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Full-Text Articles in Business Intelligence

Too Warm To Win Big? Unpacking The Backer Dynamics Behind Female Crowdfunding Success Using A Warmth And Competence Perspective, Dan Liu Jan 2026

Too Warm To Win Big? Unpacking The Backer Dynamics Behind Female Crowdfunding Success Using A Warmth And Competence Perspective, Dan Liu

Journal of International Technology and Information Management

While crowdfunding is often heralded as a democratized funding avenue that empowers women with higher success rates, this study reveals a more nuanced picture of gender dynamics. The Stereotype Content Model suggests that women are often perceived as warmer but less competent. Using a large dataset from Kickstarter, we find that female-led projects can attract more backers, likely due to warmth-driven appeal, but receive smaller average contributions, potentially due to concerns about risk linked to lower perceived competence. However, the total funding raised by female-led campaigns is comparable to that of male-led ones, showing no clear advantage or disadvantage. This …


Online Community Dynamics: An Analysis Using Louvain During Major Sporting Events, Anushka Jaint, Yashodhan Karulkar, Kashish Jindal, Sri Sai Harshita Gadavarthi, Sanya Gulati Jan 2026

Online Community Dynamics: An Analysis Using Louvain During Major Sporting Events, Anushka Jaint, Yashodhan Karulkar, Kashish Jindal, Sri Sai Harshita Gadavarthi, Sanya Gulati

Journal of International Technology and Information Management

With the power of social media transforming the way people connect and interact with each other, the dynamics of community formation on platforms such as X during major events are of crucial importance. While social media is an increasingly key driver in determining interactions, little is known about the online influence forming and developing fan communities in high-stakes events. This study looks into the development of user communities for datasets drawn from Kaggle on two of the world’s largest sporting events: the FIFA World Cup 2022, or football, and the T20 World Cup 2022, or cricket, with the aim of …


Blockchain As A Digital Coordination Infrastructure For Project Management: A Systematic Review And Integrative Framework, Cherie Bakker Noteboom, Sai Neelima Seru, Aravindh Sekar Jan 2026

Blockchain As A Digital Coordination Infrastructure For Project Management: A Systematic Review And Integrative Framework, Cherie Bakker Noteboom, Sai Neelima Seru, Aravindh Sekar

Journal of International Technology and Information Management

Blockchain technology has gained increasing attention as a digital infrastructure capable of improving transparency, trust, and coordination in complex, multi-organizational project environments. However, existing research on blockchain-enabled project management remains fragmented and industry-focused, providing limited guidance for organizational adoption and integration. This study addresses this gap through a systematic literature review of 29 peer-reviewed studies, following PRISMA guidelines, to examine how blockchain capabilities are incorporated into project management practices across industries and maturity stages.

Grounded in Resource-Based View and Coordination Theory, the analysis employs a feature-to-process mapping approach to link six core blockchain capabilities—decentralization, transparency, immutability, smart contracts, traceability, and …


The Value Of Personal Data Ecosystems: A Flemish Media Sector Case Study, Maarten De Mildt, Melanie Verstraete, Sofie Verbrugge, Didier Colle Jan 2026

The Value Of Personal Data Ecosystems: A Flemish Media Sector Case Study, Maarten De Mildt, Melanie Verstraete, Sofie Verbrugge, Didier Colle

Journal of International Technology and Information Management

Personal Data Stores (PDSs) have been proposed as a privacy-preserving approach to data sharing that increases individual control over personal data while enabling new forms of cross-organizational collaboration. This collaboration leads to the emergence of Personal Data Ecosystems (PDEs). Despite growing interest in PDEs, limited research has examined how the organizational and economic barriers identified in prior studies manifest in practice. This paper investigates these challenges through a case study of the Flemish media sector within the Solid4Media project, which explores the use of PDSs to support data sharing and personalization across media organizations. Using a qualitative research design, data …


Responsible People Analytics For Remote-Work Decisions: A Machine-Learning Benchmark For Classifying Perceived Productivity, Ruth Menjivar, Nima Molavi, Narges Mashhadi Nejad Jan 2026

Responsible People Analytics For Remote-Work Decisions: A Machine-Learning Benchmark For Classifying Perceived Productivity, Ruth Menjivar, Nima Molavi, Narges Mashhadi Nejad

Journal of International Technology and Information Management

This study examines whether employee-perception survey data can support responsible people-analytics decisions about remote-work productivity. Using the public New South Wales (NSW) Remote Working Survey 2021 (N=1,512), the study benchmarks statistical and machine-learning classifiers for self-reported perceived productivity classes (same, less, or more productive when working remotely relative to onsite work), not objective output, under default, class-weighted, and resampling protocols. Main evidence comes from 5×5 repeated stratified cross-validation using macro F1 and balanced accuracy with fixed model specifications. Class-balanced separability is modest. Random Forest, CatBoost, and LightGBM form a leading cluster with overlapping confidence intervals (macro F1 ≈0.51–0.52). Affective/well-being items, …


Towards Developing A Career Technology Fit Framework And Analyzing Its Influence On Work-Related Outcomes Among It Professionals, Gunjan Tomer Jan 2026

Towards Developing A Career Technology Fit Framework And Analyzing Its Influence On Work-Related Outcomes Among It Professionals, Gunjan Tomer

Journal of International Technology and Information Management

With growing attrition rate and significant demand for skilled IT professionals, the importance of studying their behaviour has become important for both academia and industry. Despite ample amount of research, there is still a gap between theory and practice. Based on our qualitative study conducted on Indian IT professionals we propose that technology allocation might contribute in understanding the behaviour of IT professionals. We found that IT professionals evaluate the technology allocated to them based on their individual career motives. This evaluation, either positive or negative, influences their job outcomes. Further, we explored the factors that make a technology preferable …


High Technology And The Developing State: The Arrival Of Supercomputers In India, Ramesh Subramanian Jan 2026

High Technology And The Developing State: The Arrival Of Supercomputers In India, Ramesh Subramanian

Journal of International Technology and Information Management

While India has made vast strides in information technology in the last few decades, its success is mainly attributed to its software, rather than its hardware sector. In fact, India’s attempts at developing computer hardware that can match international standards have largely been unsuccessful. A notable exception is its development of a series of supercomputers that match and exceed many international standards. This paper looks at an interesting period in India’s computing history – namely the 1980s and 1990s – focusing on its development of an indigenous supercomputer. During that period, supercomputers were thought to be the sole privy of …


Early Stem Impressions, Student Engagement, And Readiness For Digitalization, Myron Sheu Jan 2026

Early Stem Impressions, Student Engagement, And Readiness For Digitalization, Myron Sheu

Journal of International Technology and Information Management

This study examines how early impressions of science, technology, engineering, and mathematics (STEM) shape business students’ learning behaviors and, ultimately, their readiness for organizational digitalization. Focusing on gender differences, subgroup identities, and perceived obstacles, the analysis uses survey data processed through correlation matrices, regression models, and subgroup heatmaps to trace the relationship between initial attitudes toward STEM and subsequent engagement patterns. The findings reveal consistent links between positive early impressions and active participation in structured STEM activities, along with gender-based distinctions in action preferences. Subgroup analyses further uncover nuanced patterns where stereotypes or perceived barriers correspond with reduced engagement. Collectively, …


Does Digital Innovation Matter For Hospital Efficiency? Evidence From U.S. Hospitals, C. Christopher Lee, Shihui Fan, Jung Young Lee, David W. Hwang Jan 2026

Does Digital Innovation Matter For Hospital Efficiency? Evidence From U.S. Hospitals, C. Christopher Lee, Shihui Fan, Jung Young Lee, David W. Hwang

Journal of International Technology and Information Management

Purpose – This study examines the impact of digital innovation on hospital performance, providing evidence to guide healthcare administrators and policymakers in making informed decisions regarding digital investment.

Design/Methodology/Approach – Using data from the 2020 American Hospital Association (AHA) U.S. Hospital Survey and the 2019 AHA Information Technology Survey, we empirically analyze the relationship between five dimensions of digital innovation—automation, cybersecurity, telehealth, health information exchange (HIE), and IT spending—and three efficiency indicators: occupancy rate, capacity productivity, and manpower productivity.

Findings – The results show that digital innovation has varying effects on hospital efficiency. Automation is positively associated with capacity and …


The Crowdfunding Paradox In Crisis: Rising Funder Demand Vs. Declining Entrepreneur Supply, Dan Liu, Guangzhi Shang, Cynthia Fan Yang Jan 2026

The Crowdfunding Paradox In Crisis: Rising Funder Demand Vs. Declining Entrepreneur Supply, Dan Liu, Guangzhi Shang, Cynthia Fan Yang

Journal of International Technology and Information Management

This study investigates how the crowdfunding marketplace responds to major crises, focusing on behavioral shifts among funders and entrepreneurs. Results show a dual impact on platform dynamics. On the demand side, funders become more engaged, with notable increases in the number of backers, average contributions, and total pledge amounts. This heightened activity suggests stronger altruistic motivations, as individuals view crowdfunding as a way to support others during difficult times. On the supply side, however, entrepreneurs act more cautiously, leading to a decline in new project launches. This drop likely reflects increased risk aversion and uncertainty as creators navigate volatile conditions. …


Steady As She Goes: Remote Work Benefits Daily Goal Progress Through Reduced Energy Variability, Andrew A. Bennett, Kathleen R. Keeler, Emily D. Campion, Sheila K. Keener Jan 2026

Steady As She Goes: Remote Work Benefits Daily Goal Progress Through Reduced Energy Variability, Andrew A. Bennett, Kathleen R. Keeler, Emily D. Campion, Sheila K. Keener

Management Faculty Publications

As the prevalence and allowance of remote and hybrid work evolves, research has shown consistently mixed findings about how work location is related to worker energy and perceptions of daily performance. We aim to resolve this ambiguity by integrating affective events theory with ideas about emotion dynamics to develop new theorizing explaining why energy variability, rather than mean energy level, is an important predictor of daily goal progress. We test our hypotheses using a sample of 219 employees from one organization allowing remote and hybrid work, capturing individual hourly energy levels for five consecutive workdays (4,812 hourly observations). Our …


Neuroattnfusenet Dual Branch Attention Fusion For Brain Tumor Mri Classification, Md Sanowar Hossain Sabuj, Farzana Sultana, Md Hasan Or Rashid, Rahul Mudhiraj Mullela Jan 2026

Neuroattnfusenet Dual Branch Attention Fusion For Brain Tumor Mri Classification, Md Sanowar Hossain Sabuj, Farzana Sultana, Md Hasan Or Rashid, Rahul Mudhiraj Mullela

Student Publications

Brain tumor MRI classification remains challenging because tumor appearance varies across cases, class boundaries can be visually subtle, and public 2D MRI datasets may contain redundancy or source-specific biases that inflate reported performance. This study proposes NeuroAttnFuseNet, a dual-path attention-guided fusion network for four-class MRI image classification into glioma, meningioma, pituitary, and no tumor. The model combines a Swin-T branch for hierarchical local morphological representation with a frozen DINOv2 ViT-B/14 branch that provides a 768-dimensional global descriptor from the [CLS] token. The Swin and DINOv2 features are concatenated and passed through a channel-attention gate and fusion MLP before final softmax …


Extending The Emotional And Multiple Intelligence Theories: Integrating Cultural And Spiritual Intelligence Constructs To Fill Research Gaps, Kimberly J. Mcdonald Dec 2025

Extending The Emotional And Multiple Intelligence Theories: Integrating Cultural And Spiritual Intelligence Constructs To Fill Research Gaps, Kimberly J. Mcdonald

The Scholarship Without Borders Journal

This proposed mixed-methods convergent research study aims to explore extending the Emotional Intelligence (EI) and Multiple Intelligences Theories by integrating Spiritual Intelligence (SI) and Cultural Intelligence (CQ) constructs. The goal is to explore the interconnectedness of these intelligences to bridge existing research gaps concerning leadership, EI, SI, and CQ. By employing both quantitative and qualitative data collection methods from organizational leaders, this study seeks to develop a more comprehensive and holistic understanding of leadership efficacy across various organizational contexts. The anticipated outcomes aim to contribute to the body of knowledge and potentially impact leadership development in business, education, and other …


Fasttree-Guided Genetic Algorithm For Credit Scoring Feature Selection, Rashed Bahlool, Nabil Hewahi Prof., Youssef Harrath Dr. Dec 2025

Fasttree-Guided Genetic Algorithm For Credit Scoring Feature Selection, Rashed Bahlool, Nabil Hewahi Prof., Youssef Harrath Dr.

Research & Publications

Feature selection is pivotal in enhancing the efficiency of credit scoring predictions, where misclassifications are critical because they can result in financial losses for lenders and exclusion of eligible borrowers. While traditional feature selection methods can improve accuracy and class separation, they often struggle to maintain consistent performance aligned with institutional preferences across datasets of varying size and imbalance. This study introduces a FastTree-Guided Genetic Algorithm (FT-GA) that combines gradient-boosted learning with evolutionary optimization to prioritize class separability and minimize falserisk exposure. In contrast to traditional approaches, FT-GA provides fine-grained search guidance by acknowledging that false positives and false negatives …


Spec Ops Tools Point Of Sale (Pos) Data Insights, Liam Mcgovern Dec 2025

Spec Ops Tools Point Of Sale (Pos) Data Insights, Liam Mcgovern

Business Analytics Student Projects and Publications

No abstract provided.


Warehouse Reconfiguration With Ats Lab, Ed Cantor, Dana Pazhouhesh, Mathew Oshinski, Samantha Sanchez Dec 2025

Warehouse Reconfiguration With Ats Lab, Ed Cantor, Dana Pazhouhesh, Mathew Oshinski, Samantha Sanchez

Senior Design Project For Engineers

The ATS Lab Warehouse Reconfiguration project is a collaborative effort between Kennesaw State University’s Department of Industrial and Systems Engineering and ATS Lab, located in Marietta, GA. The goal of this project is to redesign the current warehouse layout to enhance operational efficiency, reduce travel time, and implement sustainable inventory management practices, including 5S and Kanban. Aaron Roob, ATS Operations Manager, and Franklin Hungerford, Continuous Improvement Manager, led this initiative. Our team, “Sick Sigma’s,” is composed of Ed Cantor, our Project Manager, who is working as an intern at ATS during this process; Dana Pazhouhesh (Process Engineer); Matthew Oshinski (Quality …


Beyond Compliance: Rethinking Ethical Accounting Through Ai And Esg, Rafael L. Portillo Dec 2025

Beyond Compliance: Rethinking Ethical Accounting Through Ai And Esg, Rafael L. Portillo

Honors Program Theses and Research Projects

With the increasing adoption of these modern technologies in world markets while maintaining these ethical principles, there is an increasing need for alignment between technology development and ethical responsibility. For instance, in the world of accounting, there is an increasing demand to maintain alignment between technology development and ethics. It is for this reason that these researchers have chosen to explore the link between Artificial Intelligence, ESG, and financial reporting ethics.

The goal of this study is to look at new concerns and moral risks that appear when ESG expectations, AI systems, and accounting practices interact. Earlier research usually studies …


The Impact Of The Covid-19 Pandemic On National Hockey League Fan Attendance, Ramon E. Rivera Dec 2025

The Impact Of The Covid-19 Pandemic On National Hockey League Fan Attendance, Ramon E. Rivera

Electronic Theses, Projects, and Dissertations

The COVID-19 pandemic struck swiftly around the world, causing several societal functions and normalcies to adapt or shut down completely. This culminating project explores the effects of COVID-19 on arena fan attendance of the National Hockey League (NHL). This project was guided by the following three research questions: Q1 – How did the NHL arena closures affect fan attendance during the COVID-19 pandemic? Q2 – What factors influenced NHL fan arena attendance before the start of the COVID-19 pandemic? Q3 – What factors impacted the NHL arena fan attendance after the conclusion of the COVID-19 pandemic? An empirical model developed …


An Active Learning Simulation For Teaching Hadoop In An Undergraduate Business Curriculum, Ruben A. Mendoza Ph.D., Liyuan Liu Ph.D. Nov 2025

An Active Learning Simulation For Teaching Hadoop In An Undergraduate Business Curriculum, Ruben A. Mendoza Ph.D., Liyuan Liu Ph.D.

International Journal for Business Education

This paper shows the effectiveness of an experiential learning activity for teaching core Hadoop concepts to undergraduate business students across all majors (Finance, Marketing, etc.). The complexity of Hadoop, with its distributed computing model and deep technical requirements, presents significant challenges in educational settings. The simulation was developed for an introductory course in a Business Intelligence & Analytics (BI&A) curriculum and adapted for use in a Database Management (DB) course. Results show significantly higher performance on questions centered on the topic in an online test preparation game with a total of 236 students in 11 different offerings of the course. …


Evolution Of A New Strategic Orientation In The Ai Era: Exploring The Determinants Of Ai Orientation, Sreelakshmy Geethakumari Nov 2025

Evolution Of A New Strategic Orientation In The Ai Era: Exploring The Determinants Of Ai Orientation, Sreelakshmy Geethakumari

Dissertations

The field of AI has undergone significant evolution over the past few decades. While AI is heralded as one of the most transformative technologies, scholars caution that its strategic impact may still not be fully realized. Given the strategic importance of AI in today's firms, it is essential to consider AI as a strategic orientation and understand its determinants in detail. Our study examines AI Orientation, defined as a firm's deliberate application of AI technologies to achieve its strategic objectives. Drawing on multiple theoretical perspectives, this study investigates the determinants that shape a firm’s AI orientation. This study employs a …


Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray Nov 2025

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …


Utilizing A Virtual Firewall Appliance For Introducing And Reinforcing The Concepts And Implementation Of Devices To Improve Security In A Computing Environment, Stanley Mierzwa, Christopher Eng Nov 2025

Utilizing A Virtual Firewall Appliance For Introducing And Reinforcing The Concepts And Implementation Of Devices To Improve Security In A Computing Environment, Stanley Mierzwa, Christopher Eng

Center for Cybersecurity

The educational realm of higher education cybersecurity curriculum continues to evolve to provide more opportunities for experiential hands-on and work role-related practical applications of technology solutions. Gaining greater competencies is quickly becoming a normal requirement for such programs that are designated by the National Security Agency Center of Academic Excellence programs. The work roles of cybersecurity include a variety of knowledge, skills, and abilities, depending on the category of the activity or task. Firewalls have been a staple cybersecurity, network security, and information security device and strategy to protect organization networks and computing environments. This paper will provide details and …


Skill Evolution In The Age Of Ai-Utilizing Text Analytics For Skill Gap Analysis To Prepare Women For Leadership Roles, Blenda G. Mutuma, Marcelline Ouma, Beth Kanyiri Oct 2025

Skill Evolution In The Age Of Ai-Utilizing Text Analytics For Skill Gap Analysis To Prepare Women For Leadership Roles, Blenda G. Mutuma, Marcelline Ouma, Beth Kanyiri

Communications of the IIMA

ABSTRACT
The rapid advancement of Artificial Intelligence (AI) is transforming the global workforce, presenting both opportunities and challenges for leadership development, particularly for women. As AI automates routine tasks and redefines skill requirements, there is a growing demand for uniquely human capabilities such as emotional intelligence, creativity, and strategic thinking, qualities that are inherently strong and often highly associated with women. Research indicates that women typically score higher in emotional intelligence, particularly in areas such as empathy and relationship management, which are critical for effective leadership (Goleman, 2020). Furthermore, studies by McKinsey & Company (2022) highlight that gender-diverse leadership teams, …


Sentiment Analysis Of Public Commentary On U.S. Farm Bills, Frank Tenkorang, Fletcher Ziwoya Oct 2025

Sentiment Analysis Of Public Commentary On U.S. Farm Bills, Frank Tenkorang, Fletcher Ziwoya

Mountain Plains Business Conference

This study applies sentiment analysis to public commentary on U.S. farm bills to assess patterns of support and opposition. Using Reddit posts from relevant subreddits, we employed two natural language processing models, VADER and RoBERTa, to evaluate sentiment over time. While both models yielded differing sentiment distributions, they revealed increased public engagement during farm bill years, particularly in 2018. Most sentiments were neutral, but negative opinions outweighed positive ones. Posts with stronger sentiments tended to attract more user interaction, especially controversial ones. These findings highlight the polarized yet active public discourse surrounding agricultural policy and the potential for data-driven policy …


Apple Inc.: Strategic Audit, Huy Le Oct 2025

Apple Inc.: Strategic Audit, Huy Le

Honors Program: Senior Projects (Public)

An audit and analysis of Apple Inc.'s strategy and positioning within its industry. Recommendations were made based on Porter's Five Forces Analysis for Apple to maintain and grow its market share.


Behavioral Assessment Software: Enhancing Polygraph And Investigative Interviewing, Alan Saquella Sep 2025

Behavioral Assessment Software: Enhancing Polygraph And Investigative Interviewing, Alan Saquella

Publications

In the rapidly evolving world of security, law enforcement, and investigative sciences, professionals are increasingly turning to advanced technologies to supplement tried-and-true methodologies. One emerging innovation is behavioral assessment software, designed to enhance both pre-employment screening and investigative interviewing. Acting as a form of modern human intelligence collection, these tools enable examiners and investigators to gather deeper insights directly from candidates and subjects, revealing behavioral cues and risk indicators that might otherwise remain hidden (Vrij, 2008).

Importantly, behavioral assessment software is not intended to replace polygraph or other traditional investigative methods. Instead, it functions as a complementary resource—one that provides …


Preventing Workplace Violence: A Strategic Imperative For Today’S Organizations, Alan Saquella Sep 2025

Preventing Workplace Violence: A Strategic Imperative For Today’S Organizations, Alan Saquella

Publications

Workplace violence is a critical and growing concern for organizations across all industries. It encompasses a wide spectrum from bullying and verbal threats to physical assaults and, in the most tragic cases, homicide. While acts of extreme violence often dominate news headlines, they are typically preceded by missed warning signs and failed interventions.


Sistema De Costos. Ecosistemas De Emprendimientos Rurales De Chía. Sector Turístico, Luz Alejandra Riveros Sáchica, Luz Mireya Rincón Mora, Diana Karina López Carreño Aug 2025

Sistema De Costos. Ecosistemas De Emprendimientos Rurales De Chía. Sector Turístico, Luz Alejandra Riveros Sáchica, Luz Mireya Rincón Mora, Diana Karina López Carreño

Ciencias Administrativas, Económicas y Contables

Sistema de costos. Ecosistemas de emprendimientos rurales de Chía. Sector turístico subraya la importancia de los emprendedores rurales a diferentes niveles, señalando la falta de información en las bases de datos gubernamentales. Además, busca que los emprendedores reconozcan el significado de su trabajo para identificarse como tales y participar activamente en la comunidad emprendedora. En este sentido, se describe cómo este grupo social no se ha articulado, ni han establecido mecanismos de cohesión que permitan la conformación de ecosistemas sostenibles direccionados hacia un mayor desarrollo. El presente libro sugiere temáticas puntuales para capacitaciones y asesorías educativas, especialmente en aspectos económicos …


A Monte Carlo Analysis Of Cost Competitiveness Of Chinese And U.S. Fine Chemical Exports To Europe Under Europe’S Energy Crisis, Lin Luo Aug 2025

A Monte Carlo Analysis Of Cost Competitiveness Of Chinese And U.S. Fine Chemical Exports To Europe Under Europe’S Energy Crisis, Lin Luo

Dissertations

The European energy crisis, driven by geopolitical conflicts, has created a significant supply-demand gap in Europe’s fine chemical sector, necessitating reliance on imports from the United States and China. This quantitative study examined how energy, labor, and logistics costs interacted to shape the cost competitiveness of U.S. and Chinese fine chemical exports to Europe, using a Monte Carlo simulation parameterized with historical data from 2015-2023, to provide a probabilistic forecast of competitive outcomes. The findings revealed that while China holds a 76.55% probability of being the lower-cost supplier, its advantage is characterized by high volatility primarily due to its logistics …


Multi-Theoretic Perspective Of Backer Decision-Making In Crowdfunding: Interplay Of Backer, Founder And Ai, Maliha Alam Aug 2025

Multi-Theoretic Perspective Of Backer Decision-Making In Crowdfunding: Interplay Of Backer, Founder And Ai, Maliha Alam

Theses and Dissertations

Crowdfunding has become a transformative mechanism for financing innovation, connecting creators directly with backers while bypassing traditional funding barriers. Despite its rapid global growth, only about 33.7% of campaigns succeed, largely due to ineffective communication of value propositions and lack of backer engagement. This dissertation investigates the complex interplay between project founders, backers, and emerging AI technologies to understand the factors influencing donation intention and to enhance crowdfunding success prediction.

Adopting the behavioral decision-making framework, I draw on multiple theoretical perspectives- signaling theory, the dual-process model of persuasion, and the cognitive-affective trust framework to examine founder- backer interactions. Using a …