Arts Management Commons^™

2023 Sale Conference Proceedings, Elise Lael Kieffer

International Journal of Regional Issues in the Arts

conference proceedings

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Music Video Review: "O Superman" - Laurie Anderson, Jacob Thomas (Kiko) F. Yago

Backstage Pass

Laurie Anderson's "O Superman" music video is a commentary about the progression of technology. https://www.youtube.com/watch?v=Vkfpi2H8tOE

A Line In The Sand Album Review, Robert N. Moore

Backstage Pass

On July 3rd, 2020, American Arson released their first full-length album. A Line In The Sand has a tight and powerful sound while still feeling raw and untamed, thanks to the help of high production standards. The lyrics somehow find a balance between bold, catchy, and beautiful. Their message mainly revolves around the current American socio-political sphere, challenging their listeners to seek compassion and unity instead of giving into apathy and ignorance.

Click the Download button to read the rest of the review!

Ishmael Album Review, Robert N. Moore

Backstage Pass

This is an extensive review of the metal album Ishmael, written, performed, mixed, mastered, and released all by Jared Smith. The album combines religion, intricate guitar riffs, and metal to create an avant-garde piece of art.

Copyright And Copywrong, Noah Granard

Backstage Pass

This paper attempts to offer a critique of the music industry and modern copyright law via analysis/individual case study in order to provide suggestions for possible reform. Topics include: background information and commentary on the status of the public domain, why the current laws/statures hamper creativity, and what steps should be taken next to remedy these issues. In order to both promote new music, while also respecting the intellectual property of artists and groups with existing content, there must be genuine reform at the highest levels; copyright and music industry laws must stem from the basis of supporting artists and …

Producer Interview: Teak Underdue, Kris Jones

Backstage Pass

This interview is with three-time Grammy-nominated music producer Teak Underdue of Hallway Productions. He discusses his background and the path he has taken to become a well respected music creator and producer. The interviewee offers advice for aspiring producers on how to build their reputation and credits in the music industry.

Industry Profile: Seven Seas Music Founder, Brooke Wentz, Elizabeth Shearrow

Backstage Pass

Brooke is the CEO of Seven Seas Music and an award-winning music producer and supervisor. For a decade, she has led The Rights Workshop, a leading music licensing and supervision firm with film credits including “Bully,” “Melancholia,” “Don’t Stop Believin’: Everyman’s Journey,” and “Bill Cunningham: New York.” In 2014, Brooke married her singular knowledge and passion for world music with cutting-edge technology to found Seven Seas Music, a web-based platform where media professionals can listen to, build lists and license – with a single click – curated sounds from an astounding array of emerging and established artists in more …

Industry Profile: Tour Manager, Lisa Policaro, Elizabeth Shearrow

Backstage Pass

Lisa Policaro is a Tour Manager from Long Island, New York with over 20 years of experience in the music business. She has worked in all areas of the industry from Interning for Columbia Records to working her way up to being Tour Manager. In this interview, Lisa talks with Elizabeth Shearrow (‘23) about how she got her start in the industry, what qualities students need to have to become a Tour Manager, and how COVID-19 has impacted her career.

Interview With Bonnie Gallanter, Dylan Bliss

Backstage Pass

Bonnie Gallanter, President of Muse Artist Management, is a talent manager, music consultant and event producer for high profile music, film, and television clients. Gallanter is currently the Director of the Women’s International Music Network and Co-Producer of the She Rocks Awards, Events and Showcases. She Co-Produced CMJ Music Marathon, New York’s largest and longest running music festival, for over 20 years as well as numerous festivals, events, panels and symposiums, trade shows, concerts, personal appearances and tours. As a manager, she has specialized in artist development, tour production and management, music development, film and commercial production, distribution, marketing and …

Letter From The Editor-In-Chief, Keith Hatschek

Backstage Pass

Outgoing Editor-in-Chief, Keith Hatschek, relates what accomplishments the editors of the journal have achieved, as well as previewing the content from this issue.

Fostering Music Performers In The 21st Century: A Contemporary Professional Perspective Toward A New Curricular Agenda For Graduate Study In Music, Andre Januario

Graduate Theses, Dissertations, and Problem Reports

What if the core curriculum for graduate students in music performance were designed to prepare students to succeed in the world of the Fourth Industrial Revolution?

This dissertation offers a hypothetical answer: a structured and systematic academic curricular framework for music graduate students of performance of concert music (especially those in terminal degrees, such as doctoral students), along with music instructors, professional music performers, school administrators, and college professors, seeking to prepare such students for achieving and maintaining a music career more in keeping with the current work environment, especially those skills demanded by the Fourth Industrial Revolution and the …

Quincy: A Documentary Review, Analy Cruz

Backstage Pass

This is a film review of the 2018 documentary film on the life and music of legendary producer, Quincy Jones.

Amy: A Film Review, Lucas Dehner

Backstage Pass

A review of the 2015 documentary film, Amy.

Tearing Down The Wall: An Analysis Of Pink Floyd’S 1979 Rock Opera, Darla Testino

Backstage Pass

No abstract provided.

Bohemian Rhapsody: A Film Review, Ailey Butler

Backstage Pass

This is a review of the 2018 Queen bio-pic, Bohemian Rhapsody.

Metallica: Some Kind Of Monster Film Review, Ceara J. Costa

Backstage Pass

This is a film review of the 2004 documentary, Some Kind of Monster, which provides an in-depth portrait of the heavy metal band, Metallica, during the making of their St. Anger album. It addresses issues of mental health, depression, group dynamics and the pressures that successful artists face in maintaining their internal and external relationships while still trying to create new music.

A 70'S Dream Queen: Carole King's Tapestry, Kortney Burton

Backstage Pass

The essay critiques the 1971 best-selling album, Tapestry, written and performed by Carole King.

Rock Of Ages Film Review, Sarah Werth

Backstage Pass

This is a critique of the 2012 musical film, Rock of Ages.

Re-Born On The Bayou: Creedence Clearwater Revival's Sophomore Album, Mike Camfield

Backstage Pass

This is a critique of the 1969 sophomore album, Bayou Country, by Creedence Clearwater Revival.

Me Too: The Effects Of Sexual Harassment And Assault In The Entertainment Industry, Cassandra M. Gaal

Backstage Pass

This paper gives insight to the growing issue of sexual harassment and assault in the entertainment industry. The paper provides information on the impact technology and social media have on sexual harassment and how women in particular are viewed in the entertainment industry. The paper also discusses how different genres of music and other forms of entertainment had oversexualized women, and how movies and TV shows have created this idea that someone being romantic is someone who is aggressive and forceful towards their partner.

The Next Frontier: Blockchain In The Music Industry, Manuel J. Manriquez Jr

Backstage Pass

This Research Paper takes a look at how Blockchain technology can potentially change the music industry as we know it!

Streaming Services Insist On Buying Out Composers’ Music Rights, Kendra Sananikone

Backstage Pass

No abstract provided.

From Penny Lane To Stranger Things: Technology’S Influence On Music Production, Sami Fong

Backstage Pass

No abstract provided.

Spotify Vs. Apple Music, Lexi Gerbino

Backstage Pass

A quick look at the differences of the two biggest music streaming services, Spotify and Apple Music.

Uc Theatre: An Internship Guide Book, Monica Motta

Backstage Pass

No abstract provided.

Female Representation In U.S. Music Festivals, Kortney Burton

Backstage Pass

No abstract provided.

A Guide To 30 Northern California Venues: Excerpts, Nicole Wasnock

Backstage Pass

This is a sample of six venues from my senior project, A Guide to 30 Northern California Venues.

Interview With Sarah Jones, Music Industry Media Specialist, Jennifer Morrow

Backstage Pass

No abstract provided.

Letter From The Editor, Keith Hatschek

Backstage Pass

No abstract provided.