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Articles 1 - 30 of 84
Full-Text Articles in Business Intelligence
Impact Of Leadership In Project Management, Ian Wegh
Impact Of Leadership In Project Management, Ian Wegh
Information Systems Undergraduate Honors Theses
Today’s business environment demands effective project management for enterprises to meet their goals and continue to be innovative. Inherently, this also means that project managers must have strong leadership skills. Project management provides a framework of techniques that provides a symbiotic relationship between both the framework and the leader. The idea behind project management is to complete objectives efficiently within a certain time period given a restricted number of resources. This means project management is a process of principles, tools, and methodologies used to effectively manage a team through the System Development Life Cycle. The System Development Life Cycle (SDLC) …
Guinness Is The "Pumpkin Spice Latte" Of St. Patrick's Day, Jin-A Choi, Yi Luo, Bond Benton
Guinness Is The "Pumpkin Spice Latte" Of St. Patrick's Day, Jin-A Choi, Yi Luo, Bond Benton
School of Communication and Media Scholarship and Creative Works
This study by a team of faculty from the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the School of Communication and Media at Montclair State University shows that Guinness was the most-discussed brand on social media leading up to St. Patrick’s Day, and not just in the traditional ways people share how they drink the popular beer brand. The volume of social media conversations related to Guinness beer and St. Patrick’s Day saw a 25% increase. Most social chats exhibited a happy mood as evidenced by a 62% joyful sentiment.
While the Shamrock Shake …
Is A Ban On Non-Competes Supported By Empirical Evidence?, Sarah Oh Lam, Thomas Lenard, Scott Wallsten
Is A Ban On Non-Competes Supported By Empirical Evidence?, Sarah Oh Lam, Thomas Lenard, Scott Wallsten
Fordham Journal of Corporate & Financial Law
The U.S. Federal Trade Commission (FTC) has proposed a rule to declare virtually all non-compete agreements unfair methods of competition under Section 5 of the FTC Act and therefore, illegal. However, the empirical literature on non-compete agreements cited by the FTC in its Notice for Proposed Rulemaking (“NPRM”) shows mixed results on earnings, job creation, firm formation, entrepreneurship, training, investment, and firm value. Evidence in other current studies also does not support an economy-wide ban. The FTC concludes that the proposed rule would yield net benefits even though by its own admission it lacks the information necessary to conduct a …
General Electric Renewable Energy Strategic Audit, Jarod Fox
General Electric Renewable Energy Strategic Audit, Jarod Fox
Honors Theses
General Electric (GE) is a large multinational conglomerate in various industrial machinery industries. Currently, GE operates through four main sectors - Aviation, Power, Healthcare, and Renewable Energy. This report specifically focuses on the Renewable Energy sector and analyzes General Electric’s ability to achieve a sustainable competitive advantage in this complex industry. The paper provides a background on GE, information on the industry and rivals within the industry, and how GE has a competitive advantage. To demonstrate this sustainable competitive advantage, an external and internal analysis has been created through the frameworks of Porter’s Five Forces and PESTEL Analysis. Additionally, strategic …
Fraud And The Audit Expectation Gap, Samuel Pelumi Olatunde
Fraud And The Audit Expectation Gap, Samuel Pelumi Olatunde
Honors College Theses
This study seeks to explore the expectation gap Georgia Southern University business and non-business majors have toward the work of an auditor. This study aims to assess the understanding of Auditors' responsibility for preventing and detecting fraud. This study will help assess the roles of an auditor, a forensic accountant, and management in fraud detection and prevention. The study will also highlight the importance of equipping students with accounting knowledge relevant to the business environment. The research for the study is conducted through a survey questionnaire and interpreted with Excel software. The hypothesis is that students that are majoring in …
Great Expectations: Consumer-Brand Relationships And Their Influence On The Organizational Outcomes Of Brand Transgressions, Sabrina Viscomi
Great Expectations: Consumer-Brand Relationships And Their Influence On The Organizational Outcomes Of Brand Transgressions, Sabrina Viscomi
Atlantic Marketing Journal
The business landscape has shifted from simply delivering quality products and services to creating shared value. It does this by fulfilling consumers’ deeper needs and meeting their increasingly high expectations. Brand transgressions inhibit organizations’ ability to meet consumers’ demands, complicating the consumer-brand relationship. As a result, brands are often unprepared to deal with the consequences of transgressions, which can be costly. The purpose of this research is to explore the influence of prior consumer-brand relationships on the organizational outcomes of brand transgressions through the lens of social contract theory. This systematic review synthesizes 39 articles to derive five analytical themes: …
The Power Of Algorithms And Big Data: A Marketing Perspective On Consumer Manipulation In Business, Jordan C'Rene Reuille-Dupont
The Power Of Algorithms And Big Data: A Marketing Perspective On Consumer Manipulation In Business, Jordan C'Rene Reuille-Dupont
University Honors Theses
In marketing, predictive analytics molds big data into tools that can create demographics, target pleasurable neuromodulator chemicals like dopamine, and influence individual and societal behavior patterns. Professionals and scholars alike can use machine-based computation to transform big data into usable knowledge that accurately represents and tracks human behavior. In the past couple of decades this has led to the acceleration of the attention economy and has fueled the age of information. It has pushed countries to not only enforce new laws and regulations, but also race to secure control over data science technologies. The research for this thesis will ultimately …
Emprendimiento E Innovación En El Contexto De La Crisis Sanitaria, César Augusto Giraldo Duque, Cesar Alberto Wilches Martínez, Falón Dayana Zamudio Barón, Brayan Esmid Anacona Galindo, Disney Rocío Mancera Riveros, Juan Manuel Ballen Campos, La Rotta Wendy García, Nicole Iveth Alvarado Díaz, Karen Tatiana Arias Bermúdez, Eliana Sulayn Diaz Rojas, Yeimy Dayana Gutiérrez Ortiz, Lisett Tatiana Romero Ballesteros, Miller Yorssdany Martínez Montaño, Darwin Felipe Peñuela Cita
Emprendimiento E Innovación En El Contexto De La Crisis Sanitaria, César Augusto Giraldo Duque, Cesar Alberto Wilches Martínez, Falón Dayana Zamudio Barón, Brayan Esmid Anacona Galindo, Disney Rocío Mancera Riveros, Juan Manuel Ballen Campos, La Rotta Wendy García, Nicole Iveth Alvarado Díaz, Karen Tatiana Arias Bermúdez, Eliana Sulayn Diaz Rojas, Yeimy Dayana Gutiérrez Ortiz, Lisett Tatiana Romero Ballesteros, Miller Yorssdany Martínez Montaño, Darwin Felipe Peñuela Cita
Ciencias Administrativas, Económicas y Contables
El proyecto investigativo sobre “emprendimiento e innovación en el contexto de la crisis sanitaria”, es el resultado de un esfuerzo conjunto entre los estudiantes de contaduría pública IIPA 2020 del cuarto semestre tarde y noche del CADI “pensamiento administrativo”, quienes debían realizar propuestas de reactivación económica para los pequeños productores de las fincas que se han visto afectados por la pandemia y no han podido comercializar los productos cosechados.
En el proyecto también se tiene en cuenta aquellos productos que no cumplen con los estándares de calidad para ser llevados a un mercado y terminan perdiéndose en las fincas sea …
“Fiscal Trap”, The Case Of Greece, Titos Ritsatos
“Fiscal Trap”, The Case Of Greece, Titos Ritsatos
Southern University College of Business E-Journal
Present research aims at the introduction of the term “Fiscal Trap” in economic literature, as a comprehensive definition of the economic situation in which any available combination of fiscal-only policy measures (tax increases and austerity measures), would fail to fulfill fiscal targets during periods of recession. Using recent experience from the case of Greece, an ex-post evaluation of adopted policy effectiveness is pursued. Fiscal austerity and increased taxation enforced in Greece during the years 2009-2012, resulted in decreased tax revenues, lower GDP and increased debt-to-GDP ratio. In order to slip away from the vicious cycle generated by austerity and tax …
The Terrorist Laffer Curve:Rationality And Insurgency In Iraq, 2004-2008, Dennis S. Edwards
The Terrorist Laffer Curve:Rationality And Insurgency In Iraq, 2004-2008, Dennis S. Edwards
Southern University College of Business E-Journal
While the original framework by Arthur Laffer focused on tax rates and the resulting revenue from such taxation, the Laffer curve has been applied to other studies in behavior as well. This paper details evidence of a Laffer curve in Iraq with respect to terrorist violence and Iraqi public support of that violence against the U.S.-led coalition forces. As insurgents began killing more Iraqi citizens in their attacks on U.S.-led forces, the increased lethality caused initial support of such violence to erode. As a result, the high-level terrorist hierarchy has suggested that its operatives reduce lethality and indiscriminate bombings.
Marketing Activity Influences On Brand Attractiveness & Loyalty, Keiondre' Mcallister
Marketing Activity Influences On Brand Attractiveness & Loyalty, Keiondre' Mcallister
McNair Scholars Research
While selecting a specific brand could seem simple, many variables are considered. Consumers must trust that the chosen brand meets their needs by providing value. Value differs for everyone; however, four value pillars within the value creation pyramid could explain which value attracts the consumer most to a brand. These value elements will be explored to explain consumer preferences.
Analysis Of The Comovement Of Unemployment In Midwestern States, Tammy Rapp Parker
Analysis Of The Comovement Of Unemployment In Midwestern States, Tammy Rapp Parker
Southern University College of Business E-Journal
The current paper investigates the interrelatedness of twelve Midwestern states through the comovement of unemployment rates. Due to their geographic location, we would anticipate similarities and comovement among macroeconomic variables. The results show that although most of the bivariate pairings do show a relationship. Five of the sixty-five pairings show no indication of cointegration among their unemployment rates. Each of these five pairings includes North Dakota. The paper investigates geographic and socioeconomic similarities between these states to try to explain these results.
Baumol And Bowen Cost Effects In Research Universities, Robert E. Martin
Baumol And Bowen Cost Effects In Research Universities, Robert E. Martin
Southern University College of Business E-Journal
We estimate cost models for both public and private research universities and use partial differentials from these models to estimate different cost effects. The results suggest both Baumol’s cost disease and Bowen’s revenue theory drive cost higher and that Bowen effects are larger than Baumol effects. Tight revenue since 2008 reversed some declines in productivity and accelerated the trend in economizing on the use of tenure track faculty. This behavior under loose and tight revenue constraints is consistent with Bowen’s revenue theory.
Case Study Monarch Casino & Resort, Inc.: Its Strategy During The Covid 19 Pandemic, James I. I. Schaap, Angel F. González
Case Study Monarch Casino & Resort, Inc.: Its Strategy During The Covid 19 Pandemic, James I. I. Schaap, Angel F. González
Southern University College of Business E-Journal
Purpose The current paper presents the case of Monarch Casino & Resort, Inc. in the domain of gaming, entertainment, and lodging. Together with the top leadership and operators of Monarch, the authors investigated the timeline, business model, and strategic processes of the company, while exploring the markets that the company caters to. The research was focused on the following sub-domains: the company’s growth, business model, strategy, and operations. Design/methodology/approach The authors performed a review of the company’s literature and conducted interviews; for the part on company performance, the authors relied on in-house online data available of their financial statements, and …
Credit Market Innovations And Gross Domestic Income, Ellis Heath
Credit Market Innovations And Gross Domestic Income, Ellis Heath
Southern University College of Business E-Journal
In this paper I compare the effects of different credit variables on real output in the US. However, instead of using real Gross Domestic Product as a proxy for real output, I use real Gross Domestic Income. I use a VAR framework with generalized impulse response functions and generalized variance decompositions. I look at a credit aggregate and different credit spreads. I find that shocks to some credit variables can have significant effects on real output; the reaction, however, is a temporary one. Specifically, measures of the risk premium and the term premium have the most importance in explaining innovations …
Tesla Vs. Its Stock Price: “Herd Theory” At Work?, Yun Cheng, Carroll Griffin
Tesla Vs. Its Stock Price: “Herd Theory” At Work?, Yun Cheng, Carroll Griffin
Southern University College of Business E-Journal
Since its inception in 2003, Tesla, Inc. has striven to be more than simply an electric automobile manufacturer. Since its first release in 2008 (the luxury Roadster), the company has introduced several additional high-end models as well as a much anticipated mid-priced model. Its vehicles consistently receive enthusiastic reviews from consumer analysts and industry publications alike. Perhaps as a reflection of its continued innovation and product-line expansion, as well as investor optimism regarding the company’s future prospects, its stock price has risen to extraordinary levels. However, despite all of this apparent success and highly-valued stock, Tesla has generated relatively little …
The Role Of Institution Based Trust In Iot Environment: A Theoretical Model, Anupam K. Nath
The Role Of Institution Based Trust In Iot Environment: A Theoretical Model, Anupam K. Nath
Southern University College of Business E-Journal
Internet of Things (IoT) is rapidly gaining popularity at the industrial as well as personal level. This rapid adoption of IoT has created privacy, security, and other relevant concerns. In this paper, we develop a theoretical model based on the Trust-based model that can help us understand a user's adoption of an IoT device.
The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina
Student Theses and Dissertations
Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.
Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …
Keurig Dr. Pepper Internship: Development Of A Tool In A Big Data Environment To Uncover Risks And Opportunities, Lindsey Ross
Keurig Dr. Pepper Internship: Development Of A Tool In A Big Data Environment To Uncover Risks And Opportunities, Lindsey Ross
Marketing Undergraduate Honors Theses
Selling and sales management professions permeate job application websites. Sales is often associated with a pushy used-car dealership and cold calling. These practices are necessary, but selling, especially in our increasingly consumerist society, has long influenced and is a part of almost all business professions. You could argue that almost every employed individual operates in some sort of sales function due to the current job landscape. Whether this includes working directly with the sale of a product or even selling one’s self to a company or client. Selling in the retail space is understandably the heartbeat of the company, especially …
The Importance Of Agile Reporting Methods In A Retail Sales Environment, Katie Haefner
The Importance Of Agile Reporting Methods In A Retail Sales Environment, Katie Haefner
Information Systems Undergraduate Honors Theses
The primary objective of this project is to understand the importance of agile reporting methodologies for a retail sales team. Data has proven to be very vital for businesses to use and understand. In software systems that serve as data warehouses, it is expected that value be provided at each iteration within the system. This includes all the measurements, metrics, and reports. Agile reporting effects the way that data is utilized within a company. This paper looks at some of ways that value can be added when companies focus on ways to consolidate and standardize data as well as make …
The New Frontier Or A Billionaire’S Joy Ride? Artificial Intelligence Driven Analysis Of Twitter Conversations Of The Spacex Company, Meghan Whittle, Miranda Butler
The New Frontier Or A Billionaire’S Joy Ride? Artificial Intelligence Driven Analysis Of Twitter Conversations Of The Spacex Company, Meghan Whittle, Miranda Butler
Senior Theses
In recent years, space travel has become less of a vision for select individuals in the field of research and is now on the cusp of becoming an experience available to paying customers. The purpose of this study is to determine Twitter users’ perceptions of SpaceX during the COVID-19 pandemic period from March 2020 to December 2021. We identified Twitter sentiment and emotions regarding such a new and abstract notion of a service that could be more widely available in the future. To achieve these goals, we collected tweets related to SpaceX using Brandwatch – a tool allowing the search …
Comercialización De Criptomonedas En Colombia, Daniel Mauricio Vargas Montenegro
Comercialización De Criptomonedas En Colombia, Daniel Mauricio Vargas Montenegro
Finanzas y Comercio Internacional
No abstract provided.
Integration Of Internet Of Things And Health Recommender Systems, Moonkyung Yang
Integration Of Internet Of Things And Health Recommender Systems, Moonkyung Yang
Electronic Theses, Projects, and Dissertations
The Internet of Things (IoT) has become a part of our lives and has provided many enhancements to day-to-day living. In this project, IoT in healthcare is reviewed. IoT-based healthcare is utilized in remote health monitoring, observing chronic diseases, individual fitness programs, helping the elderly, and many other healthcare fields. There are three main architectures of smart IoT healthcare: Three-Layer Architecture, Service-Oriented Based Architecture (SoA), and The Middleware-Based IoT Architecture. Depending on the required services, different IoT architecture are being used. In addition, IoT healthcare services, IoT healthcare service enablers, IoT healthcare applications, and IoT healthcare services focusing on Smartwatch …
Coding Ivey Publishing: Building Sustainable Values For Tomorrow's Business Leaders, B. Pick
Coding Ivey Publishing: Building Sustainable Values For Tomorrow's Business Leaders, B. Pick
Undergraduate Student Research Internships Conference
A reflection on the future of sustainability in business as it pertains to Ivey Publishing's case collection and the coding system developed through the USRI program.
Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte
Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte
University of South Florida (USF) M3 Publishing
This is the second volume of the Advances in Global Services and Retail Management Book Series. This volume has the following parts:
- Part 1: Hospitality and Tourism
- Part 2: Marketing, E-marketing, and Consumer Behavior
- Part 3: Management
- Part 4: Human Resources Management
- Part 5: Retail Management
- Part 6: Economics
- Part 7: Accounting and Finance
- Part 8: Sustainability and Environmental Issues
- Part 9: Information Technology
ISBN: 978-1-955833-03-5
Hospitality and Tourism
- Significance of VR in the spa: A spatial analysis
- Irini Lai Fun Tang, Schultz Zhi Bin Xu, and Eric Chan
- Social media marketing in rural hospitality and tourism destination research
- Samuel …
Personal Data Privacy And Protective Federal Legislation: An Exploration Of Constituent Position On The Need For Legislation To Control Data Reliant Organizations Collecting And Monetizing Internet-Obtained Personal Data, Giovanni De Meo
Dissertations
In the past twenty years, the business of online personal data collection has grown at the same rapid pace as the internet itself, fostering a multibillion-dollar personal data collection and commercialization industry. Unlike many other large industries, there has been no major federal legislation enacted to monitor or control the activities of organizations dealing in this flourishing industry. The combination of these factors together with the lack of prior research encouraged this research designed to understand how much voters know about this topic and whether there is interest in seeing legislation enacted to protect individual personal data privacy.
To address …
Impact On Revenue Generation Of Olist Ecommerce Company On The Basis Of Various Product Parameters, Trupti Sanjay Niwate
Impact On Revenue Generation Of Olist Ecommerce Company On The Basis Of Various Product Parameters, Trupti Sanjay Niwate
Electronic Theses, Projects, and Dissertations
E-commerce business is the most trending business in the entire world. Due to the COVID-19 pandemic, the global market of e-commerce is much more active than the traditional in-store market. Over the period, people used the internet more, which has incentivized them to shop online because it saves time and effort.
Specifically, in Latin America, the E-Commerce business is expanding at a tremendous rate. In particular, Brazil is a major business hub when we consider an e-commerce business since it has given a major impact on the world‘s total e-commerce business. Olist, the main e-commerce company which helps other marketers …
College Of Business Dean's Report: 2020-2021, Ryan Butt
College Of Business Dean's Report: 2020-2021, Ryan Butt
College of Business Dean’s Reports
No abstract provided.
Stock Markets Performance During A Pandemic: How Contagious Is Covid-19?, Yara Abushahba
Stock Markets Performance During A Pandemic: How Contagious Is Covid-19?, Yara Abushahba
Theses and Dissertations
Background and Motivation: The coronavirus (“COVID-19”) pandemic, the subsequent policies and lockdowns have unarguably led to an unprecedented fluid circumstance worldwide. The panic and fluctuations in the stock markets were unparalleled. It is inarguable that real-time availability of news and social media platforms like Twitter played a vital role in driving the investors’ sentiment during such global shock.
Purpose:The purpose of this thesis is to study how the investor sentiment in relation to COVID-19 pandemic influenced stock markets globally and how stock markets globally are integrated and contagious. We analyze COVID-19 sentiment through the Twitter posts and investigate its …
A Bibliometric Analysis Of Iso 9000 Research From 2015 To 2020 Using Vosviewer Application, Ilham I
A Bibliometric Analysis Of Iso 9000 Research From 2015 To 2020 Using Vosviewer Application, Ilham I
Library Philosophy and Practice (e-journal)
This study aims to map scientific publications in the field of ISO 9000 visually at the global level indexed by scopus using bibliometric analysis. This study focused on articles of ISO 9000 at the international level. Research data were obtained from the Scopus database in Januari 2021 through the publish or perish software. All the discussions and analysis in this paper is based on the 46 papers consisting of 35 article, 4 conference papers, 3 reviews, 3 chapters and 1 book. Then the paper will be analyzed using the VOSviewer application for viewing and creating the desired bibliometric maps. In …