Business Intelligence Commons^™

A Forecasting Framework For Distribution Center Capacity Utilization: An Applied Industry Study, Jordan J. Shortt

Data Science Undergraduate Honors Theses

This project develops and evaluates a predictive modeling framework for forecasting distribution center capacity utilization at Company Y, with monthly forecast horizons up to one year. Motivated by the operational challenges of seasonal demand volatility, promotional cycles, and the absence of a formally defined capacity metric, the study first constructs a historical capacity utilization measure from raw warehouse management system data — reconciling item volumes, location dimensions, and utilization factors across all DCs — which serves as the target variable for all modeling work. Four models are developed and evaluated against a naïve seasonal baseline: SARIMA, LightGBM, LSTM, and a …

Developing Tracking Compliance Standards For Inbound Freight: A Data-Driven Industry Application At O’Reilly Automotive, Jackson Endacott

Data Science Undergraduate Honors Theses

Visibility of inbound freight is critical for managing operational efficiency, yet many organizations lack standardized compliance metrics for third-party carriers to uphold, preventing them from utilizing tracking data to make data-driven decisions. During a summer internship with the Transportation Department at O’Reilly Automotive, data inconsistencies were addressed in the Transportation Management System (TMS), and that data was utilized to create tracking compliance standards for third-party carriers. Data populated from various sources within O’Reilly’s TMS was cleaned, validated, and utilized to create a Tracking Scorecard that evaluates message transmission rates, timeliness, and errors. This tool provides actionable insights to improve tracking …

Escaping The Promotion Trap: A Machine Learning Framework For Brand Equity Preservation In Beverage Cpg, Lucas P. Jones

Data Science Undergraduate Honors Theses

When companies acquire beverage brands, they typically value them based on total sales revenue. This traditional approach treats all sales equally over time, whether they are driven by genuine consumer demand or temporary discounts. This is important because while promotions can boost short-term sales, they tend to erode brand value over long periods of time. The measurement problem extends to acquisitions, where buyers lack the tools to distinguish real consumer demand from artificial promotional inflation.

This thesis develops a framework to separate genuine baseline demand from promotional dependence using Nielsen scanner data covering 189 beverage brands across 188,304 weekly observations …

Elevating The Performance Of Software Development Teams By Leveraging Emotional Intelligence Through Improved Knowledge Sharing, Rajiv Sabherwal, Mary M. Dunaway

Information Systems Faculty Publications and Presentations

Emotional intelligence (EI) plays a crucial role in managing emotions within software development (SD) teams, which often face challenges such as stress and anxiety. EI can enhance knowledge sharing (KS) and team performance, contributing to the success of SD projects. This paper examines EI in terms of four aspects - awareness and management of own and others' emotions - and investigates how they affect KS and team performance. The study is based on survey data from 357 individuals in 86 teams at seven large companies in the United States. Multilevel modeling, specifically using Generalized Structural Equation Modeling in Stata 19, …

Analytics & Insights Internship At Market Performance Group, Ava Mccrary

Information Systems Undergraduate Honors Theses

An Honors Thesis discussing the growth of analytics in the corporate world.

Shortage To Surge - Studying The Post-Covid-19 Guitar Retail Market, Jed H. Kim

Data Science Undergraduate Honors Theses

The COVID-19 pandemic was one of the most catalyzing events of the 21st century, leading to supply chain disruptions, lifestyle changes, and a massive shift towards digital technologies. During the COVID-19 lockdown, many people had more free time, and over 16 million individuals learned to play guitar in the first 2 years of the pandemic. According to a study by Fender, 62% of these new guitar learners cited the pandemic as their primary reason for learning the instrument. However, pandemic policies and supply chain disruptions meant that many guitar retailers were unable to satisfy demand, and backorders accumulated. After the …

Impact Of Leadership In Project Management, Ian Wegh

Information Systems Undergraduate Honors Theses

Today’s business environment demands effective project management for enterprises to meet their goals and continue to be innovative. Inherently, this also means that project managers must have strong leadership skills. Project management provides a framework of techniques that provides a symbiotic relationship between both the framework and the leader. The idea behind project management is to complete objectives efficiently within a certain time period given a restricted number of resources. This means project management is a process of principles, tools, and methodologies used to effectively manage a team through the System Development Life Cycle. The System Development Life Cycle (SDLC) …

Developing And Modernizing Small Businesses In Dangriga, Belize, Abby Teague

Management Undergraduate Honors Theses

This thesis evaluates the effectiveness of the Small Business Development project located in Dangriga, Belize, and includes research on the challenges of entrepreneurship in developing countries. The project consisted of research and the implementation of marketing workshops to teach businesses how to manage their online and social media presence through the Belize Tourism Industry Association (BTIA) Dangriga. The impact of the project was significantly important because many Belizeans struggle to survive and succeed within their businesses. Belize contains multiple microenterprises that cannot meet their potential because of a lack of knowledge and communication. Overall, the project aims to give BTIA …

The Shocking Future Of Artificial Intelligence Across A Variety Of Industries, Collin Elek Boone

Management Undergraduate Honors Theses

Artificial intelligence is a huge phenomenon that has begun to take over worldwide media. The abilities that AI has already proven to be capable of will undoubtedly change the world in a variety of ways. In the future, however, it is possible that AI will have an impact on nearly every sector imaginable. With the success that companies such as OpenAI and Microsoft have already displayed regarding artificial intelligence, it is clear that this software has immense capabilities. The purpose of this study is to conduct research detailing the potential impact of AI on industries within the business sector and …

Spatiotemporal Negative Inventory Outlier Decomposition For Supply Chain Applications In Consumer-Packaged Goods (Cpg), Hayden Mcdonald

Data Science Undergraduate Honors Theses

Coca-Cola is a popular soft drink brand with sales occurring in every Walmart store across the world, which generates large quantities of data and requires a robust supply chain system. However, the company does not currently have a sophisticated, automated, and/or prescriptive system for detecting where, when, and why inventory outages occur and applying preventative measures to avoid loss of revenue from the absence of inventory on store shelves. This thesis proposes and applies a novel, prescriptive system for this purpose. An inventory outage can be seen as a ‘negative’ statistical outlier in a time series of inventory for an …

Artificial Intelligence In Finance: Transforming Decision-Making And Risk Management For Enhanced Financial Outcomes, Bryce Layn

Finance Undergraduate Honors Theses

The impact of artificial intelligence on the financial sector is evaluated in this study, focusing on its management of financial risk capabilities and its role in creating tailored banking experiences. AI's rapid evolution has brought unprecedented capabilities, raising questions about human adaptability to these developments in finance. The thesis will conduct further research on how AI manages financial risks and navigates regulatory frameworks and potential mismanagement. Multiple companies will be investigated to showcase their diverse capabilities, with each one highlighting unique characteristics and contributions to the AI finance landscape. This Thesis presents a comprehensive summary of the evolving financial industry, …

Airbnb Valuation: A Machine Learning Approach, Katherine Wyatt

Graduate Theses and Dissertations

This thesis uses a geospatially-enhanced, machine learning approach to investigate variations in rental success on the peer-to-peer property sharing website Airbnb.com. Geographic factors, listing attributes and amenities, customer response metrics, and host attributes are included in decision tree modeling to predict the short-term probability of receiving a review. The most important variables in increasing model accuracy are assessed and variations in the importance of these variables investigated using Shapley values.

Discovering Data-Driven Solutions: A Practical Guide For Small Businesses Implementing Data Analytics, Katherine Richoux

Information Systems Undergraduate Honors Theses

In today’s highly competitive business environment, small businesses are under growing pressure to fight for market share. To do this, a competitive advantage must be established to outperform other business competitors both big and small. One way that small businesses can create a competitive advantage is by utilizing their data and applying basic data analytics. Data analytics is the process of collecting and analyzing large sets of raw data using statistical tests to identify patterns and insights to make conclusions that inform business decisions. The use of data analytics is not exclusive to large corporations and can be greatly beneficial …

Nexus, A Software As A Service Business Plan, David Ator

Finance Undergraduate Honors Theses

Nexus is a Software as a Service company, focused on offering a more cohesive technology experience for businesses. Typically integration is an afterthought, leaving sensitive or strategically valuable data siloed and underutilized. Nexus plans to change that by integrating everything into a central database.

Hershey/Walmart Internship Halloween Candy Assortment Proposal, Jackson Jones

Marketing Undergraduate Honors Theses

A closer look at a category management internship with The Hershey Company at their Bentonville, Arkansas office. This assesses the Hershey/Walmart relationship as well as an example of an internship project.

The internship project is a hypothetical proposal as to how the Walmart seasonal candy aisle should be merchandised during Halloween 2023.

Closing The Gender Gap In Entrepreneurship Education, Carolyn J. Rodeffer

Graduate Theses and Dissertations

Entrepreneurship education in higher education has been cited as a key strategy in filling the entrepreneurship talent pool, preparing students with the skills and confidence needed to start new ventures (Westhead & Solesvik, 2016). However, outcomes of entrepreneurship education for female students are less positive than for their male counterparts (Shinnar et al., 2012; Westhead & Solesvik, 2016; Wilson et al., 2007). Working within the frameworks of Bandura’s self-efficacy theory (1977), Azjen’s theory of planned behavior (1991), and Steele and Aronson’s stereotype threat theory (1995), this quantitative study utilized an experimental research design to assess the impact of role model …

Active Learning With Cybersecurity, Carole Shook

TFSC Publications and Presentations

A global campus grant was obtained in Spring 2020 to develop modules for Cybersecurity. This presentation encompasses the use of Cyberciege and case studies that require active learning of students.

The Importance Of Agile Reporting Methods In A Retail Sales Environment, Katie Haefner

Information Systems Undergraduate Honors Theses

The primary objective of this project is to understand the importance of agile reporting methodologies for a retail sales team. Data has proven to be very vital for businesses to use and understand. In software systems that serve as data warehouses, it is expected that value be provided at each iteration within the system. This includes all the measurements, metrics, and reports. Agile reporting effects the way that data is utilized within a company. This paper looks at some of ways that value can be added when companies focus on ways to consolidate and standardize data as well as make …

How Blockchain Solutions Enable Better Decision Making Through Blockchain Analytics, Sammy Ter Haar

Information Systems Undergraduate Honors Theses

Since the founding of computers, data scientists have been able to engineer devices that increase individuals’ opportunities to communicate with each other. In the 1990s, the internet took over with many people not understanding its utility. Flash forward 30 years, and we cannot live without our connection to the internet. The internet of information is what we called early adopters with individuals posting blogs for others to read, this was known as Web 1.0. As we progress, platforms became social allowing individuals in different areas to communicate and engage with each other, this was known as Web 2.0. As Dr. …

Keurig Dr. Pepper Internship: Development Of A Tool In A Big Data Environment To Uncover Risks And Opportunities, Lindsey Ross

Marketing Undergraduate Honors Theses

Selling and sales management professions permeate job application websites. Sales is often associated with a pushy used-car dealership and cold calling. These practices are necessary, but selling, especially in our increasingly consumerist society, has long influenced and is a part of almost all business professions. You could argue that almost every employed individual operates in some sort of sales function due to the current job landscape. Whether this includes working directly with the sale of a product or even selling one’s self to a company or client. Selling in the retail space is understandably the heartbeat of the company, especially …

Aligning University Of Arkansas Curriculum With Employee Expectations Regarding Analytics Graduates, Ryan Norman

Economics Undergraduate Honors Theses

Institutions around the world need talented data analysts that can handle the influx of data being produced. This is driving an even higher need for well-prepared students that can bring value to the company immediately out of undergraduate or graduate programs. Because of this, what they are being taught needs to align directly with skills and knowledge that are required to be effective within organizations from the jump. This paper considers the alignment of higher education curriculum with employee expectations regarding analytics graduates.

This research paper is designed to determine whether programs, such as the Walton College of Business, need …

Upward Cross-Class Interactions At Work: An Investigation Of Emotional And Behavioral Outcomes, Emily Sue Corwin

Graduate Theses and Dissertations

Cross-class interactions—when an individual from a lower (higher) social class background interacts with an individual from a higher (lower) social class background (Truong et al., 2021)—are ubiquitous in the workplace and serve as a vehicle for the reproduction of inequality (Gray & Kish-Gephart, 2013). Substantial research has demonstrated that social class background matters, as individuals from working-class backgrounds face challenges in the job search process and may be less likely to be hired (DeOrtentiis et al., 2021; Fang & Saks, 2020), earn less money (Fang & Tilcsik, 2022), and are less likely to emerge as leaders compared to those from …

Platforming Gamification As A Means Of Engagement In Employee Recruitment And Onboarding, Samuel D. Lipson

Management Undergraduate Honors Theses

Gamification, generally understood as the application of game elements and design concepts in non-game contexts, is a field of academic study and multibillion-dollar business tool whose popularity is growing as a means of employee engagement, education and training, and talent selection. While there are companies that attempt to gamify separate processes within the employee life cycle, no company exists that gamifies the stages surrounding talent selection: attraction and recruitment of applicants and onboarding of final candidates. To this end, this thesis proposes a software and consulting company, GameON Business Solutions, that will work with small and medium enterprises to expand …

What Consumers Don’T Know They’Re Giving Away (Data And Privacy Concerns), Bayleigh Reeves

Marketing Undergraduate Honors Theses

The modern world leverages technology and information captured by it in ways the inventors of these technologies likely never imagined. Phones and other devices are gathering information about consumers in the background when they do not even realize it. Pew Research Center found that about 77% of Americans own a smartphone and 88% use the internet. This mass access to technology and information tracking raises many privacy concerns. Basic demographic information is being tracked as well as more in-depth information like shopping tendencies, financial information, and information about known associates. While most of this data is being used for marketing …

Blockchain: Is It The Future Of Business?, Stuart Welsch

Information Systems Undergraduate Honors Theses

Blockchain is one of these new and disruptive technologies being developed; it is predicted to change the landscape of business in an extremely similar fashion as the Internet did. In lay terms, blockchain is a new technology designed to secure privacy (Collins, 2016), cut out unnecessary middleman costs (Eha, 2017), dramatically lower the cost of transactions (Iansiti & Lakhani, 2009), lower transaction time (Underwood, 2016), and assist in making assets become more liquid and appealing (like cash) because they are more easily transferable (Paech, 2016). Blockchain functions like a ledger; it is able to keep track of an asset’s ownership …

A Theory Of Formal Organization And Its Acceptance By The Business Practitioner, Edgar Thomas Busch

Graduate Theses and Dissertations

Formal organization theory has evolved from the traditional school of thought through the scientific management and behavioral schools and into what is currently called open system theory. In spite of voluminous writing by the academician, no school of thought or no theory has been universally accepted. This may be due to the failure to consult the businessman who interprets and applies theoretical concepts to the practical situation. The purpose of this study was to help clear the theory jungle by determining the extent to which a sample of business practitioners agreed with basic factors of a comprehensive theory of formal …