Arts Management Commons^™

"Reconstitute": Business Plan Of A Start-Up Art Invsetment Bussiness: Artvest, Jianing Wang

MA Projects

Art is still used as a financial hedge in times of economic uncertainty. According to Artnet’s Financial Art Index, “The art market outperformed the S&P 500 from January 2022 to July 2023, with art returns rising by 4.2% in nominal terms, while the S&P 500 lost 6.6% during the same period.” 1 Although we are currently in a period of uncertainty about the future global economic outlook, the impact of fluctuations in art prices is relatively low. ArtVest will establish against post-pandemic New York in 2024, seamlessly bridging the realms of art and investment. ArtVest recognizes the potential in the …

Canvas Creations Hub, Mengting Yan

MA Projects

This is a business plan about CCH that has not been implemented. With the
rapid development of the Internet in China, e-commerce market has come into the
period of explosive growth after more than ten years of market cultivation. Recently, the amount of APP online shopping in one year has exceeded 40 trillion yuan. In this situation, traditional enterprises are getting involved into e-commerce. This paper studies the situation of the e-commerce market and the art derivatives industry, elaborates the market opportunities, and makes an economic analysis of the operation of art derivatives APPs, which can be used as a …

Art And Entertainment Collaboration: The Benefits And Challenges Of Auction Houses Crossover Collaborations In The Global Art Market, Yushi Chen

MA Theses

Over the past decades, crossover collaboration has become increasingly important
in the contemporary art market as an effective strategy to reach a wholly new customer segment. This research focuses on the crossover collaboration between art and entertainment by exploring the partnerships between auction houses and singers. It uses a case study as a research methodology to analyze Sotheby’s partnerships with three famous singers, including Nigo, T.O.P., and Jay Chou, by which the auction house successfully entered the Asian art market. The research found that these examples have demonstrated Sotheby’s how has integrated crossover collaboration into its sustainable competitive advantages. The …

Nomad Gallery, Maria Paula Suárez, Renata Ribeiro

MA Projects

NOMAD Gallery is a flash retailing business model that will seek to attract consumers with discretionary spending power but are unfamiliar with highly curated art experiences. Despite its size, the art market today is not easily accessible to younger generations, as it possesses several structural barriers to access (such as the need to know and develop relationships with Art galleries and curators). NOMAD Gallery’s value proposition is anchored on sharing culture and democratizing the access to art through playful and interactive pop-up galleries that exhibit artists from around the world in different seasonal settings and structured such that it provides …

Artists In Legacy-Land: Endowing Foundations To Balance Market And Philanthropic Activity, Lucas Mischler

MA Theses

In this paper, artist-endowed foundations are examined to assess the direct and indirect impact of their philanthropic activity on the art market. Beginning with an overview of historical and contextual variables paving the way for private philanthropy in the 20th century, specific case studies are analyzed--established foundations, as well as varying formats for smaller foundations, that illustrate the symbiotic relationship between the art market and artist-endowed foundations. Emphasis is placed on the newfound popularity of artists establishing foundations, and securing legacy, within their lifetimes rather than upon death, as this has the potential to yield the best results. Best practices …

Would You Rather Be The Head Of A Lion Or The Tail Of A Mouse? A Comparative Study Of The Art Markets In London And New York, Clio Giner Garcia

MA Theses

The purpose of this thesis is to investigate which city best suits our goals in opening a gallery abroad; London or New York. This question arises from a debate with my father about the future of our business, which is a contemporary art gallery that we opened in Spain in 2012. It opened originally in Marbella, a city with a wealthy international population. Later in September of 2020, we welcomed our second space in the capital of Spain, Madrid. We have agreed the next step for us is to open up our third space abroad within the next 5 years. …

Fpi Art Initiative: A Romanian Perspective, Through The Looking Glass, Francesca Popescu

MA Projects

The FPI (Francesca Popescu Ife) Art Initiative is a curatorial business that focuses on creating pop-up exhibitions featuring emerging and mid-career artists from countries that are not as widely represented in New York or other major art markets. The foundation of this company is to form partnerships with real estate, hospitality, and public venues to host curated pop-up exhibitions throughout New York City and the Hamptons with future goals to expand nationally. The objective is to showcase artwork within a home environment where individuals and collectors interested in art and design can view and discover new artists exhibited within a …

Tailormade : Fine Art Merchandise, Mirabelle Alan

MA Projects

This Master’s Thesis Project proposes a three-year business plan for establishing TAILORMADE, an online platform that develops fine art merchandise through accessible means to combat intellectual property theft from emerging artists. It analyzes how merchandise is used as a method in transforming the ways we create, buy and sell art. It also addresses how fast-fashion stores use their mass-produced merchandise as to copy artworks from emerging artists without consent or compensation. Through this analysis, TAILORMADE proposes a company that sells merchandise made by the artist, for the art lover, and that maintains artistic integrity.

TAILORMADE also taps into an emerging …

Connecting Art And The Public Through Digital Marketing And Brand Collaboration – Co-Art, A New Art Marketing Agency, Qing Su

MA Projects

Traditional art marketing often focuses on physical exhibitions, in-person networking, and the endorsement of the art world “gatekeepers.” The making of a “star” artist relies not only on the quality of the art itself, but also on how galleries (the art marketers) orchestrate the complex power dynamics in the art industry – critics, curators, institutions, and collectors. This long-lasting mechanism leads to the elitization of the art world and disconnection with the mass public as it targets only a niche number of audiences that might make an influence on an artist’s career, price, and portfolio. COART is an agency that …

From Spectacle To Collectible : A Reappraisal Of Katherine Dreier And Juliana Force's Pioneering Impact To Bolster The Ascendancy Of Modern Art In America, Caroline Holt Yarbrough

MA Theses

My thesis analyzes the critical and pioneering role that Katherine Dreier, Juliana Force, and other New York-based female cultural promoters played in advancing the education, acceptance, and appreciation of modern art in America. By illuminating the strategies these women used to accomplish their objectives to support contemporary artists and demystify modern art to the public, as well as elucidating the barriers they overcame as women driving for change in a male-dominated society, I seek to answer the fundamental questions of how and why women were able to play such a central role in creating the canon of modern art in …

Altart, Hannah Nashman

MA Projects

AltArt is short for Alternative Art. The mandate of AltArt is to incorporate art into our lives in an alternative way. The goal is to create a modern network of professionals immersed and/or interested in the arts.

AltArt is an arty club located in the heart of Toronto, Canada. Our mission is to provide our local creative community with the best opportunity for innovation, networking and success. AltArt offers an array of unique services in a gallery space with rotating art programs, alternative spaces for creating art and a platform allowing our members to collaborate with one another.

AltArt is …

Story Of Twin Cities, Who Will Be The Next Storm Center Of Art Fairs?, Rui Bian

MA Theses

Since 2000, with the rapid development of China's economy, the evolution of contemporary art fairs in China has been accelerated. This paper takes two representative cities, Beijing and Shanghai, as examples. In the past one decade, Shanghai and Beijing have respectively led the trend of contemporary art market due to various internal and external factors. This paper uses PEST model to analyze, trying to find out who will be the next center of contemporary art in the next ten years.

The first part of this paper mainly starts from the differentiations in policies and regional distributions of Chinese contemporary art …

A Study On The Commercial Promotion Mode Of Contemporary Young Artists In China Taking Art Nova 100 As An Example, Han Le

MA Theses

Nowadays, young artists have increasingly become a significant part of the art market in China since there has been a recent emergence of China's art market. Therefore, their personal growth and development would greatly impact the future of art market. With the support of relevant economic and political policies from the government, China has initiated many innovative characterized business modes of cultivating young artists. By looking at Art Nova 100, a quite typical art project of recent years in China, this paper firstly deals with the actual living situation of contemporary young Chinese artist together with considerations for specific historical …

Private Art Museum Backed By Hong Kong Invetment - Wan Fung Art Musem As An Example, Yiye Chen

MA Theses

The rapid development of private art museums in the world can be regarded as the epitome of global economic development. The Chinese government has given unprecedented support to the development of culture and art. As the world's second largest economy, China's middle class has been increasing year by year. The hot art market has attracted European and American auction giants, and famous galleries have entered the Chinese market. Since the birth of the first private art museum in China at the end of the 20th century, Chinese scholars have been constantly exploring the direction of development. From copying the European …

How Does Contemporary Artists Consolidate Their Success And Achievements Through Social Media Platform Such As Instagram? : Case Study Of Successful Co-Existing Relationship Developed Between Contemporary Artists Ai Weiwei And Kaws With Their Instagram Account, Rouchen Yao

MA Theses

In the following thesis, I would compare and contrast the two art world phenomenon:Ai Weiwei and KAWS, whom have very distinctive artistic focus and style. And how the two artists utilize their social media platform to achieve different purposes and reflect different values. In the past few years, due to internet accessibility to the art world, online and social media platforms have become an intermediary between the art world and the masses, giving everyone access to art. Being household names from the art world, both of the artists generated a large number of fans on their social media platform of …

Land Art : True Capitalist Art, Annie Gustafsson

MA Theses

Land art is known to exist in remote locations, are immense in scale, are site specific and are incredibly costly to create. All of these traits make Land artworks inherently resistant to conservation and the secondary market.

If these artworks do not present an obvious investment opportunity, how then can an art movement like Land art even exist? What is its role in a capitalist driven society, if it cannot perform as a financial asset? Where then does the value in Land art lie?

This paper will attempt to explore the cultural effects on the movement, the subsequent methodologies developed …

Double-Edged Experiences And Their Impact On The Twenty-First-Century Audience: The Ever-Evolving Museum, Ana Sanz Menchero

MA Theses

The twenty-first-century museum is an ever-changing art institution adapting itself to engage a broader audience. The democratization of the museum becomes the priority to make art accessible to everyone. In the quest to find the perfect strategy, museums commit themselves to a constant transformation that seeks to create a unique “business model.” Along this process, institutions provide two-folded experiences to the public; first, the exhibition of art as a spectacular experience, and second, the staging of the museum as an entertaining entity. Today, museum attendance is not necessarily related to the quality of the show anymore. Welcome to the era …

Kolkata Biennial Foundation, Aman Bacchawat

MA Projects

The Kolkata Biennial Foundation project is a blueprint to establish a biennial in the city of Kolkata, India. With the proliferation of the biennial format since the 1990’s there are currently 250 active biennials that occur every year. The project is a study of finding the feasibility of the hosting a biennial and various costs and funds required to realize this dream. With the contemporary art infrastructure in India still in its adolescence, the foundation will become the catalyst in improving the current scenario of artistic progression in the country and the region and provide the foundation blocks for the …

Kaya | Project Public Art, Tenzin Lama

MA Projects

KAYA|Project Public Art exhibits public art in public spaces in Kathmandu every two years. Every year we have two special events around the topic of Public Art and Public Sphere. It’s a private foundation initiated by a Kathmandu dweller who understands the ever changing landscape of Kathmandu. On the verge of gentrification, and other political transformation, Kathmandu requires a selfexpression of urbanity and dwelling. This foundation gives agency to the ordinary citizens to define their public sphere in the long run through it’s forum and active advocacy.

Yu Buyu: A Curatorial Studio: A Business Plan 2019-2024, Jing Mei Yu

MA Projects

The paper proposed a five-year business plan for establishing a curatorial studio in Chengdu, China - YU BUYU. It analysed the current statues of contemporary art in Chengdu from different perspectives, for example, in terms of museums, galleries, art fair, and etc. By analysing the situation, the paper identified Chengdu’s area of improvement - to grow the local art ecosystem between museums, galleries, artists and individual collectors by strengthen the connections and relationships between different sectors and increase interactions with wider art community. The paper thus proposed the curatorial studio as an active gathering place to exhibit emerging art, to …

The Aaart Fund, Jill Jongen

MA Projects

Art is no longer only perceived as an “investment of passion”. Rather, art constitutes a viable alternative financial asset class that can be exploited through strategic trading. Due to the lower volatility and lesser correlation with traditional assets, holding art in an investment portfolio offers diversification benefits that will maintain returns while reducing risk. However, acquiring the “right” artworks, that is, the ones that will appreciate in value, can be pricey and risky. Investors can overcome these two challenges through participation in pooled art investments such as THE AAART FUND.

THE AAART FUND, located in New York City, is a …

Business Plan Project, Hejun Xu

MA Projects

The business plan is to build an online trade platform dedicated only to selling ceramic art and design in China, our mission is to provide high quality and modern design of ceramic art to middle - and upper - middle class of the country, and is to also reinvigorate the country’s tradition and culture of aesthetic object appreciating

Kalaheo Art Space, David Hanlon

MA Projects

On Oahu, our local art scene is seeing a renaissance of sorts when it comes to contemporary art practices mixed with local flavor. Kaka’ako area is a great example of this. Kaka’ako and China Town on the island of Oahu are new venues and outlets of contemporary theories and methods of showcasing art and the new generations both social and economic ideologies that have been adapted for island life.

While all of this is happening, there still isn’t a place where creatives on Isle can go to create, collaborate and grow their artistry all in one permanent place. More often …

Mccoll Consulting, Virginia Mccoll

MA Projects

McColl Consulting is a full-service art-consulting firm based in Atlanta, Georgia, which assists individual and corporate clients in the acquisition, disposition, relocation, and management of collections of fine art and other collectible assets.

We believe that art has the ability to influence our daily lives and transform the spaces in which we live and work. Works of art can inspire, create, and communicate values throughout each environment they are placed.

McColl Consulting provides clients with complete assistance in the purchasing, shipping, handling, installing, and storing of objects as well as managing inventory of the entire collection of fine art and …

Diversity And Inclusion In Art Museum Board Of Governance: Does The Boardroom Reflect The Community?, Margaret Farrell

MA Theses

The objective of this thesis is to examine the diversity and inclusivity of the art museum board of governance to see if the community accurately represents in the boardroom. This study finds a severe resistance to change along with the many obstacles corporate and nonprofit sectors face when incorporating diversity and inclusion in the boardroom. Based on population shifts affecting the cultural landscape of the workforce, this thesis focuses on the crucial need for art museums to strategize and implement diversity and inclusion in their board of directors. This study outlines comprehensive strategies from corporate and nonprofit sectors which are …

Should I Invest In Art?, Alexandra Eldridge

MA Projects

One of the more interesting ways to consider the perennial is art a good investment? question is by looking at the various ways that the art market does or does not behave like other markets. When comparing art as an asset class to more traditional assets, we first need to ask ourselves – are the two even comparable? This article explores the idiosyncrasies of the art world, compares the claims people make regarding art's investment potential to the available research studies, discusses some non-monetary motives for buying, and may even have an answer for the nagging art-as-investment question.

Business Plan - Art Marketing, Michelle Yu

MA Projects

Michianna & Co. is an art marketing company focusing on promoting Chinese contemporary artists in the Western art market (mainly New York).

Have Traditional Auction Houses Been Affected By Online Ones?: The Case Of Phillips And Paddle8, Heejae Chung

MA Projects

There is always a strong demand for high quality art and collectibles. With the analysis of the case study and the interviews with experts from different auction houses, this paper will show whether the traditional auction markets have been affected by online ones.

Phillips is taking a strong hold over the middle market. In particular, Phillips’ Contemporary art department is known for focusing on younger artists, which represents lower prices than other areas. To compare in a fair way in terms of price and genre of artworks, Phillips’ Contemporary Art Day Sales in New York from 2006 to 2016 will …

Arts In The Hotel Industry: Bridging Creative And Financial Goals For A Twenty-First Century Experience, Yookyoung Kong

MA Projects

The hospitality landscape of cities has changed significantly in recent years: hotels are themselves destinations. The trend is to manage atmospheric interior yet not overwhelming the area with pieces. However, the fine line separating art and design has become increasingly blurry. This article will analyze the implications of displaying world-class contemporary art in hotels. In essence, art has the potential to transform the industry even further. It could even be said that exhibitions can be a boon to hotel business. Furthermore, this paper demonstrates that the emergence of boutique and life hotels will facilitate the movement of displaying artwork in …

Business Plan For Airplane Mode Llc, Colette Kim

MA Projects

The purpose of the thesis is 1) to introduce the official business plan for the newly founded collective, Airplane Mode LLC, and 2) to further outline the curatorial blueprints of its inaugural exhibition titled 01, at Superfine! Art Fair, happening during the 2016 edition of Art Basel Week in Miami.