Arts Management Commons^™

Music And Authenticity: The Emerging Role Of Ai In Music Creation, Education, And Consumption, Jon Littlefield, William Williams, Kimball P. Marshall

Atlantic Marketing Association Proceedings

No abstract provided.

The Use Of Music In Retro Branding, Jon Littlefield, Cortnee Young

Atlantic Marketing Association Proceedings

No abstract provided.

The Changing Landscape Of Artist Success: Evaluating Independent And Label-Signed Career Paths, With A Focus On The Christian Music Industry, Nicholas Ty Brueggemann

Senior Honors Theses

Traditionally, record labels have propelled the music industry (Christian and secular). They established themselves in the late 19th century, allowing artists to accumulate acclaim more efficiently. Since their inception, labels have connected artists to a support network that delegates career-related tasks. Getting signed to a label has historically been the industry standard career path for artists wanting to become successful enough to live off making music full-time. However, with the recent emergence of the digital landscape, more promotional methods, opportunities, and tools have become available to artists. Through this study, insights will be gained into the necessity of signing with …

From Altamont To Astroworld: An Analysis Of Management Issues In Large Scale Music Festivals, Jennifer Morriss

Honors College Theses

The most common problems in music festivals can largely be broken into two categories: risks to the individual and risks on a grand scale. It is the responsibility of event managers to consider how to best keep everyone safe and maintain proper organization. Risks to the individual are often things like substance use and abuse, harm reduction, and sexual assault or harassment. Meanwhile, broad risks tend to be issues of evacuation and emergency management, crowd safety, stampedes, and casualties or violence. It is crucial to reflect on prior common safety and security issues when setting out to produce a large …

The Biggest Night In Music: A Case Study Of The Grammy Awards Digital Marketing Strategies, Samantha Canik

Experience Industry Management

Music has the power to bring people together and create connections. Every year, music fans and artists eagerly anticipate celebrating their love for music at the Grammy Awards through performances, receiving awards, or simply attending. The Grammys serves as the ultimate celebration, uniting people to honor and celebrate all things music. The purpose of this study was to examine the digital marketing strategies of the Recording Academy’s Grammy Awards. Data on digital marketing was collected through a case study and an instrument developed by the researcher. The results of this study highlights the effectiveness of the Grammys’ digital marketing strategies, …

From Vinyl To Viral: Evaluating The Mere Exposure Effect Through Music And Technological Advancements, Ariana R. Deboo

Honors Undergraduate Theses

The Mere Exposure Effect (MEE) refers to a psychological pattern in which a person develops preference for a stimulus that has been repeatedly presented to them. The present study examined environmental influences of preference through repeated exposure to music. Social media platforms such as TikTok, Reels, and Shorts influence where people listen to music. The fast-paced consumption algorithm for new media is provided by quick, entertaining videos that allow users to scroll past content that does not keep their attention. A total of 406 participants (n=406) were involved in this study. The purpose for this study was to identify how …

Has K-Pop Lost Its Koreaness?, Madison J. Gusler

Capstones

Since the 2010s, the global expansion of K-pop has been undeniable, with music from Korean idol groups resonating with fans around the world. We’ve seen the industry adapt to cater to this global audience, placing emphasis on non-verbal aspects of performance such as choreography and set design, and integrating more English lyrics in their songs. K-pop has always had multinational, multicultural influences in its production, yet the music has remained distinctly Korean. But as the industry expands into new markets, faces new challenges, and adapts to convey greater global appeal, the public must contend with the idea of a K-pop …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Rock On: The State Of Rock Music Among Generation Z, Gianna Cicchetti

Honors College Theses

Rock music is a significant part of American culture and has always had ties to the socialization of the youth since its rise in the 1950s. Many musicians and music journalists have pushed forth the opinion that the genre is “dead” as its relevance in young adult culture has faded away in favor of different genres of mainstream music. However, rock artists have seen more success and virality in the past few years. This is primarily true through the social media platform TikTok, the largest platform of its kind with most young people as part of its userbase. The following …

The Benefits Of A Professional Website For A Musician, April C. Cain

IPS/BAS 495 Undergraduate Capstone Projects

For my capstone project at Boise State, I decided to create a website for my music. I am a music producer and needed a professional web presence for promotion, current and future fans, professional contacts, and to also serve as a portfolio of my work. There are also added benefits for future projects in the form of a blog and file selling features. I researched web-building platforms and methods as well the benefits of having a website for not just myself but for fans and other consumers of music and developed an action plan to create my own professional website. …

Time Machine, William B. Sims, Joseph P. Robinette, Reid W. Sorel

Honors Scholars Collaborative Projects

The album will be organic, raw, gritty country sound, inspired by vintage country/folk and bluegrass and encouraged by modern underground/alt country and new-wave folk.

Ishmael Album Review, Robert N. Moore

Backstage Pass

This is an extensive review of the metal album Ishmael, written, performed, mixed, mastered, and released all by Jared Smith. The album combines religion, intricate guitar riffs, and metal to create an avant-garde piece of art.

Copyright And Copywrong, Noah Granard

Backstage Pass

This paper attempts to offer a critique of the music industry and modern copyright law via analysis/individual case study in order to provide suggestions for possible reform. Topics include: background information and commentary on the status of the public domain, why the current laws/statures hamper creativity, and what steps should be taken next to remedy these issues. In order to both promote new music, while also respecting the intellectual property of artists and groups with existing content, there must be genuine reform at the highest levels; copyright and music industry laws must stem from the basis of supporting artists and …

Producer Interview: Teak Underdue, Kris Jones

Backstage Pass

This interview is with three-time Grammy-nominated music producer Teak Underdue of Hallway Productions. He discusses his background and the path he has taken to become a well respected music creator and producer. The interviewee offers advice for aspiring producers on how to build their reputation and credits in the music industry.

Industry Profile: Seven Seas Music Founder, Brooke Wentz, Elizabeth Shearrow

Backstage Pass

Brooke is the CEO of Seven Seas Music and an award-winning music producer and supervisor. For a decade, she has led The Rights Workshop, a leading music licensing and supervision firm with film credits including “Bully,” “Melancholia,” “Don’t Stop Believin’: Everyman’s Journey,” and “Bill Cunningham: New York.” In 2014, Brooke married her singular knowledge and passion for world music with cutting-edge technology to found Seven Seas Music, a web-based platform where media professionals can listen to, build lists and license – with a single click – curated sounds from an astounding array of emerging and established artists in more …

The Budding Disruption Of Blockchain Technology Upon The Current Structure Of The Music Industry, Bradley Rauman

Senior Theses

One of the most pertinent opportunities within the music industry, and many other industries as well, stems from the use of blockchain technology. Blockchain’s core technology, which enables smart contracts and non-fungible tokens (NFTs), could be used to restructure and decentralize the music industry to be in alignment with the best interests of artists - the individuals responsible for driving the success of this industry.

The current system is outmoded. It evinces a disparity in the level of information held by artists and intermediaries (i.e. labels, publishers, and streaming services) and this disparity enables intermediaries to deduct egregious fees that …

Fostering Music Performers In The 21st Century: A Contemporary Professional Perspective Toward A New Curricular Agenda For Graduate Study In Music, Andre Januario

Graduate Theses, Dissertations, and Problem Reports (ETD)

What if the core curriculum for graduate students in music performance were designed to prepare students to succeed in the world of the Fourth Industrial Revolution?

This dissertation offers a hypothetical answer: a structured and systematic academic curricular framework for music graduate students of performance of concert music (especially those in terminal degrees, such as doctoral students), along with music instructors, professional music performers, school administrators, and college professors, seeking to prepare such students for achieving and maintaining a music career more in keeping with the current work environment, especially those skills demanded by the Fourth Industrial Revolution and the …

Profits For Spotify, Pennies For Artists, Joshua R. Rosenberg

Capstones

Major recording labels have always been king-making investment houses. They market the music and manage the careers of artists such as New York singer-songwriter Blake Morgan, who has to fight tooth and nail to escape being mistreated financially. But digital distribution services have now come along and upped the parasitic ante. By dominating global market share and distributing millions of songs for the labels, companies like Spotify are piggybacking on the music industry’s already exploitative system and magnifying it exponentially. The more content you control, the larger the overall profit–even if the overwhelming majority of content creators are essentially starving. …

Me Too: The Effects Of Sexual Harassment And Assault In The Entertainment Industry, Cassandra M. Gaal

Backstage Pass

This paper gives insight to the growing issue of sexual harassment and assault in the entertainment industry. The paper provides information on the impact technology and social media have on sexual harassment and how women in particular are viewed in the entertainment industry. The paper also discusses how different genres of music and other forms of entertainment had oversexualized women, and how movies and TV shows have created this idea that someone being romantic is someone who is aggressive and forceful towards their partner.

The Next Frontier: Blockchain In The Music Industry, Manuel J. Manriquez Jr

Backstage Pass

This Research Paper takes a look at how Blockchain technology can potentially change the music industry as we know it!

Spotify Vs. Apple Music, Lexi Gerbino

Backstage Pass

A quick look at the differences of the two biggest music streaming services, Spotify and Apple Music.

Producing Thacker Jr. A Guidebook To Production & Reflections Of A Student Director, Ava Street

Honors Theses

This narrative documents a student’s preparation and execution of the children’s music and literature program entitled, Thacker Jr. Radio Hour. The author documents and analyzes experiences over the course of two academic years preparing and producing the program. The author describes the process of production including content creation, marketing, budgeting, fundraising, and casting. The author recounts and reflects upon her experience in the role of Thacker Jr. Executive Director and her desire to create student-centric arts programming. Finally, the author evaluates the immediate impact of the program on the LOU community and predicts how her experience will shape her …

The Lack Of Asian American Representation In American Pop Music, Victoria Noriega

Honors College Theses

The purpose of this study is to analyze why there are fewer East and Southeast Asian Americans in the American pop music industry compared to other ethnicities and to see what factors influence these statistics. The data analyzed consisted of five interviews, all of whom were involved in the music industry as either musicians or managers. Data from the most recently signed artists to the top three major music companies, Warner Music Group, Sony Music Entertainment, and Universal Music Group, was also analyzed to see the most popular genre signed and most frequent ethnicity signed. From the data gathered from …

Sample-Based Hip-Hop Music And Fair Use Laws In The Age Of Streaming Services, Michael Vanbuhler

Senior Theses

This thesis takes an in depth look at the history and processes behind creating sample-based music. Sampling was popularized during the beginnings of hip-hop music and now a wide variety of genres use samples or techniques created by sample-based music. Early hip-hop beats took samples of drum breaks or a portion of a track from another artist or band. As hip-hop grew in the late 80s and early 90s, the use of samples became a question of intellectual property rights and if it was acceptable to sample someone’s copyrighted work. Lawsuits in the early 90’s helped to create new caselaw …

The Supply Chain Of Digital Music: Empowering Independent Artists Through Availability And Accessibility, Justin Reed

Senior Theses

The process of creating and sharing digital music can be viewed from the “supply chain” perspective: identifying the resources and value-adding tools that ultimately result in a final audio product. By researching and documenting the steps involved in this process, I identify this supply chain as a series of steps, an itinerary, or process model of digital music creation. Moreover, I found that each step in the process can be assess for its accessibility and usability by independent artists. I conclude by exploring how this democratizes the music industry by affording independent artists the necessary tools and empowerment to create …

All Access: A Backstage Pass To A Collaborative, Undergraduate Music Journal, Michele Gibney, Keith Hatschek, Nicole Wasnock

Conservatory of Music Faculty Presentations

The number of currently publishing, student run music journals can be counted on one hand. And of those, only half are for undergraduates. At University of the Pacific, the Conservatory of Music started a music industry analysis and opinion journal in 2018. Edited and written by undergraduate students, Backstage Pass has published two issues totaling 47 papers. The benefits of journal writing, editing, publishing and hosting are numerous from many different stakeholder points of view. The collaborative effort is shared between the University Libraries (hosts the institutional repository where the journal is published and offers technical support) and the Conservatory …

International Music Preferences: An Analysis Of The Determinants Of Song Popularity On Spotify For The U.S., Norway, Taiwan, Ecuador, And Costa Rica, Brendan Joseph Suh

CMC Senior Theses

This paper examines data from Spotify’s API for 2017-2018 to determine the effects of song attributes on the success of tracks on Spotify’s Top 200 Chart across five different countries: the U.S., Norway, Taiwan, Ecuador, and Costa Rica. Two dependent variables are used to measure the success of a song – a track’s peak position on the charts and the number of days it survives on a country’s Top 200 Chart. Using ten separate regressions, one for each dependent variable in all five countries, it is concluded that the presence of a featured guest on a track increases a song’s …

An Overview Of A Failed Thesis, Avery Lewis

Undergraduate Honors Theses

An overview of a project based thesis that did not have the support or funding to be carried out to completion. The project was based around starting up a summer recruitment program for the East Tennessee State University Music Department. The program would consist of various summer events for high school students used to recruit for the department as well as encourage music and fine arts degrees.

An Independent Record Label Business Plan, Jack Raybuck

Marketing Undergraduate Honors Theses

A business plan created for an independent record label based in Los Angeles, California. The record label is focused on solving the gender inequality problem that currently exists in the music industry.

Young Entrepreneurship In Philadelphia, Mario J. Heitman

Art and Art History Summer Fellows

A contemporary case study in starting a small business in Philadelphia. The paper focuses on my experiences as an artist and centers on a pop-up exhibition held July 15^th 2017.