Arts Management Commons^™

Behind The Lens, Jolie M. Adams Miss

Belmont University Research Symposium (BURS)

What Fuels Me as a Photographer?

Many photographers don’t realize their ability and opportunity to give back and make a difference. I believe photography extends beyond taking a series of photographs. For me, it is my way of serving others, connecting with people, and sharing their stories. I believe photography is a powerful tool to inspire change in communities—especially in those that are underserved. Photos are visual statements of humanity: an abstract of our failures, ignorance, arrogance, compassion, resilience, progress, and so much more. I want my photography to go beyond a small circle of influence. All of us have …

From Margins To Museums: Tracing The Evolution Of Representation For Contemporary African Artists In The United States, Victoria Mouraux Durand-Ruel

Master's Theses

This thesis examines the impact of the Black Lives Matter movement on the art community in the United States and the evolution of representation for Contemporary African artists. By analyzing the careers and artistic contributions of Omar Ba, Toyin Ojih Odutola, and Njideka Akunyili Crosby, the study explores the concept of artistic agency according to which African artists have more control over the production and distribution of their works.

The research begins with a comprehensive literature review, investigating the historical contexts that have shaped the art landscape, including the impact of colonization, decolonization, and globalization. The study reveals how these …

Mapuche Women's Cooperative And Sustainable Development, Peter Kent

Peace and Conflict Studies Journal Conference

This study looks at a Mapuche cooperative (Chol-Chol) in southern Chile. The review focuses on how this woman owned and run enterprise overcomes primarily culturally ingrained indigenous biases, and how these women deal with a dominant Euro-centric culture that refuses to acknowledge them both as a distinct group within Chile and as capable and contributing members of the Chilean economy.

The study follows two specific members of the cooperative. One is the Executive Director of the organization, charged with oversight of the cooperative members, from financial accountability to negotiations, within the group and outside of the group with local municipal …

The “Invisible” Impact In The Arts: A Multiple-Case Comparative Study Depicting The Challenge Of Impact Reporting For Arts Impact Organizations, Heidi Rolf

Management Undergraduate Honors Theses

This Honors Thesis researches the complex interrogative following the arts impact industry and the impact reporting methods available to the organizations within this industry. The research is achieved through a multiple-case study on six different arts impact organizations and additional web-based analysis. The case studies provide the structure for the ultimate discussion on available impact reporting methods for arts impact organizations and the level of importance, difficulty, and constraints associated with this form of reporting. This study presents detail on the growth and position of the current arts impact industry as well as that of the creative economy as a …

Understanding The Persuasive Attributes Of Twitch Advertisements: A Study On The Effects Of Current Advertisements And Sponsorships, Colleen Sharkey

Electronic Theses and Dissertations

The research in this study aims to investigate the effectiveness of Twitch’s current advertising option, which includes mid-roll, pre-roll, and sponsored streams. It will focus on usefulness of content, brand credibility, purchase intent, and streamer credibility. Twitch has seen a surge in growth and attention in recent years, with an average of 31 million daily visitors and 1.3 trillion minutes watched globally in 2021 alone (Twitch Sales, 2022). However, despite Twitch’s growing popularity as an entertainment and entrepreneurship platform, little research has been conducted on the impact of its advertising options on brand perception. This study seeks to address this …

“This Artwork Is Always On Sale”: The Need For A U.S. Resale Royalty Right For Digital Visual Artists In This Technological Age, And Proof Of Concept Through The Blockchain And Nfts Explosion, Janae Camacho

Washington Journal of Law, Technology & Arts

With the explosion of the internet, social media, non-fungible tokens (“NFTs”), and blockchain technology, there has been a shift in how people consume and commercialize art, thus resulting in the increased use of digital visual mediums to create, purchase, and receive payment for visual artwork. This increase has renewed the question of whether the United States should implement a resale royalty right for visual work artists. This question is of concern, especially in this digital age where it has become more difficult for digital visual artists to receive equitable compensation for their work, like that of their musical and written …

Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul

Experience Industry Management

The commercial marketplace is becoming increasingly experiential. Experiential marketing activations, particularly those done at music festivals, are emerging as a highly valuable marketing tool to impact brand recognition and loyalty through the creation of unique branded experiences. The purpose of this study was to examine the experiential marketing design practices utilized at selected branded activations within Outside Lands Music and Arts Festival 2022. A comparative analysis was conducted on three selected experiential marketing activations at Outside Lands: The House by Heineken, the Music Den by Toyota, and the Ocean Love Tour by Gray Whale Gin. The findings concluded that the …

"Yay Area Fest" Proposal, Taira Tyler Matsuzaki

Graphic Communication

As an avid hip-hop music lover and producer, I always envisioned the creation of my own hip-hop festival theme and lineup. I used my senior project as an opportunity to execute this vision while showcasing all of the skills I have acquired as a Graphic Communication student. My project encompasses the creation of a marketing flyer, website prototype, app prototype, and social media animation for a hypothetical hip-hop festival. These deliverables highlight my abilities in learning new tools, graphic design, UI/UX design, and project management.

The Death Of Print Magazines In Fashion: The Fight To Stay Relevant During The Digital Era And A Look At The Future Of Fashion Print Magazines, Mary Shannon Donnelly

Honors College Theses

We have found ourselves in a digital era. For the past ten years, the public’s Internet usage per day has skyrocketed across all age groups, which in turn, has had an effect on the print industry (e.g. books, magazines, newspapers). As technology has progressed, many have turned to online magazines and journals to receive their fashion news. Given this rapid advance in digital technology, in my honors thesis, I plan to focus on the effect of digital media on print, specifically in the context of fashion magazines. Specifically, I will explore the history of the fashion magazine, its efforts to …

Transdisciplinarity In Experience Design: A Global Survey Of Higher Ed Programs In Exd/Xd, Yvonne Houy

Creative Collaborations

In our age of ubiquitous devices and digital media it is the perceived value of the end-to-end experience that brings people to a place. Designing inspiring and emotionally engaging end-to-end experiences requires experts in a wide range of disciplines committed to an interdisciplinary collaboration that can arrive at transdisciplinary design - the sum becomes greater than its parts.

Civil engineering, hospitality, business, psychology, digital User Experience (UX) design, and experience data analysis need to be seamless integrated with the fine and performing arts and design fields:

• Architecture, interior, landscape and sound design actively engage the senses.

• Graphic and fine arts …

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2+2=Cake: A Book Of Conversations About Possibilities In Business And Art, Elizabeth Ann Alspach

Graduate Theses and Dissertations

2+2=CAKE is a toolkit for people interested in creating their own economic container to support their livelihood. Calling upon the entrepreneurial experience of artists and creatives who founded or run organizations, the book and accompanying workbook and motivational posters serve as an incubator, buoy, and affirming resource for those looking to build the economic container in which they make their livelihood.

Sasah Experiential Learning Opportunities: Western Heads East And The Iconoclast Collective, Jade Rozal

SASAH 4th Year Capstone and Other Projects: Publications

The first part of this report discusses my time as a remote intern during Summer 2020 for the Tanzanian organization, MikonoYetu. MikonoYetu is an NGO that seeks to promote the empowerment and economic independence of young girls, and my team and I were tasked were creating and designing their live website. This internship was supervised by Western Heads East, who also tasked my team with reviewing and suggesting changes for their current website. While completing this remote internship during the beginning of the COVID-19 pandemic brought many challenges, my team and I were able to fulfill our deliverables and learn …

Appropriation Of Artisans' Intellectual Property In Fashion Design Accessories: Piracy Disguised As Giving Back?, Clovia Hamilton

Technology & Society Faculty Publications

Creative industries are industries focused on the creation and exploitation of intellectual propert, including art, fashion design, and related creative services, such as advertisement and sales. During a trip to Burkina Faso in \Nest Africa, Keri Fosse was taught by an African woman how to wrap newborns with fabric in a manner that creates a strong bond and frees the mother's hands for other tasks. Burkina Faso has a craft culture and is known for its woven cotton and the textile art of Bogolan. Bogolan is a technique original to Mali and involves the tradition of dyeing threads with bright …

Kofifi/Covfefe: How The Costumes Of "Sophiatown" Bring 1950s South Africa To Western Massachusetts In 2020, Emma Hollows

Masters Theses

This thesis paper reflects upon the costume design process taken by Emma Hollows to produce a realist production of the Junction Avenue Theatre Company’s musical Sophiatown at the Augusta Savage Gallery at the University of Massachusetts in May 2020. Sophiatown follows a household forcibly removed from their homes by the Native Resettlement Act of 1954 amid apartheid in South Africa. The paper discusses her attempts as a costume designer to strike a balance between replicating history and making artistic changes for theatre, while always striving to create believable characters.

Cultural Policy And The Rise Of Multiculturalism Study Of Fine Arts Exhibition In The 2000s, The National Gallery Of Indonesia, Citra Smara Dewi

International Review of Humanities Studies

This study focuses on the role of cultural policy in the rise of multiculturalism with a case study of the Indonesian Art Exhibition, Pameran Seni Rupa Nusantara (PSRN) 2000s, which was initiated by a cultural institution, the National Gallery of Indonesia (GNI). PSRN exhibition is one of the important programs of GNI because it gives space to the artists of the archipelago - not just Java and Bali - to present works of modern-contemporary art rooted in local wisdom. As a nation that has the characteristics of pluralism, the spirit of multiculturalism in art has become very significant, especially in …

Exploring A Qualitative Approach To Arts Advocacy And Evaluation, Lycette C. Belisle

Undergraduate Theses

The quantitative impact of the arts has become an increasingly important factor in determining the overall value of a project, and is often used to determine acceptance of submissions, public recognition and funding disbursement. This project evaluates current understandings of how the arts function within society, popular methods for determining the value of the arts and explores how qualitative reasoning can be utilized to communicate the value of supporting artistic endeavors. While placing a numerical value on the arts based on data collection can be important, this project will aim to evaluate the implications of relying so heavily on facts …

An Unlikely Pair: Impressionism And The Work-Life Interface, Emily N. Roush

Student Publications

When I get asked what I am studying in college, I often get puzzled or confused replies due to the fact that the fields are pretty unconventional as a pairing. The remarks, “What in the world are you going to do with that?” or “How interesting,” are common responses after sharing. Organization and management studies and art history are an unlikely duo that seem to be vastly different at first glance. After taking many courses within both disciplines to fulfill my double major, I argue that these disciplines are more similar than one may initially assume. Thus, I was inspired …

Business Plan Project, Hejun Xu

MA Projects

The business plan is to build an online trade platform dedicated only to selling ceramic art and design in China, our mission is to provide high quality and modern design of ceramic art to middle - and upper - middle class of the country, and is to also reinvigorate the country’s tradition and culture of aesthetic object appreciating

Using The Fine Arts To Illustrate Degrees Of Innovation: From The High Renaissance To Cubism, Kimball P. Marshall Ph.D., Rene Desborde Ph.D.

Atlantic Marketing Journal

This paper applies the marketing innovation concepts of continuous innovation, dynamically continuous innovation, and discontinuous innovation to the fine arts to suggest challenges artists face in gaining acceptance of new styles. This paper reviews shifts in broad visual arts styles from the High Renaissance to Cubism in order to illustrate these marketing innovation concepts and to indicate the roles that marketing might play in generating market acceptance of new artistic styles. These marketing roles, as suggested by the four “Ps” of marketing (product, place, promotion, and price) become particularly evident with the development of Impressionism as an illustration of dynamically …

Forming Community Partnerships, Lori Foley

CHAR

In the event of a disaster, regardless of the type or scope, the first response is always local. For the institutions and organizations charged with safeguarding the nation’s cultural and historic resources – museums, historical societies, libraries, and municipal offices, to name just a few – building relationships with local first responders and emergency managers before disaster strikes is key to ensuring the safety of staff and collections. State emergency management agencies are also collaborating with their state cultural agencies to protect these valuable and vulnerable resources. The resulting emergency networks better position the local community and the state to …

Lessons Learned From Culture In Crisis; Or Protecting The Past To Save The Future, Laurie Rush

CHAR

At the midpoint of the second decade of the 21^st century, the world is experiencing deliberate destruction of cultural property at a scale not seen since the Second World War. Future protection and preservation of cultural heritage depends on learning from tragedy and applying these lessons as pro-actively as possible. First, we are discovering that no matter the threat, there are people who risk their lives to save artifacts and features of their culture, and the motives for this courage are retrospectively clear. For a community to survive a conflict or disaster as a corporate entity, elements of shared …

Keynote Address - When Violent Nonstate Actors Target Cultural Heritage Sites, Victor Asal

CHAR

Why would organizations attack or kill people at cultural heritage sites or destroy such sites? Using data from the Big Allied and Dangerous insurgent dataset that has data on 140 insurgent organizations from 1998-2012, and data from the Global Terrorism Database, this presentation examines the factors that make insurgent groups more likely to attack such sites or kill people at such sites. We look at the impact of organizational ideology, organizational structure and power as well as country level factors.

Mitigation, Response And Recovery, Richard Lord

CHAR

Abstract: Hurricane Harvey ravaged Texas and Louisiana nearly five years after Superstorm Sandy devastated the East Coast and caused 53 deaths, destroyed or severely damaged 100,000 Long Island homes, and left an estimated $42 billion in damages across New York State.

This session will provide an overview of the disaster relief and assistance programs available under the Stafford Act, when they are triggered, and how private non-profit and cultural institutions can plan for natural hazards and take full advantage of available aid. There will also be discussion of the NYS Hazard Mitigation Plan, the Community Risk and Resiliency Act, and …

Informing Responders Using Gis And Gps, Deidre Mccarthy

CHAR

Hurricane Katrina devastated the Gulf Coast in August 2005 and created the single largest disaster for cultural resources that the United States has witnessed since the inception of the National Historic Preservation Act (NHPA) in 1966. Notably, the NHPA created the National Register of Historic Places, our nation’s catalog of important cultural resources. The NHPA also stipulates that any federal undertaking which may adversely affect National Register eligible resources be mitigated. For the Federal Emergency Management Agency (FEMA), Katrina created the largest compliance project ever under Section 106 of the NHPA.

Although causing a great deal of damage, Katrina also …

Keynote Address: Climate Change: From Global To New York Scale, Christopher D. Thorncroft

CHAR

This talk is concerned with the science and impacts of climate change from global to New York scales. It will provide an assessment of how the climate has changed over the past Century based on a purely observational perspective. The scientific basis for anthroprogenic climate change will be explained and discussed including a description of the “greenhouse effect” and why it is important for life on this planet. We will briefly discuss global and local consequences of a warmer climate and what we need to be prepared for going forward in the coming decades.

Opening Keynote Address: Using Data To Understand Cultural Destruction, Brian I. Daniels

CHAR

Brian I. Daniels, Ph.D, Penn Cultural Heritage Center, University of Pennsylvania Museum.

Why is cultural heritage targeted in conflict? Under what circumstances? By whom? Today, due in part to the recent notorious instances of cultural destruction in the Middle East and North Africa, there is perhaps more attention among the broader scientific community than ever before about the phenomenon of cultural loss. At the same time, there are many significant data and analytical gaps. Little social science literature about cultural destruction exists and many critical questions—and avenues of research—are, as of yet, unstudied. A primary reason for this lack …

A Fine Arts Marketing Elective: Justification Of Need And Proposed Course Content, Kimball P. Marshall Ph.D., Rene Desborde, Sharon Thach

Atlantic Marketing Journal

This paper explains the need for a marketing elective course that would address the business field of fine arts marketing with an emphasis on visual arts including painting in various media including drawings and print reproductions, photography, and sculpture. The proposed course would be intended for general business students, marketing majors, and fine arts majors. The paper first reviews the overall business impact of fine arts marketing from a global business and United States perspective. The paper then suggests major topics and readings that would be included in such a course and the order in which these topics might be …

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …

Southern Steam Prints: Large Scale, Relief Printmaking, Allison Mueller

Honors College Theses

Southern Steam Prints, a steamroller printmaking festival for Georgia Southern University I directed and organized. The project helped create community involvement in printmaking as an art form, gained notoriety for the Betty Foy Sanders Department of Art and especially the Print, Paper, and Book Arts Program. The project taught valuable skill mastery in relief print techniques, commercialism, and leadership for the kinds of event that artists plan, jury, and participate in, in the professional world. The Southern Steam Prints festival took place on April 23, 2016. Artworks created at the event were exhibited at the Center of Art and Theater …

Storytelling In Art Museums, Hayley P. Trinkoff

Seton Hall University Dissertations and Theses (ETDs)

Storytelling, in the context of art museums, is a method of communicating the qualities and attributes of art through a story. It helps the visitor bring the work of art to life and understand something the eye cannot see, a compelling narrative. It is important for visitors to discuss art and share stories on tours and through virtual media. We learn and form our own meanings from stories. These interactions will help build more relationships within communities. It is the museum’s job to take visitors on a journey and introduce them to new objects and perspectives.

This thesis addresses what …