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Articles 1 - 30 of 63
Full-Text Articles in Arts Management
The Dilemma Of Empty Halls, Joanna Lauer
The Dilemma Of Empty Halls, Joanna Lauer
Musical Offerings
Today, live classical concert attendance is low, a fact which threatens the careers of professional musicians. This paper examines recent statistics of classical concert attendance, theories as to why attendance rates are low, marketing methods for target audiences, and finally, recommendations to solve the dilemma of empty concert halls. To encourage concert attendance, classical music must be tastefully marketed to present-day audiences through the experience of technically excellent, musical, and interesting live performances. Ultimately, the relationship between art and its audience (the consumer) reveals that the key to the dilemma is the audience.
A Live Performance Guide: Building A Concert, Genevieve White, Genevieve White
A Live Performance Guide: Building A Concert, Genevieve White, Genevieve White
Honors College Theses
Many are unaware of the production process when it comes to live performances in the Music Industry. While the obvious barriers of obtaining a time, place, and performer can be easily concluded, many outside of the industry fail to consider other components that contribute to successful performances. The attainment of proper contracting, performance licenses, and music materials are just a few examples of the thought and preparations that go into planning and accomplishing a successful concert.
This project, from conception to execution, was intended to further my knowledge of live performance through the utilization of classroom education and industry experience. …
Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul
Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul
Experience Industry Management
The commercial marketplace is becoming increasingly experiential. Experiential marketing activations, particularly those done at music festivals, are emerging as a highly valuable marketing tool to impact brand recognition and loyalty through the creation of unique branded experiences. The purpose of this study was to examine the experiential marketing design practices utilized at selected branded activations within Outside Lands Music and Arts Festival 2022. A comparative analysis was conducted on three selected experiential marketing activations at Outside Lands: The House by Heineken, the Music Den by Toyota, and the Ocean Love Tour by Gray Whale Gin. The findings concluded that the …
The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina
Student Theses and Dissertations
Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.
Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …
Time Machine, William B. Sims, Joseph P. Robinette, Reid W. Sorel
Time Machine, William B. Sims, Joseph P. Robinette, Reid W. Sorel
Honors Scholars Collaborative Projects
The album will be organic, raw, gritty country sound, inspired by vintage country/folk and bluegrass and encouraged by modern underground/alt country and new-wave folk.
Music Video Review: "O Superman" - Laurie Anderson, Jacob Thomas (Kiko) F. Yago
Music Video Review: "O Superman" - Laurie Anderson, Jacob Thomas (Kiko) F. Yago
Backstage Pass
Laurie Anderson's "O Superman" music video is a commentary about the progression of technology. https://www.youtube.com/watch?v=Vkfpi2H8tOE
A Line In The Sand Album Review, Robert N. Moore
A Line In The Sand Album Review, Robert N. Moore
Backstage Pass
On July 3rd, 2020, American Arson released their first full-length album. A Line In The Sand has a tight and powerful sound while still feeling raw and untamed, thanks to the help of high production standards. The lyrics somehow find a balance between bold, catchy, and beautiful. Their message mainly revolves around the current American socio-political sphere, challenging their listeners to seek compassion and unity instead of giving into apathy and ignorance.
Click the Download button to read the rest of the review!
Ishmael Album Review, Robert N. Moore
Ishmael Album Review, Robert N. Moore
Backstage Pass
This is an extensive review of the metal album Ishmael, written, performed, mixed, mastered, and released all by Jared Smith. The album combines religion, intricate guitar riffs, and metal to create an avant-garde piece of art.
Copyright And Copywrong, Noah Granard
Copyright And Copywrong, Noah Granard
Backstage Pass
This paper attempts to offer a critique of the music industry and modern copyright law via analysis/individual case study in order to provide suggestions for possible reform. Topics include: background information and commentary on the status of the public domain, why the current laws/statures hamper creativity, and what steps should be taken next to remedy these issues. In order to both promote new music, while also respecting the intellectual property of artists and groups with existing content, there must be genuine reform at the highest levels; copyright and music industry laws must stem from the basis of supporting artists and …
Producer Interview: Teak Underdue, Kris Jones
Producer Interview: Teak Underdue, Kris Jones
Backstage Pass
This interview is with three-time Grammy-nominated music producer Teak Underdue of Hallway Productions. He discusses his background and the path he has taken to become a well respected music creator and producer. The interviewee offers advice for aspiring producers on how to build their reputation and credits in the music industry.
Industry Profile: Tour Manager, Lisa Policaro, Elizabeth Shearrow
Industry Profile: Tour Manager, Lisa Policaro, Elizabeth Shearrow
Backstage Pass
Lisa Policaro is a Tour Manager from Long Island, New York with over 20 years of experience in the music business. She has worked in all areas of the industry from Interning for Columbia Records to working her way up to being Tour Manager. In this interview, Lisa talks with Elizabeth Shearrow (‘23) about how she got her start in the industry, what qualities students need to have to become a Tour Manager, and how COVID-19 has impacted her career.
Interview With Bonnie Gallanter, Dylan Bliss
Interview With Bonnie Gallanter, Dylan Bliss
Backstage Pass
Bonnie Gallanter, President of Muse Artist Management, is a talent manager, music consultant and event producer for high profile music, film, and television clients. Gallanter is currently the Director of the Women’s International Music Network and Co-Producer of the She Rocks Awards, Events and Showcases. She Co-Produced CMJ Music Marathon, New York’s largest and longest running music festival, for over 20 years as well as numerous festivals, events, panels and symposiums, trade shows, concerts, personal appearances and tours. As a manager, she has specialized in artist development, tour production and management, music development, film and commercial production, distribution, marketing and …
Letter From The Editor-In-Chief, Keith Hatschek
Letter From The Editor-In-Chief, Keith Hatschek
Backstage Pass
Outgoing Editor-in-Chief, Keith Hatschek, relates what accomplishments the editors of the journal have achieved, as well as previewing the content from this issue.
Fostering Music Performers In The 21st Century: A Contemporary Professional Perspective Toward A New Curricular Agenda For Graduate Study In Music, Andre Januario
Graduate Theses, Dissertations, and Problem Reports
What if the core curriculum for graduate students in music performance were designed to prepare students to succeed in the world of the Fourth Industrial Revolution?
This dissertation offers a hypothetical answer: a structured and systematic academic curricular framework for music graduate students of performance of concert music (especially those in terminal degrees, such as doctoral students), along with music instructors, professional music performers, school administrators, and college professors, seeking to prepare such students for achieving and maintaining a music career more in keeping with the current work environment, especially those skills demanded by the Fourth Industrial Revolution and the …
Quincy: A Documentary Review, Analy Cruz
Quincy: A Documentary Review, Analy Cruz
Backstage Pass
This is a film review of the 2018 documentary film on the life and music of legendary producer, Quincy Jones.
Amy: A Film Review, Lucas Dehner
Amy: A Film Review, Lucas Dehner
Backstage Pass
A review of the 2015 documentary film, Amy.
Tearing Down The Wall: An Analysis Of Pink Floyd’S 1979 Rock Opera, Darla Testino
Tearing Down The Wall: An Analysis Of Pink Floyd’S 1979 Rock Opera, Darla Testino
Backstage Pass
No abstract provided.
Bohemian Rhapsody: A Film Review, Ailey Butler
Bohemian Rhapsody: A Film Review, Ailey Butler
Backstage Pass
This is a review of the 2018 Queen bio-pic, Bohemian Rhapsody.
Metallica: Some Kind Of Monster Film Review, Ceara J. Costa
Metallica: Some Kind Of Monster Film Review, Ceara J. Costa
Backstage Pass
This is a film review of the 2004 documentary, Some Kind of Monster, which provides an in-depth portrait of the heavy metal band, Metallica, during the making of their St. Anger album. It addresses issues of mental health, depression, group dynamics and the pressures that successful artists face in maintaining their internal and external relationships while still trying to create new music.
A 70'S Dream Queen: Carole King's Tapestry, Kortney Burton
A 70'S Dream Queen: Carole King's Tapestry, Kortney Burton
Backstage Pass
The essay critiques the 1971 best-selling album, Tapestry, written and performed by Carole King.
Rock Of Ages Film Review, Sarah Werth
Rock Of Ages Film Review, Sarah Werth
Backstage Pass
This is a critique of the 2012 musical film, Rock of Ages.
Re-Born On The Bayou: Creedence Clearwater Revival's Sophomore Album, Mike Camfield
Re-Born On The Bayou: Creedence Clearwater Revival's Sophomore Album, Mike Camfield
Backstage Pass
This is a critique of the 1969 sophomore album, Bayou Country, by Creedence Clearwater Revival.
Me Too: The Effects Of Sexual Harassment And Assault In The Entertainment Industry, Cassandra M. Gaal
Me Too: The Effects Of Sexual Harassment And Assault In The Entertainment Industry, Cassandra M. Gaal
Backstage Pass
This paper gives insight to the growing issue of sexual harassment and assault in the entertainment industry. The paper provides information on the impact technology and social media have on sexual harassment and how women in particular are viewed in the entertainment industry. The paper also discusses how different genres of music and other forms of entertainment had oversexualized women, and how movies and TV shows have created this idea that someone being romantic is someone who is aggressive and forceful towards their partner.
The Next Frontier: Blockchain In The Music Industry, Manuel J. Manriquez Jr
The Next Frontier: Blockchain In The Music Industry, Manuel J. Manriquez Jr
Backstage Pass
This Research Paper takes a look at how Blockchain technology can potentially change the music industry as we know it!
Streaming Services Insist On Buying Out Composers’ Music Rights, Kendra Sananikone
Streaming Services Insist On Buying Out Composers’ Music Rights, Kendra Sananikone
Backstage Pass
No abstract provided.
From Penny Lane To Stranger Things: Technology’S Influence On Music Production, Sami Fong
From Penny Lane To Stranger Things: Technology’S Influence On Music Production, Sami Fong
Backstage Pass
No abstract provided.
Spotify Vs. Apple Music, Lexi Gerbino
Spotify Vs. Apple Music, Lexi Gerbino
Backstage Pass
A quick look at the differences of the two biggest music streaming services, Spotify and Apple Music.
Female Representation In U.S. Music Festivals, Kortney Burton
Female Representation In U.S. Music Festivals, Kortney Burton
Backstage Pass
No abstract provided.
A Guide To 30 Northern California Venues: Excerpts, Nicole Wasnock
A Guide To 30 Northern California Venues: Excerpts, Nicole Wasnock
Backstage Pass
This is a sample of six venues from my senior project, A Guide to 30 Northern California Venues.
Interview With Sarah Jones, Music Industry Media Specialist, Jennifer Morrow
Interview With Sarah Jones, Music Industry Media Specialist, Jennifer Morrow
Backstage Pass
No abstract provided.