Arts Management Commons^™

From Margins To Museums: Tracing The Evolution Of Representation For Contemporary African Artists In The United States, Victoria Mouraux Durand-Ruel

Master's Theses

This thesis examines the impact of the Black Lives Matter movement on the art community in the United States and the evolution of representation for Contemporary African artists. By analyzing the careers and artistic contributions of Omar Ba, Toyin Ojih Odutola, and Njideka Akunyili Crosby, the study explores the concept of artistic agency according to which African artists have more control over the production and distribution of their works.

The research begins with a comprehensive literature review, investigating the historical contexts that have shaped the art landscape, including the impact of colonization, decolonization, and globalization. The study reveals how these …

Mapuche Women's Cooperative And Sustainable Development, Peter Kent

Peace and Conflict Studies Journal Conference

This study looks at a Mapuche cooperative (Chol-Chol) in southern Chile. The review focuses on how this woman owned and run enterprise overcomes primarily culturally ingrained indigenous biases, and how these women deal with a dominant Euro-centric culture that refuses to acknowledge them both as a distinct group within Chile and as capable and contributing members of the Chilean economy.

The study follows two specific members of the cooperative. One is the Executive Director of the organization, charged with oversight of the cooperative members, from financial accountability to negotiations, within the group and outside of the group with local municipal …

Chatgpt Unveiled: Unleashing Ai Magic In Online Shopping And Digital Marketing, Jianping Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Journal

This research paper explores the use of AI, specifically ChatGPT, in interactive activities within

online shopping and digital marketing. The paper examines the potential of AI-powered chatbots

to enhance customer engagement, personalization, and marketing effectiveness. Through a

literature review, case studies, and user feedback analysis, the research highlights the benefits of

AI chatbots in providing real-time assistance, personalized recommendations, and improved

customer experiences. The paper also addresses ethical and privacy concerns associated with AI

implementation and discusses future research directions. The findings are expected to suggest

that AI-powered chatbots have the potential to revolutionize online shopping and digital

marketing by …

Happy Campers Or Unhappy Prisoners: How Materialism Punishes Us In Lockdown Times, Banwari Mittal

Atlantic Marketing Journal

COVID-19 and the resulting lockdowns created an unprecedented upheaval in consumers’ daily lives and lifestyles. The purpose of this research was to understand the psychological experience of life under lockdowns and the role of individual difference variables in that experience. Using survey data from U.S. consumers, the research identified two opposite feelings, coexisting: happy camper feeling or unhappy prisoner feeling. Younger, lower income, and less educated consumers felt more like prisoners than campers. Ability to maintain life as usual, and positive pre-pandemic life conditions (health, social network, and job satisfaction) led to happy camper feelings. In contrast, pre-pandemic materialism led …

Don’T Look Up: Hyperobjects And Bland Branding, Chloe Preece

Markets, Globalization & Development Review

Popular reviews of Don’t Look Up have been polarised, ranged from admiring to dismissive. This Netflix comedy satirises the difficulty of compelling the uninterested to care and the failure of government to tackle our imminent extinction. As such, we are left with the question as to whether it is still possible, in 2022, to find humour in a film about the end of the world? Ultimately, the film is the product of the discourse it satirises; the star-studded cast and their activist message is lost in a failure to hold to account those most responsible for global warming by focusing …

Diversity And Employees’ Challenges In The Workplace: The Case In Selected Resorts In Calamba City, Laguna, Philippines, Mark Gabriel Aguilar, Rizza Fonacier, Andrea Duldulao, Shella Marie Pangilinan, Jeanella Mae Paz, Sheryll Cruz, Trisha Mae Nicole Marticio, Vivialyn Pecayo

Journal of Global Awareness

With present issues pertaining to discrimination and underrepresentation, the growing demand towards equality and equity in society as reflected in legislative bills being filed, street demonstrations, and organized programs, and the number of studies that confirms higher productiveness of diverse workplaces, employers are expected to evaluate prospective employees' socio-demographic profiles aside from knowledge, skills, and personality. This has led to this study that aims to develop a conclusion if the workplace in the tourism industry, resort establishments in Calamba City, Laguna, embraces diversity, as well as to know the challenges that employees experience in working with colleagues who have different …

Brides And Bridal Stores: Online Or Brick-And-Mortar, Libby C. Jones, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Journal

This paper explores the growing global bridal industry and the different trends, traditions, and aspects of specific countries' bridal industries. It outlines western and eastern traditions and how globalization contributes to their spread. A deeper focus is dedicated to the United States' bridal industry and the issues brick-and-mortar bridal boutiques face as more brides have started shopping at online bridal stores. The relationship between brick-and-mortar and online bridal stores is explored based on various propositions about the bridal industry's emerging challenges. These propositions include trust issues in the retail environment, convenience, selection of bridal gowns in different retail formats, incorporating …

Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul

Experience Industry Management

The commercial marketplace is becoming increasingly experiential. Experiential marketing activations, particularly those done at music festivals, are emerging as a highly valuable marketing tool to impact brand recognition and loyalty through the creation of unique branded experiences. The purpose of this study was to examine the experiential marketing design practices utilized at selected branded activations within Outside Lands Music and Arts Festival 2022. A comparative analysis was conducted on three selected experiential marketing activations at Outside Lands: The House by Heineken, the Music Den by Toyota, and the Ocean Love Tour by Gray Whale Gin. The findings concluded that the …

Struggles And Successes In Accessing Art, Theodore J. Szpakowski

Student Publications

According to the 2021 American Community Survey, 13% of Americans self-reported being disabled. That is over 42 million people. Many of have the same interest in attending art museums and galleries as non-disabled Americans, but face additional barriers. It is critical for art museums and galleries to recognize these barriers and take steps to reduce them. Several large art museums have begun innovative programs that can provide an example of what an art space with the time, staffing, and resources can achieve. Although accessibility requires a plethora of considerations to be done properly, museums and galleries have shown incredible progress …

A Review And Evaluation Of The Proactive Behavior Literature, Shefa Besaiso, Laila Shokr, Dina Al-Agry

Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث

This research presents an overview of the Proactive Behavior. It focuses on both the concept of proactivity and discusses the motivational features as a positive behavioral method that could lead to improving individuals’, and organizations’ performance and efficiency, making it an attractive method to adapt. Then, it presents a supportive comparison of proactivity’s forms, a revision and re-structuring of its main phases, results, and a discussion of the determinants that hinder proactive behavior. In addition, the research discusses some of the emerging fears from proactivity and the possible related constraints with it through literature review for purpose of clarifying the …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Navigating The Public Funding Landscape: Lessons From One Small, Isolated, Rural, Arts Organization, Elise L. Kieffer

Faculty & Staff Research and Creative Activity

This study follows the experience of one arts organization in an isolated, rural, Appalachian community of Kentucky, to explore the relationship between the NEA and the state arts agencies with which they partner. Using the case study of Burkesville Academy of Fine Arts as an inspiration, this question is explored: If BAFA had received necessary technical support from the KAC, is it likely that it might have been awarded funding by the NEA? The study compares BAFA to organizations in comparable communities who received NEA funding. Following findings, suggestions for policy and practice are provided.

Rural And Regional Arts Organizations, Elise Lael Kieffer

Faculty & Staff Research and Creative Activity

This chapter presents the arts operating in two specific regions. Where arts organizations are located informs the political climate in which they work, their methods, and their constituency. The Appalachian Regional Commission (ARC) was founded by an act of congress in 1965 and is tasked with five key goals. These goals include increasing economic opportunities within the region, improving workforce readiness, developing and maintaining critical infrastructure, utilizing and leveraging natural and cultural assets within the region, and developing leadership and community capacity (ARC, 2019). This area is defined by persistent poverty and reduced economic opportunity. Local issues are, in fact, …

Transdisciplinarity In Experience Design: A Global Survey Of Higher Ed Programs In Exd/Xd, Yvonne Houy

Creative Collaborations

In our age of ubiquitous devices and digital media it is the perceived value of the end-to-end experience that brings people to a place. Designing inspiring and emotionally engaging end-to-end experiences requires experts in a wide range of disciplines committed to an interdisciplinary collaboration that can arrive at transdisciplinary design - the sum becomes greater than its parts.

Civil engineering, hospitality, business, psychology, digital User Experience (UX) design, and experience data analysis need to be seamless integrated with the fine and performing arts and design fields:

• Architecture, interior, landscape and sound design actively engage the senses.

• Graphic and fine arts …

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Millennial Motivation For Nonprofit Arts And Culture Organizations, Rebekah Wagenbach

Walden Dissertations and Doctoral Studies

Many arts-related nonprofit organizations rely on a volunteer labor force and often face difficulties fulfilling their missions without successful recruitment and retention efforts. Millennials make up almost a third of the volunteer force. This research focused specifically on members of the Millennial generation and their relationship with arts and culture-related nonprofit organizations in their communities for the purpose of helping these types of organizations recruit, retain, and manage volunteers from this age group. The theoretical foundation for this research consisted of public service motivation theory and generational cohort theory. The research question examined the primary motivations for Millennial adults born …

What's In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson, Jeffrey A. Peterson

Atlantic Marketing Journal

This paper presents the results of a nationwide survey of the American public’s general familiarity with, and perceptions of, multi-level marketing, direct selling, and social selling. Survey respondents were most familiar with direct selling; there was no substantive difference in familiarity with multi-level marketing and social selling. Respondents familiar with the three terms possessed perceptions of them that were significantly more positive than were the perceptions of respondents reporting not being familiar with the terms. Across all terms, male respondents reported being more familiar with, and more positively disposed toward, them than did female respondents. Respondents 55 years of age …

The Impact Of Verified (Unverified) Online Product Consumer Reviews On Consumer Product Attitudes, Kathryn Cort Dr., Roland Leak Dr.

Atlantic Marketing Journal

Customer product reviews are an integral component for companies conducting e-commerce, enabling them to stay connected and engaged with their consumers. However, more important these reviews are being utilized and incorporated into the marketing plans of companies. Companies can use a mixture of verified and unverified purchase badges in their displayed product reviews. This study finds that as customers are provided with this additional information to help form impressions about the products they are reviewing, customers' need for cognition ultimately determines how they utilize the presence or absence of these badges.

The Impact Of Governance Structure On Performance Of U.S. Performing Arts Centers, Karen S. Fuller

FIU Electronic Theses and Dissertations

This dissertation is an analysis of the governance structures and functioning of performing arts centers (PACs) in the United States. PACs provide important public services to local communities by exposing the public to arts and culture. There are two research objectives in the analysis. The first objective is to delineate the forms of PAC governance structures. The second objective is to assess how these governance structures affect PACs’ functioning. The dissertation contributes to understanding of management of PACs. Overall, the study identified 187 PACs in the country, with at least one PAC in every state.

With respect to the first …

The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley

Atlantic Marketing Journal

The Association to Advance Collegiate Schools of Business (AACSB) is clear about the worsening shortage of doctoral qualified faculty. It is the proposition of this paper that business schools should consider evaluating and perhaps reinvigorating recruitment strategies in both the short- and intermediate-term, as well as developing marketing management strategies that will help alleviate business faculty shortages in the long-term. Strategic marketing guidance is set forth in this paper with a focus on the development and institutionalization of managerial linkages between recruitment-retention connections. Our major premise is that leadership robustness is needed relative to the construction and implementation of strategic …

Building A Record Label Website In An Evolving Music Industry, Zachary Mouton

IPS/BAS 495 Undergraduate Capstone Projects

The basis of my capstone project is to build a website for my record label Play-Yah Records. My major focus for the website is to find more options for monetization for the bands on the label. During the process I conducted research on NFT’s, music licensing, website construction, logo design, and made-to-order merchandise. I am excited about what I have learned in this project and I can’t wait to share it with you.

Digital Marketing For Dance: Strategies, Analysis, And Discussion, Cydney Covert

IPS/BAS 495 Undergraduate Capstone Projects

This paper explores the importance of multiple factors in the digital marketing of dance organizations. Idaho's only professional ballet company, Ballet Idaho, is used as a case study to determine which marketing strategies are the most beneficial. Cross-referencing tactics from other dance organizations, this research aims to determine how companies can market their more abstract performances, include dancer perspectives in their content, and take advantage of peripheral cities in order to increase their audience-base.

Reimagining The Role Of Physical Space In Future Human Thriving, Adrian Young

Critical and Creative Thinking Capstones Collection

As a positive psychology practitioner and residential planner, I divide energy and effort into two distinct fields; one focused on human welfare and the other on optimal aesthetics and functionality of our physical surroundings. This text explores a philosophical shift in motivation for space design prompted by the experience and new potential that result from COVID-19. Rather than space as a means to epitomize style and serve utility, I urge considering the full complexity of the human experience and what would be most conducive to general well-being as a new leading priority. What influence can environmental design bring to generalized …

Uri And Its Students: A Contract For The Provision Of A Safe Environment, Danielle Joan Beatrice

Senior Honors Projects

DANIELLE BEATRICE (English; Philosophy; Business) URI and Its Students: A Contract for the Provision of a Safe Environment

Sponsor: Judith Swift (Communication Studies, Coastal Institute)

When students begin to attend college, they expect to be consumed with busy schedules, heavy workloads, and an exciting social life. Students do not anticipate being in dangerous situations. However, this does not mean that such situations do not occur. Therefore, it is essential to teach students to be active participants in educating themselves and their peers regarding prevention and response to emergency situations. My Honors Project aims to increase the awareness of safety-related issues …

Still Dreaming Of You: Selena's Discourse With And Continuing Impact On American Musical Culture, Hannah Lastra

Graduate Theses and Dissertations

Selena Quintanilla Perez continues to circulate in popular culture, including MAC cosmetic lines, a Netflix series, and podcasts. As a result, her cultural influence continues to be passed on and shared with future generations. This thesis focuses on three aspects of Selena and Selena y Los Dinos: Selena’s music, Selena’s performance aesthetic, and Selena’s fandom today. Chapter 1 focuses on Selena y Los Dinos’ American musical influences, particularly studying the songs “Enamorada de ti,” “Missing my Baby,” and “Fotos y Recuerdos” and the presence of American genres of new jack swing, R&B, and rock within them. Chapter 2 focuses on …

Fostering Music Performers In The 21st Century: A Contemporary Professional Perspective Toward A New Curricular Agenda For Graduate Study In Music, Andre Januario

Graduate Theses, Dissertations, and Problem Reports

What if the core curriculum for graduate students in music performance were designed to prepare students to succeed in the world of the Fourth Industrial Revolution?

This dissertation offers a hypothetical answer: a structured and systematic academic curricular framework for music graduate students of performance of concert music (especially those in terminal degrees, such as doctoral students), along with music instructors, professional music performers, school administrators, and college professors, seeking to prepare such students for achieving and maintaining a music career more in keeping with the current work environment, especially those skills demanded by the Fourth Industrial Revolution and the …

The Relationship Between Organizational Justice And Organizational Citizenship Behavior (Ocb) Among Local Administration Employees Of Algeria, Bahri Saber

Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث

This study addresses the relationship between the organizational justice (OJ) and organizational citizenship behavior (OSB) among the local administration’s employees through the five-factor model: altruism, courtesy, conscience, civic virtue, and sportsmanship. To achieve the study’s objectives, the researcher implemented two scales; namely, the organizational justice and organizational citizenship behavior. Specifically speaking, these scales were adapted to suit both the nature and the environment of the study and applied to 72 employees at workplace. The study came up with a number of results, the most important of which was the existence of a strong, positive and significant relationship between the OJ …

Social Power Of Jazz Festivals, Olga Bekenshtein

University of New Orleans Theses and Dissertations

Jazz festivals occur in all parts of the world, small cities and metropolises, urban and rural landscapes, stadiums, churches, streets, and abandoned factories. Being a part of the entertainment industry, they have the potential to impact social change. Jazz festivals help us reconsider notions of identity and community, and their communal experience has the potential to undermine dominant social norms. The industry of jazz festivals is based on Black music and has a history of positive and negative social outcomes. Evaluating festivals through the symbolic meaning of music provides an optic into how festivals marginalize and exploit African American cultural …

Kofifi/Covfefe: How The Costumes Of "Sophiatown" Bring 1950s South Africa To Western Massachusetts In 2020, Emma Hollows

Masters Theses

This thesis paper reflects upon the costume design process taken by Emma Hollows to produce a realist production of the Junction Avenue Theatre Company’s musical Sophiatown at the Augusta Savage Gallery at the University of Massachusetts in May 2020. Sophiatown follows a household forcibly removed from their homes by the Native Resettlement Act of 1954 amid apartheid in South Africa. The paper discusses her attempts as a costume designer to strike a balance between replicating history and making artistic changes for theatre, while always striving to create believable characters.

Place-Making/Management: The Policy And Practice Of Arts-Centred Spatial Interventions In Singapore, Su Fern Hoe

Research Collection School of Social Sciences

Singapore has won numerous accolades and garnered global attention for its physical infrastructure and iconic architecture. Despite these achievements, its government has recognized that certain parts of the city still lack a certain human vitality and buzz. Additionally, like other post-industrial cities, the production of a positive urban experience has been identified as that critical competitive advantage that would differentiate Singapore from other cities. Consequently, the Singapore government adopted a strategy called ‘place management’ in 2008 to inject ‘heart and soul’ into the city, and deliver a liveable, globally competitive and amenity-rich urban environment for its increasingly educated and upper …

Cultural Policy And The Rise Of Multiculturalism Study Of Fine Arts Exhibition In The 2000s, The National Gallery Of Indonesia, Citra Smara Dewi

International Review of Humanities Studies

This study focuses on the role of cultural policy in the rise of multiculturalism with a case study of the Indonesian Art Exhibition, Pameran Seni Rupa Nusantara (PSRN) 2000s, which was initiated by a cultural institution, the National Gallery of Indonesia (GNI). PSRN exhibition is one of the important programs of GNI because it gives space to the artists of the archipelago - not just Java and Bali - to present works of modern-contemporary art rooted in local wisdom. As a nation that has the characteristics of pluralism, the spirit of multiculturalism in art has become very significant, especially in …