Business Intelligence Commons^™

Understanding Different Biases That Affect Theinvestor Decision Behaviour, Ashi Bansal, Kritika Arora, Manasi Mishra, Mohammad Haider, Shubham Sharma, Simran Gupta, Nidhi Singh

Management Dynamics

No abstract provided.

Role Of Financial Literacy And Self-Efficacy On Bias And Investment Decision Making, Ananya Tripathi, Niharika Agrawal, Kaushik Sharma, Gaurav Pandey, Shivam Verma, Smally ., Shrishti Mittal, Nidhi Singh

Management Dynamics

No abstract provided.

Behavioural Finance Effect On Stock Price Trends During Covid-19 Pandemic, Arpita Jain, Siddhi Agrawal, Simanta Goswami, Sidhant Banga, Suryakant Kumar, Nidhi Singh

Management Dynamics

No abstract provided.

Differentiated Banking In India: The Road Ahead, Akshay Kumar Mishra

Management Dynamics

No abstract provided.

Impact Of Orientation Program On Teacher's Performance, Akshay Kumar Mishra

Management Dynamics

No abstract provided.

A Machine Learning Approach To Revenue Generation Within The Professional Hair Care Industry, Alexander K. Sepenu, Linda Eliasen

SMU Data Science Review

The cosmetic and beauty industry continues to grow and evolve to satisfy its patrons. In the United States, the industry is heavily science-driven, innovative, and fast-paced, suggesting that to remain productive and profitable, companies must seek smart alternatives to their current modus operandi or risk losing out on this multi-billion-dollar industry to fierce competition. In this paper, the authors seek to utilize machine learning models such as clustering and regression to improve the efficiency of current sales and customer segmentation models to help HairCo (pseudonym for confidentiality), a professional hair products manufacturer, strategize their marketing and sales efforts for revenue …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Prospects For Legal Analytics: Some Approaches To Extracting More Meaning From Legal Texts, Kevin D. Ashley

University of Cincinnati Law Review

No abstract provided.

Active Learning With Cybersecurity, Carole Shook

TFSC Publications and Presentations

A global campus grant was obtained in Spring 2020 to develop modules for Cybersecurity. This presentation encompasses the use of Cyberciege and case studies that require active learning of students.

E-Commerce Implementations: A Comparative Study If Factors Between Various Sectors Of Indian Economy, Prof. Vinod Jain, Dr. Ashwani K. Ramani, Dr. S S. Bhakar

Management Dynamics

No abstract provided.

The Importance Of Agile Reporting Methods In A Retail Sales Environment, Katie Haefner

Information Systems Undergraduate Honors Theses

The primary objective of this project is to understand the importance of agile reporting methodologies for a retail sales team. Data has proven to be very vital for businesses to use and understand. In software systems that serve as data warehouses, it is expected that value be provided at each iteration within the system. This includes all the measurements, metrics, and reports. Agile reporting effects the way that data is utilized within a company. This paper looks at some of ways that value can be added when companies focus on ways to consolidate and standardize data as well as make …

How Blockchain Solutions Enable Better Decision Making Through Blockchain Analytics, Sammy Ter Haar

Information Systems Undergraduate Honors Theses

Since the founding of computers, data scientists have been able to engineer devices that increase individuals’ opportunities to communicate with each other. In the 1990s, the internet took over with many people not understanding its utility. Flash forward 30 years, and we cannot live without our connection to the internet. The internet of information is what we called early adopters with individuals posting blogs for others to read, this was known as Web 1.0. As we progress, platforms became social allowing individuals in different areas to communicate and engage with each other, this was known as Web 2.0. As Dr. …

Sino-Us Trade War, Erin Torgersen

Senior Honors Projects

China and the United States are unquestionably the two wealthiest economies in the world. These two countries alone account for almost half of the world’s wealth. As these nations battle to become the world's most powerful economy, it is no surprise high tensions have developed to complicate their relationship. China’s economy has been rapidly growing, especially in the last two decades as China is making its way towards the top of the list of strongest economies through its abundance of exports and manufacturing. Alternatively, as the U.S.’s economy has slowly decreased in the last few years, the gap between the …

Keurig Dr. Pepper Internship: Development Of A Tool In A Big Data Environment To Uncover Risks And Opportunities, Lindsey Ross

Marketing Undergraduate Honors Theses

Selling and sales management professions permeate job application websites. Sales is often associated with a pushy used-car dealership and cold calling. These practices are necessary, but selling, especially in our increasingly consumerist society, has long influenced and is a part of almost all business professions. You could argue that almost every employed individual operates in some sort of sales function due to the current job landscape. Whether this includes working directly with the sale of a product or even selling one’s self to a company or client. Selling in the retail space is understandably the heartbeat of the company, especially …

Aligning University Of Arkansas Curriculum With Employee Expectations Regarding Analytics Graduates, Ryan Norman

Economics Undergraduate Honors Theses

Institutions around the world need talented data analysts that can handle the influx of data being produced. This is driving an even higher need for well-prepared students that can bring value to the company immediately out of undergraduate or graduate programs. Because of this, what they are being taught needs to align directly with skills and knowledge that are required to be effective within organizations from the jump. This paper considers the alignment of higher education curriculum with employee expectations regarding analytics graduates.

This research paper is designed to determine whether programs, such as the Walton College of Business, need …

Developing A Model-Based Approach To Forecast A Competitor's System, Christopher A. Del Vecchio

Theses and Dissertations

The purpose of this research is to develop a model-based approach to intelligence forecasting of a competitor’s system. This analysis currently uses a document-based practice to capture all knowledge of the forecast and its development. A framework of antithesis processes, or Anti-Processes, were derived from the systems engineering technical processes. This was then combined with analytical tradecraft from the field of competitive technical intelligence to build a SysML reference model, which was then applied to a small case study to enhance and refine the model. The Anti-Process framework and SysML reference model provide a rigorous, model-based approach to intelligence forecasts …

The Four Agreements Analysis Los Cuatro Acuerdos De Don Miguel Ruíz, Dulce Morales

Electronic Theses, Projects, and Dissertations

The Toltecs were an indigenous Mexican culture of great warriors and artists with a very unique wisdom on life and behavior, that lived around 1000 years ago. Their extended knowledge on life and behavior certainly can be of help on developing a great leader in any organization based on the four agreements they practiced to better themselves spiritually, emotionally and physically. Therefore, Don Miguel Ruiz did some research of the Toltecs Wisdom and learn more about these four agreements:

1. Be impeccable with your word.
2. Don’t take anything personally.
3. Don’t make assumptions.
4. Always do your best.

After learning how to apply …

Upward Cross-Class Interactions At Work: An Investigation Of Emotional And Behavioral Outcomes, Emily Sue Corwin

Graduate Theses and Dissertations

Cross-class interactions—when an individual from a lower (higher) social class background interacts with an individual from a higher (lower) social class background (Truong et al., 2021)—are ubiquitous in the workplace and serve as a vehicle for the reproduction of inequality (Gray & Kish-Gephart, 2013). Substantial research has demonstrated that social class background matters, as individuals from working-class backgrounds face challenges in the job search process and may be less likely to be hired (DeOrtentiis et al., 2021; Fang & Saks, 2020), earn less money (Fang & Tilcsik, 2022), and are less likely to emerge as leaders compared to those from …

Ohio Energy Generation Optimization, Thomas Lynch

Honors Projects

This honors project explores the optimization of energy generation within the state of Ohio to better the energy generation efficiency both environmentally and economically. The proposed solution is a 30-year plan from 2020 to 2050 to reduce the environmental impact caused by electricity generation in Ohio. This project shows guidelines and goals to reach by the end of every decade spanning from 2030 to 2050. This was done using an optimizing program called Multiple Objective Linear Programming (MOLP) and while not perfect it lays a foundation for changes that should come to Ohio’s energy mix in the next 30 years.

System Dynamics Modeling To Understand The Impact Of Covid-19 On Indian Economy, Anuja Shukla, Neha Tomer, Preeti Singh

Management Dynamics

COVID-19 has led to a severe health crisis. This sudden and wide impact of corona virus has brought the global economy to its knees. The virus has spread across the world through the chain of transmission. In India, the first case of COVID-19 was reported in the month of February 2020 and has spread drastically within past four months. As a preventive measure, the government announced complete lockdown in the month of March 2020 to stop this pandemic situation in India (Suri, April 30, 2020). This invisible virus has compelled many business organizations to shutdown their respective activities and to …

Predicting And Composing A Top Ten Billboard Hot 100 Single With Descriptive Analytics And Classification, Matthew Deamon

Honors Projects

In late 20^th and early 21^st century Western popular music, there are cyclical structures, sounds, and themes that come and go with historical trends. Not only do the production techniques utilized reflect technological advancements (the Yamaha DX7, the Roland 808, etc.), the art form reflects contemporary cultural attitudes through lyrics and stylistic choice. Through this lens, pop songs can serve as historical artifacts for their unique ability to captivate listeners based on their generally acceptable and familiar elements, both upon release and with future audiences. It raises the questions: “Can a chronological analysis of artistic choices reveal trends …

Society Dilemma Of Computer Technology Management In Today's World, Iwasan D. Kejawa Ed.D

School of Computing: Faculty Publications

Abstract - Is it true that some of the inhabitants of the world’s today are still hesitant in using computers? Research has shown that today many people are still against the use of computers. Computer technology management can be said to be obliterated by security problems. Research shows that some people in society feel reluctant or afraid to use computers because of errors and exposure of their privacy and their sophistication, which sometimes are caused by computer hackers and malfunction of the computers. The dilemma of not utilizing computer technology at all or, to its utmost, by certain people in …

The New Frontier Or A Billionaire’S Joy Ride? Artificial Intelligence Driven Analysis Of Twitter Conversations Of The Spacex Company, Meghan Whittle, Miranda Butler

Senior Theses

In recent years, space travel has become less of a vision for select individuals in the field of research and is now on the cusp of becoming an experience available to paying customers. The purpose of this study is to determine Twitter users’ perceptions of SpaceX during the COVID-19 pandemic period from March 2020 to December 2021. We identified Twitter sentiment and emotions regarding such a new and abstract notion of a service that could be more widely available in the future. To achieve these goals, we collected tweets related to SpaceX using Brandwatch – a tool allowing the search …

An Empirical Study To Understand The Effectiveness And Scope Of Blockchain Technology In Indian Public Sector, Radhakrishnan Airy, Hritika Gajarlawar, Nilay Bajaria, Ganesh Joshi

Walden Faculty and Staff Publications

The Blockchain is a distributed database that is maintained as Blocks and contains all transactions or digital occurrences. These are the records of transactions that take place between parties.Blockchain blocks are kept as blocks and shared among participants. Each Block is examined, validated, and saved by the parties who are a part of the system/network, each brick is unique and contains the details of a single transaction as well as the transaction's hash key. The study offers insights to researchers about the opportunity threat and future use of blockchain in the public sector.

Challenges Of The Industrial Revolution Era 1.0 To 5.0 : University Digital Library In Indoensia, Merlin Apriliyanti, Ilham M

Library Philosophy and Practice (e-journal)

This study explains the development of the world of libraries to establish a very close relationship with the world of information technology. For this reason, facilities and infrastructure are needed to facilitate data and information retrieval quickly and accurately. Facing the challenges of the Industrial Revolution 5.0 era by utilizing information technology, libraries must also adapt to the times. Because the library has an important role, among others, as a source of information and the development of knowledge. Used libraries are still conventional to be converted into digital libraries. In essence, this development represents the desire of library users for …

Session 5: Equipment Finance Credit Risk Modeling - A Case Study In Creative Model Development & Nimble Data Engineering, Edward Krueger, Landon Thompson, Josh Moore

SDSU Data Science Symposium

This presentation will focus first on providing an overview of Channel and the Risk Analytics team that performed this case study. Given that context, we’ll then dive into our approach for building the modeling development data set, techniques and tools used to develop and implement the model into a production environment, and some of the challenges faced upon launch. Then, the presentation will pivot to the data engineering pipeline. During this portion, we will explore the application process and what happens to the data we collect. This will include how we extract & store the data along with how it …

Cloud-Based Machine Learning And Sentiment Analysis, Emmanuel C. Opara

College of Graduate Studies: Theses & Dissertations

The role of a Data Scientist is becoming increasingly ubiquitous as companies and institutions see the need to gain additional insights and information from data to make better decisions to improve the quality-of-service delivery to customers. This thesis document contains three aspects of data science projects aimed at improving tools and techniques used in analyzing and evaluating data. The first research study involved the use of a standard cybersecurity dataset and cloud-based auto-machine learning algorithms were applied to detect vulnerabilities in the network traffic data. The performance of the algorithms was measured and compared using standard evaluation metrics. The second …

The Application Of The Right To Be Forgotten In The Machine Learning Context: From The Perspective Of European Laws, Zeyu Zhao

Catholic University Journal of Law and Technology

The right to be forgotten has been evolving for decades along with the progress of different statutes and cases and, finally, independently enacted by the General Data Protection Regulation, making it widely applied across Europe. However, the related provisions in the regulation fail to enable machine learning systems to realistically forget the personal information which is stored and processed therein.

This failure is not only because existing European rules do not stipulate standard codes of conduct and corresponding responsibilities for the parties involved, but they also cannot accommodate themselves to the new environment of machine learning, where specific information can …

Evolution And Diffusion Of Icts In The Indian Railways: A Historical Analysis, Ramesh Subramanian

Journal of International Technology and Information Management

The Indian Railway system is one of the largest socio-technical systems in the world. It has existed for over 160 years, starting from the British Colonial times. It continues to play a critical role in present-day India. It’s continued functioning is dependent not only on the personnel who are employed in the railways, but also the technologies that go into the system. A critical technology in the functioning of the railway system is information and communications technologies (ICTs). ICTs are deployed in almost every facet of the railway system. But these ICTs did not manifest themselves recently. They have been …

Jitim Table Of Contents - Vol. 31 Issue 2 - 2022

Journal of International Technology and Information Management

JITIM ToC