Arts Management Commons^™

Orchestra Community Engagement: Factors Of Environmental Impact, Travis Newton

Theses and Dissertations--Arts Administration

The symphony orchestra industry in the United States was founded with the goal of serving the elite, but these orchestras are organized as not-for-profit organizations and are currently mandated to benefit the community more broadly. Professional symphony orchestras in the United States are beginning to address this disconnect between their elite-oriented origins and the more modern federal mandate of community-oriented service in a variety of ways, including through community engagement programming. There are a number of items that remain unknown, including the impact that environmental factors have on orchestras’ community-oriented work, and what “community engagement” means to orchestras.

The purpose …

2023 Sale Conference Proceedings, Elise Lael Kieffer

International Journal of Regional Issues in the Arts

conference proceedings

The Dilemma Of Empty Halls, Joanna Lauer

Musical Offerings

Today, live classical concert attendance is low, a fact which threatens the careers of professional musicians. This paper examines recent statistics of classical concert attendance, theories as to why attendance rates are low, marketing methods for target audiences, and finally, recommendations to solve the dilemma of empty concert halls. To encourage concert attendance, classical music must be tastefully marketed to present-day audiences through the experience of technically excellent, musical, and interesting live performances. Ultimately, the relationship between art and its audience (the consumer) reveals that the key to the dilemma is the audience.

A Live Performance Guide: Building A Concert, Genevieve White, Genevieve White

Honors College Theses

Many are unaware of the production process when it comes to live performances in the Music Industry. While the obvious barriers of obtaining a time, place, and performer can be easily concluded, many outside of the industry fail to consider other components that contribute to successful performances. The attainment of proper contracting, performance licenses, and music materials are just a few examples of the thought and preparations that go into planning and accomplishing a successful concert.

This project, from conception to execution, was intended to further my knowledge of live performance through the utilization of classroom education and industry experience. …

The “Invisible” Impact In The Arts: A Multiple-Case Comparative Study Depicting The Challenge Of Impact Reporting For Arts Impact Organizations, Heidi Rolf

Management Undergraduate Honors Theses

This Honors Thesis researches the complex interrogative following the arts impact industry and the impact reporting methods available to the organizations within this industry. The research is achieved through a multiple-case study on six different arts impact organizations and additional web-based analysis. The case studies provide the structure for the ultimate discussion on available impact reporting methods for arts impact organizations and the level of importance, difficulty, and constraints associated with this form of reporting. This study presents detail on the growth and position of the current arts impact industry as well as that of the creative economy as a …

Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul

Experience Industry Management

The commercial marketplace is becoming increasingly experiential. Experiential marketing activations, particularly those done at music festivals, are emerging as a highly valuable marketing tool to impact brand recognition and loyalty through the creation of unique branded experiences. The purpose of this study was to examine the experiential marketing design practices utilized at selected branded activations within Outside Lands Music and Arts Festival 2022. A comparative analysis was conducted on three selected experiential marketing activations at Outside Lands: The House by Heineken, the Music Den by Toyota, and the Ocean Love Tour by Gray Whale Gin. The findings concluded that the …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Grasping The Intangible: The Perseverance Of Physical Music Media In A Digital World, Sam Youmans

Honors Theses

Music is a unique economic good with several interesting characteristics: as an art form, its value is immensely subjective and changes with the culture; it is most widely consumed via online streaming platforms but still embedded onto physical formats and sold through retailers; and the United States music business had to pivot through substantial economic disruption at the turn of the century with the advent of peer-to-peer file sharing. Given the digital world in which we live, this thesis explains why people still purchase music on physical formats. This is accomplished by discussing revenue data from the past few years, …

Time Machine, William B. Sims, Joseph P. Robinette, Reid W. Sorel

Honors Scholars Collaborative Projects

The album will be organic, raw, gritty country sound, inspired by vintage country/folk and bluegrass and encouraged by modern underground/alt country and new-wave folk.

Improving Arts Management/Marketing Efficiency: Optimizing Utilization Of Scarce Resources To Produce Artistic Outputs, Theresa A. Kirchner, Linda L. Golden, Patrick L. Brockett

Marketing Faculty Publications

Purpose

This longitudinal research examines US symphony orchestra sector organizations to determine individual efficiencies in allocating resources (donations, governmental/private funding, etc.) for desirable outputs (concerts, educational programs, community outreach). It provides researchers and managers with a tool for identifying, assessing and mitigating organizational inefficiencies.

Design/methodology/approach

This study assesses relative efficiencies in performing arts organizations using Data Envelopment Analysis (DEA), a widely-used nonparametric data-intensive benchmarking technique that determines an optimal “production frontier” of best-practice organizations among their peers and assesses their abilities to turn multivariate inputs into multivariate desired outputs.

Findings

This analysis highlights efficiency differences in a wide range of …

The Impact Of Governance Structure On Performance Of U.S. Performing Arts Centers, Karen S. Fuller

FIU Electronic Theses and Dissertations

This dissertation is an analysis of the governance structures and functioning of performing arts centers (PACs) in the United States. PACs provide important public services to local communities by exposing the public to arts and culture. There are two research objectives in the analysis. The first objective is to delineate the forms of PAC governance structures. The second objective is to assess how these governance structures affect PACs’ functioning. The dissertation contributes to understanding of management of PACs. Overall, the study identified 187 PACs in the country, with at least one PAC in every state.

With respect to the first …

Music Video Review: "O Superman" - Laurie Anderson, Jacob Thomas (Kiko) F. Yago

Backstage Pass

Laurie Anderson's "O Superman" music video is a commentary about the progression of technology. https://www.youtube.com/watch?v=Vkfpi2H8tOE

A Line In The Sand Album Review, Robert N. Moore

Backstage Pass

On July 3rd, 2020, American Arson released their first full-length album. A Line In The Sand has a tight and powerful sound while still feeling raw and untamed, thanks to the help of high production standards. The lyrics somehow find a balance between bold, catchy, and beautiful. Their message mainly revolves around the current American socio-political sphere, challenging their listeners to seek compassion and unity instead of giving into apathy and ignorance.

Click the Download button to read the rest of the review!

Ishmael Album Review, Robert N. Moore

Backstage Pass

This is an extensive review of the metal album Ishmael, written, performed, mixed, mastered, and released all by Jared Smith. The album combines religion, intricate guitar riffs, and metal to create an avant-garde piece of art.

Copyright And Copywrong, Noah Granard

Backstage Pass

This paper attempts to offer a critique of the music industry and modern copyright law via analysis/individual case study in order to provide suggestions for possible reform. Topics include: background information and commentary on the status of the public domain, why the current laws/statures hamper creativity, and what steps should be taken next to remedy these issues. In order to both promote new music, while also respecting the intellectual property of artists and groups with existing content, there must be genuine reform at the highest levels; copyright and music industry laws must stem from the basis of supporting artists and …

A Guide To Digital Marketing For New Creators, Lexi Gerbino

Backstage Pass

This is a guidebook and primer in the use of social media for marketing music, arts or any product or service using freely available online resources. The author explains the basic approaches to building up an online audience and following, emphasizing do-it-yourself (DIY) organic, cost-effective outreach tactics. Paid strategies are also discussed. The author has been involved in various grass roots social media marketing campaigns and draws on their own experience, as well as that of other marketing practitioners who were interviewed as part of the project to inform the recommendations found in this guidebook.

Producer Interview: Teak Underdue, Kris Jones

Backstage Pass

This interview is with three-time Grammy-nominated music producer Teak Underdue of Hallway Productions. He discusses his background and the path he has taken to become a well respected music creator and producer. The interviewee offers advice for aspiring producers on how to build their reputation and credits in the music industry.

Industry Profile: Seven Seas Music Founder, Brooke Wentz, Elizabeth Shearrow

Backstage Pass

Brooke is the CEO of Seven Seas Music and an award-winning music producer and supervisor. For a decade, she has led The Rights Workshop, a leading music licensing and supervision firm with film credits including “Bully,” “Melancholia,” “Don’t Stop Believin’: Everyman’s Journey,” and “Bill Cunningham: New York.” In 2014, Brooke married her singular knowledge and passion for world music with cutting-edge technology to found Seven Seas Music, a web-based platform where media professionals can listen to, build lists and license – with a single click – curated sounds from an astounding array of emerging and established artists in more …

Industry Profile: Tour Manager, Lisa Policaro, Elizabeth Shearrow

Backstage Pass

Lisa Policaro is a Tour Manager from Long Island, New York with over 20 years of experience in the music business. She has worked in all areas of the industry from Interning for Columbia Records to working her way up to being Tour Manager. In this interview, Lisa talks with Elizabeth Shearrow (‘23) about how she got her start in the industry, what qualities students need to have to become a Tour Manager, and how COVID-19 has impacted her career.

Interview With Bonnie Gallanter, Dylan Bliss

Backstage Pass

Bonnie Gallanter, President of Muse Artist Management, is a talent manager, music consultant and event producer for high profile music, film, and television clients. Gallanter is currently the Director of the Women’s International Music Network and Co-Producer of the She Rocks Awards, Events and Showcases. She Co-Produced CMJ Music Marathon, New York’s largest and longest running music festival, for over 20 years as well as numerous festivals, events, panels and symposiums, trade shows, concerts, personal appearances and tours. As a manager, she has specialized in artist development, tour production and management, music development, film and commercial production, distribution, marketing and …

Letter From The Editor-In-Chief, Keith Hatschek

Backstage Pass

Outgoing Editor-in-Chief, Keith Hatschek, relates what accomplishments the editors of the journal have achieved, as well as previewing the content from this issue.

Fostering Music Performers In The 21st Century: A Contemporary Professional Perspective Toward A New Curricular Agenda For Graduate Study In Music, Andre Januario

Graduate Theses, Dissertations, and Problem Reports

What if the core curriculum for graduate students in music performance were designed to prepare students to succeed in the world of the Fourth Industrial Revolution?

This dissertation offers a hypothetical answer: a structured and systematic academic curricular framework for music graduate students of performance of concert music (especially those in terminal degrees, such as doctoral students), along with music instructors, professional music performers, school administrators, and college professors, seeking to prepare such students for achieving and maintaining a music career more in keeping with the current work environment, especially those skills demanded by the Fourth Industrial Revolution and the …

Social Power Of Jazz Festivals, Olga Bekenshtein

University of New Orleans Theses and Dissertations

Jazz festivals occur in all parts of the world, small cities and metropolises, urban and rural landscapes, stadiums, churches, streets, and abandoned factories. Being a part of the entertainment industry, they have the potential to impact social change. Jazz festivals help us reconsider notions of identity and community, and their communal experience has the potential to undermine dominant social norms. The industry of jazz festivals is based on Black music and has a history of positive and negative social outcomes. Evaluating festivals through the symbolic meaning of music provides an optic into how festivals marginalize and exploit African American cultural …

Quincy: A Documentary Review, Analy Cruz

Backstage Pass

This is a film review of the 2018 documentary film on the life and music of legendary producer, Quincy Jones.

Amy: A Film Review, Lucas Dehner

Backstage Pass

A review of the 2015 documentary film, Amy.

Tearing Down The Wall: An Analysis Of Pink Floyd’S 1979 Rock Opera, Darla Testino

Backstage Pass

No abstract provided.

Bohemian Rhapsody: A Film Review, Ailey Butler

Backstage Pass

This is a review of the 2018 Queen bio-pic, Bohemian Rhapsody.

Metallica: Some Kind Of Monster Film Review, Ceara J. Costa

Backstage Pass

This is a film review of the 2004 documentary, Some Kind of Monster, which provides an in-depth portrait of the heavy metal band, Metallica, during the making of their St. Anger album. It addresses issues of mental health, depression, group dynamics and the pressures that successful artists face in maintaining their internal and external relationships while still trying to create new music.

A 70'S Dream Queen: Carole King's Tapestry, Kortney Burton

Backstage Pass

The essay critiques the 1971 best-selling album, Tapestry, written and performed by Carole King.

Rock Of Ages Film Review, Sarah Werth

Backstage Pass

This is a critique of the 2012 musical film, Rock of Ages.