Arts Management Commons^™

The National World War Ii Museum - Entertainment Department, Katherine A. Bandy

Arts Administration Master's Reports (1984-2016)

This report contains the details of internship completed at the National WWII Museum in New Orleans, Louisiana. It will discuss the structure and practices of the Museum’s Entertainment Department through a 480 hour internship. Alongside Victoria Reed, the Director of Entertainment, I assumed the role of Entertainment Production Assistant in June of 2015. I completed this internship with the purpose of earning an Arts Administration degree at the University of New Orleans. The Entertainment Department at the National WWII Museum is but a fraction of what makes this organization a successful attraction in the city of New Orleans and the …

The Ogden Museum Of Southern Art: An Internship Report, Sara A. Beale

Arts Administration Master's Reports (1984-2016)

This internship report documents and outlines my time with the Ogden Museum of Art in New Orleans, Louisiana, from January to May of 2015. It closely outlines the history and structure of the organization, as well as its strengths, weakness, opportunities and threats. This report also includes a detailed description of all tasks and responsibilities assigned to me as an intern, an analysis of its current state, research of best practices in the field, and an educated analysis of its probable trajectory.

The Senator Nat G. Kiefer University Of New Orleans Lakefront Arena: An Internship Academic Report, Nicholas Cassara

Arts Administration Master's Reports (1984-2016)

This report discusses my internship with the Lakefront Arena at the University of New Orleans. Included in this report is a breakdown of the Arena’s management and facilities, internship overview, organization analysis based upon my observations, best practices comparing similar venues, and recommendations to the Lakefront Arena. The internship concluded with a job offer as the interim Campus Booking Coordinator, to which I accepted.

An Organizational Review Of The Nocca Institute, Sharyn Booker

Arts Administration Master's Reports (1984-2016)

This review is an academic report used to provide recommendation and an in-depth look into The NOCCA Institute. The report includes an analysis of the organization’s structure, programs, finances, and my internship activities; Spring - Summer 2015. Additionally the report includes a SWOT Analysis and my recommendations based on the analysis and best practices of similar organizations.

Pelican Bomb: Planning For Growth (An Internship Academic Report), Nobuhle Clemens

Arts Administration Master's Reports (1984-2016)

This report documents my experience as a graduate arts administration intern at Pelican Bomb, a New Orleans contemporary visual art nonprofit. The internship was completed over the course of seven (7) months from January to July 2015. Starting with an overview of the organizational structure, mission, and programming, this report analyzes the organization’s strengths, weaknesses, opportunities, and threats. The report concludes with best practices and recommendations with a focus on board development, strategic planning, staff retention, and membership. The insights provided in this report are designed to enhance Pelican Bomb’s operations as it prepares for organizational growth.

New Orleans Auction Galleries: An Internship Academic Report, Grace Elizabeth Connors

Arts Administration Master's Reports (1984-2016)

This internship academic report is the result of a 480--‐hour internship at New Orleans Auction Galleries completed from February--‐September 2015. New Orleans Auction Galleries is a for--‐profit arts organization located in the Arts District of New Orleans, Louisiana. During my internship, I worked closely with the Art Department and Office Administration, as well as preview receptions andauctions. This experience provided me with a valuable education of the inner workings of New Orleans Auction Galleries from its day--‐to--‐day operations to its vision as an organization. His report begins with the history and goals of New Orleans Auction Galleries and moves forward …

An Academic Report On New Orleans Airlift: An Internship Academic Report, Bridget Nolan

Arts Administration Master's Reports (1984-2016)

This academic report was composed at the conclusion of a 480-hour internship with New Orleans Airlift. This report includes Airlift’s mission, history, and organizational structure, a SWOT analysis, duties and projects completed and a summary of best practices. Listed are also a series of suggestions and recommendations as to how New Orleans Airlift can improve and strengthen current practices to maximize its potential as a small arts organization.

French Quarter Festivals, Inc.: An Analysis Of Festival Operations (Internship Academic Report), Emily Osterholt

Arts Administration Master's Reports (1984-2016)

French Quarter Festivals, Inc. is a nonprofit organization that annually produces three festivals in the New Orleans area with the intention of promoting the Vieux Carré and the culture of the city. My internship began near the beginning of preparations for the 2015French Quarter Festival and concluded just after the event had passed. While the organization is very successful and French Quarter Festival has grown to be the largest free music festival in the United States, there remains room for improvement and growth within the organization. The following report serves as a case study of the organization and addresses issues …

Studio Theatre: An Internship Report, Eugenia Siero

Arts Administration Master's Reports (1984-2016)

The following internship report is a documentation of my work with Studio Theatre in Washington DC during the summer and fall of 2015. This report is based on my experience as an intern with the Marketing Department, where I had the opportunity to develop several large projects for the theater’s 2015--‐2016 season. Studio Theatre is a strong organization that produces excellent modern plays and strives to present the best work to its audience with every single show. This paper will discuss the different duties of the internship, as well as the organization’s history and structure, organizational strengths and weaknesses, and …

Theatre Baton Rouge, Caty Steward

Arts Administration Master's Reports (1984-2016)

This report details an internship with Theatre Baton Rouge, where I served as Marketing and Development Coordinator. In this paper I will provide an overview of the organization’s history, programming, and outreach along with a description of my 480 hour internship. This report outlines the workings of the theatre’s operations through investigation of strengths, weaknesses, opportunities and threats, and industry best practices. This analysis will lay the groundwork for recommendations to Theatre Baton Rouge that will address leveraging the strengths, as well as use opportunities to combat the issues currently hindering the company from continued growth.

National Performance Network/Visual Artists Network: An Internship Academic Report, Monica Tyran

Arts Administration Master's Reports (1984-2016)

This comprehensive report was written upon the culmination of an internship with the National Performance Network/Visual Artist Network (NPN/VAN) at which the author worked 20 hours for 38 weeks (September 2014-May 2015). This report describes NPN/VAN, including its mission, structure, and operations. It also includes a SWOT analysis, review of best practices, and recommendations on how NPN/VAN can improve its current operations and programs in order to grow and prepare for the future.

Life Beyond The Like: Uses And Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

College of Journalism and Mass Communications: Theses

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …

Institutions Of Higher Education And Cultural Heritage Tourism: A Case Study Of The Crooked Road, Virginia's Heritage Music Trail, Terence Michael Gilley

Educational Leadership & Workforce Development Theses & Dissertations

The southwest region of Virginia has an unstable economy, which cycles through periods of growth and decline. The strategic plans for southwest Virginia propose cultural heritage tourism as a sustainable industry for economic development of this rural region. Institutions of higher education provide education and training for a qualified workforce and community service. This qualitative, single case study on The Crooked Road, Virginia’s Heritage Music Trail examines the roles of institutions of higher education with regard to cultural heritage tourism for sustainable community and economic development in rural areas. The data sources for this study are the administrators of …

Cutting The Cord: An Examination Of Changing Tv Viewership, John Crawford

Atlantic Marketing Association Proceedings

On October 2, 1925, John Baird successfully transmitted the first television image. Since the early days of the new medium, television technology has constantly changed. Similarly, as the decades have passed the means for receiving television programming has also changed. Today, programs are delivered to millions of customers via cable connections and by satellite transmissions as those technologies were chosen by consumers to replace antennas as a means for receiving signals. The newer delivery mechanisms also provided many more channels to consumers compared to the handful of channels they could access in the antenna-only days.

The television programming delivery industry …

Authenticity In Music Performance: Evidence From The Singer-Songwriter Community, Jon Littlefield

Atlantic Marketing Association Proceedings

Experiencing music provides a unique lens to study identity. The alienation resulting from increased technological mediation in both music production and consumption might drive consumption (Potter 2010), hence authenticity may be an appealing positioning strategy for marketers. Singer-songwriters, for example, write and perform their own music with minimal technological interference. This represents a direct connection with the musician that we characterize as more historically authentic (Thornton 1996), however this characterization is not universal. In this paper, I seek to gather insight into the myriad expressions of authenticity within the music consumption environment by detailing a study of performance musicians.

Narrative Engagement And The Role Of Presence, Stef Nicovich

Atlantic Marketing Association Proceedings

Presence as a phenomenon has been studied for over 20 years with an identifiable progression as to how the field has matured. Initial research explored the physical nature of what conditions were necessary to produce presence focusing on the physical representations of the experience such as vividness and interactivity. This soon segued into more of an exploration into the psychological understanding of what is to experience presence focusing more on the actual “being there” phenomenon experienced by people as they engaged in a CM event. However as our understanding of presence has matured the focus has turned to exploring the …

Music As A Positional Good: Why Market Success Might Actually Drive Away Some Fans?, Timothy J. Schibik

Atlantic Marketing Association Proceedings

The Oxford Dictionary of Economics defines “goods” as things that people (e.g., consumers) prefer to consume more of rather than less. Further, these “goods” overwhelmingly adhere to a relationship between price and quantity known as the Law of Demand wherein consumers will purchase more of a good at lower prices than at higher prices. How the demand for these “goods” reacts to non-price stimuli is also well known and yields a place in the market system for marketing. Traditionally, the adoption of marketing techniques to alter the consumer satisfaction process and thus consumer demand has predictable impacts on the market …

The Sensoryscape Of Theaters: A Case Of Two University Associated Theaters, Peggy O. Shields

Atlantic Marketing Association Proceedings

Live theater productions, must compete with other forms of entertainment offered in the experience economy (Barlow and Maul 2000). An impressive sensory experience that entertains and excites consumers is a key element that can differentiate and distinguish one experience from another (Gobe 2001). To be competitive theater productions should use their delivery facilities to provide an immersion experience in a theater’s sensoryscape.

Theater venues offer a sensory experience that contributes to the service offering and also provide an opportunity to contribute to the achievement of numerous marketing goals. By consciously developing the sensoryscape, not only will consumer enjoyment and satisfaction …

Motivations In The Fine-Art Market: A Self-Determination Theory Approach, J. Paul Leavell

Atlantic Marketing Association Proceedings

Fine-art marketing research experiences friction that other arenas for marketing research do not. The product moved within this arena has subjective value with many drivers that can be difficult to quantify: The motivations of sellers and buyers may be different from what other marketing arenas experience (Marshall and Forrest 2011). The end price of fine art may have no relationship to the cost of inputs relying more on the demand driven by the artist’s reputation (Throsby 1994). Due to such challenges, the Academy has struggled in its contemplation of the marketing concept within this arena.

This paper will investigate the …

Rembrandt Versus Van Gogh: A Qualitative Contrast Study Applying A Visual Arts Valutation Model, Rene Desborde, Kimball P. Marshall

Atlantic Marketing Association Proceedings

Few marketing scholars have explored the field of fine arts marketing despite its significance as an area of economic activity and human creativity. Billions of dollars change hands annually in the worldwide visual fine arts industry (Velthuis, 2007; Clark and Flaherty, 2002), defined here to include various paintings, sculptures, and ceramics. This lack of academic attention might be because marketing scholars perceive that issues related to fine arts have little to do with marketing. It could also be that the unique characteristics of fine arts marketing are thought not to lend themselves to a traditional analytical approach to explain a …

Pricing In Opaque Markets: Paintings Old And New, Sharon V. Thach

Atlantic Marketing Association Proceedings

Pricing is one of the more difficult aspects of marketing management and poses interesting problems for economists trying to account for what are really a collection of microsales that are not well reflected in aggregate macroterms. The developed models and processes work best for mass produced products but grow increasingly problematic when products are intangible services or unique goods. This paper looks at paintings as a product within a specific “industry” , but many of the issues are similar to those in the professional services (law, medicine, education) and auxiliary services (consulting, IT outsourcing, insurance). There are also aspects of …

A Primer On Grant Writing For Foundation Support For First-Time Grant Writers In Academic Libraries: Challenges And Opportunities, Peter L. Kraus

Library Philosophy and Practice (e-journal)

In a majority of academic disciplines, grant writing is a skill that is often self-taught or acquired informally by trial and error. Few academic disciplines have grant writing as standard part of their curriculum at the graduate level. In the past, grant writing has received little or no emphasis in traditional library education since library science faculty themselves have a poor record of pursuing external funding. Yet, grant writing is a critical skill for new and experienced librarians. For many librarians, the prospect and challenge of writing a grant can seem daunting; however, with institutional support and the support of …

The La Pointe – Krebs House And Property: An Internship Report, Marks Sokolosky-Wixon

Arts Administration Master's Reports (1984-2016)

The following report documents the internship performed by Marks Sokolosky-Wixon at The La Pointe – Krebs House and Property (LPK) in Pascagoula, Mississippi from August 18, 2014 to December 12, 2014. Work on this project included working closely with every aspect of the property including: museum development, colonial structure restoration, fund development, marketing, and other facets of a burgeoning non-profit organization. The internship also included working closely with the five-member board of The La Pointe – Krebs Foundation and each of its committee chairmen and members. This report includes an analysis of the methods used by the LPK Foundation of …

Copyright Complements And Piracy-Induced Deadweight Loss, Jiarui (Jerry) Liu

Indiana Law Journal

Conventional wisdom suggests that copyright piracy may in effect reduce the deadweight loss resulting from copyright protection because it allows the public unlimited access to information goods at a price closer to marginal cost. It has been further contended that lower copyright protection would benefit society as a whole, as long as authors continue to receive sufficient incentives from alternative revenue streams in ancillary markets, for example, touring, advertising, and merchandizing. By evaluating the empirical evidence from the music, performance, and video game markets, this Article highlights a counterintuitive yet important point: copyright piracy, while decreasing the deadweight loss in …

Perbandingan Pengenaan Pbb Sektor Perdesaan &Perkotaan Di Provinsi Dki Jakarta , Bekasi, & Depok Berdasarkan Sppt Pbb Tahun 2014 & 2015, Fitria Arianty, Thesa Adi Purwanto

Jurnal Vokasi Indonesia

Tax on Land and Building, Rural and Urban Sector based on the regional regulation may vary from one region to another. This is because the imposition authority of tax on land and building, rural and urban sectors were handed over to local governments. This study aimed to compare the land and building, Rural and Urban Sector tax policies in DKI Jakarta, Bekasi, Depok, based on SPPT 2014 and 2015. In analyzing the problems of the imposition tax on land and building, rural and urban sectors in DKI Jakarta, Bekasi, Depok, information obtained from interviews with tax authorities and field observations. …

Pengaruh Tingkat Literasi Keuangan Pemilik Usahaterhadap Pengelolaan Keuangan. Studi Kasus: Umkm Depok, Birawani Dwi Anggraeni

Jurnal Vokasi Indonesia

Financial literacy affects a person's way of thinking on the financial condition and influence strategic decisions in terms of finances and better management for business owners. This study uses secondary data as study materials which will be given to the micro level that businesses with a turnover of up to 300M per year in which the segment in general do not have good financial records to then be used as financial statements. In a study using 12 samples of SMEs in the area of Depok randomly selected. This study uses processed using descriptive statistics as well as the weighting at …

Pemberdayaan Masyarakat Melalui Pendidikanperencanaan Dan Pengelolaan Keuangan Dan Investasibagi Umkm Dalam Rangka Pengembangan Usaha Danpeningkatan Kualitas Hidup Keluarga, Dede Suryanto, Fibria Indriati Dwi Liestiawati, Ixora Lundia Suwaryono, Pantius Drahen Soeling

Jurnal Vokasi Indonesia

Community Engamenet Program gives the skill of planning and financing education for Small Medium Entreprises (SME), how they make business plan begin budgeting, raising the fund, create financial statement, buseiness development and investing to enhance their wealth of family. This program delivered to 30 SME of Assosiation of Depok Creative Industries (AIKD). Some activities delivered are training and business assistance. The aims of program point out some changes before and after program impelementation. The SME have positive behavior in financing. The success indicators are the SME have financial statement of entrepreises and their family. In otherwise they they can make …

Pemaknaan Perjuangan Perempuan Di Social Media(Studi Kasus Artikel “Ibu, 10 Tahun Penjara, 10 Milyarrupiah” Di Dalam Blog Www.Alandakariza.Com), Pijar Suciati

Jurnal Vokasi Indonesia

This study, in general aimed to describe and know the meaning of the message women struggle by users of social media (Facebook and Twitter) to the blog article of Alanda Kariza. This study uses a critical paradigm of constructionism. The type is descriptive research using case study strategy. Data collection techniques used is by interview (interview), with the selection of informants using purposive judgmental convenience. The conclusion that can be drawn from this research is, in the end a meaning that appears in the mind of the reader to a blog written in social media is influenced by many things, …

Kreativitas Udjo Ngalagena : Studi Keberhasilan Pengembangan Kreativitas Di Saung Angklung Udjo (Sau), Budiman Mahmud M

Jurnal Vokasi Indonesia

This article is the result of qualitative research which focused on creativity, especially creativity Udjo Ngalagena in terms of personal, press, processes and products. The results showed that the various potentials and support from the family, community and school (education) makes Udjo being personally creative. Personal creative and press factor gives strength to Udjo Ngalagena to continue and develop their creativity amid the challenges and conditions of the times. Udjo Ngalagena succeeded in making angklung tradition into creative products in educational activities, production and performances regularly and formally at Saung Angklung Udjo (SAU) with reference to the traditional values of …

Persepsi Mahasiswa Tentang Ketidak-Jujuranakademik: Studi Kasus Mahasiswa Program Vokasi Universitas Indonesia, Heri Yuliyanto

Jurnal Vokasi Indonesia

Often we see students gathered tasks given by the lecturers and they are copying answers between students and others. They perform this action with no load, even though the task is an individual task. Do they know that what they are doing is an action that is contrary to the basic values of academic integrity. Or perhaps they are not aware that they are not a violation, since they merely imitate or follow the habits of seniors or friends the same age. Then comes the question "How do they (students) do dishonesty (cheating)?" And "Why are or what background they …