Business Intelligence Commons^™

Apple Inc.: Strategic Audit, Huy Le

Honors Program: Senior Projects (Public)

An audit and analysis of Apple Inc.'s strategy and positioning within its industry. Recommendations were made based on Porter's Five Forces Analysis for Apple to maintain and grow its market share.

Vale Strategic Audit, Nikolas Mancio

Honors Program: Senior Projects (Public)

The Chinese government is critical in shaping the global mining and metals industry, specifically for companies like Vale S.A., the world’s largest iron ore and nickel producer. China’s dominance as the largest importer of iron ore significantly impacts commodity prices and demand, with its government exerting substantial influence through production quotas, infrastructure spending, and environmental regulations. Vale’s strategic position in the Chinese market is a cornerstone of its operations. It is supported by investments in distribution centers, blending facilities, and high-grade iron ore that align with China’s environmental goals. However, this reliance also makes Vale vulnerable to shifts in Chinese …

Rivian Automotive Strategic Audit, Bruno Salles

Honors Program: Senior Projects (Public)

This thesis provides a comprehensive analysis of Rivian Automotive, a pioneering electric vehicle (EV) manufacturer, focusing on its background, performance, challenges, and future outlook. Founded in 2009 by Robert "RJ" Scaringe, Rivian embarked on a mission to revolutionize the automotive industry with its innovative EV offerings, driven by a commitment to performance, utility, and sustainability. The company's journey from inception to its Initial Public Offering (IPO) in 2021 and subsequent challenges amid the global semiconductor chip shortage and market dynamics are examined. A detailed PESTEL analysis evaluates the political, economic, social, technological, environmental, and legal factors influencing Rivian's operations and …

Lululemon Strategic Audit, Tessa Mozingo, Olivia Eno, Molly Mitchell, Connor Morrissey, James Eshleman

Honors Program: Senior Projects (Public)

This case study focuses on lululemon, a prominent athleisure apparel company. Our team conducted an audit of the company revolving around strategic business management principles. Our research used publicly available information that included the company’s website, SEC filings, news articles, lululemon’s annual reports, financial statements, IBIS industry reports, and online sources. The goal of this strategic audit is to develop an understanding of lululemon’s business activities and strategies, collect and analyze both internal and external data, and evaluate lululemon based on strategic management concepts.

In this strategic audit, we conduct internal, external, performance, and competitive analyses and an examination of …

United Express Strategic Audit, Ryan Hakim

Honors Program: Senior Projects (Public)

United Express is the regional brand of United Airlines, a worldwide airline from the United States. United Express provides excellent domestic and international service from smaller airports to United Airlines hubs. With a volatile and solid industry of vast competition and operational styles, this report seeks to give an industry analysis of the regional airline industry with relation to United Express’ position. It surveys the industry using a PESTLE analysis along with Michael E. Porter’s Five Competitive Forces Model. United Express has many resources and competitive advantages which headline the advantages it boasts to be a regional airline industry leader. …

General Electric Renewable Energy Strategic Audit, Jarod Fox

Honors Program: Senior Projects (Public)

General Electric (GE) is a large multinational conglomerate in various industrial machinery industries. Currently, GE operates through four main sectors - Aviation, Power, Healthcare, and Renewable Energy. This report specifically focuses on the Renewable Energy sector and analyzes General Electric’s ability to achieve a sustainable competitive advantage in this complex industry. The paper provides a background on GE, information on the industry and rivals within the industry, and how GE has a competitive advantage. To demonstrate this sustainable competitive advantage, an external and internal analysis has been created through the frameworks of Porter’s Five Forces and PESTEL Analysis. Additionally, strategic …

John Deere Construction Equipment - Strategic Audit, Michael Pallesen

Honors Program: Senior Projects (Public)

John Deere construction equipment is an operating segment of the equipment manufacturing giant John Deere Corporation. The company is considered the second largest construction equipment manufacturer in the world. This report seeks to understand the operating environment of John Deere’s construction equipment manufacturing segment, its resources, its competitive advantages, and its future challenges. This analysis uses both PESTEL and Porter’s Five Forces analyses to evaluate the external environment. Additionally, strategic recommendations and explanations are offered into how John Deere can effectively navigate the challenges facing the construction equipment manufacturing industry in the near future.