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Articles 1 - 15 of 15
Full-Text Articles in Business Intelligence
The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin
The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin
Journal of International Technology and Information Management
Research has extensively studied nonprofit organizations’ use of social media for communications and interactions with supporters. However, there has been limited research examining the impact of social media on charitable giving. This research attempts to address the gap by empirically examining the relationship between the use of social media and charitable giving for nonprofit organizations. We employ a data set of the Nonprofit Times’ top 100 nonprofits ranked by total revenue for the empirical analysis. As measures for social media traction, i.e., how extensively nonprofits draw supporters on their social media sites, we use Facebook Likes, Twitter Followers, and Instagram …
The Social Media Industry: Where Is It Heading?, Yanli Zhang, Huy Will Nguyen, Young Hoon Jung, Isabelle Yi Ren
The Social Media Industry: Where Is It Heading?, Yanli Zhang, Huy Will Nguyen, Young Hoon Jung, Isabelle Yi Ren
Department of Management Faculty Scholarship and Creative Works
The social media industry has entered a new stage with intensifying competition and heightened uncertainty about future directions. The purpose of this paper is to provide analyses of the current challenges and to identify industry-wide trends that may offer a roadmap for the future. This study identified five major trends in the current social media industry: 1) content is king, and that content is moving to visual; 2) artificial intelligence is key to competitive advantage; 3) network effects still matter, but business model innovation can overcome that barrier; 4) the need to broaden revenue sources; and 5) the strive for …
Tesla Vs. Its Stock Price: “Herd Theory” At Work?, Yun Cheng, Carroll Griffin
Tesla Vs. Its Stock Price: “Herd Theory” At Work?, Yun Cheng, Carroll Griffin
Southern University College of Business E-Journal
Since its inception in 2003, Tesla, Inc. has striven to be more than simply an electric automobile manufacturer. Since its first release in 2008 (the luxury Roadster), the company has introduced several additional high-end models as well as a much anticipated mid-priced model. Its vehicles consistently receive enthusiastic reviews from consumer analysts and industry publications alike. Perhaps as a reflection of its continued innovation and product-line expansion, as well as investor optimism regarding the company’s future prospects, its stock price has risen to extraordinary levels. However, despite all of this apparent success and highly-valued stock, Tesla has generated relatively little …
Takin' Care Of Small Business: The Rise Of Stakeholder Influence, William P. Jimenez, Xiaohong (Violet) Xu, Emily D. Campion, Andrew A. Bennett
Takin' Care Of Small Business: The Rise Of Stakeholder Influence, William P. Jimenez, Xiaohong (Violet) Xu, Emily D. Campion, Andrew A. Bennett
Management Faculty Publications
In this Exchange, we consider three crucial boundary conditions that Barnett, Henriques, and Husted (2020) overlooked in their model of diminished stakeholder influence. Although we agree that social media platforms have weakened stakeholder influence in certain conditions, such is not the case for all firms, all stakeholders, or all situations. Drawing from socio-cognitive and self-determination theories, we contend that (a) independent, owner-managed small firms present a context wherein information overload is rendered less of an issue because the information about the firm is more salient to locals; (b) stakeholders can be motivated to influence firms via social media platforms, which …
Analyzing Social Media Implementation In Hospitals In The U.S. Midwest Region, Dalsang Chung, C. Christopher Lee, David Hwang
Analyzing Social Media Implementation In Hospitals In The U.S. Midwest Region, Dalsang Chung, C. Christopher Lee, David Hwang
Journal of International Technology and Information Management
The purpose of this research is to explore to what scale hospitals are adopting social media and implementing it in accordance with hospital characteristics. We reviewed hospitals’ social media activities on social networking sites such Facebook, Twitter, Instagram, and YouTube. We studied the 912 hospitals in the Midwest region reported in the 2015 American Hospital Association Annual Survey dataset. We reviewed each hospital’s social-networking page to understand the scale of social media adoption relative to the hospital’s characteristics such as bed count, state, ownership type (control), and specialty (service). We also considered whether the hospital is in a network and …
Using Social Media For Customer Knowledge Management In Developing Economies: A Systematic Review, Martinson Ofori, Omar El-Gayar
Using Social Media For Customer Knowledge Management In Developing Economies: A Systematic Review, Martinson Ofori, Omar El-Gayar
Research & Publications
Knowledge Management (KM) research has theorized that KM activities lead to better firm performance. The current view that there is more external knowledge than exists within organizations has resulted in a preference for customercentric approaches over traditional KM activities. Recent advances in technology has resulted in social media use as an avenue for knowledge creation from the social interaction between brands and their customers. Most research however explore social media’s impact on organizational knowledge in developed economies with little attention to developing economies where KM could be conceptualized differently. In this research, we analyze the extent to which social media …
Using Sas™ Software To Enhance Pedagogy For Text Mining And Sentiment Analysis Using Social Media (Twitter™) Data, Ramesh Subramanian, Danielle Cote
Using Sas™ Software To Enhance Pedagogy For Text Mining And Sentiment Analysis Using Social Media (Twitter™) Data, Ramesh Subramanian, Danielle Cote
Journal of International Technology and Information Management
This pedagogical paper describes how a graduate course in Text Mining was developed and taught in a fully online format at Quinnipiac University. The software used was SAS™ Enterprise Miner. This paper discusses the design, software used and the methodology followed in the course. A critical component of the course required the students to delve deep into social media data by completing a detailed project on analyzing sentiment analysis using large files of social media data. A sample report of this project, which was a key deliverable for the course, is described at length in this paper.
Where Will Technology Lead Us?, Jerry Kennelly
Where Will Technology Lead Us?, Jerry Kennelly
Irish Business Journal
Artificial intelligence is a misnomer in my opinion. You get out what you put in. AI seeks to simulate intelligent human behaviour in software and computers. If you consider AI software like a big database and learns along the way. It is programmed by clever humans who create algorithms which use all of the data available and process it to give a calculated result. For example, my IPhone will tell me that it’s going to take me ten minutes to drive home when I walk onto the street from my office in Killorglin. It doesn’t know I’m going home, but …
Good Game, Greyory Blake
Good Game, Greyory Blake
Theses and Dissertations
This thesis and its corresponding art installation, Lessons from Ziggy, attempts to deconstruct the variables prevalent within several complex systems, analyze their transformations, and propose a methodology for reasserting the soap box within the display pedestal. In this text, there are several key and specific examples of the transformation of various signifiers (i.e. media-bred fear’s transformation into a political tactic of surveillance, contemporary freneticism’s transformation into complacency, and community’s transformation into nationalism as a state weapon). In this essay, all of these concepts are contextualized within the exponential growth of new technologies. That is to say, all of these semiotic …
Social Media In The Hiring Process: Uncovering Top Talent Or Lawsuits, Ian U. Anderson
Social Media In The Hiring Process: Uncovering Top Talent Or Lawsuits, Ian U. Anderson
Marriott Student Review
As social media use in the hiring process increases, hiring managers must understand how to use it effectively and legally. Improper use of social media when researching candidates can lead to lawsuits. This article features three key recommendation for effective use of social media in hiring decisions.
Communication Through Social Technologies: A Study Of Israeli Women, Jeretta Horn Nord 405-747-0320, Dafni Biran Achituv, Joanna Paliszkiewicz
Communication Through Social Technologies: A Study Of Israeli Women, Jeretta Horn Nord 405-747-0320, Dafni Biran Achituv, Joanna Paliszkiewicz
Journal of International Technology and Information Management
Social technologies have changed the way we communicate allowing users to interact, share knowledge, reach out to friends and family, keep up with the news, and even promote and support a business. A study of Israeli women was conducted to determine how social technologies platforms — Facebook, Twitter, LinkedIn, YouTube, and Google+ — are used and the benefits realized. Women worldwide face challenges including economic, educational, health, and political. Israel women, like women in every other country in the world, are challenged with gender inequity. Do women who use social technologies believe that these platforms provide empowerment leading to greater …
How We Got Here: Connectivity, Creativity, Confluence And Internet Culture, Tziporah Stern, Linda Wieser Friedman, Hershey H. Friedman
How We Got Here: Connectivity, Creativity, Confluence And Internet Culture, Tziporah Stern, Linda Wieser Friedman, Hershey H. Friedman
Journal of International Technology and Information Management
There are more innovations today than at any time in human history. The companies that value creativity and diversity of ideas in their hires are the ones most likely to thrive. Indeed, the key asset of a corporation is the abilities, innovativeness, and creativity of its employees. The authors construct a timeline of critical events leading up to today’s highly networked and interconnected world with its ubiquitous social media technologies. The current state has been influenced by advances in media, technology, military defense, and commerce. One trend that stands out in this timeline is the increasing rate of change. It …
The Impact Of Social Media On The Sales Cycle And Prospecting, Mike Serkedakis, Gary L. Selden, R. Keith Tudor
The Impact Of Social Media On The Sales Cycle And Prospecting, Mike Serkedakis, Gary L. Selden, R. Keith Tudor
Atlantic Marketing Association Proceedings
Sharing information and networking with business contacts are the crux of social media in sales. The use of social media platforms (e.g., LinkedIn, Facebook and Twitter) for all phases of the sales cycle is a relatively new technique, about 20 years since the arrival of the internet and associated technologies. Research to measure the impact of social media on the sales cycle time is not adequately addressed in the current literature. Our research highlights the impacts of social media on this important business function and examines individual performance aspects associated with the use of social media.
Exploring Motivations And Usage Patterns Of Social Media Users, Anita Whiting
Exploring Motivations And Usage Patterns Of Social Media Users, Anita Whiting
Atlantic Marketing Association Proceedings
Social media is an important aspect of marketing today. According to Hanna et al (2011), social media is not an optional part of marketing strategy but a mandatory component for most companies today. Social media usage is rapidly growing. Facebook, the largest global social network, has over 1.19 billion users with an annual growth rate of eighteen percent (Aichner & Jacob 2015).
A Systematic Review Of Anti-Brand Website Literature: What We Know And What We Need To Know, David L. Williams, Ellen Kolbas
A Systematic Review Of Anti-Brand Website Literature: What We Know And What We Need To Know, David L. Williams, Ellen Kolbas
Atlantic Marketing Association Proceedings
The emergence of Web 1.0 began an evolution in electronic communication. This platform resulted in a unidirectional communication flow (e.g. firm to consumer) that featured firms generating messages for public consumption. Web 1.0 gave rise to Web 2.0 and 3.0 platforms that facilitate bi-directional communication between firms and the public. This new method has resulted in an increase in consumer empowerment to create and disseminate marketing messages of their own (Williams, Crittenden, Keo, & McCarty, 2012). Third party stakeholders are disseminating electronic word-of-mouth communications about companies through the use of video, reviews, forums, microblogs and multiple other channels (Gil-Or, 2010). …