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Articles 1 - 30 of 64
Full-Text Articles in Arts Management
Online Advertising And Consumer Behavior In Tunisia, Rabeb Hamdi, Romdhane Khemakhem
Online Advertising And Consumer Behavior In Tunisia, Rabeb Hamdi, Romdhane Khemakhem
Atlantic Marketing Journal
The aim of this study was to present new mediating and moderating variables in the relationship between online advertising and purchase intention as well as visiting the store. Therefore, a qualitative study of 17 Tunisian Internet users was conducted (semi-structured interview). Results showed that the lifestyle change and the disposition to visit the store are the mediating variables between these consequences and electronic advertising (purchase intention and visiting the store). Furthermore, the involvement with the product is the moderating variable between e-advertising and lifestyle change, including disposition to visit the store.
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Atlantic Marketing Journal
This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …
The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli
The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli
Atlantic Marketing Journal
The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research used …
The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang
The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang
Atlantic Marketing Journal
In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013). We begin, by defining key terms that are used in this market. Next, we do a survey and analysis of the major events that have given rise (intentionally or unintentionally) to this market. For ease of discussion, we discuss these historical events grouped by era. We follow this with a summary of the major events and trends that …
Dichotomies: Lessons From A College Life On Tour, Alexander J. Dontre
Dichotomies: Lessons From A College Life On Tour, Alexander J. Dontre
All Faculty and Staff Scholarship
In this unique memoir, the author reveals his struggles and triumphs as a touring musician pursuing a college education. From 2011-2017, Alex Dontre performed 505 concerts with his band Psychostick while simultaneously enrolled in rigorous online courses. It culminated with a master's degree in Business Psychology from Franklin University, at which time he gave the commencement speech at his graduation as valedictorian.
An Unlikely Pair: Impressionism And The Work-Life Interface, Emily N. Roush
An Unlikely Pair: Impressionism And The Work-Life Interface, Emily N. Roush
Student Publications
When I get asked what I am studying in college, I often get puzzled or confused replies due to the fact that the fields are pretty unconventional as a pairing. The remarks, “What in the world are you going to do with that?” or “How interesting,” are common responses after sharing. Organization and management studies and art history are an unlikely duo that seem to be vastly different at first glance. After taking many courses within both disciplines to fulfill my double major, I argue that these disciplines are more similar than one may initially assume. Thus, I was inspired …
Economic Provenance: The Financial Analysis Of Art Historical Records, Amy C. Whitaker
Economic Provenance: The Financial Analysis Of Art Historical Records, Amy C. Whitaker
Journal of Contemporary Archival Studies
The Leo Castelli Gallery launched pivotal mid-twentieth-century artistic careers, including those of Jasper Johns and Robert Rauschenberg. Although well-studied for its artistic impact, the Castelli archives—as well as those of other gallery artists such as Frank Stella and early collectors such as Burton and Emily Hall Tremaine—include a curious trove of artists’ financial records and related correspondence. This paper argues that these records form an “economic provenance” that is important both to both art market analysis and art history. This economic context is sometimes overlooked because of the contested relationship between art and markets. In this context, the archive can …
All Access: A Backstage Pass To A Collaborative, Undergraduate Music Journal, Michele Gibney, Keith Hatschek, Nicole Wasnock
All Access: A Backstage Pass To A Collaborative, Undergraduate Music Journal, Michele Gibney, Keith Hatschek, Nicole Wasnock
Conservatory of Music Faculty Presentations
The number of currently publishing, student run music journals can be counted on one hand. And of those, only half are for undergraduates. At University of the Pacific, the Conservatory of Music started a music industry analysis and opinion journal in 2018. Edited and written by undergraduate students, Backstage Pass has published two issues totaling 47 papers. The benefits of journal writing, editing, publishing and hosting are numerous from many different stakeholder points of view. The collaborative effort is shared between the University Libraries (hosts the institutional repository where the journal is published and offers technical support) and the Conservatory …
An Examination Of Contemporary Christian Music Success Within Mainstream Rock And Country Billboard Charts, Megan Marie Carlan
An Examination Of Contemporary Christian Music Success Within Mainstream Rock And Country Billboard Charts, Megan Marie Carlan
Honors College Theses
Ranging from inspirational songs void of theological language to worship music imbued with overt religious messages, Contemporary Christian Music (CCM) has a long history of being ill-defined. Due to the genre’s flexible nature, many Christian artists over the years have used vague imagery and secular lyrical content to find favor among mainstream outlets. This study examined the most recent ten-year period of CCM to determine its ability to cross over into the mainstream music scene, while also assessing the impact of its lyrical content and genre on the probability of reaching such mainstream success. For the years 2008-2018, Billboard data …
Footprints Of Resilience: Tracking The Career Development Steps Of African American Male Musicians, Patrice Tiffany Leshay Bax
Footprints Of Resilience: Tracking The Career Development Steps Of African American Male Musicians, Patrice Tiffany Leshay Bax
Graduate Theses and Dissertations
For African American (AA) male musicians, the road toward career advancement in the entertainment industry is particularly arduous. Despite many difficulties on the journey to career success, the history of gospel, R&B, jazz, and funk music is evidence that many AA male musicians find their way to develop and advance their careers. Many AA male musicians find career development and advancement opportunities through religious and sacred institutions. However, the journey to become a professional musician for AA males is fluid and not formalized causing ambiguity in the steps taken to enter this career field and sustain growth in a rapidly …
Are Literary Agents (Really) Fiduciaries?, Jacqueline Lipton
Are Literary Agents (Really) Fiduciaries?, Jacqueline Lipton
Articles
2018 was a big year for “bad agents” in the publishing world. In July, children’s literature agent Danielle Smith was exposed for lying to her clients about submissions and publication offers. In December, major literary agency Donadio & Olson, which represented a number of bestselling authors, including Chuck Palahnuik (Fight Club), filed for bankruptcy in the wake of an accounting scandal involving their bookkeeper, Darin Webb. Webb had embezzled over $3 million of client funds. Around the same time, Australian literary agent Selwa Anthony lost a battle in the New South Wales Supreme Court involving royalties she owed to her …
Industry Profile: Denny Stilwell, Mack Avenue Music Group President, Axel Tanner
Industry Profile: Denny Stilwell, Mack Avenue Music Group President, Axel Tanner
Backstage Pass
No abstract provided.
Insta-Promotion: Here’S Why (And How) You Should Be Using Instagram To Market Your Music, Jennifer Morrow
Insta-Promotion: Here’S Why (And How) You Should Be Using Instagram To Market Your Music, Jennifer Morrow
Backstage Pass
No abstract provided.
A Failure Of The Music Industry: The Frustration Of Women Of Color, Christina Estes-Wynne
A Failure Of The Music Industry: The Frustration Of Women Of Color, Christina Estes-Wynne
Backstage Pass
Throughout the history of the music industry, women of color have not received the same recognition as their male counterparts because males have dominated the industry resulting in lack of female representation. Women have been oversexualized reducing their clout in their fields and the lack of acknowledgement of success, which discourages future generations of colored women from attempting to reach their highest potential.
Social Activism In The U.S. Music Industry, Joey A. Tan
Social Activism In The U.S. Music Industry, Joey A. Tan
Backstage Pass
No abstract provided.
The Trending Killer, Diana Ventura
Why Streaming Is A Good Thing For The Music Industry, Ailey Butler
Why Streaming Is A Good Thing For The Music Industry, Ailey Butler
Backstage Pass
No abstract provided.
Censoring Hate In The Music Industry: Shifting Perspectives In Pursuit Of Cultural Equity, Joey A. Tan
Censoring Hate In The Music Industry: Shifting Perspectives In Pursuit Of Cultural Equity, Joey A. Tan
Backstage Pass
Music is intended to be expressive and unconstrained, a tool of communicating emotion and bridging humanity. As such, censorship is widely despised among music creators, listeners, publishers, distributors, and other music industry stakeholders. “Freedom of expression,” however, proves to be an applicable argument for both sides of the matter when the censorship concerns hate directed at marginalized communities. Analyzing the concept of censorship through the lens of those with privilege and power fails to recognize the extent to which hate speech impacts its victims and the indirect recipients of the message. As a powerful influencer of popular and youth cultures, …
Big Business In The Music Business, Kortney Burton
Big Business In The Music Business, Kortney Burton
Backstage Pass
No abstract provided.
The Music Industry Has A Mental Health Problem, Manny Manriquez
The Music Industry Has A Mental Health Problem, Manny Manriquez
Backstage Pass
No abstract provided.
Music And Politics: A Potent Combination To Commercial Success?, Veronica Martinez
Music And Politics: A Potent Combination To Commercial Success?, Veronica Martinez
Backstage Pass
No abstract provided.
Stream Ripping: A Copyright Infringement Epidemic, Darla Testino
Stream Ripping: A Copyright Infringement Epidemic, Darla Testino
Backstage Pass
No abstract provided.
What Is A Music Supervisor?, June Benoit
Closing The Music Industry Gender Gap, Sami Fong
Gender Inequality In The Music Industry, Issadora Tulalian
Gender Inequality In The Music Industry, Issadora Tulalian
Backstage Pass
No abstract provided.
15 Seconds Of Fame, Graham Mclaren-Finelli
Redemption: A Deep Dive Into The Magnum Opus That Saved Kanye’S Career, Graham D. Mclaren-Finelli
Redemption: A Deep Dive Into The Magnum Opus That Saved Kanye’S Career, Graham D. Mclaren-Finelli
Backstage Pass
No abstract provided.
Sgt. Pepper's Lonely Hearts Club Band: A Journey Inside The Creative Genius Of The Beatles, Kevin Sandri
Sgt. Pepper's Lonely Hearts Club Band: A Journey Inside The Creative Genius Of The Beatles, Kevin Sandri
Backstage Pass
No abstract provided.
Meet Cody Simpson, Veronica Martinez
Childish Gambino Says Goodbye, Diana Ventura
Childish Gambino Says Goodbye, Diana Ventura
Backstage Pass
Childish Gambino ends his music career with his This Is America tour. In this review, we delve into how the audience reacts to his goodbye and how he is determined to give us his most spectacular farewell.