become an essential platform for providing women with entrepreneurial opportunities and facilitating their own business. Social media is becoming more of an indispensable instrument for the businesses' survival, especially in light of the implications posed by the recent outbreak of global pandemic COVID-19 in terms of movement restrictions and social distancing measures. However, a dearth in the literature on the impact of social …

A Public Health Recommendation Countering The Online Anti-Vaccination Movement, Grace M. Neumann

University Honors Theses

The anti-vaccination movement had posed a threat to the health of communities, since the inception of the smallpox inoculation practice. As the anti-vaxx movement continues to grow in strength and reach, public health officials must be prepared to combat the flow of misinformation, with sound scientific data in a way that connects with individuals from all communities. Online platforms such as blogs and social media, allow newfound access to vaccine opinions and information, posing an even greater risk of vaccine misinformation being spread to the public. Different communities hold different reasons for vaccine hesitancy and avoidance. An effective public health …

Young People, Social Media, And Impacts On Well-Being, Andreana Nop

School of Professional Studies

Millennials and Generation Z were born into an age where social media and digital technology have been integrated in nearly all aspects of their lives. While social media has proven to be a valuable communication tool in connecting with each other and sharing information, the long-term psychosocial effects are beginning to become more apparent as social media matures. This study analyzes what these effects are and how communication is impacted for these young people. It questions how young people can leverage social media and decrease harm. The study will be conducted through a literature review and analysis. Its goal is …

Social Media Technologies In Policy Communication: A Case Study Of Ghana’S Information Services Department, Winnifred Nafisa Mahama

Walden Dissertations and Doctoral Studies

There is an informational gap in demand and supply of real-time policy information confronting Ghana’s Information Services Department. This problem of a gap in demand and supply impacts the productivity of individuals, groups, as well as public and private institutions. The aim of this qualitative case study was to explore how the government could integrate social media technologies in its policy communications to bridge the informational gap. The narrative policy framework provided the theoretical framework for the study. Research questions focused on how the government uses social media technologies in engaging citizens to generate input for policy decision making as …

The Role Of Digital Diplomacy In Uae Foreign Policy: Strategies, Challenges And Opportunities, Khadija Ali Mohammed Al Mazrouei

Theses

The United Arab Emirates (UAE) is emerging as a world leader in digital diplomacy due to its excellent communication infrastructure and willingness to connect with the outside world as part of it is foreign policy goals. In spite of the UAE’s central role in this digital diplomacy phenomenon, not much by way of research has been conducted into the UAE’s efforts. Thus, this thesis seeks to fill the research gap by addressing three key research questions vis-à-vis UAE’s digital diplomacy. First, what are the UAE’s digital diplomacy strategies? Second, what are the benefits of digital diplomacy to the UAE? Third, …

A Study Of The Diffusion Of Innovations And Hurricane Response Communication In The U.S. Coast Guard, Melissa L. Leake

Communication & Theatre Arts Theses

Hurricane Harvey (HH) is considered to be the first natural disaster where social-network applications to request help surpassed already overloaded 911 systems (Seetharaman & Wells, 2017). Increasing interpersonal connectivity via Facebook, Twitter, and other social media sites correspond to an increasing need for researchers and responders to recognize how people use social media platforms to connect, share, and receive information especially during times of crisis such as natural disasters. Heightened public perceptions and expectations of response efforts in the digital era make it especially important for first responders to evaluate, monitor, and adapt to these shifts in communication. Disaster-relief groups …

Radicalization Through The Internet: How Isis Became So Successful And Why The United States Needs To Catch Up, Ana Sofia Florez

Senior Theses

It is no secret the Islamic State of Syria, otherwise known as ISIS, has become one of the most dangerous and brutal terrorist organizations in recent history. In recent years the Islamic State has been gaining strength and followers from around the world. Individuals from other countries will leave their homes and families after contact through social media to travel to Syria and fight alongside the organization. This thesis provides insight on the dangerous implications ISIS’s perfection on online recruitment and their successful radicalization tactics has. It will also provide an explanation as to why nations, specifically the United States …

Worcester Chamber Of Commerce: Recruiting Minority Business Owners, Ryan Dimaria, Alexander Hull, Xikun Lu, Haopeng Wang, Jiacheng Hou, Danning Zhao

School of Professional Studies

Our capstone project was to help the Worcester Regional Chamber of Commerce identify how to re-frame their marketing so it would be appealing to immigrant and minority owned businesses. Based on interviews and external research, our group was able to create a tangible and resourceful data set that provided justified recommendations and ideas on how the Chamber could make adjustments to their marketing plan to attract more businesses of this particular demographic in the city of Worcester. By implementing these recommendations, we believe the Chamber has the opportunity to create a more diverse group of Chamber members, add value to …

How Do You Like Me Now? Social Media Bridging The Distance In Online Education, Lee Heller

Theses and Dissertations

Distance education has disrupted our educational norm, with students taking more online courses than ever before. Some research has assumed that online students experience a feeling of isolation, disconnect with their institution, and overall, have a diminished educational experience. During the last 10 years, another phenomenon, social media, has also experienced explosive growth, including the largest and most interwoven into modern society: Facebook.

With almost 92% of respondents in this study reporting they use Facebook daily, this study found there was statistical significance (1) between using Facebook for social use and the feelings of isolation; (2) between belonging and participating …

Alexandria Ocasio-Cortez: A Case Study Of Social Media As An Agenda Setting Tool In The U.S. House Of Representatives, Jenna Floricel Lewinstein

Scripps Senior Theses

The purpose of “Alexandra Ocasio-Cortez: A Case Study of Social Media as an Agenda Setting Tool in the U.S. House of Representatives” is to explore the impact of a politician’s social media presence on agenda setting in Congress. It was born out of the research question, “how do freshman members of the House of Representatives seek power and influence in their first term?” I answer this using Representative Alexandria Ocasio-Cortez as a case study, as she is a current freshman legislator with undeniable power and influence. I studied Alexandria Ocasio-Cortez’s tweets from two time periods: the month leading up …

My Choice Greens, Alina Zulfikarova, Amelia Mohr, Hesi Zhang, Ruiqi Huang, Sean Tatar, Yuhao Zhou, Zijun Zhou

School of Professional Studies

My Choice Programs for Independent Living is a nonprofit in Worcester, Massachusetts that helps individuals with special needs. In 2016, My Choice Programs added a branch to their organization called My Choice Greens. My Choice Greens is committed to growing fresh produce in their hydroponic farm. The profit generated from selling their vegetables is put back into direct programming for My Choice Programs. My Choice Greens is the first hydroponic farm in Worcester, but unfortunately not many people are aware of their program. Also, since they are a small nonprofit, they do not have sufficient funding or resources to market …

A Social Media Plan For The Changemakers’ Playground, Meng Cong, Ciara Kilian, Xinling Wang, Sumanth Wilson, Chenyu Yan

School of Professional Studies

The purpose of this project was to create a social media plan for the Changemakers’ Playground campaign. The Changemakers’ Playground is a website thought up by our client, Sarah Lange, whereby ordinary individuals doing extraordinary things in their community can be celebrated for the work they are doing. Each person featured on the website, also known as a Changemaker, was interviewed by Sarah and that interview was split into three videos to be posted on the Changemakers’ Playground website throughout the week they are being featured. In short, our task was to create the Facebook, Twitter, and Instagram content to …

Networks Of Isolation: The Case Of Donald J. Trump, Facebook, And The Limits Of Social Movement Theory, Carol L. Stimmel

International Development, Community and Environment (IDCE)

The 2016 election that catapulted Donald J. Trump to the U.S. presidency has raised questions for how Facebook may have enabled the emergence and coalescence of a social movement among traditionally improbable voters. The research in this paper engages with contemporary social movement theory, assessing its adequacy for explaining the role of Facebook as a primary method for facilitating a social movement among the civically-alienated, who are the most unlikely of all Americans to join an organized collective for change. From a methodological perspective, the exploration takes up the case as a strategy of inquiry to explore social movement theory …

Graduate Admissions Recruitment Project, Kevin Anderson, Chiemela Dike, Yixin Du, Arvinder Kaur, Amanda Popp, Huizhong Yang

School of Professional Studies

In this project, several comparison schools were interviewed and disclosed to have used search lists to find candidates. The organizations that have valuable search lists which may be of good use for the School of Professional Studies include Educational Testing Service (ETS) and the Graduate Management Admission Council (GMAC). By choosing criteria such as demographics, location, academic performance, educational history provided by search lists, we believe there are many quality candidates for SPS programs. However, as we further investigated the functionality and cost-efficiency or return of investment of GRE search list, we spotted many uncertainties and few solid and successful …

Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang

School of Professional Studies

Chinese students are the most visible international presence at many universities across the United States, and the number continues to grow. Since 2010, The number of graduate students studying abroad has entered the period in which the increase has been declining. Under the circumstance of the weak global economy and high cost of education, the administration needs to attract the attention of Chinese students. In the process of competing for applicants, how to develop marketing strategies to attract students’ eyeballs has become an important means of trying to increase school income through Chinese students. The marketing strategy mentioned in this …

Narrative In Police Communication: The Art Of Influence And Communication For The Modern Police Organization, Chelsea Fray

Theses and Dissertations

Violence in the City of Rockford, Illinois and surrounding cities has made the Rockford Police Department’s communication vitally important for shaping the future of the community. The primary objective of this project was to gain a greater understanding of how the local police department utilizes one particular communication channel: social media. While some research examining law enforcement’s use of social media exists, this study is unique as it specifically applies Fisher’s (1984) narrative paradigm and key concepts related to public relations functions including relationship building. The analysis revealed that the department does utilize some narrative concepts, but could certainly reevaluate …

Social Media And The Voice Of The Department, Brittany N. Rios

Electronic Theses, Projects, and Dissertations

More law enforcement agencies are adopting social media as a progressive policing strategy each year. They utilize it for several reasons including, community outreach and engagement, public relations, notifying the public of safety concerns, recruitment, intelligence gathering for investigations, among other uses (IACP, 2017). This study explores Southern California Law Enforcements’ use of social media through a survey and content analysis. First, the survey results suggest that more than 93% of departments surveyed concentrate on community outreach through their social media channels. Second, the content analysis results suggest that when media (pictures/video), links, and hashtags (#), are included in posts …

How Social Media Affects The Annual Fund Revenues Of Nonprofit Organizations, Kelley Lynn Malcolm

Walden Dissertations and Doctoral Studies

Social media's impact on nonprofit organizations' annual fund revenues has not been widely studied. The purpose of this case study was to examine how one organization used Facebook and Twitter to build and maintain relationships with its constituents and how those relationships affected annual fund revenues. The organization selected was a national voluntary health nonprofit that conducts research on pediatric brain tumors causes and treatments and provides support to families facing a diagnosis. Hon and Grunig's measurements for long-term organization-public relationships and Kelly's theory of fundraising were the conceptual basis for this study. Data were collected through interviews with employees …

"They Believe That Because They Are Women, It Should Be Easier For Them." Subtle And Overt Sexism Toward Women In Stem From Social Media Commentary, Katherine Hall

Theses and Dissertations

This study implemented a social media based content analysis to examine the subjective experiences and the current public perceptions of sexism in STEM fields. Participants included men and women who a) identified as either in STEM or not identified as in STEM and b) commented through Facebook on HuffPost Women articles about women in STEM. The analysis indicated that sexism remains an issue for women in STEM careers. Women in STEM identified several gender-based challenges that they have experienced; some participants discussed how they handled those challenges. Men both in and not in STEM were less likely to acknowledge and …

Tweeting Away Our Blues: An Interpretative Phenomenological Approach To Exploring Black Women's Use Of Social Media To Combat Misogynoir, Kelly Macias

Department of Conflict Resolution Studies Theses and Dissertations

In the age of social media, many Black women use online platforms and social networks as a means of connecting with other Black women and to share their experiences of social oppression and misogynoir, anti-Black misogyny. Examining the ways that Black women use technology as a tool to actively wage resistance to racial, gender and class oppression is critical for understanding their role in the human struggle for greater peace, beauty, freedom and justice. This study explored the experiences of 12 Black women in the United States and Britain who use social media for storytelling and testimony about their lives …

Evaluating The Reverse 9-1-1 System In Santa Clara County: Does The Process Work?, Areej M. Sadhan

Master's Projects

In times of crises, emergency first responders need an effective system of communication to notify the public, to organize evacuation, and to direct evacuees to shelters and hospitals around the affected areas. This research focuses on the “Reverse 911” alert system used by Santa Clara County and asks key questions about its efficiency: ‘Is it the only alert system used to communicate with the public during crises?’ ‘Is it a reliable tool?’ ‘Should Santa Clara County improve its emergency communication?’ ‘Can we be sure the community is notified on time and well directed to safety?’

The legislative intent of Reverse …